Are trend gurus drowning in an ocean of their own opinion? Has the word trend become oversubscribed? Here's how to tell a real trend expert from a fake to achieve instant trend cred in 2014.
By Terry Levin 12 Mar 2014 07:53
Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.
By Mark Porter 11 Mar 2014 14:27
When you buy advertising from an online vendor like the Big 'G' you get two main options:
By Travis Bussiahn 11 Mar 2014 10:10
Just because they lived close to Oscar Pistorius and had the misfortune of hearing the events that led to his murder trial, the lives of witnesses were torn apart. They became household names and, for the rest of their lives, everywhere they go, people they don't know will probably link them back to this one event and know more about them than they would want known.
By Anton Harber 10 Mar 2014 07:01
A recent article on the Harvard Business Review website caused a stir in our office. 'Three Long-Held Concepts Every Marketer Should Rethink' suggested that brand, loyalty and positioning are increasingly irrelevant in the consumer decision-making process, given the ease with which we can evaluate products based on the experiences and opinions of others.
By Nicole Velleman 10 Mar 2014 06:45
Acquisition by international firms of South African founded companies is killing marketing in the country. Yes I said it!...well most of them, not all.
By Sanele Mgaga 7 Mar 2014 14:45
BizTakeoutsTV has been developed to supplement our in-depth event coverage and industry daily news opinion, to provide an entertaining bite size snapshot of the event.
7 Mar 2014 08:20
Look at them over there. They're leaders in innovation. It's written on their wall in bold typography, on their website in luxurious .gif while their LinkedIn profiles deem them thus as well. They are captains of industry, masters of the future, legends of the letter 'i'.
By Travis Bussiahn 7 Mar 2014 06:40
Having recently returned to South Africa from a 15 year tenure in London, I am constantly amazed at the number of small, local businesses that don't have their own websites.
By Grant Bushby 6 Mar 2014 14:49
LONDON - British advertising regulators on Wednesday ordered Irish bookmaker Paddy Power to immediately withdraw a campaign offering "money back if he walks" about the murder trial of South African athlete Oscar Pistorius.
6 Mar 2014 14:38
Zappar is an app that brings brands to life by using augmented reality to turn one-dimensional communications into vibrant, animated, three-dimensional brand experiences via mobile or tablet.
6 Mar 2014 11:16
As the rand weakens and the pula strengthens, so consumers in Botswana find the gap in the cost of goods between South Africa and Botswana in Woolworths grows and not in their favour.
By Gwen Watkins 5 Mar 2014 16:02
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
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