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Storytelling via social engagement a strong trend

Simon Schwaighofer is the Creative Director at Red Bull Creative, the brand's in-house agency in Salzburg. He has been responsible for corporate projects around the energy drink for the last seven years. He also gives lectures on creativity at universities and advertising festivals. On 13-14 August, he will visit SA to speak at The Best of Global Digital Marketing conference.

By Hando Sinisalu and Maarja Laasu 31 Jul 2014 05:26

The new home of Mediacore

Mediacore's new premises boast a 70m² filming studio that converts from Chroma to an all-white infinity curve for product shoots and even to a black studio for music videos.

By Henry Baldish, Issued by Mediacore 28 Jul 2014 15:04

Dion Wired directed by Slim of Egg Films

Dion Wired reveals a new approach to retail advertising with an engaging story of a family and a little bird. The commercial, directed by Slim for Ireland Davenport, relies on emotive and heartfelt storytelling with a touch of technical wizardry around the bird to depict the connectivity of a family whilst always using the Dion appliances. The result is a more subtle approach than viewers are used to for retail brands. According to director Slim, "The bird stole the show on set and gave a performance better than most humans!"

Issued by Egg Films 28 Jul 2014 12:46

TVC captures essence of warranty claim

The new TVC for Cartrack has captured the essence of its promise that it would offer its clients up to R150,000 in the unlikely event that it was unable to recover the stolen or hijacked vehicle.

27 Jul 2014 10:43

New adidas TVC

The new adidas commercial, directed by Velocity's Gregg Bailey for 140 BBDO, shows a sense of pride, belonging and community.

25 Jul 2014 15:20

Why embracing new trends in photography is vital to stay relevant, successful and in business!

After 23 years as a professional photographer, I'm always mindful of the importance of being willing to continually adapt to new trends.

By Peter Morey 25 Jul 2014 13:53

Architectural films to feature at UIA 2014

The Durban International Film Festival (DIFF) will partner with UIA 2014 and Architect Africa Film Festival to present architecture films in Durban during the 25th International Union of Architects World Congress of Architects (UIA 2014).

24 Jul 2014 09:38

Quality over quantity

When I first started writing, I wanted to know how I could be the best writer possible in my field. The best advice I could find was write every day.

By Marion Scher 24 Jul 2014 06:47