I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21". Oil @ Lowe + Partners also won gold for the campaign as well as a silver in the sustain category for their Slow Mag campaign.
By Ann Nurock 22 Jul 2015 12:38
Webfluential, the online tech platform which has reinvented how brands connect to online influencers for their digital campaigns, continues to grow its footprint and staff size. Webfluential recently put focus behind the marketing and sales team to support the high demand for its services. The startup welcomed three talented team members to lead key business areas.
Issued by Webfluential 21 Jul 2015 12:48
On Thursday, 16 July 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) started the show with Kira Koopman, Team Lead: Knowledge Delivery, at the Red & Yellow School (@redyellowschool).
17 Jul 2015 10:34
Consumers are officially using the internet to make more automotive-related decisions. Last year the IAB SA conducted an online poll into automotive purchasing behaviour, and the results showed that online is definitely the most favoured platform of people who own, use and maintain vehicles. The SpaceStation has added data from other sources to contextualise these insights further for advertisers in the automotive sector.
Issued by The SpaceStation 15 Jul 2015 11:52
The Future of Media Conference is now in its fourth year, and is set to take place at the Sandton Convention Centre on 21 July. The programme encompasses both a worldwide and a local perspective...
13 Jul 2015 13:36
Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes. Companies like Coca-Cola, Starbucks and Apple are top examples. These companies know which goose lays the golden eggs and their budget allocations to marketing functions and the adoption of marketing software attests to this.
By Joseph Neusu 13 Jul 2015 13:03
Careers24 has released their latest recruitment trends, report which shows an interesting change in recruitment in the field of engineering. While there was a slight decline in the demand for candidates (-1%) there was a 4% increase in candidate supply as well as a 5% increase in the applicants per job posting.
Issued by Careers24 13 Jul 2015 09:03
There is this trend for spin doctors to put clients centre stage in an interactive real-time 'town hall' type of meet-up on Twitter. You might as well put them in stocks in the town square and throw rotten veggies at them...
By Louise Marsland 10 Jul 2015 12:12
The UK's Drum Online Media Awards identify the cleverest, boldest and most original purveyors of news and views from around the world. South African Mohammed Haddad is a senior interactive producer with Al Jazeera, heading up their interactive department. Enter Haddad's team's work into the awards and you get three wins for Al Jazeera English Online - here's how...
By Leigh Andrews 9 Jul 2015 06:00
Back in the late 90s, when Dolly the sheep was being cloned and The Spice Girls were still Botox-free, Google was just a child. Because of this, its relationships with websites were simple prepubescent crushes: all you had to do was chuck a few keywords into your website, get a couple of links pointing back to it and high search results were yours.
By Catherine Black 6 Jul 2015 07:20