Marketing & Media trends

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 1 day ago

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 2 days ago

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
#BizTrends2018: Rewind from attention spam back to attention span

One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Everywhere we look, brands are vying for attention, so it takes clever planning for yours to stand out from the snowballing amount of spam.

By Leigh Andrews 8 Jan 2018

SA bank in Nigerian merger

It's a new era for banking in Nigeria as Stanbic Bank and IBTC Chartered Bank go ahead with merger.

22 Aug 2007

Joining forces for cool-drinks, cool music

The Coca-Cola Company and music channel MTV base have entered into a major marketing alliance that will partner the two brands on air, on-the-ground and on pack.

17 Aug 2007

Emeka Enyadike
Enyimba and Rangers International for Under-19 football tournament in South Africa

SuperSport is to bring to the screen the third edition of the SuperSport Under-19 football tournament in South Africa.

By Emeka Enyadike 8 Aug 2007

Botswana's BTC accused of using advertising spend to influence editorial

Government communications company is allegedly denying advertising to newspaper in retaliation for critical story.

2 Aug 2007

Are you up to the job?

The Apprentice is one of the most globally recognized reality television franchises and the programme has, since it was launched in the US three years ago by Donald Trump, been replicated in 23 countries around the world.

27 Jul 2007

Ugandan reporter takes top honours

Investigative reporter for the Weekly Observer in Uganda, Richard Kavuma outstripped more than 1500 other African journalists to lift CNN's/Multichoice's African Journalist of the Year in Cape Town at the weekend.

23 Jul 2007

USB-ED launches Business Women's Academy
USB-ED launches Business Women's Academy

The Business Women's Academy, the first of its kind in the country concentrating on women in business, was launched by USB Executive Development Ltd (USB-ED) of the University of Stellenbosch Business School, in association with HERS-SA, on Tuesday, 22 May 2007. HERS-SA is a leading non-profit organisation dedicated to the advancement of women.

Issued by USB-ED 12 Jun 2007

365 Digital signs first Adtech client in Kenya
365 Digital signs first Adtech client in Kenya

Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.

Issued by 365 Digital 16 Apr 2007

African perspectives on PR education

Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.

By Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006

John Manyarara Investigative Journalism Award - Call for entries

The Media Institute of Southern Africa (MISA) has extended the deadline for entries for the annual John Manyarara Investigative Journalism Award to April 10, 2004.

Issued by MISA 31 Mar 2004

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