EXCLUSIVE: Blackboard signs Nikon as sponsor[Jessica Tennant] Blackboard Community recently partnered with Nikon on its mission to democratising photography. We spoke with founder and creative director Nkanyezi Masango, also ECD at The King James Group and Creative Circle Exco member, to find out more... | |
Friendsorship: the future of sport sponsorship[Mike Sharman] When your birthday approaches, Facebook will try and encourage you to create a fundraiser to support a cause that you care about... | |
Reshaping the sports industry landscapePhoto by Tembela Bohle from Pexels. | |
Eat Out Restaurant Relief Fund reaches R1m - New Media[Brent Smith] The Restaurant Relief Fund, developed by Eat Out owner New Media, is currently assisting 32 restaurants in seven provinces, helping them make over half-a-million meals in May for hungry people across South Africa... | |
The effect of the coronavirus outbreak on the sports and entertainment industry and thus sponsorshipImage source: Mitch Rosen via Unsplash.com. | |
Lesley Svenson | [Sponsorship] "Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does," Nelson Mandela. Nothing could be truer for South Africa, and with this in mind FNB, proud partner of the Springboks, looked to 'the make it mean something company' Grid Worldwide, to bring to life their platform of help for the Springboks ahead of Japan 2019. |
Sponsorship isn't a freebie; it's a partnership of a different kindImage source: Gallo/Getty Images. | |
Utilising sports sponsorship to re-connect with consumers© Gustavo Ferreira via Unsplash. | |
Four reasons that digital sponsorships provide exceptional ROI for SA brandsImage source: Gallo/Getty. | |
Sports sponsorship: The new playbook© Rungaroon taweeapiradeemunkohg via 123RF.com. | |
The power of publicity - When blurring the lines of sport and entertainment goes wrong - Levergy[Rob Garden] Powerful publicity is about creating a compelling story for new and prospective fans to follow. In a previous piece I examined the Floyd Mayweather vs Conor McGregor bout as an illustration of this... | |
Tactical war rooms: The key to sponsorship success© Daniil Peshkov via 123RF.com. | |
#NewCampaign: Shield is going for gold at the Sport Industry Awards[Jessica Tennant] Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August... | |
SA sports media is missing the point with sponsors© Adam Vilimek via 123RF.com. | |
The power of publicity - Blurring the lines of sport and entertainment - Levergy[Rob Garden] How did a fight, which is being referred to by some as a circus act, go from a crossover TV event to the most lucrative boxing match in history? The answer, quite plainly, is through publicity... | |
Insight-driven sports marketing excellence with PlaymakersThe Playmakers agency. | |
Does sponsorship really strengthen either brand?Neil Jankelowitz, joint managing director of MSC Sports. | |
#AdFocus2016: Why The Hardy Boys and client SA Home Loans won 'Partnership of the Year'John Little |