The 2015 year has been a bit of a blur (an epic blur) for the Rocket Creative crew, and the final 'silly season' push is just as manic as it always seems to catch some clients unawares despite all best intentions to schedule as much as possible.
Issued by Rocket Creative 1 Dec 2015 11:32
Lately I've been contemplating the polarity of the communications world, especially public relations. We implement policies and processes for the sake of policies and processes, we represent a profession that assimilates people and nurture relationships, yet we discount the amount of instinct needed to do what we do well. Step one, admit that your job is much about feel as fact - and that's a good thing. Step two, find an environment that nurtures instinct so that you can nurture yours.
By Roxanne Marais 1 Dec 2015 11:31
Unless the silly season has hit you early and hit you hard, you're probably aware that global fashion megastore H&M has entered the South African market. The Swedish brand announced itself with an outdoor blitz unlike anything in recent memory owning Jozi's top outdoor sites.
Issued by Guerrilla IMC 27 Nov 2015 09:49
Digital marketing's search engine marketing (SEM) can be summed up as a means to harness Google search for your business, as part of your business' marketing mix to increase product sales and/or brand awareness.
By Stephen Sandmann 26 Nov 2015 13:26
According to the World Bank, foreign direct investment (FDI) in Africa hit a record $60bn by the middle of this year. Yet, many multinational companies looking to expand across the continent are still wary of doing business in Africa because of its well-publicised challenges.
26 Nov 2015 10:18
With Johannesburg temperatures soaring in the 30°s, Son's recent 'Taste of Summer' activation could not have been more appropriate. Media planners and buyers were encouraged to take a bite of the R65m market that represents the Son readers.
Issued by Son 26 Nov 2015 09:30
Yep, it's official now in ways we could never have imagined, it's the end of 2015 and mobile has finally obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend that is set to shake the very ground on which written content depends.
By Dee Stephens 26 Nov 2015 08:24
By Louise Marsland 26 Nov 2015 07:23
Google South Africa offers tips on how brands can successfully take advantage of YouTube's technology and audiences to market themselves and their offerings at very little cost.
25 Nov 2015 09:31
Will the 2015 Annual AdFocus Award African agency network of the year accolade go to Ogilvy & Mather Africa, Publicis Africa Group, Burson-Marsteller Africa, Dentsu Aegis Network or TBWA\? It's anyone's guess!
By Leigh Andrews 24 Nov 2015 12:00
So many writers out there are quick to say that content writers aren't 'real' writers. That we have sold out and given up on our dreams of penning the next best-selling novel (something that people 'will actually read'). They say that anyone can do it. That the job requires very little creativity; and that one needs access to a lot of beer, wine and cigarettes in order to get through the mammoth workload that comes with it. While that last assumption is indeed true, I'm here to set the record straight about the rest.