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SportShow is waiting to thrill you - Optimize Enhancing Effectiveness
SportShow is waiting to thrill you

The SportShow is a first for South Africa - a multi-sport event featuring spectacular entertainment, sport clinics, extreme shows, appearances by sport celebrities and an extensive range of sport-related exhibits.

Issued by Optimize Enhancing Effectiveness 29 Jul 2015 11:33

[Content Marketing] Getting the definition right
[Content Marketing] Getting the definition right

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content. From conversation marketing to native advertising and embedded content, it needs to be simplified somewhat.

By Louise Marsland 29 Jul 2015 05:28



Creative Circle launches Champions of Creativity Award
Creative Circle launches Champions of Creativity Award

The creative industry is pretty good at patting itself on the back. Let's face it; you'd be hard-pressed to name another industry with so many award shows on the calendar!

Issued by Creative Circle 28 Jul 2015 12:34

South African retailers are missing massive profit opportunities - Chris Moerdyk
South African retailers are missing massive profit opportunities

Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.

Issued by Chris Moerdyk 28 Jul 2015 12:02

Cape Town restaurant shows the world how to deal with racist online reviews
Cape Town restaurant shows the world how to deal with racist online reviews

Online reviews can be a tricky business, especially in the restaurant trade. In between picky customers and the ego needed to make an eatery sustainable things can get very messy, very quickly...

By Stuart Thomas 28 Jul 2015 08:00

The competitive offensive
The competitive offensive

There's nothing complicated about developing a competitive strategy - like anything else in advertising and marketing (and in life in general for that matter), it's all in the planning...

By Chris Brewer 27 Jul 2015 14:00

David Blyth
Five ways to approach marketing in Africa differently

With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets. Yet countless examples have shown that few marketers have a deep understanding of African markets, and are truly able to harness opportunities for brand reach and relevance.

By David Blyth, Issued by Yellowwood Future Architects 27 Jul 2015 10:16

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.

By Louise Marsland 24 Jul 2015 10:46

Quinton Pienaar
It's the age of customers - time to rethink marketing

The growing complexity of the marketing role places a huge burden on marketing leaders and it is clear that the marketing role will continue to grow in complexity within the next two years.

By Quinton Pienaar 12 May 2015 13:54

David Smythe
[Trends 2015] FCB's 20 macro trends for 2015

"Africa's consumer facing industries are expected to grow by more than $400 billion by 2020."

By David Smythe 22 Jan 2015 08:06

[Trends 2015] Your 2015: The consumer, content and collaboration
[Trends 2015] Your 2015: The consumer, content and collaboration

It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration.

By Louise Marsland 16 Jan 2015 15:05

Dion Chang
[Trends 2015] Business and consumer trends for 2015

"All rise for standing boardrooms."

By Dion Chang 16 Jan 2015 13:00

[Trends 2015] 15 global trends for 2015
[Trends 2015] 15 global trends for 2015

From the Sharing Economy to Virtual Reality Marketing, a Tactile Internet and Thought Control, these are some of the trends which will influence business and brands for years to come.

By Curated by Louise Marsland 8 Jan 2015 16:03

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