Storytelling is now an essential part of internet marketing. Internet marketing campaigns no longer focus on pop-up ads and hard-sell content. Today, internet marketing is more about building relationships with an audience. One of the most effective ways of doing this is through stories, especially stories that the public can relate to on a personal level.
Monetary Library 26 May 2017
Standard Bank SBG Securities repeats its top ranking for research, with RMB Morgan Stanley, Peregrine Securities and ABSA Capital maintaining their top positions for equities dealing, derivatives dealing and fixed interest securities dealing respectively...
25 May 2017
Executive Director Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017. The NGO aims to raise awareness and develop the local market for Fairtrade products, with a special focus on local and African goods. We talked to Terblanche about her role and what Faitrade has planned for the year ahead.
Cari Coetzee 24 May 2017
Based on Viacom's extensive research on Generation X presented by Christian Kurz, senior vice president, global insights for Viacom International Media Networks at the VIMN Africa Thought Leadership Breakfast at The Venue Melrose Arch in Johannesburg on Wednesday, 17 May, one question remains...
Jessica Tennant 24 May 2017
While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...
Jessica Tennant 23 May 2017
NEWSWATCH: Allan Gray has let go of ad agency, Ogilvy & Mather Cape Town, effective 31 July, and is in the process of appointing a new agency to manage the account. The new agency and the reasoning have not yet been disclosed.
19 May 2017
Wednesday, 10 May 2017 marked the launch of The Plus Network, founded by WE Communications (WE).
Jessica Tennant 12 May 2017
The results of the thirteenth Sunday Times Generation Next youth survey were announced at the Awards held at Sandton Convention Centre on Thursday, 11 May. Nike was once again awarded as the 'Overall Coolest Brand', after claiming top spot in three of the 75 categories surveyed: 'Coolest Clothing Brand', 'Coolest Brand Slogan', and 'Coolest Footwear Brand'.
12 May 2017
Entries for the 2017 New Generation Social & Digital Media Awards are now open, with an early bird 10% discount for entries received during May. New categories have been added and the website has been refreshed.
10 May 2017
One peaceful night in Iowa, farmer Ray was walking through his cornfields. Suddenly, he hears a mysterious voice saying, "If you build it, they will come...". Despite being taunted and teased, Ray decides to heed the voice's advice and builds a baseball diamond on his land.
Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just two days - the city's many highlights can now be enjoyed through a series of exciting stopover programmes. The ‘48 Hour Challenge' is part of Etihad Airways' wider stopover campaign promoting Abu Dhabi as a ‘holiday within a holiday' for transit travellers and a ‘staycation' option for UAE residents wanting a relaxing short break.
8 May 2017
On day two of the National Prisa Conference, journalist, media consultant and trainer Marion Scher from Media Mentors shared insights on managing news in digital media, how this has changed and stayed the same, and the relationship between public relations (PR) and the media in this regard.
Jessica Tennant 8 May 2017