#BizTrends2018: To survive, marketing must kill its darlings in 2018
#BizTrends2018: To survive, marketing must kill its darlings in 2018

When Stephen King said you must "Kill your darlings", he was not suggesting that one of his famous psychopathic characters must kill a loved one, but rather giving writing advice. Quoting William Faulkner, who said that, "In writing, you must kill your darlings", King advises that writers should never be too precious or become overly sentimental when it comes to their work - if it needs to be cut, it needs to be cut. And the same is true for the marketing industry.

By Tom Manners 11 Jan 2018

#BizTrends2018: Africans for Africans by Africans
#BizTrends2018: Africans for Africans by Africans

Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition 'Africans for Africans by Africans' has become a dominant force with young people in Africa. It is about change and holding businesses, governments and institutions accountable and so ultimately driving transformation.

By Nonye Mpho Omotola 10 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing
#BizTrends2018: Prescriptive data in the digital space, the next big thing

The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018.

By Paula Raubenheimer 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.
#BizTrends2018: Marketing in the era of 'always on' communication

When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town on Sunday, 10 December bound for Melbourne, Australia. Matt Preschern, EVP and chief marketing officer of HCL Technologies, the technology partner of the VOR in Cape Town, who features on the Forbes list of the 50 most influential CMOs, shared the five most important trends he sees in marketing today.

By Matt Preschern 8 Jan 2018

Kevin Welman, director and co-owner of ByDesign Communications.
#BizTrends2018: The rise (and rise) of influencers and specialists

The communications industry has changed substantially over the last few years with digital, social, influencers, fake news, the speed of the news cycle, the era of distrust... and in 2018 (and beyond) the speed of these changes shows no signs of slowing down.

By Kevin Welman 8 Jan 2018

#BizTrends2018: An augmented reality check
#BizTrends2018: An augmented reality check

The large analyst houses do not have an enviable task making predictions given the monumental speed of change in the tech space. At the end of 2016, Gartner predicted that by 2020, 100 million consumers will be shopping in augmented reality. Six months later, the company went on to say that by 2019, augmented, virtual and mixed realities (AR, VR and MR) would be evaluated and adopted in 20% of large enterprises across the globe.

By Johan Walters 8 Jan 2018

Kenyan gender advocate Vivian Onano for innovation summit
Kenyan gender advocate Vivian Onano for innovation summit

Kenyan gender advocate Vivian Onano is one of the key speakers at the Liberty VUKA Knowledge Summit. In this Q&A, we find out what her entrepreneurship lessons are for women and young people in the workplace.

26 Oct 2017

African perspectives on PR education

Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.

By Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006

New pay TV channel for Africa awaits approval

Black Earth Communications has applied for a commercial broadcasting license with the Botswana National Broadcasting Board and is awaiting the outcome of its application for a new subscription pay TV service to Africa that will operate out of Gaborone.

10 Jan 2006

Search for the Face of Africa begins

The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.

7 Dec 2005

Stanbic Bank launches Pan-African search for success stories

Stanbic Bank is encouraging people living in Uganda, Namibia, Malawi, Swaziland, Zambia and Botswana to look for inspiring success stories and nominate community-based projects for cash donations to acknowledge local nation-builders.

20 Nov 2005

Brewster signs Kaone

Kaone, the winner of the 2005 Nokia Face of Africa, has signed with Marcus Brewster Publicity. Winner of a $125 000 contract with Storm Model Management, the Botswana beauty will benefit from a PR campaign to elevate and market her profile in Southern Africa.

6 Nov 2005

Decorex expands to Botswana

Exhibition organizers South Africa Rai have announced that the company is to launch leading décor and design expo Decorex SA in Botswana as part of a drive to bring the best of the best in African décor to the rest of the continent. Decorex Botswana will be hosted at the Gaborone International Convention Centre, The Grand Palm Hotel Casino and Convention Resort, from 21 to 24 October 2005.

22 Feb 2005

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