Smaller publishers usually struggle with the same issues. Issues they wouldn't have if they would team up with a sales house. In the last couple of years we have seen publishers shifting towards, but also away from sales houses. It is a strategic decision. We work together with both parties and by writing this article we hope to provide you with more insights on why joining a sales house might or might not be good idea.
I was with a colleague who's in the communications industry and she mentioned a problem that often occurs in the field of public relations. The over eager consultant who decides that their boss/department/company's story mustn't just land up in the corner of page five, or inserted at the end of a day's online news, but must make it on to page one of The Sunday Times. Seriously, would you want to be on the front page of that publication?
By Marion Scher 7 Oct 2015 13:02
Big data and predictive analytics - there's a way to make this fun for your customers. Just ask Principa CEO, Jaco Rossouw: they've developed algorithms and models that have been highly accurate in predicting the results of the #RWC2015 rugby matches so far...
By Leigh Andrews 6 Oct 2015 12:00
On Thursday, 1 October 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) was joined via phone by Stephen McIntyre (@stephenpmc), Vice President of Twitter sales EMEA and in studio by Dale Imerman (@idale), Head of Digital for Jupiter Drawing Room Cape Town (@JupiterCT).
1 Oct 2015 14:14
Our increasing reliance on digital media has eradicated geographical boundaries, allowing millions of people to communicate, share ideas and access a wealth of information we'd never been privy to have had it not been for the explosion of the internet into the mainstream.
By Ian Henderson 1 Oct 2015 10:03
30 Sep 2015 13:59
Leading dairy and consumer products company, Clover (Pty) Ltd, recently launched its brand-new Clover Lifestyle blog. Clover Lifestyle aims to actively participate in motivating consumers to live a healthy, active, happy, and balanced life by introducing a lifestyle tool for those who would like to live a way better life.
Issued by Clover 22 Sep 2015 10:48
On Thursday, 17 September 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) was joined by Head of Communication at Showmax, Richard Boorman (@RichardBoorman), to chat about the recently launched video on demand service with more than 10,000 hours of international hit movies and series as well as the best home-grown content.
21 Sep 2015 11:18
There are lots of online shopping platforms propping up by the day. But the challenge that remains for all of them is to convert the online visitors to actual buyers. The true secret is that often the most important things are behind the curtains...
By Jonha Richman 18 Sep 2015 13:45
After first launching advertising in 2013, Instagram has now opened its API to several of Facebook's marketing partners as the company seeks to leverage its 300 million monthly active users to improve its bottom line.
The SpaceStation, the leading digital media sales company in South Africa, were once again named best in Digital at the MOST Awards held in Johannesburg last night. This is the sixth time the company has taken a Digital category award.
Issued by The SpaceStation 10 Sep 2015 10:54
On the next Biz Takeouts Marketing & Media radio show on Thursday, 10 September 2015, from 9-10am, show host Warren Harding is joined by Bradley Stern (@B5tern), Director: Brand Activations at Adidas, to discuss Adidas Sport15 - which is the brand's new repositioning.
9 Sep 2015 08:11