Industry 4.0 drives the need for smart digital enterprises
Industry 4.0 drives the need for smart digital enterprises

The Fourth Industrial Revolution will affect the very essence of our human existence, including how businesses operate and how customers interact with businesses. This revolution, also called Industry 4.0, is used to define a number of contemporary automation, data exchange and manufacturing technologies which draw together smart technology such as cyber-physical systems, the Internet of Things (IoT) and the Internet of Services (IoS).

By Paul Fick 39 minutes ago

Media strategists need a mindset change
Media strategists need a mindset change

The world is changing before our very eyes, yet too often as a media strategist you remain doing what you have always done. You need to change the way you plan, buy and execute client campaigns.

By Ingrid von Stein 40 minutes ago

Simon Andys
#AfricaMonth: Adopting a new mentality to small-scale farming

Small-scale farmers in Africa are increasingly facing challenges in production with factors such as climate change, drought, lack of access to capital, etc. taking its toll. It's necessary for these farmers to innovate and to form partnerships with organisations that can help them do so. In this, the farmers of Nakuru County has succeeded with the help of Premier Seed who assists farmers in building, although small, commercially viable farming businesses that are seeing them export to international markets. Simon Andys, founder of Premier Seed tells us more.

By Cari Van Wyk 18 hours ago

Catterbox
#TRENDING: Best new products this year

I think I've discovered my Best New Product of the Year for 2016 already: a cat collar that makes your cat 'talk' back.

By Louise Marsland 18 hours ago

Benchmarking fees
Benchmarking fees

Answering how long a piece of string is seems simpler than knowing the average hourly rate for public relations by a consultancy.

By Brian Berkman 19 hours ago

Making technology work for brands
Making technology work for brands

Brands need to find ways to add usefulness in their customers' lives beyond their product.

By Danette Breitenbach 19 hours ago

Heidi Myers
Seven habits of highly successful brands

Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments.

By Heidi Myers, Issued by Meltwater 19 hours ago

The SpaceStation announces new partnership with SouthernX
The SpaceStation announces new partnership with SouthernX

In line with international market trends, The SpaceStation and SouthernX have announced a partnership that gives the digital media sales house direct access to programmatic buying solutions through SouthernX. The partnership enables The SpaceStation's sales team to offer clients highly advanced programmatic sales solutions - in-house.

Issued by The SpaceStation 19 hours ago

Independent Media grows market share and titles show stable performance in latest ABCs
Independent Media grows market share and titles show stable performance in latest ABCs

Independent Media grew its share of the South African daily newspaper market by 3,2% and the weekend newspaper market by 1,6% compared to the same period last year. These results were released by the Audited Bureau of Circulation (ABC) which measures newspapers and magazine circulation performance.

Issued by Independent Media 20 hours ago

The independent publisher strikes back
The independent publisher strikes back

The digital independent publisher, having endured most of the disruption of recent years, has emerged into the sunlight with its true worth being recognised and a champion in the form of the ACME network by its side.

By Leigh Andrews 20 hours ago

Influencer marketing: Why you should care!
Influencer marketing: Why you should care!

Sit up, take notice and get connected, because influencer marketing is here to stay.

By Chiara Di Rago 3 days ago

One small step to mobile ROI
One small step to mobile ROI

The ability to work from your smartphone, anywhere and anytime, has transformed the way business is conducted. But while most organisations have embraced the ability to be mobile, many are not taking full advantage of the opportunities mobility represents because they do not recognise the real value that going mobile can offer beyond the obvious benefits.

By Nader Henein 19 May 2016

Joe Alexander and Wade Alger of The Martin Agency. Image credits © –
[One Show 2016] Making car insurance unskippable

Joe Alexander, chief creative officer, and Wade Alger, SVP group creative director, of The Martin Agency explain how they've been disrupting and reinventing the insurance industry.

By Ann Nurock 18 May 2016