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Stephen Sandmann

Senior SEO Specialist at Quirk
Location:Johannesburg, South Africa

Profile

Stephen Sandmann is a Senior SEO Specialist at Quirk. He has a keen interest in everything digital.
The evolution of air fresheners to rare scents

Fragrances have been used over many centuries to freshen the air and mask odours. The ancient Egyptians were famous for using natural ingredients such as musk to scent their tombs...

By Stephen Sandmann 19 Mar 2015 15:00

How to keep the beach off beachfront hotel staff uniforms

Being exposed to the sun's harmful rays is an everyday occurrence for your hotel waiters, who often serve and attend to guests by the hotel pool or on the beach...

By Stephen Sandmann 9 Feb 2015 14:20

Keep your reputation tidy with clean stores

No matter what the case may be, no dirt appeals to a customer. Dirt creates unpleasantness and can drive a business downwards...

By Stephen Sandmann 2 Feb 2015 11:43

How harnessing consumers' sense of smell can boost sales

I consider the power of smell to be the most intriguing of all the senses. It is a scientific fact that humans can remember about 10,000 distinct odours and, in turn, these can trigger important memories...

By Stephen Sandmann 13 Jan 2015 15:04

Sustainable future: Eco-friendly retail stores

Climate change has propelled us to move towards a greener and more sustainable future. It has created an environment that makes it possible to be green and still run a profitable business...

By Stephen Sandmann 29 Dec 2014 12:10

Tips to get festive food stains out of staff uniforms

During this time of the year, it is common for your hotel staff to enjoy a festive meal or two, possibly while still in their uniforms. While stains are a common problem, they can ruin clothes...

By Stephen Sandmann 23 Dec 2014 18:52

How to capture shoppers' attention with the right window display

A great window display has the ability to draw potential customers into your store, and with the festive season upon us, every store is battling for the attention of shoppers...

By Stephen Sandmann 15 Dec 2014 14:42

Seven tips to keep stains from ruining your staff's image

Keeping your front-of-house and kitchen staff's whites white is an important part of a good image in an industry where coffee, wine and other miscellaneous food stains are an everyday occurrence...

By Stephen Sandmann 4 Dec 2014 15:22

Digital marketing's SEO: What is it and how does it impact businesses of all sizes?

SEO or Search Engine Optimisation is all about making the most of the global phenomenon, which is the Google search engine...

By Stephen Sandmann 27 Nov 2014 05:13

Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

By Stephen Sandmann 2 Oct 2014 08:42

Social media optimisation - what you need to know

South Africa's top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed...

By Stephen Sandmann 22 Aug 2014 10:48

The internet: Website & SEO synergy from a South African perspective

Website design and development go hand-in-hand with SEO but the writer believes many South African brands do not seem to get the mix right when it comes to their websites.

By Stephen Sandmann 4 Jul 2014 08:03

The new-look Google

Over the last few months Google search has gone through some intriguing changes. Some are aesthetic, while others incorporate new social media elements into their search results.

By Stephen Sandmann 22 May 2014 07:57

The synergy of SEO, social media and the user experience

Social media marketing is important for SEO, because positive social signals associated with your website may mean that Google interprets the site as being popular.

By Stephen Sandmann 9 Apr 2014 16:12

What is SEO and why does your South African brand need it?

So what is SEO (search engine optimisation)? What does SEO mean for brands in South Africa? Is SEO really a mysterious digital marketing discipline or service?

By Stephen Sandmann 28 Mar 2014 05:09

Digital marketing from a South African perspective

I believe that an effective digital presence is crucial for any brand to truly succeed in today's digital world and South Africa is no exception.

By Stephen Sandmann 27 Nov 2013 07:52

What's your take on the whole Apple vs Samsung legal wranglings?

I for one am biased because I use a Samsung Galaxy Note. I must say that a phone or tablet will be rectangular in shape, with a black border/frame, user-friendly software and rounded black edges regardless; must all future smartphones be triangular in shape with a pink border/frame for example?

By Stephen Sandmann 10 Sep 2012 06:34

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