Profile

Having joined the ad industry in London, Chris Brewer spent most of his career in media analysis and planning - but has performed just about every advertising task from Creative to Research.

He's an honorary lifetime member of the Advertising Media Association and regularly advises agencies and clients regarding their media plan costs and strategies. He is also often asked to talk at industry functions.

Email: . Twitter: @brewersapps. Read his blog: www.brewersdroop.co.za
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Current employment

Is print media about to curl up its toes and die?

The Audit Bureau of Circulations recently reported that, overall, consumer magazine circulations grew over the past year by just under 3%, which isn't too bad considering that they fell 11.7% in the 4th quarter of 2016 from the same period in 2015...

By Chris Brewer 14 Aug 2017

Beware of knee-jerk reactions

So Prisa (the Public Relations Institute of Southern Africa) is calling for regulation of the PR industry following the Bell Pottinger fiasco...

By Chris Brewer 17 Jul 2017

Removing all incentive

When you think about it, advertising is all about offering incentives...

By Chris Brewer 3 Jul 2017

Do you learn anything at conferences?

I've always thought that conferences and seminars were a little ho-hum. However, I went to one recently and I have to admit that I really did learn a lot...

By Chris Brewer 19 Jun 2017

Another step backwards for the ad industry

I know the Advertising Standards Authority (ASA) has come under a lot of flak over the years and perhaps rightly so. However, it seems grossly unfair that they seem to have attracted such massive amounts of bad press for a relatively small proportion of their decisions...

By Chris Brewer 5 Jun 2017

The future of advertising

Everyone's talking about it... falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others...

By Chris Brewer 22 May 2017

You are about to be banned!

Of course we all know that the advertising bans of alcohol products is getting closer and closer...

By Chris Brewer 8 May 2017

In 10 years, magazine sales have halved

What does this mean? Well, lots of things, but it's certainly not the catastrophe many would have you believe...

By Chris Brewer 24 Apr 2017

Maybe I worry too much

As we stare down the political abyss brought on by Mr Bumble and wonder what on earth is going to happen next, I began wondering if the advertising industry isn't in a similar position...

By Chris Brewer 3 Apr 2017

The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it...

By Chris Brewer 20 Mar 2017

Power tends to corrupt and absolute power corrupts absolutely

This was the phrase used by Lord Acton in 1887 (John Emerich Edward Dalberg, first Baron Acton – which explains why most people refer to him simply as “Lord Acton”)...

By Chris Brewer 6 Mar 2017

Is your brain doing what you think it's doing?

I'm never quite sure what to expect at conferences and seminars. I must have been to hundreds, possibly thousands, during my career and by and large they're ho-hum affairs...

By Chris Brewer 20 Feb 2017

What's your number?

I once heard a marketing consultant advise a moaning supermarket owner, who felt he just had to cut costs dramatically. He said: “Turn your lights off – that will reduce your overheads by a massive percentage. Of course, you'll have no customers, but that's the (very) short-term solution...”

By Chris Brewer 6 Feb 2017

“Space and calmness” – is that your market?

I think it's a fair assumption to make that writers (rather like media planners) should know what their target market and/or readers is/are...

By Chris Brewer 23 Jan 2017

Where have all the papers gone?

One thing about newspapers during the holidays is, why are they so thin - with fewer editions...

By Chris Brewer 9 Jan 2017

The swing of pernicious media influence

I'm getting seriously worried about the changing media in South Africa (and throughout the world, for that matter)...

By Chris Brewer 5 Dec 2016

Why do they keep getting it wrong?

With all the excitement going on recently, I got to wondering about polls and why they're so wrong...

By Chris Brewer 21 Nov 2016

Who owns whom?

My team at Brewers Data Services and I spend most of our time tracking which agency has which client, which people work at advertisers' companies and what media is best to reach a given audience...

By Chris Brewer 7 Nov 2016

Much-loved adman dies

Howard ("Sam") T. Huxham died last week of heart failure. He was 78 years old...

By Chris Brewer 2 Nov 2016

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