Tips on how YouTube videos can drive consumers to purchase your product
Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online.

By Nicola Graves 3 days ago

Boris Dzhingarov
Learning to engage your clients more effectively

One of the most important things that successful businesses know is how to effectively engage their clients. This helps keep them satisfied, which helps keep them coming back for more. The more they come back, the more money your business makes. Plus, the more you engage your clients, the more likely they are to share their great experiences with your company with their friends and family.

By Boris Dzhingarov, Issued by Monetary Library 23 Jun 2016

#CannesLions2016: Airbnb's 'connected disruption' model
#CannesLions2016: Airbnb's 'connected disruption' model

Brian Chesky cofounder and CEO of Airbnb, kicked off his keynote presentation at the Cannes Lions Festival of Creativity with the following rather staggering quote: "Tonight in Cannes, 5,100 people are staying at Airbnb and 1.3million people are staying in an Airbnb somewhere in the world."

By Ann Nurock 21 Jun 2016

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#CannesLions2016: Badger and Winters - Women are not objects

In 2011 Madonna Badger, a successful advertising executive lost her three daughters and mother in an Xmas house fire. "I lost everything, but thankfully I did not lose my mind." She says seven years later.

By Ann Nurock 20 Jun 2016

The firefighters: the nexus between personal and national reputation
The firefighters: the nexus between personal and national reputation

The deployment of South African firefighters in Canada impacted positively on the country's brand and reputation. Our firefighters, with the expertise to work with the Canadians to fight massive and unrelenting fires, highlighted an area of South African competence, excellence and competitiveness. The team was celebrated and welcomed warmly in Canada by citizens, domestic and international media. Their unceremonious departure from Edmonton equally attracted significant media attention and public comment.

By Manusha Pillai 20 Jun 2016

Writing good advertising copy (Part 3)
Writing good advertising copy (Part 3)

This week we're going to continue to remind ourselves of what kinds of advertising copy works better than others. You may very well know all this, but being reminded of the basics every now and then is good for the soul.

By Chris Brewer 20 Jun 2016

Berge Farrell and Chivas Regal
Berge Farrell and Chivas Regal

Berge Farrell was tasked with creating an international "Dubai limited edition" pack in the duty-free segment for the Chivas Regal 12-year bottle. The packs are bespoke, impactful and Dubai-centric, while showcasing the luxury of Dubai and staying true to the Chivas brand guidelines.

Issued by Berge Farrell 20 Jun 2016

How to make an effective marketing plan on a small budget
How to make an effective marketing plan on a small budget

With the challenging economic climate that's settled on South Africa like a dark winter cloud you might find that your business has hit a bit of a lull; phones aren't ringing off the hook like they used to and you find yourself thinking of ways to cut back on costs.

By Dylan Kohlst├Ądt 13 Jun 2016

You have a better chance of catching a unicorn than ranking #1 on Google (Part 1)
You have a better chance of catching a unicorn than ranking #1 on Google (Part 1)

The blatant audacity that this article suggests, probably doesn't sit well with those of you still chasing that elusive position of organically ranking at #1 in Google, or those of you who have paid an agency or SEO to rank you at #1.

By Dee Stephens 17 May 2016

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

Investing in communications

[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.

Issued by Grapevine Communications 14 Apr 2001

Salut to a new healthy lifestyle
Salut to a new healthy lifestyle

Launching this week from The Publishing Partnership is new healthy lifestyle magazine Salut. Aimed at active professionals aged 20 - 50, the quarterly title will hit the newsstands on Thursday, 27 May 2009.

1 Jan 1900

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