Dion Wired reveals a new approach to retail advertising with an engaging story of a family and a little bird. The commercial, directed by Slim for Ireland Davenport, relies on emotive and heartfelt storytelling with a touch of technical wizardry around the bird to depict the connectivity of a family whilst always using the Dion appliances. The result is a more subtle approach than viewers are used to for retail brands. According to director Slim, "The bird stole the show on set and gave a performance better than most humans!"
Issued by Egg Films 28 Jul 2014 12:46