[Cyndi de Vries] I'm always amazed whenever I see a client's segmentation model. It often feels like seeing a dinosaur fossil, because that's exactly what these models are to me. I've come across a company that routinely (about every six months or so) re-segments its market.
[Cyndi de Vries] I'm sure you'll forgive the alliteration, but it's necessary. Have you ever been listlessly assisted by a supermarket cashier? Or been to the reception area at big business's head office where the receptionist is merrily filing her nails, playing solitaire or (the horror), Facebooking?