Busting ad spoofing with ads.txt
Busting ad spoofing with ads.txt

Counterfeiters are found in every industry; in music, film, and even the products we use on a daily basis. The industry makes millions of dollars in revenue which is accessed in unscrupulous ways. As the rise of fake news is plaguing the digital advertising landscape, so is the rise of counterfeit impressions.

By Bongani Mtlhavani, Issued by DQ&A 1 day ago

Barbara Soltysinska, co-founder of indaHash.com.
ICO to increase audience value

The audience is most important to an influencer; yet often it is difficult for them to develop loyal and engaging audiences and prove their audience's value. Launching its own universal cryptocurrency payment structure specifically for influencers, the IndaHash Coin, indaHash.com hopes to overcome this and offer simplified, seamless deposits on an innovative and secure platform, while granting digital tastemakers access to a leading-edge form of payment.

By Danette Breitenbach 2 days ago

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report at the Bryanston Country Club in Johannesburg earlier today, 12 October.

By Jessica Tennant 12 Oct 2017

Lola Ogunyemi
Black model in Dove video says ad 'misinterpreted'

LONDON - The black model who appeared in a Dove advert which triggered accusations of racism insisted Wednesday that she was not a victim and that the commercial had been misinterpreted.

12 Oct 2017

Programmatic media buying has changed digital marketing... for good
Programmatic media buying has changed digital marketing... for good

In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn't going away. In fact, it's growing. Globally programmatic spend has doubled in three years and already in the US, display is outdoing search.

Issued by Sprout 12 Oct 2017

News24 Edge app wins global media award
News24 Edge app wins global media award

At Tuesday's WAN-IFRA's World Digital Media Awards in Berlin, the News24 Edge app was named as the World Award Winner in the category, Best News Mobile Services. The World Digital Media Awards recognise publishers who have adopted digital media and mobile strategies as part of their offering to meet the major changes in how people consume news and information today. The awards took place at the World Publishing Expo, Messe Berlin.

Issued by 24.com 12 Oct 2017

Unpacking the future for technology, media and telecoms in Africa
Unpacking the future for technology, media and telecoms in Africa

The continent's single largest and most influential technology, media and telecoms (TMT) event, AfricaCom 2017, from 7-9 November, promises opportunities to witness future tech trends, network with the industry elite, and learn from a line-up of global thought leaders providing inspiring content.

12 Oct 2017