The act of buying a new brand is not revolutionary. It is not a huge event in people's lives. It is not the road to Damascus. It is more akin to a little nudge, give it a go type of thing. If a brand wants to be successful then it needs to understand this.
By Danette Breitenbach 25 Nov 2015 10:48
Amazon just opened its first book store in Seattle stocked with books at the same discounted price as on its website. Is this a new disruption for the book publishing industry or just a giant interactive billboard for Amazon?
By Louise Marsland 6 Nov 2015 11:12
Nal'ibali has announced the 15 finalists in the 'Story Bosso' competition, selected from over 2000 stories from a full cross section of South African society.
3 Nov 2015 14:18