The Lamborghini Aventador SV Roadster - Unrestrained Exhilaration

[Stephen Sandmann] The supercar industry has been abuzz after Lamborghini announced their latest monster machine - the Aventador SV Roadster...

[I Am Talent]: Managing your performance and learning

[John Gatherer] Managing your performance is probably the most important aspect of your career development...

[Digital Marketing] Three challenges with digital and how to solve them

[Dale Imerman] "Digital" is an essential requirement for anyone wanting to do business with connected consumers. The problem is that "digital" means a lot of different things to a lot of different people...

[I Am Talent]: The World of Me

[John Gatherer] When planning and shaping your future and how you define yourself through what you do, it is important to know as much as possible about yourself...

[Digital Marketing] Digital marketing disruption

[Louise Burgers] The latest trends in digital marketing are disrupting every industry. And true digital integration should be able to predict the future for your business as big data is analysed through predictive modelling...

[Digital Marketing] The digital transformation imperative

[Louise Burgers] Digital marketing is about total integration into a business across all levels - from business strategy to marketing strategy and investment in digital intelligence. It is the future of business...

[Digital Marketing] Strategy trumps trends

[Riaan Wolmarans] Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours...

[Digital Marketing] The next digital generation

[Louise Burgers] Digital experts are starting to warn of a skills shortage in digital marketing implementation and strategy in South Africa due to the speed with which the local industry has evolved...

Marketing relationships are a trust-based affair

[Megan Stark] Initially marketing companies, or agencies, were service providers incorporating every marketing aspect from corporate invitations and gifts to every facet of design and printing to public relations activities...

Duster given a dab of ooh-la-la

[Henrie Geyser] Renault's popular Duster has been given a mid-life cosmetic make-over to enhance its already cute and cheeky looks to further strengthen its grip on the competitive B-SUV segment...

Top 10 elements of a winning landing page

[Nick Jakubowski] When it comes to selling your product or service online, you will without a doubt end up needing a good and effective landing page...

The tricky topic of gender advertising and other big data advances

[Leigh Andrews] Is the 'big data' trend really something you need to master? The answer is a resounding 'yes'. Bryan Melmed, data scientist and VP of Insights at Exponential, talks us through some examples and why SA can't afford to bury its neck in the sand on this one...

[Orchids & Onions] A digital cheetah? Spot the difference in new Mazda ad

[Brendan Seery] Using cheetahs in car advertising is nothing new - a few brands have done it in the past, presumably because the association with the fastest four-legged animal on Earth says something about your four-wheeled animal...

2015 South African Travel Stats Infographic

[Candice Winterboer] There are thousands of travel infographics out there, but none that gives us data specific to the travel industry in South Africa...

[Digital Marketing] Mobile technology: Far bigger than you think

[Grant Shippey] We use the term mobile to refer to cell phones, and much of South Africa's marketing speak interprets 'mobile marketing' to be constrained to this platform. But mobile technology is more extensive than we often realise...

Calculating the budget (Part three)

[Chris Brewer] Now, where was I? Ah yes, there I am! In the last few articles we've been looking at budgets and I just wanted to cover a few of the remaining ones so that you are able to do broad comparisons between them all...

Sold on mobile

[Mike Laws] Here's something for brand champions to think about as they consult their placement schedules this week: if one considers that 91% of mobile phone owners keep their phone within a one metre radius, 24 hours out of every day, why then do marketers bother with any other type of media?...

[Digital Marketing] Defining digital marketing

[Louise Burgers] The term 'digital marketing' is a bit of a misnomer. It's all marketing say the experts, with digital integrated into the application and big data making it easier to measure the customer and track consumer purchasing behaviour...

Heart of Redness

[Eugene Yiga] For the past decade, Soweto-born composer and librettist Neo Muyanga has been working together with Mark Fleishman, co-artistic director and executive trustee of Magnet Theatre.

[Loeries 2015] Unilever's Justin Apsey on purpose-driven marketing

[Ann Nurock] Ann Nurock spoke to Justin Apsey, Vice President of Brand Building Home & Surface Care at Unilever during the Loeries Creative Week Durban. Unilever won one gold, three silver and seven bronze at the awards on Saturday and Sunday night...