Storytelling as an art form is ancient, part of what makes us human. As the world shifts to all things digital, our storytelling has adapted, but remains an effective tool for marketing and building brands. For tourism professionals, storytelling can be incorporated all the time as a means of reaching visitors and potential visitors. Here are some pointers for creating productive narratives:
Nicole Biondi 16 hours ago
Marketing automation. The ROI of a tweet. Campaign gamification. If this sounds like some form of 'Gen-Z Greek' to you, you're not ready for the New Generation Social & Digital Media Awards.
Leigh Andrews 1 day ago
The Cape Innovation and Technology Initiative (CiTi) in partnership with Media24 has launched The Hub @ Media24, with the aim to develop a new generation of skilled coders for the media company. The Hub was officially launched on 1 June and is located in the Bandwidth Barn in Woodstock, CiTi's business accelerator and incubator.
15 Jun 2016
ProFlex People is a new innovative resourcing solution that provides small businesses with high quality professionals on a completely flexible by the hour basis, at affordable rates in the areas of human resources and accounting through an easy to use, online platform.
Mode Brand Studio 10 Jun 2016
Private Property have made advertising your rental property quicker and easier with their revamped listing process.
Private Property 8 Jun 2016
It's been scientifically proven that our brains crave a good story, whether it's a compelling novel, a thrilling movie, or a startling business blog post. Even if the topic isn't particularly interesting, consumers are still drawn by a good story, which makes it an extremely useful tool for businesses. Websites that can tell a good story will also experience good conversions.
With everyone and their grandma reading content on their phones these days, digital magazine apps are by no means just the realm of the youth. Here's how Edgars Club Magazine is repeatedly delighting its downloaders.
Leigh Andrews 6 Jun 2016
In 2001, entrepreneur Jorn Lyseggen founded Meltwater with only US $15,000. Operating from an old shipping container in Norway, offered to him by a friend as a free workspace, Jorn brought a team together and built the company. Meltwater is now a global leader in online intelligence, with 50 offices on six continents and 25,000 corporate clients.
A brand has less than two seconds to make an impact with a potential customer. On the web, the endless barrage of advertising and content means that your company has to stand out from the crowd, or risk becoming part of the noise.
Hicks Crawford 31 May 2016
Working in the stock image industry means dealing with the most ground-breaking photographic work from African photographers across the continent.
Yumna Patel 30 May 2016