Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'.
Leigh Crymble 1 day ago
Michelin Wiper Blades is one of the premier clients to use AccuWeather's first-to-market exclusive and contextually relevant mobile integration suite to reach consumers on the go.
2 days ago
The Newsroom, a global digital experience delivery platform, announces today the launch of NWS Amplify in South Africa, a product that allows brands and advertisers to extend the readership of their earned media - such as positive reviews, user videos or press mentions.
The Newsroom 15 Feb 2017
Jacaranda FM teamed up with advertising agency Halo to create a world first for radio – a live, lip sync, audiovisual campaign. This stunt marks the station's launch of a new brand positioning that promises to deliver more music you love.
Jessica Tennant 15 Feb 2017
Can data tell your whole story? To find out, Investec Private Banking presented three 'out of the ordinary' individuals with how data sees them...
14 Feb 2017
SONA 2017 highlighted two key issues that must be carefully balanced: addressing economic inequality and encouraging FDI.
Dharmesh Nagar 13 Feb 2017
Global research indicates corporates need to unlock creativity within their employees to increase productivity. Capturing that elusive creativity is the focus of CCDI Creative workshops, offered in Cape Town.
13 Feb 2017
Worx Group has concluded a corporate restructure that sees its empowerment rating improve to Level 2 while significantly enhancing its transformational plans, and is expected to have a profoundly positive influence on the company's community in the years ahead.
Worx Group 13 Feb 2017
As we launch into 2017, it is clear that data will be one of the prevalent assets which a business or a corporation can possess. Here are Swpix's five key business intelligence (BI) trends to look out for in 2017:
9 Feb 2017
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001
Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.
27 Jun 2001
[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.
Grapevine Communications 14 Apr 2001