 | MARKETING & MEDIA
[Leigh Andrews] What do you get when you amalgamate two previous company names Premium TV and Inform? Perform Group, of course. Peter Burroughs, Perform Group Africa MD, explains how the company keeps scoring goals on the continent... |
| MARKETING & MEDIA
[Leigh Andrews] Here's what some of the representatives who are set to attend next week's 20th APEX awards Gala evening are hoping to see, and why they feel it's not an easy award to win... |
 | LIFESTYLE & ENTERTAINMENT
[Terry Levin] 30 years after its Market Theatre premiere in 1985, a year before a State of Emergency was declared in the beloved country... |
 | MARKETING & MEDIA
[Brendan Seery] I was having an interesting conversation with senior people at First National Bank (FNB) about the success of their eBucks customer loyalty system, which is by far the biggest in the country... |
| MARKETING & MEDIA
[Leigh Andrews] How do you show you love your city? With a dedicated campaign centred around weekends, of course. That's exactly what design agency Infestation did when it won the Cape Town Tourism account... |
 | RETAIL
[Gareth Pearson] As a strategic direct marketing tool, advanced analytics has the power to revolutionise the South African retail sector. It enables retailers to connect with their customers personally like never before, actively to influence purchase behaviour and drive sales, and to deliver the kind of value that will keep these customers coming back for more... |
 | MARKETING & MEDIA
[Chris Brewer] Last week I wrote about setting objectives, but we also have to consider the two integral parts that make the setting of objectives possible. And this, naturally, includes strategies and forecasting... |
 | LIFESTYLE & ENTERTAINMENT
[Joy Mali] Women's cycling in the UK shows a noticeable growing trend, especially among adult women... |
 | LIFESTYLE & ENTERTAINMENT
[Daniel Dercksen] A Royal Night Out will steal you heart and is definitely the greatest love story never told about one perfect evening in the lives of two real-life princesses... |
 | MARKETING & MEDIA
[Louise Burgers] There is this trend for spin doctors to put clients centre stage in an interactive real-time 'town hall' type of meet-up on Twitter. You might as well put them in stocks in the town square and throw rotten veggies at them... |
 | IT & TELECOMMUNICATIONS
[Lynette Hundermark] Omnichannel from a consumer viewpoint is the ability to have a seamless and consistent experience across multiple touchpoints... |
 | MARKETING & MEDIA
[Roger Metcalfe] In today's overcrowded, fast-moving marketplace, your company is judged, accepted and paid according to how it presents, re-presents and projects itself. Film makes a powerful statement... |
| MARKETING & MEDIA
[Leigh Andrews] With their inception in 1995, the annual APEX awards are 20 years old this year. ACA CEO Odette Van der Haar gives us a brief glimpse into what they stand for year-round and how they truly prove local communication effectiveness and excellence... |
 | MARKETING & MEDIA
[Ann Nurock] Joanina Pastoll shares her thoughts on the local ad industry needing to celebrate our 'South African-ness' and let our context solve problems in a unique, award-winning way... |
 | MARKETING & MEDIA
[Andrew MacKenzie] A great story teaching children to be grateful, polite and humble. But as marketers we can learn a few lessons from this story about the foundations of great marketing... |
 | MARKETING & MEDIA  [Caron de Fortier] Despite a move towards printing less, the reality is that with growing volumes of information, organisations are actually printing more than ever...
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 | IT & TELECOMMUNICATIONS
[Steven Cohen] Over the past 20 years, we've seen the business software market evolve at a rapid speed, moving from basic DOS-based solutions with text-based interfaces to... |
| IT & TELECOMMUNICATIONS  [Steven Cohen] Cloud back-up provider IronTree estimates that one in five South African small and medium-sized enterprises (SMEs) experience some form of data loss once a year, most commonly as a result of accidents and natural disasters, data corruption, or theft of computing devices.
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 | AUTOMOTIVE
[Luke Preston] The Rio, Kia's best-selling vehicle worldwide, has received an update for 2015... |
 | MARKETING & MEDIA
[Charles Mburugu] Content marketing is a powerful marketing strategy and, for many brands, content marketing has replaced traditional advertising and is considered an important tool to make an impact... |
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