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When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically. And much merriment was had by all, including relevant brands.

By Louise Marsland 29 Sep 2014 13:26

Andrea Mitchell
DigiChat with Andrea: Search engine marketing

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic. So how do brands go about achieving this, and which search engine marketing initiative works best, organic or paid?

By Andrea Mitchell 29 Sep 2014 07:57

Matthew Arnold
Five digital myths around performance media

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media. It's easy to get lost in the layers of terminology and technical complexity that digital media offers.

By Matthew Arnold 25 Sep 2014 08:04

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week - the pinnacle of Creative Week in Cape Town and the 'Cannes of Africa', where great advertising is rewarded. As judging takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see.

By Louise Marsland 17 Sep 2014 08:14

Marion Scher
What is the media's role in South Africa today?

Am I going to give you a quick answer? No. You see it depends on who you ask.

By Marion Scher 17 Sep 2014 06:32

Christopher Smith
The importance of content marketing

A recent study showed that the average consumer visits over 2,500 websites per year. This is a lot of content for the consumer to take in. The study showed that video and rich content such as graphics and images kept the user's attention on the website.

By Christopher Smith 16 Sep 2014 14:50

Moneyweb dumps Melrose Arch offices
Moneyweb dumps Melrose Arch offices

Moneyweb Holdings will move to cheaper offices as part of efforts to cut costs, the listed Caxton unit said while announcing a R2.6m loss for its year ended June.

By Nick Hedley 16 Sep 2014 13:22

Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

What makes a site a great place to advertise? It's a simple question, with a simple answer. Firstly, there needs to be traffic - and the more the better. Secondly, you need to be assured that the right demographic is seeing your ad...traffic that is ready and able to buy what you are selling. It's like the wings of an airplane. If you have one, but not the other, your campaign won't get off the ground.

By Veruschka Khan 12 Sep 2014 14:00

2014 SA eCommerce Award winners
2014 SA eCommerce Award winners

The winners of the eCommerce Awards, hosted by uAfrica.com, were announced earlier today, 4 September, at the eCommerce Conference 2014, which is taking place at Gallagher Estate, Midrand.

4 Sep 2014 15:11

Danette Breitenbach
Advertising industry well represented at inaugural Social Media Week

It's ground breaking and it's here. Johannesburg has joined cities such as Barcelona, Sao Paulo, London and New York as a host city of Social Media Week (SMW), an event that engages audiences on all things social media.

By Danette Breitenbach 4 Sep 2014 10:28

Chris Moerdyk
A justifiable sense of déjà vu for SA's mass media

Anyone who worked in South African media from the 1960s until 1990, when Nelson Mandela was released from prison, could be forgiven for feeling an ugly, disturbing sense of déjà vu today.

By Chris Moerdyk 3 Sep 2014 14:28

Will broadcasting history repeat itself?
Will broadcasting history repeat itself?

Thinking of the Snuki Zikalala example: If Cyril Ramaphosa succeeds President Jacob Zuma, can he, given his apparently sincere convictions about media and broadcast freedom, retain Hlaudi Motsoeneng at the SABC?

By Ed Herbst 3 Sep 2014 09:13

The way Foreword for content marketing
The way Foreword for content marketing

Content marketing has become a necessity within most marketing plans, the purpose being to help build a long-term relationship with your customer by creating, curating and distributing content that adds value to their lives, which in turn drives your business goals. Candice Claassen, content marketing specialist and founder of newly launched content marketing company, Foreword, explains why it's so important to have a good content marketing strategy in place and how it adds value to the traditional marketing mix, the steps to follow to get it right, and how to measure how well your strategy is working.

Issued by Foreword 1 Sep 2014 08:26