Potayto, Potarto: How this Super Bowl ad changed how I see marketing
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'.

By Leigh Crymble 1 day ago

AccuWeather makes advertising mobile, Michelin signs up
AccuWeather makes advertising mobile, Michelin signs up

Michelin Wiper Blades is one of the premier clients to use AccuWeather's first-to-market exclusive and contextually relevant mobile integration suite to reach consumers on the go.

2 days ago

Techsys Digital awarded strategic Diageo project
Techsys Digital awarded strategic Diageo project

To enable effective e-CRM, Diageo South Africa has partnered with industry expert Techsys Digital across Captain Morgan, Smirnoff, J&B and Johnnie Walker.

Issued by Techsys Digital 2 days ago

The Newsroom launches Amplify - helping brands use the value of their earned media
The Newsroom launches Amplify - helping brands use the value of their earned media

The Newsroom, a global digital experience delivery platform, announces today the launch of NWS Amplify in South Africa, a product that allows brands and advertisers to extend the readership of their earned media - such as positive reviews, user videos or press mentions.

Issued by The Newsroom 15 Feb 2017

LIVE: Jacaranda FM launches its new brand positioning with a world first for radio
LIVE: Jacaranda FM launches its new brand positioning with a world first for radio

Jacaranda FM teamed up with advertising agency Halo to create a world first for radio – a live, lip sync, audiovisual campaign. This stunt marks the station's launch of a new brand positioning that promises to deliver more music you love.

By Jessica Tennant 15 Feb 2017

Investec Private Banking launches #MoreThanData campaign
Investec Private Banking launches #MoreThanData campaign

Can data tell your whole story? To find out, Investec Private Banking presented three 'out of the ordinary' individuals with how data sees them...

14 Feb 2017

Gorosi © –
The transformation balancing act: SA faces a tipping point

SONA 2017 highlighted two key issues that must be carefully balanced: addressing economic inequality and encouraging FDI.

By Dharmesh Nagar 13 Feb 2017

(c) rawpixel -
Unlock corporate creativity to increase productivity, research suggests

Global research indicates corporates need to unlock creativity within their employees to increase productivity. Capturing that elusive creativity is the focus of CCDI Creative workshops, offered in Cape Town.

13 Feb 2017

Worx Group achieves Level 2 BBBEE status
Worx Group achieves Level 2 BBBEE status

Worx Group has concluded a corporate restructure that sees its empowerment rating improve to Level 2 while significantly enhancing its transformational plans, and is expected to have a profoundly positive influence on the company's community in the years ahead.

Issued by Worx Group 13 Feb 2017

The top five key trends in business intelligence in 2017
The top five key trends in business intelligence in 2017

As we launch into 2017, it is clear that data will be one of the prevalent assets which a business or a corporation can possess. Here are Swpix's five key business intelligence (BI) trends to look out for in 2017:

9 Feb 2017

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

Investing in communications

[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.

Issued by Grapevine Communications 14 Apr 2001

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