Virtual reality meets cause marketing
Virtual reality meets cause marketing

It's expected that virtual reality will be an $80bn market by 2025. The list of businesses coming on board with VR is long and impressive: Google is creating a Chrome virtual reality option, Samsung is showing Rio 2016 in VR and Sky News is building a VR studio and releasing an app along with it. The future is most definitely here. But where to with VR for ad agencies like One Lady and A Tribe who are committed to cause marketing?

By Sheila McGillivray 2 hours ago

Pour Your Heart Out: Woodland Dairy's campaign to share its goodness
Pour Your Heart Out: Woodland Dairy's campaign to share its goodness

The First Choice Custard 'Pour Your Heart Out' initiative is one way Woodlands Dairy showcases its brand ethos, and how important it views giving back to communities.

Issued by Boomtown 1 day ago