|Final year subjects||:||Strategic Marketing
|Location||:||Johannesburg, South Africa|
It has practically taken me last year to figure out exactly what is going on behind my digital media buys. For the marketers out there, now is the time to ask the questions from your media agency and to dig deep into the operations behind the scenes...
Audrey Naidoo 12 Jan 2018
We are living in an attention deficit economy where attention is now seen as a currency for advertisers...
Audrey Naidoo 27 Jul 2016
Remember the days when we were always following the leader and looking for ways to gain competitive advantage. We based our strategies on what our competitors were doing...
Audrey Naidoo 22 Jul 2016