Verashi Pillay. Image source:
Verashni Pillay resigns from The Huffington Post SA with immediate effect

24.com has accepted the resignation of Verashni Pillay as editor-in-chief of The Huffington Post SA.

1 day ago

Gumtree turns over a new leaf
Gumtree turns over a new leaf

From today, 20 April 2017, Gumtree South Africa sports its new logo, as part of an ongoing and comprehensive redesign.

20 Apr 2017

Google Search Console: tips and tricks for digital specialists
Google Search Console: tips and tricks for digital specialists

Whenever I interview a candidate for an SEO position, I have to ask; when last did you use Google Search Console? I would like to hear “Yesterday”, but at the very least during that week. For an SEO Specialist, Search Console (SC), formerly known as Google Webmaster Tools, plays an important role in our everyday lives.

By Aidan Blundell, Issued by Dentsu Aegis Network 19 Apr 2017

Safrea unravels the fake news phenomenon
Safrea unravels the fake news phenomenon

Fake news, post-truths, alternative facts - call it what you will, there's a definite need to cut through the clutter of bias, opinion and untruths getting published as hard news. Here's what Herman Wasserman, professor of media studies at UCT and Lauren Green, senior analyst at BrandsEye mentioned at Safrea Cape Town's recent fake news event.

By Leigh Andrews 13 Apr 2017

Digital disrupter Sportal launches into SA sports industry
Digital disrupter Sportal launches into SA sports industry

Freshly launched, Sportal is a game-changer that assists local sporting bodies to bring their properties into the digital age. One of South Africa's biggest sports brands, Orlando Pirates, is on board and using Sportal to turn on its e-commerce solutions and drive commercial value.

Issued by Sportal 12 Apr 2017

A clear content strategy will turn you into this unicorn, leaving satisfied customers clamouring for more of your magical marketing messages. Image © Shamain –
Clear content marketing strategy = happy customers + happy boss

Content marketing is essential for your brand to become a thought leader, but that's impossible without a well-planned strategy in place. Here's what I learned from BlueMagnet's recent content marketing and social media training course, such as how to 'poop candyfloss', among other magical things.

By Leigh Andrews 7 Apr 2017

Scenes from Beautiful News.
Behind the scenes of Beautiful News

A platform making impressive headway in sharing positive stories from South Africa is Ginkgo Agency's Beautiful News.

By Pasqua Heard 7 Apr 2017

Screengrabs from the ads.
#OneShow2017: Film finalists revealed!

Finalists in the film category have been revealed for One Show 2017, with three SA entries making the grade.

6 Apr 2017

YouTube's display ad debacle - What should smart advertisers be doing?
YouTube's display ad debacle - What should smart advertisers be doing?

YouTube's display ad debacle, placing brand ads near dubious content, has brands boycotting the world's second-biggest search engine. Jellyfish shows advertisers how to avert a crisis.

Issued by Jellyfish South Africa 3 Apr 2017

Boris Dzhingarov
Marketing yourself as a budding freelance writer

No matter what kind of work you do, there has to be a way for you to generate business. If you work for someone else, your employer does so on your behalf, such as when a car company advertises its products and creates demand for the work of the people who build the vehicles.

By Boris Dzhingarov, Issued by Monetary Library 31 Mar 2017

#BrandManagerMonth: Re-brand just the beginning for Change News
#BrandManagerMonth: Re-brand just the beginning for Change News

Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News. Previously only focusing on CSI initiatives in SA, the portal now covers other inspirational stories involving change created for the better.

By Sindy Peters 29 Mar 2017

Overcoming fake news with credible news brands
Overcoming fake news with credible news brands

Fake news is a big issue for news brands, whose credibility matters more than ever before. It is time to sort the wheat from the chaff before the trustworthiness of the media industry as a whole is brought into question.

29 Mar 2017

(c) georgejmclittle -
10 ways publishers can increase and sustain website visitors

After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience...

By Greg Mason 28 Mar 2017