To mark its 50th edition, The Afropolitan, a magazine that celebrates the rise of the new cosmopolitan African style, hosted a gala evening on 1 June 2017. The theme was ‘Then and Now' to mark the milestones that have been achieved over the past 10 years and to offer a glimpse into the future of the publication. To ensure the smooth roll-out of PR and social media campaigns and post-event publicity, Bonfire Media invited and briefed top influencers, media and VIPs.
Mbongiworks 20 Jun 2017
Clare Bowen, head of creative development at Radiocentre, a trade body for commercial radio in the UK, presented a two-hour workshop for radio writers and creatives on making radio that wows, followed by a presentation on radio effectiveness for media strategists and marketers, based on its 'See Radio Differently' campaign, on Monday, 12 June at Primedia Place in Sandton.
Jessica Tennant 20 Jun 2017
Ask any office worker, company representative, business person or housewife what the most annoying thing about driving in Cape Town is and they'll tell you: it's the difficulty of finding a good parking spot in Cape Town! As this busy cosmopolitan city grows in stature and size, parking space is at a premium, wherever you go. Our client, Street Parking Solutions, is a Cape Town-based company that manages parking marshals in and around the city's busy central districts. They provide parking management solutions to on-street and off-street parking sectors, using a combined approach that involves people, technology and effective processes. When they needed unique and effective assistance with solving some of Cape Town's parking woes, they approached us for a mobile solution.
4i 20 Jun 2017
The Advertising Standards Authority's business rescue plan was accepted at the AGM on 25 April 2017, but the ASA has a long way to go before it is ‘safe'. The new acting CEO, Gail Schimmel, is requesting that the industry support self regulation of advertising.
20 Jun 2017
To help South Africans with their busy on-the-go-go-go lifestyles, we launched two amazing experiences that will dial up the morning smiles.
Mbongiworks 19 Jun 2017
Over the past two decades, the digital world has undergone a rapid evolution - from marketing mix newcomer, to a mandatory (yet not fully understood) element of brand communications
Tom Fels 15 Jun 2017
One of the most important skills that anyone can learn - whether they are part of a small or large company - is the art of networking. Networking involves building interpersonal relationships with people who can help further your career and introduce you to new opportunities. This is mutually beneficial; you can assist them with their career and goals and vice versa. The skill of networking may not come naturally to all people, and that's okay. In this article, we'll give you some tips on how to network your way to the top.
Brands across the board, especially South African brands, are failing dismally with regards to being relevant, particularly when it comes to the so-called millennials (by the way, by virtue of pursuing this target segment, does not automatically make your brand 'cool' or 'relevant').
Bogosi Motshegwa 14 Jun 2017
Coca-Cola Beverages South Africa (CCBSA) rolled out its Bizniz in a Box initiative in 2016 as part of the company's Youth Empowerment Programme. It involves the selection of talented young people who are then trained in marketing, sales, stock management and finance as well as given access to funding to start their own container business - a business in a box.
14 Jun 2017