Reflections of his selfie with Kyle Lewis. That’s “Action Cut Kyle” to you…
#BehindtheSelfie with... Kyle Lewis

This week, we find out what's really going on behind the selfie with Kyle Lewis, the only SA director to have been featured twice this year on Shots, nominated for a SAMA for best music video for the third year in a row.

By Leigh Andrews 22 Jun 2016

Picture Tree's Bevan Cullinan and M&C Saatchi Abel do it in the rain for MWEB
Picture Tree's Bevan Cullinan and M&C Saatchi Abel do it in the rain for MWEB

On a rainy, winter's night in the industrial centre of Germiston, director Bevan Cullinan and his Picture Tree team, along with the MWEB client and M&C Saatchi Abel, had to make a decision. Shoot in the pouring rain or do a weather claim? The water bowzer was sent home and shooting began.

Issued by Picture Tree 21 Jun 2016