It's expected that virtual reality will be an $80bn market by 2025. The list of businesses coming on board with VR is long and impressive: Google is creating a Chrome virtual reality option, Samsung is showing Rio 2016 in VR and Sky News is building a VR studio and releasing an app along with it. The future is most definitely here. But where to with VR for ad agencies like One Lady and A Tribe who are committed to cause marketing?
Sheila McGillivray 26 Aug 2016
The First Choice Custard 'Pour Your Heart Out' initiative is one way Woodlands Dairy showcases its brand ethos, and how important it views giving back to communities.
Boomtown 25 Aug 2016
In a call for Cape Town to unite against hunger at our schools, the Peninsula School Feeding Association (PSFA) announces that it's Charity Family Fun Walk, Blisters for Bread, will take place at the Green Point Cricket Club on Sunday, 28 August 2016. This fundraiser began in 1968, and its main purpose was to raise funds to feed hungry schoolchildren. It has since become one of the major highlights on the Cape Town events calendar. It will start from the Cape Town stadium, loop along the promenade and end with its usual fun, food and festivities at the Green Point Cricket Club. Your R50 entry will feed 25 children for a day.
Peninsula School Feeding Association 16 Aug 2016
The Faculty of Economic and Management Sciences at the University of Pretoria ('Tuks') recently invited the Zinto Marketing Group (Zinto) as guest speaker to address young marketing enthusiasts studying Honours in B.Com Marketing Management. Part of the curriculum requires learners to organise an event and create awareness to raise funds for a non-profit organisation.
Zinto Activation Group 15 Aug 2016
The #MillionComforts campaign has culminated in a whopping 4,330,000 pads thanks to the generosity of the public during the six-week sanitary pad drive. The total brought in far outstrips the total of 1.6 million pads raised in 2015.
Independent Media 11 Aug 2016
When it comes to protecting our natural resources, Namibia Breweries Limited (NBL), one of our biggest clients, is a pretty committed Namibian corporate citizen. This year they partnered with Intelligence Support Against Poaching (ISAP) and the Ministry of Environment and Tourism in launching a campaign to help save Namibia's declining black rhino population. From our side, we were pretty excited to be playing a part in such a major national campaign with the potential to truly make a difference.
Weathermen & Co 4 Aug 2016
A new video, 'Keep Playing #LikeAGirl', encourages girls to keep playing sports, as research from Always indicates that globally, more than two-thirds of girls have been told that they do not belong in sports and more than half quit at puberty, when they need this confidence-boosting activity the most.
4 Aug 2016
Have you prepared to live happily ever after? Is your marriage bulletproof?
Universal Church of the Kingdom of God 2 Aug 2016
As part of BMi Research's ongoing CSR Initiative with the Ubuhle Care and Development Centre (www.ubuhlecares.org.za) in Bronkhorstspruit, staff members created bright seating areas for the children by using old tyres. To ensure that the BMi Research volunteers got their share of exercise for the day, they also played soccer with the children.
BMi Research 1 Aug 2016