Behind the door of Apartment 107

The Michael Jackson HIStory ll Show

Last two days of Baxter Dance Festival

Segmentation models and why they often don't work

[Cyndi de Vries] I'm always amazed whenever I see a client's segmentation model. It often feels like seeing a dinosaur fossil, because that's exactly what these models are to me. I've come across a company that routinely (about every six months or so) re-segments its market.

Who'll survive the next decade?

[Harry Herber] Hell, in the blink of an eye, it's 10 years later. I would not have thought a decade would fly by so quickly, but there you are. And if you asked me if a whack had changed in that time, I would've answered "not so much".

Michael Jackson lives on in HIStory!

Conversation capital shows great return on investment

[Ingrid von Stein] We all want people to talk about us - in a good way, of course. We all want people to say how great we are. We all get upset if we hear that someone has said something negative about us. Yes, we are all beings that operate from a place of ego. Just step back for a moment and evaluate. Why do we want people to talk about us? We want this because we then feel that we are noticed. But the question is - do you want to be noticed or do you want people to interact with you?

What's in it for me?

[Chemory Gunko] Author and social psychologist, Robert Cialdini has conducted a very interesting experiment (Brandwashed, Martin Lindstrom, 2012). In this experiment, about 700 volunteers were brought into an auditorium, ostensibly to fill in a survey. The real purpose of the experiment though, was the glass jar of cookies on the researchers' front desk.

Brands! Manage your social media platforms effectively during crises

[John Ginsberg] While the importance of having an online social media presence is becoming an increasingly critical form of consumer engagement and brand sustainability, businesses need to understand the potential repercussions of failing to manage their social media channels properly, especially during a crisis.

Why solid ink is better for your business

[Ernest Leong] With the huge volume of printer use in an office environment, companies are starting to reassess how to keep this reliable and make it more efficient. Traditional printing methods, such as laser printing, have dominated this space for many years, so the move to a different, more innovative solution is often seen as a slightly uncomfortable jump for any business.

Live theatre at its best on the big screen