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South African company creates full immersion VR videos
South African company creates full immersion VR videos

Cape Town-based Hero Film (part of independent marketing and communications agency group, Hero) is one of the first companies in South Africa to have created and showcased three ground-breaking 'full immersion' VR videos using live action footage at the recent Old Mutual Two Oceans Marathon Expo, via Oculus Rift headsets.

25 Apr 2015 13:33

Know Your Money newspaper now in Gauteng
Know Your Money newspaper now in Gauteng

Know Your Money/Yazi Imali Yakho newspaper, an accessible, bi-lingual hands-on guide for government employees about managing their money, will now be available in Gauteng. The KZN Financial Literacy Association (KZNFLA) published the sixth edition in March and the seventh edition will come out in November 2015.

24 Apr 2015 15:42

Entries for 2015 Sasol New Signatures competition now open
Entries for 2015 Sasol New Signatures competition now open

Entries are now open for the 2015 Sasol New Signatures competition. Under the theme, 'Eye for Potential', Sasol is challenging emerging South African artists who have the ability to see beyond what the naked eye can see, to create art works and launch their careers. The overall winner receives a R100,000 cash prize, the runner up R25,000, with five merit winners each receiving R10,000.

24 Apr 2015 14:41

Tender update on new media and marketing establishment survey
Tender update on new media and marketing establishment survey

Companies that attended the tendering brief for the 'Development and implementation of new media and marketing establishment survey', have until 4 May 2015 to make RFI submissions. Companies that are shortlisted to progress to the RFP stage will be announced on 18 May 2015.

24 Apr 2015 14:26

Facebook shares first quarter findings
Facebook shares first quarter findings

Facebook has released its first quarter results for 2015, showing high increases in earnings from advertising, with mobile as the strongest earner.

24 Apr 2015 14:17

[Loeries 2015] Agency expectations with... GRID
[Loeries 2015] Agency expectations with... GRID

In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Adam Byars: GRID Partner, expects...

By Leigh Andrews 24 Apr 2015 14:00

What does new age photography do for memory and history?
What does new age photography do for memory and history?

After sitting in on a session on Instagram and the art of photography I was left wondering about how the form has developed over the years, whether it's still an artistic form of social expression or just an activity we engage in to pass time.

By Rebone Masemola 24 Apr 2015 13:25

[TrendTalk] Why Influence Marketing has huge impact
[TrendTalk] Why Influence Marketing has huge impact

Influencer marketing has seen explosive growth in the last couple of years and is becoming a dominant practice in marketing communications.

By Louise Marsland 24 Apr 2015 11:59

South African agencies win 18 Pencils in D&AD Awards
South African agencies win 18 Pencils in D&AD Awards

Judging has wrapped up for the D&AD Awards in London, with South African agencies winning 18 Pencils. The Awards celebrate the best in design, advertising and commercial creativity. Judging took place between 21-23 April, held at The Old Truman Brewery in London.

24 Apr 2015 11:12

No tender loving in tendering - Optimize Enhancing Effectiveness
No tender loving in tendering

I am sure that there are a lot of advertising and marketing agencies out there who have gone through it. Lovingly putting together a 200-page tender, long days and nights of Red Bull and coffee, rushing around for all your technical certification, spilling your ideas and concepts, brainstorming, preparing for the pitch of a lifetime... only to find that it was a sham from the very start.

By Emy Casaletti-Bwalya, Issued by Optimize Enhancing Effectiveness 23 Apr 2015 12:50

Don't let your brand fade away - embrace the new rules of customer engagement! - Knowledge Resources
Don't let your brand fade away - embrace the new rules of customer engagement!

Customer engagement is no longer about isolated experiences - it's all about meaningful and ongoing dialogues. Brands that embrace the new approach will thrive, while those that don't will soon fade away!

Issued by Knowledge Resources 23 Apr 2015 11:38

Performance marketing can generate high returns
Performance marketing can generate high returns

"Poor conversion is among the leading reasons why online businesses fail. This could be due to myriad reasons: its user experience is poor, the brand does not have a strong enough offline presence, its online marketing lacks commitment or its founders believe that now they have built it, customers will come," says Daniel Gross, CEO of AdMarula.

22 Apr 2015 13:40

How brands can reach black consumers
How brands can reach black consumers

Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy.

By Peter du Toit 21 Apr 2015 08:00