© Buzzfuss – 123RF.com
Lessons from Lemonade for content marketers

Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream.

By Tokiso Molefe 28 Apr 2016

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Nielsen releases study on SA's fledgling VOD sector

Nielsen has released its latest study on South Africa's fledgling video-on-demand (VOD) sector, indicating that the projected growth of VOD programming services in South Africa has the potential to create opportunities for all players in the media ecosystem.

26 Apr 2016

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What I know for sure about podcasts

Earlier in the year, I wrote a piece for BizTrends 2016, titled 'The push for podcasts in 2016', where I looked at why I thought podcasts would be popping up more in 2016, what makes them so popular for listeners and why brands need to think about them.

By Warren Harding 26 Apr 2016

Episerver helps Allan Gray power personalised customer experiences - Bluegrass Digital
Episerver helps Allan Gray power personalised customer experiences

Allan Gray is one of the most respected investment firms in Africa, building long-term wealth for clients. The Allan Gray website is an important cornerstone of their high-end service offering, and there was a need for an innovative website design that would deliver the ultimate user experience for their customers, whilst best supporting Allan Gray's ambitions to meet the demanding requirements of IT infrastructure.

Issued by Bluegrass Digital 22 Apr 2016

Boxed in - the great email tragedy - G&G Digital
Boxed in - the great email tragedy

In the current great creative explosion of our time, I'm all for freedom, bucking the system and doing the unconventional. When it comes to the really big things though, one quickly realises that unbridled freedom can be a major bugbear in getting even the simplest things done.

By Charles Ash, Issued by G&G Digital 20 Apr 2016

25AM adds SharpSpring marketing automation software to product portfolio - 25AM
25AM adds SharpSpring marketing automation software to product portfolio

Online media agency 25AM has been appointed as a reseller for the SharpSpring marketing automation software in South Africa, offering brands and agencies a simple and affordable solution that enables them to drive more leads, capture more sales and optimise their marketing.

Issued by 25AM 19 Apr 2016

Chargeads introduces programmatic journalism to South Africa - Chargeads
Chargeads introduces programmatic journalism to South Africa

Chargeads announces the launch of The Newsroom, the world's first programmatic journalism platform designed to enrich the content journey of millions of users around the web. The Newsroom allows publishers to build an unified view of the data, display, editorial and content recommendations inventory across all properties and devices.

Issued by Chargeads 14 Apr 2016

Business publications for sale
Business publications for sale

Due to the impending retirement of the publisher, there are two niche business publications (with no direct competition) on offer. Both have active websites with good potential for further development.

Issued by Squared Communication 14 Apr 2016

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Making native advertising work for you

Do website readers even notice promotional content that's been paid to appear alongside legitimate curated content? With today's savvy reader the overwhelming response is yes, and your brand could get into trouble for not clearly disclosing this. Here's what to do...

By Leigh Andrews 14 Apr 2016

The indispensable online tool set to become your go-to event planning resource - 3S Media
The indispensable online tool set to become your go-to event planning resource

All your event planning queries are covered

Issued by 3S Media 13 Apr 2016

South Africa's love of mobile continues to grow - Hippo.co.za
South Africa's love of mobile continues to grow

In a recent survey, 88% of South Africans said they access the internet via their smartphones. Instant messaging and emailing are still the primary online draw cards for the average tech-savvy South African, while 21% of smartphone users do their banking and financial purchases online.

Issued by Hippo.co.za 12 Apr 2016

© Memeburn
Panama Papers: 10 things you need to know about the world's biggest ever leak

The term "Panama Papers" is about to become a major part of the global lexicon. That's because it represents something very big: the largest data leak in human history.

By Stuart Thomas 4 Apr 2016

10 elements every business homepage should have
10 elements every business homepage should have

The old saying "First impressions last" may be a cliché, but as with most clichés it really does ring true. In the digital age, first impressions are more important than ever as you literally have one chance - a few seconds - to impress and garner interest from whoever has just clicked on your homepage.

4 Apr 2016