Marketing & Media trends

Maksym Chornii © –
#CEMAfrica2017: "Be an experience business or be out of business" - Adobe

CEM Africa attendees were presented with a choice of workshops to attend throughout the two-day summit. As the Summit was completely sold out, these sessions were limited to 30 attendees max and it really was a tough choice deciding which to sit in on. I'm so glad I went with the session by James McDonald, solution consultant at Adobe, on how to be an experience-driven business. Here's why.

By Leigh Andrews 12 hours ago

You hired them, now trust them to get the job done. JR Bale © –
#CEMAfrica2017: Your employees are always on - now TRUST THEM

You hired your employees for what they bring to the business and have trained them up on all your brand stands for, but do you trust them enough to run with their own ideas of the best customer experience? Chantel Botha of BrandLove shares why you need to cut the cord and let them do so at the first day of CEM Africa 2017.

By Leigh Andrews 13 hours ago

Putting control back in the hands of content creators
Putting control back in the hands of content creators

African content creators - whether TV and film production companies or TV channels - are increasingly faced by a strategic choice: do they distribute widely across multiple online platforms or do they run their own platform? Russell Southwood talks to Nam Mokwunye about his platform Public Vine that puts the control in the hands of the creators for those who want to run their own platform.

15 hours ago

Simply put? Cut the red tape and empower your staff. Scott Griessel © –
#CEMAfrica2017: CX predictions for the future, action to take TODAY

Customer experience or CX is undoubtedly a hot topic for your brand, but if all you do is talk about it in your silos, chances are you'll be left in the dust by your competitors who are taking those insights into what consumers want and making a change. Here's why you need to cut the red tape and take the plunge yourself, from the opening panel of CEM Africa 2017.

By Leigh Andrews 1 day ago

Children gathered in Niger. Credit: BBC.
How will Africa cope with its rising population challenges?

BBC News is broadcasting a week of special programming on Africa's rising population and the continent's strategies to cope with the population explosion which will see the population of Africa double to two and a half billion in just 30 years.

1 day ago

Artificial intelligence is cool, market intelligence is cooler
Artificial intelligence is cool, market intelligence is cooler

There's a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become the perfect interface to speak to an AI product. Marketers should be looking carefully at AI but new technologies are providing value in even better corners of the marketing spectrum.

By Mike Saunders 1 day ago

Africa's best documentaries are available to stream
Africa's best documentaries are available to stream

In an African first, AfriDocs Anytime is now available as a free streaming platform on www.afridocs.net with a catalogue that includes nearly 40 films available for viewing at any time.

1 day ago

Tanzania Women of Achievement.
Mentorship app for young women, girls in Africa

DAR ES SALAAM, Tanzania - A mobile app and online web portal designed to provide mentorship and learning on the go for girls and women in Africa has been launched by the Tanzania Women of Achievement (TWA).

1 day ago

AGOA needs to promote industrialisation in Africa
AGOA needs to promote industrialisation in Africa

The trade and investment relationship with the United States through AGOA should support the continent's efforts to industrialise in line with Agenda 2063; and contribute to regional integration and support the development of regional value-chains, Africa ministers of trade have emphasised in a joint statement.

2 days ago

15 African youth finalists in entrepreneurship prize
15 African youth finalists in entrepreneurship prize

Fifteen emerging young African entrepreneurs will put their talent to work on the continent after being chosen as finalists in the Anzisha Prize 2017.

2 days ago

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

3 days ago

Mozilla and fact-checker engine join fight on fake news
Mozilla and fact-checker engine join fight on fake news

PARIS - Mozilla, the non-profit which runs the Firefox internet browser, said it was launching a drive against "fake news" as fact-checking software backed by eBay founder Pierre Omidyar got its first run-out in public.

11 Aug 2017

iflix raises $133m funding for expansion
iflix raises $133m funding for expansion

Since going live in May 2015, iflix rapidly established its brand in emerging markets for its streaming entertainment service, focused on local customer experiences. By securing further funding of $133m, it hopes to invest in its local content strategy across all the emerging markets it has launched in and secure the 'next 1 billion' customers.

10 Aug 2017