Ad industry loudly mum on data costs debate
Ad industry loudly mum on data costs debate

My industry, known for 'social rebelling' if not for 'consumer advocacy', is fabulously quiet on the data costs debate taking place in the market. Yet, the week doesn't end without industry folks talking glowingly about the effectiveness of their video content in the online media space. One has to tune into SAfm every Sunday morning to hear about all the breaking online content posted on YouTube or Facebook and wonder who really is excited about these online campaigns when it is clear that the consumers who these campaigns are targeted at are not really switched on due to prohibitive data costs.

By Musa Msane 39 minutes ago

Performance marketing with Adclick Africa
Performance marketing with Adclick Africa

At Adclick Africa, we are obsessed with results. We believe that advertising is about meeting the campaign objectives of our clients. This mindset has enabled us to consistently deliver on our value promise and we have helped brands like MTN, Standard Bank, Telkom, Unilever, Lexus, Land Rover and Durex to penetrate not only the South African market but the rest of Africa as well.

Issued by Adclick Africa Media Group 43 minutes ago

Capturing the 'Voice of the Customer'
Capturing the 'Voice of the Customer'

80% of the participant organisations in an extensive Bain survey believed they were delivering a "superior experience" to their customers. But when Bain asked customers of about their perceptions, only 8% of those companies were really delivering it.

By Vicki Erskine 44 minutes ago

Media 10 announces launch of Design Joburg
Media 10 announces launch of Design Joburg

Showcasing the very best of both international and local design, Design Joburg in collaboration with Media 10, is taking place at the Sandton Convention Centre from 12 to 14 May 2017.

53 minutes ago

The adventure begins
The adventure begins

Issued by Tag 8 1 hour ago

[Biz Takeouts Podcast] 191: Ready to get your team moving with Uber for Business?
[Biz Takeouts Podcast] 191: Ready to get your team moving with Uber for Business?

On Thursday, 29 September 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) chatted to Busi Sizani, Uber for Business program manager for sub-Saharan Africa.

2 hours ago

Motorbike jugaad © Dishoom Dishoom on .
Jugaad, the art of improvisation as an innovative mindset

Innovation processes are being challenged by creative improvisation, even in the biggest technological companies governed by acute knowledge and experience.

By Amandine Robin 3 hours ago

The Enovation team.
#InnovationMonth: The essence of digital marketing Enovation

Picture a marketing team of five, all extreme coffee addicts under the age of 25. Imagine the implications of harnessing all that innate digital know-how. That's Enovation. Find out about their plans to take over the world, despite a saturated digital market.

By Leigh Andrews 4 hours ago

Image credit:  and
#InnovationMonth: Mastering innovation and marketing at retail

If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it.

By Bandile Ndzishe 2 days ago

SABC, where art thou channels?
SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?

By Bonnie Ramaila 26 Sep 2016

Josephine Buys
Traditional publishing and digital advertising: A crossroads and a new frontier

At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.

By Josephine Buys, Issued by IAB South Africa 23 Sep 2016

Why social media is critical for SA marketers in 2017
Why social media is critical for SA marketers in 2017

According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.

23 Sep 2016

Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.

By Deirdre Elphick-Moore 23 Sep 2016