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Programmatic trading for publishers - How to make the best out of programmatic? - DQ&A Media Group
Programmatic trading for publishers - How to make the best out of programmatic?

Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns.

Issued by DQ&A Media Group 24 Mar 2015 10:58

Want to write a screenplay - join the Write Journey weekend workshop
Want to write a screenplay - join the Write Journey weekend workshop

Building on its 19 years of success, the Writing Studio's 'The Write Journey' weekend workshop will take place in Johannesburg and Cape Town.

24 Mar 2015 08:51

Durban writer praises Rushdie, attacked
Durban writer praises Rushdie, attacked

NEWSWATCH: Durban writer Zainub Priya Dala believes she was assaulted for expressing admiration for controversial novelist Salman Rushdie, reports Mail & Guardian...

23 Mar 2015 07:58