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Grant Shippey's profile on Bizcommunity

Thinker, reader, entrepreneur, gourmand, traveller and CEO of Amorphous New Media in Johannesburg.
Grant Shippey commented on Time for a long hard look at The Loerie Awards
I would love to see a correlation between "award winning work" and actual objectives met. Perhaps some larger brands, with a portfolio of campaigns, should do the exercise.

Or even put more simply. Award Winning campaign, Sales up or Sales down (relatively of course).
Posted 8 months ago | Like

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