Pasqua Heard

Editorial Assistant at Bizcommunity
Location:South Africa


Editorial Assistant at Bizcommunity
Consumer sentiment is paramount to your business

Jill Hamilton, managing director, Weber Shandwick Africa shares recent insights on South African consumers according to the The Company behind the Brand II: In Goodness We Trust global report...

By Pasqua Heard 7 Mar 2017

#DesignIndaba2017: Seeing Kaki King's music

Information designer Giorgia Lupi, and Brooklyn-based musician, Kaki King, took to the stage to share their recent project: an attempt to visually portray King's self-described “unconventional” way of playing music through data...

By Pasqua Heard 2 Mar 2017

#DesignIndaba2017: Enthralling interactive design

Design Indaba attendees will never see clocks, wall frames and shoes in the same way again, having witnessed Pauline Saglio share about interactive design and the endless possibilities that this can have on analogue objects...

By Pasqua Heard 2 Mar 2017

#DesignIndaba2017: Sync Project to put you to sleep

Don't let the title mislead you: as always, the Design Indaba has been anything but dull. Rather, this refers to an informative talk presented by Marko Ahtisaari who shared about the undeniable connection between music and relaxation, sleep, anxiety and even pain...

By Pasqua Heard 1 Mar 2017

#DesignIndaba2017: How to design the life you love

Birsel+Seck's Ayse Birsel gave a thought-provoking presentation at Design Indaba, which included a worksheet and homework activity for conference attendees to practice designing the life they love...

By Pasqua Heard 1 Mar 2017

Do you personalise your marketing efforts?

Personalised marketing extends beyond friendly digital greetings, such as “Welcome back!” and “We missed you”. Zubair Noor,'s head of digital marketing, recently shared a trove of helpful insights...

By Pasqua Heard 28 Feb 2017

#DesignMonth: Net#work BBDO and Sinister Studio create wonder with virtual reality

Inspired by the imagination of children, Net#work BBDO and visual effects and animation agency Sinister Studio applied technology to advertising to create a virtual reality (VR) campaign for Mercedes-Benz South Africa...

By Pasqua Heard 13 Feb 2017

Umuzi to share its creativity with Cape Town

Continuing its mission to make South Africa's creative industry more accessible and inclusive, Umuzi, a creative academy and agency based in Johannesburg, will be expanding to Cape Town this year...

By Pasqua Heard 27 Jan 2017

Dyeshana brings SA perspective to The One Club

Recently appointed to The One Club board, Joe Public's executive creative director Xolisa Dyeshana shares what he aims to contribute to the organisation...

By Pasqua Heard 24 Jan 2017

Programmatic advertising: the marriage of creativity with technology

South African advertisers need to get on board with creating relevant messages for mobile users, lest they get left behind, as the days of desktop only advertising are over...

By Pasqua Heard 1 Dec 2016

Optimising millennial talent in the workplace

In her recent enlightening address at the IABC's Innovating Business Communication Conference, professional speaker and coach Saffron Baggallay emphasised the need to understand, value and work with millennials...

By Pasqua Heard 23 Nov 2016

#EntrepreneurMonth: Allan Gray Orbis Foundation on cultivating an entrepreneurial mindset

The start of Global Entrepreneurship Week was a suitable time to meet Anthony Farr, CEO of the Allan Gray Orbis Foundation, to discuss the value of the organisation in today's economic climate...

By Pasqua Heard 16 Nov 2016

Exploring Form and Function Part Two with Gangs of Ballet

Much like their captivating live performances, sitting across from the MTV MAMA Award winning band, Gangs of Ballet, was both energising and thought-provoking...

By Pasqua Heard 11 Nov 2016

Red & Yellow bid farewell to John Cooney

Last week, the Red & Yellow School of Logic and Magic held its first ever Alumni Reunion at the launch of its Alumni Association chaired by Philip Ireland of Ireland Davenport...

By Pasqua Heard 17 Oct 2016

Venturing towards accessible education

Educate24, a new online learning platform, has launched in the midst of South Africa's education crisis...

By Pasqua Heard 13 Oct 2016

Richard Stirton releases 'Middle Ground'

Richard Stirton, winner of The Voice South Africa 2016, released his first album 'Middle Ground' on Friday 7 October.

By Pasqua Heard 10 Oct 2016

#InnovationMonth: Launch of SA's first 4DX campaign

Nitesh Matai, general manager for Nu Metro Cinemas, explains the 4DX cinema experience and Justin Inglis, national sales manager for Popcorn Cinema Advertising, shares the backstory to the first 4DX commercial for the new Jaguar F-TYPE SVR vehicle...

By Pasqua Heard 28 Sep 2016

#InnovationMonth: How RMB is banking on integrated advertising

Rand Merchant Bank (RMB) has created its first TV commercial in nine years: a set of three TVCs that relate the bank's values to the sport of rowing...

By Pasqua Heard 20 Sep 2016

#InnovationMonth: The inside Scoop on award-winning ice cream

Last week, Skinny Scoop won the Editor's Choice Award for the annual South African Food Review - a notable achievement for a product that has been in existence for just over a year. The founders of the delectable, health-focused ice cream, Gabi Esposito and Jarred Plug, share the backstory...

By Pasqua Heard 13 Sep 2016

Journeying with Tresor

Last week, Tresor made number one on Italy iTunes for the remix of his hit 'Never Let Me Go'.

By Pasqua Heard 13 Sep 2016

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