The annual Apex Awards, hosted by the Association for Communication and Advertising (ACA), recognise and celebrate communications campaigns' performance excellence that have contributed tangibly to client's business and bottom line.
3 days ago
Millennials, born between 1980 and 2000, have exceptional trendsetting power and businesses the world over are competing to capture their attention and a share of their wallets.
Lauren Hartzenberg 18 May 2017
The research industry was 'the ma'n over the last 70 years. Now, it is lying on its death bed. Do you have the courage to resuscitate it? Bérengère Parouty and Heather Tluczek of Kantar TNS unpacked this topic in a research paper presentation at Samra 2017 on how market research agencies will remain relevant in the future: Through symbiosis, evolution or extinction.
Leigh Andrews 18 May 2017
Following widespread industry support for the Marketing Association of SA (MA(SA)), the Advertising Media Forum (AMF) and ACA, Saarf will be replaced by the new Marketing Research Foundation (MRF).
17 May 2017
Freelance creatives looking to get an edge in the job market are the focus of an upcoming session from The Southern African Freelancers' Association (SAFREA) at Madex in Johannesburg.
SAFREA 15 May 2017
Black people dancing in adverts has graduated from being a creative expression derived from a weak observation that was camouflaged as an insight, to what is now a very popular creative device or template.
Bogosi Motshegwa 5 Apr 2017
Twelve keynote presentations, two heated panel discussions, plenty of networking platforms and learning content all packed into one exhilarating day at the White Space in Salt River, Cape Town.
IMC Conference 14 Mar 2017
The Southern African Freelancers' Association (SAFREA) has released groundbreaking research into the local freelance economy with the 2016 SA Freelance Media Industry and Rates Report.
SAFREA 25 Jan 2017
In the first episode of With or Without Sugar for 2017, four leading professionals in brand strategy, design and communication collect at a trendy gin bar in Johannesburg to talk about the upcoming trends that all brand professionals should be considering for the coming year - and beyond.
Brand Alive 19 Jan 2017