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Image optimisation for Google

Images have become more important when it comes to generating traffic to websites. Image search engines and social media platform like Google Images, Pinterest, Tapiture, Twitter and Facebook all use images. By optimising images for these sites, the amount of traffic leading to your website will increase along with the brand awareness. When searching for keywords, images are now displayed on the search engine result pages.

Issued by 360eight 24 Apr 2014 09:29

DigiChat with Andrea: Digital marketing skills, talent and training

Just less than a year ago, I closed my own digital marketing agency and went freelance. A large contributing factor behind the closure was my inability to attract and retain the required calibre of staff to help maintain the standards required in a very fast-paced and constantly changing industry. Having recognised this lack of skills, my focus has shifted largely towards training and mentoring. What I have learned, is that the skills challenge at my company was not mine alone but the entire industry's, and not just locally.

By Andrea Mitchell 24 Apr 2014 07:08

The SABC, Ayisafani, the EFF and section 10(1)(d) of the Broadcasting Act

"If the SABC is to be regarded as the watchdog and disciplinarian, then who disciplines the SABC? Surely the intention of the legislature was to answer this question: the CCC (Complaints and Compliance Committee of ICASA) of course" - Judge Neels Claassen in the South Gauteng High Court on 24/1/2011.

By Ed Herbst 23 Apr 2014 08:10

Closing the divide between social and media

Social community management and paid media campaign management are often treated as two separate entities. Many clients use different agencies for each; a social agency to manage their communities and to develop social content plans, and then a media agency to plan and buy digital media.

By Matthew Arnold 22 Apr 2014 14:07

Simple social media campaign do's and don'ts

With the continuing growth of social media and the impact it can have on your business it is no longer just a nice-to-have add on to your growing business. It has become a must have as it creates a platform for you to communicate with existing and potential clients, create awareness of services and products that you offer and create a personalised experience unique to every client.

Issued by 360eight 22 Apr 2014 11:37

Discover Johnnie Walker online whisky profiler

To assist whisky drinkers in identifying their taste profile and their perfect Johnnie Walker flavour match, the brand has launched an online whisky profiler guide, which will be demonstrated live in May 2014 at the King of Flavour Experience.

22 Apr 2014 09:31

SABC shows ANC colours in run-up to elections

For the first democratic election 20 years ago, the African National Congress ensured it would not enter the election period without the SABC - for so long a voice of the ruling party - being put into neutral hands. It understood the power of the national broadcaster as the primary source of news and information for most of the country, and its capacity to distort the national debate and influence voting. Now it appears we are entering an election again with the SABC - or at least key elements of it - captive to a ruling party.

By Anton Harber 22 Apr 2014 08:10

Broadcaster lifts ban on DA adverts

The SABC has cleverly averted a potentially embarrassing verdict over the decision to ban several DA election adverts by agreeing to flight them, pending an indefinite postponement.

17 Apr 2014 11:40

Websites are shrinking

In Bizcommunity's [2014 trends] report, Anton Krugel names the first trend as "Less is more"...

By Zimaseka Njomi 17 Apr 2014 08:58

Max Gebhardt wins Citi Journalistic Excellence Award

The 2013 Citi Journalistic Excellence Awards, open to all financial business and freelance journalists from across South Africa, has been won by Max Gebhardt, a former senior associate editor at Business Day.

17 Apr 2014 08:11

DA: 1 SABC: 0

NEWSWATCH: The Democratic Alliance wins; the SABC pulled the party's "Ayisafani" TV advert and five radio advertisements off the air last week and Icasa's Complaints and Compliance Committee, has ruled in the DA's favour, reports the SABC. Mail & Guardian reports Hlaudi "Matric? What matric?" Motsoeneng, the SABC's acting COO, has been told to back off by senior journalists, and the corporation's political bias will backfire.

17 Apr 2014 07:29