My industry, known for 'social rebelling' if not for 'consumer advocacy', is fabulously quiet on the data costs debate taking place in the market. Yet, the week doesn't end without industry folks talking glowingly about the effectiveness of their video content in the online media space. One has to tune into SAfm every Sunday morning to hear about all the breaking online content posted on YouTube or Facebook and wonder who really is excited about these online campaigns when it is clear that the consumers who these campaigns are targeted at are not really switched on due to prohibitive data costs.
Musa Msane 39 minutes ago
At Adclick Africa, we are obsessed with results. We believe that advertising is about meeting the campaign objectives of our clients. This mindset has enabled us to consistently deliver on our value promise and we have helped brands like MTN, Standard Bank, Telkom, Unilever, Lexus, Land Rover and Durex to penetrate not only the South African market but the rest of Africa as well.
Adclick Africa Media Group 43 minutes ago
80% of the participant organisations in an extensive Bain survey believed they were delivering a "superior experience" to their customers. But when Bain asked customers of about their perceptions, only 8% of those companies were really delivering it.
Vicki Erskine 44 minutes ago
2 hours ago
Innovation processes are being challenged by creative improvisation, even in the biggest technological companies governed by acute knowledge and experience.
Amandine Robin 3 hours ago
Picture a marketing team of five, all extreme coffee addicts under the age of 25. Imagine the implications of harnessing all that innate digital know-how. That's Enovation. Find out about their plans to take over the world, despite a saturated digital market.
Leigh Andrews 4 hours ago
If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it.
Bandile Ndzishe 2 days ago
The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?
Bonnie Ramaila 26 Sep 2016
At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.
According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.
23 Sep 2016
Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.
Deirdre Elphick-Moore 23 Sep 2016