It was recently announced that Conversion Science is one of the recipients of the 2017 EMEA Mobile Ad Award. The South African-based PPC and SEM digital agency team achieved an average of 90% for the exam which covered (among other aspects) Mobile Bidding, Targeting, Measurement and Formats.
Conversion Science 4 hours ago
First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said.
Jessica Tennant 5 hours ago
There it is again - another pop-up. And all you were doing was trying to help your dear beloved grandmother search for the nearest dentist who can help fix her false teeth. Now your Facebook newsfeed is populated with ad after ad after ad for partial, upper and snap-in dentures! Yes... this is how advertising has progressed from the days of “Mad Men”.
Ad Talent 8 hours ago
We are proud to announce that our work with SA CAN in creating the TrackBox Emergency Response App has earned us a finalist spot in the Loeries' Digital and Interactive Communication category.
DigitLab 1 day ago
You hired your employees for what they bring to the business and have trained them up on all your brand stands for, but do you trust them enough to run with their own ideas of the best customer experience? Chantel Botha of BrandLove shares why you need to cut the cord and let them do so at the first day of CEM Africa 2017.
Leigh Andrews 1 day ago
In an African first, AfriDocs Anytime is now available as a free streaming platform on www.afridocs.net with a catalogue that includes nearly 40 films available for viewing at any time.
2 days ago
Monalisa Zwambila, the founder and CEO of Riverbed, one of the country's largest, black creative agencies was awarded winner of the Entrepreneur category at the Annual Regional Business Achiever Awards (RBAA) at a gala dinner in Johannesburg recently.
Riverbed 3 days ago
The Audit Bureau of Circulations recently reported that, overall, consumer magazine circulations grew over the past year by just under 3%, which isn't too bad considering that they fell 11.7% in the 4th quarter of 2016 from the same period in 2015.
Chris Brewer 14 Aug 2017
How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.
14 Aug 2017
Cadbury's (Mondelez) Martian campaign has landed in South Africa in the last few weeks and it's everywhere. All the usual above-the-line media platforms have been effectively utilised to give this campaign massive awareness and reach, but it's an ‘out-of-this-world' platform that's targeting consumers right at the point of purchase.
Guerrilla IMC 14 Aug 2017
PARIS - Mozilla, the non-profit which runs the Firefox internet browser, said it was launching a drive against "fake news" as fact-checking software backed by eBay founder Pierre Omidyar got its first run-out in public.
11 Aug 2017