Agility is fast becoming the buzzword for communicators, as the profession seeks to understand how changing business models are impacting communication and the way in which tactics are executed.
Daniel Munslow 13 Jan 2017
There were some huge stories this week on the internet. If people weren't talking about Barack Obama and Joe Biden's adorable bromance, or Donald Trump and Mike Acosta's verbal ping-pong, they were probably talking about this Turkish chef.
Andy Walker 12 Jan 2017
The Association for Communication and Advertising (ACA) has announced that agencies and their clients may send in their entry for the 2017 APEX awards. The ACA, the official, representative body for the Communications and Advertising sector in South Africa, host the APEX awards annually.
12 Jan 2017
I wish I had a magic wand to foresee the future and be able to plan ahead. That would be nice, wouldn't it? For me at least. But, fortunately sometimes, to predict the future, it only requires a closer look at the present and some past occurrences.
Bogosi Motshegwa 11 Jan 2017
In the fast-paced world of experiential marketing it is essential to employ the finest and most talented individuals. The Oomph! Media Group is certainly no stranger to attracting and retaining some of the finest expertise Africa and the global market can offer.
Oomph! Africa 11 Jan 2017
Every entrepreneur wants to have a commercially viable business. To make it happen he has to find financial assistance for the start-up. Finding the investors is both resource and time consuming. It involves several processes, procedures.
Lisa Griffin 11 Jan 2017
As change in every aspect of life accelerates, marketing as a discipline is having to undergo seismic change. Most notably, marketers and their agencies are now having to work with ‘just-in-time' communication plans to keep up with accelerated consumer demands. But what exactly does this mean in practical terms?
Shireen Jaftha 9 Jan 2017
I've attended many, many conferences over the past year, and quite literally hundreds if I think back over my decade in the online marketing and media space. Funny then that the event messaging that's stuck with me most has been from a few of the most recent workshops I've attended, with a handful of insights set to impact the year ahead.
Leigh Andrews 9 Jan 2017
As 2016 is left behind us in history's review mirror, we should take a moment to mark its passing. History will remember it for five key reasons that are going to remain with us for a long time.
Graeme Codrington 9 Jan 2017
Leading international brand strategy, design and expression group The Brand Alive Group has been appointed to conduct a comprehensive, ground-up rebrand of major global energy trading firm DufEnergy.
Brand Alive 5 Jan 2017
I have often wondered why TV airtime sales raised sponsorship for the duration of the series' season, and why companies buy into it. At the same time, I have never understood why companies should have those closing and opening billboards before, during and after the programme, until I saw 1st for Women sponsoring the M-Net series 'Revenge'. Yes, I have DStv now and I am progressing within LSM, moving from LSM 4 to LSM 5 - that's when my education on the use of such sponsorships started.
Bonnie Ramaila 8 May 2013
Email marketing - when used effectively - can return massive marketing results, largely because it is one of the few mediums that allows you to directly touch your intended recipients.
Tony Sham 8 Aug 2012