24.com has accepted the resignation of Verashni Pillay as editor-in-chief of The Huffington Post SA.
1 day ago
From today, 20 April 2017, Gumtree South Africa sports its new logo, as part of an ongoing and comprehensive redesign.
20 Apr 2017
Whenever I interview a candidate for an SEO position, I have to ask; when last did you use Google Search Console? I would like to hear “Yesterday”, but at the very least during that week. For an SEO Specialist, Search Console (SC), formerly known as Google Webmaster Tools, plays an important role in our everyday lives.
Fake news, post-truths, alternative facts - call it what you will, there's a definite need to cut through the clutter of bias, opinion and untruths getting published as hard news. Here's what Herman Wasserman, professor of media studies at UCT and Lauren Green, senior analyst at BrandsEye mentioned at Safrea Cape Town's recent fake news event.
Leigh Andrews 13 Apr 2017
Freshly launched, Sportal is a game-changer that assists local sporting bodies to bring their properties into the digital age. One of South Africa's biggest sports brands, Orlando Pirates, is on board and using Sportal to turn on its e-commerce solutions and drive commercial value.
Sportal 12 Apr 2017
Content marketing is essential for your brand to become a thought leader, but that's impossible without a well-planned strategy in place. Here's what I learned from BlueMagnet's recent content marketing and social media training course, such as how to 'poop candyfloss', among other magical things.
Leigh Andrews 7 Apr 2017
Finalists in the film category have been revealed for One Show 2017, with three SA entries making the grade.
6 Apr 2017
YouTube's display ad debacle, placing brand ads near dubious content, has brands boycotting the world's second-biggest search engine. Jellyfish shows advertisers how to avert a crisis.
Jellyfish South Africa 3 Apr 2017
No matter what kind of work you do, there has to be a way for you to generate business. If you work for someone else, your employer does so on your behalf, such as when a car company advertises its products and creates demand for the work of the people who build the vehicles.
Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News. Previously only focusing on CSI initiatives in SA, the portal now covers other inspirational stories involving change created for the better.
Sindy Peters 29 Mar 2017
Fake news is a big issue for news brands, whose credibility matters more than ever before. It is time to sort the wheat from the chaff before the trustworthiness of the media industry as a whole is brought into question.
29 Mar 2017
After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience...
Greg Mason 28 Mar 2017