It's a truism, albeit an often neglected one, that journalists should write stories for particular, defined audiences, not for themselves, their peers or some fondly cherished but imaginary ideal reader...
By Chris Roper 4 Aug 2015 14:00
News reporting followed a tight style and format for decades, largely driven by technology and deadlines. We call it the inverted pyramid: the most important information should be at the top of a report and the material that can most easily be cut out sits at the bottom...
By Anton Harber 31 Jul 2015 07:53
It takes more than popularity for a word to make it into a dictionary.
29 Jul 2015 09:28
LONDON, UK - British publishing company Pearson said on Saturday it was in talks to sell its 50-percent stake in The Economist Group, owner of the prestigious magazine of the same name...
29 Jul 2015 09:22
Bringing a business perspective to technical topics, a series of four titles covering four analytical areas of marketing practice has been released by the Marketing Science Series.
22 Jul 2015 15:28
At last I have found a marketing book written specifically for would-be entrepreneurs and all those people who really want to start their own businesses but are just too terrified to take the plunge.
By Chris Moerdyk 22 Jul 2015 15:07
The 2015 SA Publication Forum's annual corporate publication competition, which has been running for 14 years, is now open for entries...
15 Jul 2015 15:15
SAN FRANCISCO, USA: Authors and booksellers are urging US antitrust officials to investigate whether online retail titan Amazon is abusing its considerable power to the detriment of readers, following a similar move in Europe.
15 Jul 2015 09:55
At the South African Book Fair literary event the Professional Editors' Guild (formerly the Professional Editors' Group) will be hosting an event entitled "A lightning tour of editing".
11 Jul 2015 07:44