MARKETING & MEDIA Networks' coverage of Paris terror attacks was a hopeless failure[Peter Mann] Am I the only one who thinks that global media coverage of the Paris outrage sucked? (video)... | |
MARKETING & MEDIA [Trends 2015] The power of the crowd[Gareth Pearson] BMi market research chief executive officer, Gareth Pearson, outlines his consumer brand trends in brief, which will shape 2015... | |
MARKETING & MEDIA [Orchids & Onions] Wipe the lipstick off this pig...[Brendan Seery] An independent (with a lower case "i", please note) media is vital to the success of our fledgling experiment in South African democracy, and should remain free from undue influence from business pressures or proprietors... | |
MARKETING & MEDIA [Trends 2015] Shopper marketing[Sarah Britten] The era of consumer marketing is over, and now we're in the age of shopper marketing. With retail as the new centre of marketing gravity, agencies, clients and media across the spectrum need to get to grips the new marketing reality... | |
MARKETING & MEDIA OMG moment: Taking note of Africa's mobile media movement[Leigh Andrews] TEAMtalk Media, MobiMedia, AddSuite, LoveDigital and Honeykome are all making waves in the African marketing industry. Ole! Media Group CMO Deseré Orrill tells us more... | |
MARKETING & MEDIA Satisfied customers don't mean repeat business[Sid Peimer] We ask customers how satisfied they are, because we think that satisfaction means profitability and growth. That's not necessarily true... | |
AUTOMOTIVE Handsome and comfortable Accord[Henrie Geyser] The Honda Accord 3.5 V6 rings some nostalgic bells that hark back to the days when family sedans were big, spacious and comfortable... | |
MARKETING & MEDIA [Trends 2015] Business and consumer trends for 2015[Dion Chang] Social activism and the underpinning of digital solutions to major market innovation will characterise this year, according to renowned South African trend analyst, Dion Chang... | |
LIFESTYLE & ENTERTAINMENT Masterful Birdman soars triumphantly[Daniel Dercksen] Take an extreme journey into the crazy mindscape of an actor in the masterful Birdman, an exceptional film by Mexican filmmaker Alejandro G Iñárritu, which showcases the craft of storytelling and the art of filmmaking. | |
MARKETING & MEDIA Flume funnels digital down to make it matter[Leigh Andrews] If an agency that's focused on fixing its clients' business problems above winning awards sounds too good to be true, you haven't encountered Flume... | |
MARKETING & MEDIA [Trends 2015] Power to the have-nots[Wayne Naidoo] As conventional models of reaching consumers become radically undermined, initially by mobile, the very notion of what a consumer is will change... | |
MARKETING & MEDIA [Trends 2015] It's integrated communications or bust[Cécile Missildine] South African communications agencies need to evolve and adapt their skill set to match global expectations and the global industry transition across the media and marketing communications... | |
MARKETING & MEDIA Give your brand a marketing boost with A-Listers[Leigh Andrews] Looking to break into the lucrative African market? The key may lie in a new online directory with the power of social network functionality that links your brand to African celebrities... | |
MARKETING & MEDIA [Trends 2015] Brands need a higher purpose[Ann Nurock] Everyone is looking for meaning and fulfilment. Today, consumers want meaning and value that go beyond products and services... | |
MARKETING & MEDIA [Trends 2015] Empathic work that solves problems is critical[Alayne Reesberg] The future relies on the youth of today, creative people who can 'make', crafts from the past and a commitment to get involved and solve problems from the ground-up... | |
LIFESTYLE & ENTERTAINMENT First Electric Vines is a hit[Jordan Scott] With tickets in hand, bags packed, car filled and drinks chilling we set off to Arabella for the very first Electric Vines music festival. | |
MARKETING & MEDIA Confronting racism on the internet: A response to Nzimande[Anton Harber] Minister of Higher Education and Communist Party chief Blade Nzimande is right to be concerned about hate speech and racism on the internet - but what is to be done about it? | |
LIFESTYLE & ENTERTAINMENT Wagner's six-hour epic comic opera live on the big screen[Daniel Dercksen] South Africa-born tenor Johan Botha stars in the Met Opera Live in HD screening of Wagner's grand comedy Die Meistersinger von Nürnberg at Cinema Nouveau and selected Ster-Kinekor Cinemas from 10 January. | |
MARKETING & MEDIA Communication gets collaborative with SACOMM[Leigh Andrews] Ever get the feeling that the South African communication industry is just too disjointed and there's no common ground? Not so, explains Dr Julie Reid of SACOMM... | |
MARKETING & MEDIA Unlocking value from customer relationships in 2015[Joseph Neusu] I recently presented a paper titled "Thriving in the Digital Age: Elevated Experiences, Interactions and Analytics" at a conference that focused on how businesses can manage relationships with their customers in the digital era... |