Nicole Biondi
Six lessons in storytelling

Storytelling as an art form is ancient, part of what makes us human. As the world shifts to all things digital, our storytelling has adapted, but remains an effective tool for marketing and building brands. For tourism professionals, storytelling can be incorporated all the time as a means of reaching visitors and potential visitors. Here are some pointers for creating productive narratives:

By Nicole Biondi 16 hours ago

Winning team from New Generation 2015.
#YouthMonth: Awarding campaigns that win the New Generation's heart

Marketing automation. The ROI of a tweet. Campaign gamification. If this sounds like some form of 'Gen-Z Greek' to you, you're not ready for the New Generation Social & Digital Media Awards.

By Leigh Andrews 1 day ago

The Hub @ Media24 to expand Western Cape developer ecosystem
The Hub @ Media24 to expand Western Cape developer ecosystem

The Cape Innovation and Technology Initiative (CiTi) in partnership with Media24 has launched The Hub @ Media24, with the aim to develop a new generation of skilled coders for the media company. The Hub was officially launched on 1 June and is located in the Bandwidth Barn in Woodstock, CiTi's business accelerator and incubator.

15 Jun 2016

Hackers bring SABC sites down
Hackers bring SABC sites down

Ten hours after it was warned, the SABC was hacked over alleged censorship.

By Jerome Cornelius 13 Jun 2016

South African youth take over News24
South African youth take over News24

South Africa's biggest news website is commemorating the 40th anniversary of the Soweto Uprising by inviting school children to help edit News24 for the day.

Issued by 24.com 13 Jun 2016

Online professional services business launches in Gauteng
Online professional services business launches in Gauteng

ProFlex People is a new innovative resourcing solution that provides small businesses with high quality professionals on a completely flexible by the hour basis, at affordable rates in the areas of human resources and accounting through an easy to use, online platform.

Issued by Mode Brand Studio 10 Jun 2016

PwC and IAB SA launch third digital adspend study
PwC and IAB SA launch third digital adspend study

IAB SA, in collaboration with PwC, has launched its third study on digital adspend in South Africa. This study is the definitive resource on online and mobile advertising locally and internationally.

Issued by IAB South Africa 8 Jun 2016

Private Property unveils new process for advertising rental listings
Private Property unveils new process for advertising rental listings

Private Property have made advertising your rental property quicker and easier with their revamped listing process.

Issued by Private Property 8 Jun 2016

Boris Dzhingarov
How storytelling improves your business website

It's been scientifically proven that our brains crave a good story, whether it's a compelling novel, a thrilling movie, or a startling business blog post. Even if the topic isn't particularly interesting, consumers are still drawn by a good story, which makes it an extremely useful tool for businesses. Websites that can tell a good story will also experience good conversions.

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2016

The June 2016 cover, displayed on iPad.
#YouthMonth: Exposing Edgars' 100,000 download magic

With everyone and their grandma reading content on their phones these days, digital magazine apps are by no means just the realm of the youth. Here's how Edgars Club Magazine is repeatedly delighting its downloaders.

By Leigh Andrews 6 Jun 2016

Zubair Timol
Ten of Africa's brightest start-ups changing lives

In 2001, entrepreneur Jorn Lyseggen founded Meltwater with only US $15,000. Operating from an old shipping container in Norway, offered to him by a friend as a free workspace, Jorn brought a team together and built the company. Meltwater is now a global leader in online intelligence, with 50 offices on six continents and 25,000 corporate clients.

By Zubair Timol, Issued by Meltwater 1 Jun 2016

The big three: Professional website platforms for small businesses
The big three: Professional website platforms for small businesses

A brand has less than two seconds to make an impact with a potential customer. On the web, the endless barrage of advertising and content means that your company has to stand out from the crowd, or risk becoming part of the noise.

By Hicks Crawford 31 May 2016

African female optic: Why stock still doesn't know women
African female optic: Why stock still doesn't know women

Working in the stock image industry means dealing with the most ground-breaking photographic work from African photographers across the continent.

By Yumna Patel 30 May 2016