Makro repositions brand to get consumers in the #MakroMood[Evan-Lee Courie] Over the last 52 years, Makro has evolved from a big box store to one of South Africa's largest retailers, offering consumers a wide range of products all under one roof and this year it takes the next step in its brand evolution... | |
#BehindtheSelfie: Alastair Haarhoff, owner and CEO of Just Design[Evan-Lee Courie] This week we speak to Alastair Haarhoff, owner and CEO of Just Design... | |
Wild Space: The gamification of grocery shoppingImage supplied. Wild Space, South Africa’s first gamified grocery shopping experience, has launched | |
Retail brands join in on April Fool's Day shenanigans[Lauren Hartzenberg] These are some of the April Fool's pranks pulled by retail brands that caught our attention this year... | |
#WomensMonth: Distell's Kushilla Thomas feeds her passions for Africa, brands and people[Lauren Hartzenberg] As Distell's marketing director for Africa, Thomas has pounded the continent's pavements forging partner relationships and gleaning insight into consumers... | |
#NedbankIMC2022: Relevancy the new frontier for retail growth[Lauren Hartzenberg] Is retail dead? Are stores even relevant anymore? Retail guru Ron Thurston's stance on the matter is this: as we become more technology entrenched, we will all crave better physical store experiences... | |
#Newsmaker: Vuyo Henda steps up to the plate as Spur Corp's new chief marketing officer[Lauren Hartzenberg] Spur Corporation, owner of brands including Spur Steak Ranches, Rocomamas and Panarottis, has appointed Vuyo Henda as its new chief marketing officer... | |
April Fool's: Russian mega-yacht discounts, chicken-flavoured Chuckles and more[Lauren Hartzenberg] From fake product launches to bogus business developments, retail brands joined in with some April Fool's Day pranks of their own. Here's a roundup of some of our favourites this year... | |
Covid-19 silver lining: A simplistic consumption metamorphosis?Source: Pexels | |
Pop culture power play: Checkers plugs into Tinder Swindler hype[Lauren Hartzenberg] Cleverly, and with lightning speed, Checkers pounced on the Tinder Swindler hype to amuse Sixty60 shoppers and drive culturally relevant word-of-mouth marketing in the process... | |
The binary art of digital retail sales©Kaspars Grinvalds via 123RF | |
The power of influencer marketing for e-commerce brandsSource: Supplied via Canva | |
#WomensMonth: From Olympian to brand director, Adidas SA's Kate Woods[Lauren Hartzenberg] As a former pro athlete and three-time Olympian, Adidas South Africa's senior brand director Kate Woods has triumphed on the hockey field and in the boardroom... | |
Flying Fish launches ghost kitchen to inspire smart drinking choices[Lauren Hartzenberg] Flying Fish is encouraging consumers to put smart drinking choices into action in a memorable way by launching a branded dark kitchen... | |
#WomensMonth: Merlin Norman of Ackermans, marketing maven and mentor[Lauren Hartzenberg] Merlin Norman has steered the marketing of big-name brands at premier retail and FMCG companies - among them Rhodes Food Group, Pioneer Foods, Woolworths, TFG, and now Ackermans... | |
How to sell uglySource: Crocs | |
#BehindtheBrandManager: Meet Tamsin Darroch of Kellogg's South Africa[Lauren Hartzenberg] Few food brands have the historical connection with consumers around the world as Kellogg's does, having held meaning at the breakfast table for over a century... | |
Why data technology can take FMCG marketing to the next level[Andrew Dawson] If we consider how the FMCG market is moving, the only way manufacturers will be able to differentiate themselves will be to become extremely efficient and customise their marketing efforts... | |
#YouthMatters: KFC's Trivern Chetty on nurturing tomorrow's talent[Lauren Hartzenberg] Trivern Chetty, marketing manager innovation and insights for KFC at Yum Brands Africa, shares his career journey and his approach towards the professional development of himself and others... | |
#BehindtheBrandManager: Travis Coppin of Food Lover's Market[Lauren Hartzenberg] Managing executive for marketing and buying Travis Coppin fills us in on the Food Lover's brand strategy, and what it takes to survive and thrive in the competitive grocery retail business... |