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Now is the time for SMS marketing

In South Africa 92.8% of the population owns a mobile phone, so the short message service (SMS) is fast becoming a powerful tool for businesses to interact with new and existing clients.

By Craig Rossouw 15 Apr 2014 06:38

Dove Patches film campaign goes live in 57 countries

The short film 'Dove: Patches' highlights how the right state of mind can unlock a powerful feeling of beauty that lives inside all women.

15 Apr 2014 06:19

Ten Twitter tips for non-newbie tweeters

So you're a medium-term tweep, huh? You don't need another one of those silly etiquette lessons. Or a guide to the strictures of RTing. You need something new. The stuff the techies already know. You need '10 Twitter Tips for Non-Newbie Tweeters'.

By Tiffany Markman 14 Apr 2014 07:44

Collaboration between Hellocomputer and FCB Johannesburg electrifies the Labello kiss

The collaborative duo that gave South Africa the world's first tweeting honey badger, has again broken the mould with an electrifying activation for Labello, a Beiersdorf AG brand first launched in 1909.

Issued by FCB South Africa 11 Apr 2014 11:13

The future media models

Future media models are all about reading - grasping the attention of the bored consumer - and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.

By Louise Marsland 11 Apr 2014 07:15

What does a good boss look like?

We speak about good bosses and bad bosses all the time... okay, no wait, we actually only speak about bad bosses all the time.

By Chemory Gunko 11 Apr 2014 05:20

Solving social challenges in townships

Until recently, no other outdoor advertising media business model has benefitted the consumer and their community directly such as community-centric mural outdoor advertising. After several years of challenges and literal fine crafting of this sector it is now time for brands to effectively build and improve the quality of the lives of the people in the communities they communicate to, and it couldn't be easier.

By Banele Rewo 10 Apr 2014 09:25

Gareth Cliff to start new show, including WeChat streaming

Gareth Cliff is set to make a return to broadcasting, but he won't be on radio, or TV for that matter. Instead, it appears that Cliff, who recently left terrestrial radio station 5FM after 10 years, will make his return on WeChat.

10 Apr 2014 07:12

The synergy of SEO, social media and the user experience

One of the myriad of uses of Google is to find out more about people, in a social context. Today's society is also active on various social media platforms. Social media is an exceptionally powerful digital word-of-mouth generator, as individuals freely share content and comment on content they like.

By Stephen Sandmann 9 Apr 2014 16:12

Marketing careers of the future

According to Forbes, the outlook is rosy for marketing professionals working in the industry as marketing managers, advertising and sales representatives, marketing film and video editors, graphic designers, and market research analysts. These role players, as well as many others, are essential in bringing together the vibrant marketing content found on television and in print. However, although marketing careers are expected to stay strong, there are a number of changes predicted for the future that could affect your skill set.

Issued by GetSmarter 9 Apr 2014 09:03

Calling all Oenophile's

No, it's not what you think.

By christine storey, Issued by Wrappa Branding and Design 8 Apr 2014 14:01

Brands in the brain

It is often said that brands are owned by consumers, but more specifically they belong to our brains. As our understanding of neuroscience rapidly expands, we now know more than ever about how people remember, relate and respond to brands. And this understanding needs to have fundamental implications for the way we develop communication strategies and evaluate their effectiveness.

Issued by TNS South Africa 17 Jan 2014 12:50

Cosmetics billionairess, Estée Lauder, dies

Estée Lauder, marketing guru and founder of a multibillion dollar cosmetics company, has died in New York, aged 97.

Issued by Estée Lauder Companies 27 Apr 2004 13:08

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