Conversion Science team scoops the 2017 EMEA Mobile Ads Certification Challenge Award
Conversion Science team scoops the 2017 EMEA Mobile Ads Certification Challenge Award

It was recently announced that Conversion Science is one of the recipients of the 2017 EMEA Mobile Ad Award. The South African-based PPC and SEM digital agency team achieved an average of 90% for the exam which covered (among other aspects) Mobile Bidding, Targeting, Measurement and Formats.

Issued by Conversion Science 4 hours ago

Weera Saad
Gallo Images
#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said.

By Jessica Tennant 5 hours ago

Navigating the online jungle
Navigating the online jungle

There it is again - another pop-up. And all you were doing was trying to help your dear beloved grandmother search for the nearest dentist who can help fix her false teeth. Now your Facebook newsfeed is populated with ad after ad after ad for partial, upper and snap-in dentures! Yes... this is how advertising has progressed from the days of “Mad Men”.

Issued by Ad Talent 8 hours ago

DigitLab, representing digital innovation at the Loeries
DigitLab, representing digital innovation at the Loeries

We are proud to announce that our work with SA CAN in creating the TrackBox Emergency Response App has earned us a finalist spot in the Loeries' Digital and Interactive Communication category.

Issued by DigitLab 1 day ago

You hired them, now trust them to get the job done. JR Bale © –
#CEMAfrica2017: Your employees are always on - now TRUST THEM

You hired your employees for what they bring to the business and have trained them up on all your brand stands for, but do you trust them enough to run with their own ideas of the best customer experience? Chantel Botha of BrandLove shares why you need to cut the cord and let them do so at the first day of CEM Africa 2017.

By Leigh Andrews 1 day ago

Make a bad decision from time to time
Make a bad decision from time to time

Why creative success requires bravery and intuition

By Adam Weber, Issued by M&C Saatchi Abel 2 days ago

Africa's best documentaries are available to stream
Africa's best documentaries are available to stream

In an African first, AfriDocs Anytime is now available as a free streaming platform on www.afridocs.net with a catalogue that includes nearly 40 films available for viewing at any time.

2 days ago

Riverbed CEO wins the 2017 Regional Business Achiever Awards: Entrepreneur category
Riverbed CEO wins the 2017 Regional Business Achiever Awards: Entrepreneur category

Monalisa Zwambila, the founder and CEO of Riverbed, one of the country's largest, black creative agencies was awarded winner of the Entrepreneur category at the Annual Regional Business Achiever Awards (RBAA) at a gala dinner in Johannesburg recently.

Issued by Riverbed 3 days ago

IRStone © –
Is print media about to curl up its toes and die?

The Audit Bureau of Circulations recently reported that, overall, consumer magazine circulations grew over the past year by just under 3%, which isn't too bad considering that they fell 11.7% in the 4th quarter of 2016 from the same period in 2015.

By Chris Brewer 14 Aug 2017

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

14 Aug 2017

Cadburys Martian's abducting ATM screens across South Africa
Cadburys Martian's abducting ATM screens across South Africa

Cadbury's (Mondelez) Martian campaign has landed in South Africa in the last few weeks and it's everywhere. All the usual above-the-line media platforms have been effectively utilised to give this campaign massive awareness and reach, but it's an ‘out-of-this-world' platform that's targeting consumers right at the point of purchase.

Issued by Guerrilla IMC 14 Aug 2017

(c) Thomas Pajot -
Why I propose barriers to Facebook entry

We've all heard the jokes and seen the memes: that you shouldn't be able to use social media unless you aren't a) a troll, b) a racist, C) a misogynist, d) deathly stupid or e) Donald Trump.

By Tiffany Markman 11 Aug 2017

Mozilla and fact-checker engine join fight on fake news
Mozilla and fact-checker engine join fight on fake news

PARIS - Mozilla, the non-profit which runs the Firefox internet browser, said it was launching a drive against "fake news" as fact-checking software backed by eBay founder Pierre Omidyar got its first run-out in public.

11 Aug 2017