2018 report from J. Walter Thompson's Innovation Group MENA forecasts 100 trends, depicting region's fast-paced evolution
JWT 1 day ago
Digital agency Liquorice, a DigitasLBi company, has been appointed as Defy Appliances' digital and social media agency of record.
Leigh Andrews 1 day ago
iDidTht has released its Craft Awards Rankings for 2017, celebrating the best craft of the year by production companies in SA.
1 day ago
The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one.
Megan Bowman 1 day ago
Valletta, the baroque cityscape on the island fortress of Malta, is making global headlines this month - indeed this year - as it assumes the mantle of European Capital of Culture 2018. Last year, after having fallen in love with this little corner of the Mediterranean, I relocated to the archipelago for a sabbatical to take a front row seat for the programme of the next 12 months.
Marcus 'The Maltese Falcon' Brewster 1 day ago
Customer experience is one of the most important things to focus on today. When customers have a pleasant, positive experience as they interact with your business and your products or services, it is easier to boost their lifetime value, turn them into loyal customers, and also get your products recommended to other potential customers.
Monetary Library 1 day ago
We recently saw a global clothing retailer unwittingly become the target of consumer fury locally, as a result of their sizing. A disgruntled customer pointed out on social media the visible disparity between the store's sizing compared to other local retailers' size equivalent, with the retailer in question responding that their sizing was in line with EU standards.
2 days ago
Kenyan incubator Nailab has announced the 15 startups that will take part in its Make-IT accelerator programme, designed to strengthen entrepreneurs' skills for scaling their businesses.
Tom Jackson 3 days ago
In the age of technology, the digital marketing and media industry continues to evolve at breakneck speed and consumers are becoming more and more technologically advanced.
Boo-Yah! 16 Jan 2018
Once upon a time, 800 words on a page with a stunning image were enough to inspire customers to travel to a destination, stay in a resort or visit an attraction. Travel was one of those high-ticket items one didn't get to experience before it was bought. We were content not to experience what we were being sold, relying on the vivid pictures painted in words to entice us to crack open our passports and venture to far-off lands.
Natalia Rosa 15 Jan 2018