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[Biz Takeouts Podcast] 111: Stretch Experiential Marketing with Mike Silver
[Biz Takeouts Podcast] 111: Stretch Experiential Marketing with Mike Silver

On the last Biz Takeouts Marketing and Media Radio show on Thursday, 30 October, show host, Warren Harding was joined in studio by Mike Silver (@stretchmike), founder and Managing Director of Stretch Experiential (@stretchexp).

31 Oct 2014 14:13

The internet has changed our brains: Has your company stayed the same?
The internet has changed our brains: Has your company stayed the same?

The way we think, read and shop has changed for good. The way we shop online and the way we operate offline are distinctly different things. Our minds have become used to toggling between screens, with some purchases better suited to fast data-point shopping experiences and others slow and experiential browsers. Purchase considerations are different. Your decision on what to purchase may very likely be quite different.

By Claire Cobbledick 31 Oct 2014 14:00

Food24 - thousands of survey respondents give their Banting insight - 24.com
Food24 - thousands of survey respondents give their Banting insight

Banting has become synonymous with Low Carbohydrate, High Fat (LCHF) or the Noakes Diet. Famous or infamous, we all know someone on the eating plan, so Food24 undertook a survey in October to ask some simple questions.

Issued by 24.com 31 Oct 2014 12:16

7DKS keeps it fresh for Enterprise resealable packaging - 7 Different Kinds of Smoke
7DKS keeps it fresh for Enterprise resealable packaging

Jozi-based integrated agency, 7 Different Kinds of Smoke (7DKS), recently cooked up a hardworking campaign for the launch of Enterprise's new resealable 1kg vienna packs. With a turnaround time of only a couple of weeks, the agency developed the ingredients for a sophisticated solution that was both on time and within budget, and took on an exciting approach to the humble hotdog.

Issued by 7 Different Kinds of Smoke 31 Oct 2014 12:09

Haunted by mistakes - Litha Communications
Haunted by mistakes

It's Halloween and around South Africa many people are organising those haunted parties and trying to make them as spooky and frightening as possible. However, risk management must still stay top of mind of the events organiser, even at the risk of being a party pooper.

Issued by Litha Communications 31 Oct 2014 11:45

ElastiTote: sampling made simple - Pyrotec
ElastiTote: sampling made simple

Free samples are a tried-and-tested marketing tool. In today's challenging economic environment, they are more relevant than ever, with an increasing number of shoppers on the lookout for bargains and freebies.

Issued by Pyrotec 31 Oct 2014 11:40

Mobile and the retail revolution - Millward Brown
Mobile and the retail revolution

Shopping. It used to be simple and straightforward for South African consumers. A shopping spree involved travelling to a store or mall, looking at products, making a decision and then making a purchase. Possibly some time was spent perusing sales material in local newspapers or magazines beforehand, and you might have asked for some input from friends and family about the item to be purchased - the basic process was well established. But the digital revolution has changed the way South Africans shop and a primary example of this is the impact of the mobile phone.

By Jarrod Payne, Issued by Millward Brown 31 Oct 2014 11:09

Blast Brand Catalysts takes CTM into overdrive - Blast Brand Catalysts
Blast Brand Catalysts takes CTM into overdrive

CTM might be South Africa's market leader, but there's no taking that for granted. Known and trusted for everyday value on tiles, taps, toilets, basins, baths, accessories and décor, CTM is upping the ante with prolific promotional activity throughout the trading year.

Issued by Blast Brand Catalysts 31 Oct 2014 11:03

SA's top talent joins an international cast - Celebrity Services Africa
SA's top talent joins an international cast

Four of South Africa's top artists and personalities have been signed to represent one of the world's most exclusive lifestyle brands, Cîroc premium vodka, following its launch into the South African market recently.

Issued by Celebrity Services Africa 31 Oct 2014 10:34

Twitter boosts awareness for breast cancer
Twitter boosts awareness for breast cancer

Various Twitter accounts are supporting Breast Cancer Awareness month, which ends on Friday, to boost the awareness of South African women, as it is the most common type of cancer in women of all races, after non-melanoma skin cancer.

30 Oct 2014 13:05

e.tv: Golding claims of ANC/Sactwu threat to editorial independence refuted
e.tv: Golding claims of ANC/Sactwu threat to editorial independence refuted

NEWSWATCH: John Copelyn, chair of ENCA parent company Sabido Investments, has dismissed claims by suspended CE Marcel Golding that the ANC had tried to influence the channel's news agenda, reports BD Live.

29 Oct 2014 07:36

New record for the Algoa FM Boardwalk Big Walk for Cancer - Algoa FM
New record for the Algoa FM Boardwalk Big Walk for Cancer

The Algoa FM Boardwalk Big Walk for Cancer set a new record when approximately 9,000 people joined the annual walk for charity.

Issued by Algoa FM 28 Oct 2014 09:37

Danette Breitenbach
Pendoring withholds Prestige Award

This year's Pendoring Awards did not award its Prestige Award and the R50,000, which is given as part of the Award, will roll over to next year, adding extra competition to the 2015 Awards.

By Danette Breitenbach 27 Oct 2014 13:09