Gareth Mountain
Four points to consider before setting up a direct marketing capability

The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilites.

By Gareth Mountain

Leveraging social media to increase conversion
Leveraging social media to increase conversion

Businesses engaging in social media are already helping themselves in possibly the best manner they could. A virile online appearance is critical to being a success in online selling, and social media fills an enormous gap in building online power. Social media can do more, though.

By Jerry Nelson

CMO releases report that 'clicks' take back seat to acquisition, retention
CMO releases report that 'clicks' take back seat to acquisition, retention

The Chief Marketing Council (CMO) in the US has released a report that examines how marketers are looking to measure customer experience based on business outcomes, not campaign metrics. It finds that clicks, views, posts, shares and visits have taken a back seat to acquisition, retention and revenue growth as core measures of customer experience and engagement success.

[NewsMaker] Linda Sangaret - CMO of Brand South Africa
[NewsMaker] Linda Sangaret - CMO of Brand South Africa

Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation of South Africa abroad, as well as locally, among South Africans.

By Louise Marsland

Saatchi & Saatchi Synergize wins the social media business for Bushmills South Africa - Saatchi & Saatchi Synergize
Saatchi & Saatchi Synergize wins the social media business for Bushmills South Africa

Globally renowned digital marketing specialist, Saatchi & Saatchi Synergize, recently won work for Ireland's oldest whiskey, Bushmills, extending their portfolio of alcohol brands within the Edward Snell group. Saatchi & Saatchi Synergize also manages all social media channels for Jose Cuervo.

Issued by Saatchi & Saatchi Synergize

PRISM Awards 2016: Creating magic
PRISM Awards 2016: Creating magic

It's the last working day before the PRISM Awards deadline and you are in the midst of our entry and thinking, why are we doing this? It's just an award right... it doesn't mean anything... Right?

By Danette Breitenbach

Viral email helps Charlotte Rhys net a 44.34% open rate and 17.10% response - Digital Fire
Viral email helps Charlotte Rhys net a 44.34% open rate and 17.10% response

Digital Fire continues to provide incredible results for brands through its email marketing campaigns. Charlotte Rhys is no exception, achieving an incredible 44.34% open rate. This is how.

By Tendai Matsika, Issued by Digital Fire

What are South African singles up to this Valentine's Day? - Columinate
What are South African singles up to this Valentine's Day?

Columinate decided to quickly survey just over 600 single South Africans to find out what they are up to this Valentine's Day and there were some interesting differences between the sexes. See the infographic for the detailed results. And oh, happy Valentine's Day!

Issued by Columinate

Big change needed in the agency world
Big change needed in the agency world

Advertising agencies thought process since their inception has to be to create the right message for a client. Then to locate and plan a media campaign to reach the target audience. This is great but the thinking needs to change for the web.

By Gordon Barker

© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules.

By Chris Brewer

RADAR's not-so-new kids on the block
#DesignMonth: Not-so 'Under the Radar'

There's a not-so-new agency in (Cape) Town. It sees the whole of 2015 as a highlight as it's the year it moved into new offices in both Rose Street, Bo Kaap and Maboneng, Johannesburg. It also won new clients in Visa, Bacardi and DGB, entered and won its first Loerie, welcomed many new faces through their doors and launched a new website. Here's why RADAR's set to be the pulse of the local brand design industry.

By Leigh Andrews

10 start-up decisions you'll never regret
10 start-up decisions you'll never regret

The 2014 Global Entrepreneurship Monitor (GEM) survey reported a startlingly low entrepreneurial activity in the face of high unemployment rate

By Thabiso Thantsha

Ashley Knight
Three ways to use Instagram hashtags

If Instagram's your jam, but you're pretty much lost in the dark and find yourself hazarding a huge guess on how to use those hashtags effectively to grow your company's following, you're in luck.

By Ashley Knight