The Annual AdFocus Awards finalists have been named with just seven weeks to go until the winners are announced at the awards ceremony on 25 November at RoomFive in Rivonia.
9 Oct 2015 12:03
On Thursday, 8 October 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) was joined in studio by Jonty Fisher (@jontyfisher), OFYT - Group Strategy Director and advisory panel member for the IMC Conference.
9 Oct 2015 11:44
The African business landscape is evolving at a rapid pace. Africa has always been a mobile-centric hub, and with operators about to launch $30 smartphone handsets, the perfect storm is rapidly approaching. According to the latest Ericsson Mobility Report, African smartphone penetration will be sitting at 70% by 2020. This increased accessibility to intelligent devices will mean that marketers will need to build integrated campaigns with mobile as a channel in mind.
By Sean Riley 8 Oct 2015 10:45
First sentences must seduce. The opening line of your copy is like a corporate pick-up line - it must draw your audience in and it must draw them in immediately.
By Anthony Ehlers 8 Oct 2015 09:32
After inviting the industry to comment on the revised entry categories for the 2016 Bookmark Awards and finalising the categories earlier this month, the Awards are now open for entries and close on 15 November 2015.
8 Oct 2015 09:10
I was with a colleague who's in the communications industry and she mentioned a problem that often occurs in the field of public relations. The over eager consultant who decides that their boss/department/company's story mustn't just land up in the corner of page five, or inserted at the end of a day's online news, but must make it on to page one of The Sunday Times. Seriously, would you want to be on the front page of that publication?
By Marion Scher 7 Oct 2015 13:02
As cybercriminals find new and innovative ways to defeat security measures and controls, entertainment and media companies are increasingly becoming targets for cybercrime worldwide. According to PwC's latest Entertainment and Media Outlook: 2015-2019 report, theft of intellectual property or commercially sensitive information, amongst others, is identified as one of the biggest concerns for entertainment and media companies, with far reaching consequences such as impaired reputations, profitability and undermining business models.
7 Oct 2015 11:41
On the next Biz Takeouts Marketing & Media radio show on Thursday, 8 October 2015, from 9-10am, show host Warren Harding chats to Jonty Fisher, OFYT - Group Strategy Director and advisory panel member for the IMC Conference.
7 Oct 2015 09:07
NEW YORK: US tech giants are turning to the news in their competition for mobile users, developing new, faster ways to deliver content, but the benefits for struggling media outlets remain unclear.
6 Oct 2015 14:33
Communications Minister Faith Muthambi has called on media houses to encourage their reporters to participate in the annual Southern African Development Community (SADC) Media Awards.
5 Oct 2015 13:40