I consider the power of smell to be the most intriguing of all the senses. It is a scientific fact that humans can remember about 10,000 distinct odours and, in turn, these can trigger important memories...
By Stephen Sandmann 13 Jan 2015 15:04
During this time of the year, it is common for your hotel staff to enjoy a festive meal or two, possibly while still in their uniforms. While stains are a common problem, they can ruin clothes...
By Stephen Sandmann 23 Dec 2014 18:52
A great window display has the ability to draw potential customers into your store, and with the festive season upon us, every store is battling for the attention of shoppers...
By Stephen Sandmann 15 Dec 2014 14:42
Keeping your front-of-house and kitchen staff's whites white is an important part of a good image in an industry where coffee, wine and other miscellaneous food stains are an everyday occurrence...
By Stephen Sandmann 4 Dec 2014 15:22
SEO or Search Engine Optimisation is all about making the most of the global phenomenon, which is the Google search engine...
By Stephen Sandmann 27 Nov 2014 05:13
Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...
By Stephen Sandmann 2 Oct 2014 08:42
Website design and development go hand-in-hand with SEO but the writer believes many South African brands do not seem to get the mix right when it comes to their websites.
By Stephen Sandmann 4 Jul 2014 08:03
Social media marketing is important for SEO, because positive social signals associated with your website may mean that Google interprets the site as being popular.
By Stephen Sandmann 9 Apr 2014 16:12
So what is SEO (search engine optimisation)? What does SEO mean for brands in South Africa? Is SEO really a mysterious digital marketing discipline or service?
By Stephen Sandmann 28 Mar 2014 05:09
I believe that an effective digital presence is crucial for any brand to truly succeed in today's digital world and South Africa is no exception.
By Stephen Sandmann 27 Nov 2013 07:52
I for one am biased because I use a Samsung Galaxy Note. I must say that a phone or tablet will be rectangular in shape, with a black border/frame, user-friendly software and rounded black edges regardless; must all future smartphones be triangular in shape with a pink border/frame for example?
By Stephen Sandmann 10 Sep 2012 06:34