SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24. This move will mean that The SpaceStation will be the only media sales house with expertise in both premium (including native) and programmatic, with the breadth and depth of inventory to back it up. Gustav Goosen, CEO of The SpaceStation, says: "We are thrilled to have SouthernX on board and cannot wait to see the benefits of our range of programmatic offers roll out for our clients."
The SpaceStation 21 Oct 2016
This week, we find out what's really going on behind the selfie with Glenda Mansfield, co-founder and marketing director for Marketing CSI South Africa (MCSISA), the CSI 'good news' portal aimed at developing self-managed communities as agents for change.
Leigh Andrews 12 Oct 2016
She's recommended the president #PayBackTheMoney, shone a light on discrepancies in Prasa and has tackled 'state capture' head-on.
24.com 11 Oct 2016
The #SustainableBiz16 summit just wrapped up in the US last week. I followed the tweets and noted that most of the learnings, while stemming from global corporations, definitely have local relevance.
Leigh Andrews 10 Oct 2016
An increasing number of our core advertising, marketing and media audience and other professional subscribers are discovering that navigating editorial offerings across Bizcommunity's 18 multi-industry portals makes good sense.
Bizcommunity.com 7 Oct 2016
An effective marketing strategy is a must if a business wants to succeed today. It's even more important for small and midsize businesses that need every advantage to stand out among their competitors. However, in order to be efficient, promotion requires a continuous input. Smaller companies usually cannot afford to employ a dedicated professional to manage their campaigns full time. The best solution for them is using one of the many specialised online marketing tools, such as GetResponse, AWeber, etc.
People are now shopping and learning in whole new ways compared to just a few years ago, so as a small business owner you must adapt or risk extinction. I always advise our clients that the internet is the new yellow pages and therefore they should have a compelling online presence if they are to reach the numerous customers searching for information about their products and services.
Adclick Africa Media Group 5 Oct 2016
Take one part online fashion and beauty content. Add in programmatic advertising and networking opportunities. Mix well. What do you get? Hybrid digital agency and media house Amorphous Stride's latest offering, the FashionBeauty.Network. CEO Grant Shippey tells us more.
Leigh Andrews 29 Sep 2016