Publications can improve advertising revenues if they take advantage of real-time print adverts and that will help not only their ailing fortunes but the ailing fortunes of publishing printers, too.
Vaughan Patterson 18 Apr 2017
Ndalo Media is thrilled to announce that it has secured the licence for both the Elle and Elle Decoration media brands. The licence covers print, digital, events and other related media brand extensions. The deal, which will see the publishing house take over the licence from Isiko Media, will come into effect at the end of April 2017. The Elle media brand, which is owned by Paris-based Lagardère Active and published under licence by various prestigious publishers internationally, will be published by a 100% black-owned media company for the first time in its 21-year history in South Africa.
Ndalo Media 5 Apr 2017
The Publisher Research Council (PRC) has launched the Establishment Survey (ES), a collaborative partnership between it, the Broadcast Research Council (BRC) and the Advertiser Media Forum (AMF) so media owners, marketers and advertisers can use it as a strategic inter-media planning tool.
4 Apr 2017
Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News. Previously only focusing on CSI initiatives in SA, the portal now covers other inspirational stories involving change created for the better.
Sindy Peters 29 Mar 2017
The recent South Africa mission to Davos-Switzerland with its theme: 'South Africa is open for business', got me thinking. What happens then when with the best marketing strategy and a good product, you still have your target market not coming to engage despite your ‘open for business' sign with its entire neon glow?
Thamsanqa Malinga 29 Mar 2017
After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience...
Greg Mason 28 Mar 2017
Are you an aspiring author? Are you hungry for tips and advice on how to get published? Then join four local authors at Authors' Day, the Rand Show's new half-day literary event.
Rand Show 27 Mar 2017
If you're on your toes today the error in the headline will have jumped right out at you. But don't just gasp in horror, ensure it doesn't happen to you.
Blue Apple 27 Mar 2017