How long should a TV commercial be?

[Chris Brewer] It still amazes me that so many TV (and radio) commercials are 30 seconds long...

#MandelaMonth: Groupon harnesses the power of group buying to do good

[Jessica Tennant] As part of its Mandela Month contribution, Groupon South Africa is hosting donation deals on its website until the end of July 2016...

A fresh look at workplace performance management

[Wynand Smit] There's an increasing interest in workforce well-being, particularly when that workforce is largely deskbound. Apart from the health problems that can plague...

Brands and influencers - the struggle is real

[Anne Dolinschek] Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter...

Three key leadership challenges for modern communicators

[Andre Fourie] Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis...

Magic moments at the Michelangelo Hotel

[Angie Lawrence] Arriving at the Michelangelo Hotel, situated in the heart of Sandton on Nelson Mandela Square, we were immediately struck by the elegance and prestige of this beautiful establishment...

Want to know why the Kardashians have become so popular?

[John Sanei] "You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does..."

#MandelaMonth: The nation-building power of Feel Good Fashion

[Leigh Andrews] Discrimination doesn't make you feel good - denim does. Jet's head of marketing, Jerry Anthonyrajah, explains this tagline is more than mere lip service and why the #JetDenim Denim Doesn't Discriminate campaign is so fitting for SA this #MandelaMonth...

About the Zika virus, the Olympics and the decreasing importance of audience

[Walter Pike] Ask yourself what the purpose of the Olympic Games, the World Cup, the English Premier League is. Why do players get paid so much money to play a game? Games are for fun, for exercise, for the sport, aren't they...

Goodbye to competitive advantage, say hello to customer advantage

[Audrey Naidoo] Remember the days when we were always following the leader and looking for ways to gain competitive advantage. We based our strategies on what our competitors were doing...

Insurance could balance the legal scales

[Sharon Snell] There is a famous saying: If you have the law, hammer the law. If you have the facts, hammer the facts. If you have neither the law nor the facts, hammer the table...

#MandelaMonth: R&Y's millennial marketers make a difference

[Pasqua Heard] The Red & Yellow School in Cape Town extended the usual 67 minutes dedicated to 'doing good' on Mandela Day to a 67 hour initiative, which involved all full-time R&Y students assisting 19 NGOs and SMEs...

#Loeries2016: Creative conversations with Jimmy Smith

[Leigh Andrews] Jury panel leader for the Loeries' print, outdoor and out of home category for 2016, Jimmy Smith shares his views on gender equality in advertising as well as his best ways to get out of a creativity rut...