Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream.
Tokiso Molefe 28 Apr 2016
Nielsen has released its latest study on South Africa's fledgling video-on-demand (VOD) sector, indicating that the projected growth of VOD programming services in South Africa has the potential to create opportunities for all players in the media ecosystem.
26 Apr 2016
Earlier in the year, I wrote a piece for BizTrends 2016, titled 'The push for podcasts in 2016', where I looked at why I thought podcasts would be popping up more in 2016, what makes them so popular for listeners and why brands need to think about them.
Warren Harding 26 Apr 2016
Allan Gray is one of the most respected investment firms in Africa, building long-term wealth for clients. The Allan Gray website is an important cornerstone of their high-end service offering, and there was a need for an innovative website design that would deliver the ultimate user experience for their customers, whilst best supporting Allan Gray's ambitions to meet the demanding requirements of IT infrastructure.
Bluegrass Digital 22 Apr 2016
In the current great creative explosion of our time, I'm all for freedom, bucking the system and doing the unconventional. When it comes to the really big things though, one quickly realises that unbridled freedom can be a major bugbear in getting even the simplest things done.
Online media agency 25AM has been appointed as a reseller for the SharpSpring marketing automation software in South Africa, offering brands and agencies a simple and affordable solution that enables them to drive more leads, capture more sales and optimise their marketing.
25AM 19 Apr 2016
Chargeads announces the launch of The Newsroom, the world's first programmatic journalism platform designed to enrich the content journey of millions of users around the web. The Newsroom allows publishers to build an unified view of the data, display, editorial and content recommendations inventory across all properties and devices.
Chargeads 14 Apr 2016
Due to the impending retirement of the publisher, there are two niche business publications (with no direct competition) on offer. Both have active websites with good potential for further development.
Squared Communication 14 Apr 2016
Do website readers even notice promotional content that's been paid to appear alongside legitimate curated content? With today's savvy reader the overwhelming response is yes, and your brand could get into trouble for not clearly disclosing this. Here's what to do...
Leigh Andrews 14 Apr 2016
All your event planning queries are covered
3S Media 13 Apr 2016
In a recent survey, 88% of South Africans said they access the internet via their smartphones. Instant messaging and emailing are still the primary online draw cards for the average tech-savvy South African, while 21% of smartphone users do their banking and financial purchases online.
Hippo.co.za 12 Apr 2016
The term "Panama Papers" is about to become a major part of the global lexicon. That's because it represents something very big: the largest data leak in human history.
Stuart Thomas 4 Apr 2016
The old saying "First impressions last" may be a cliché, but as with most clichés it really does ring true. In the digital age, first impressions are more important than ever as you literally have one chance - a few seconds - to impress and garner interest from whoever has just clicked on your homepage.
4 Apr 2016