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The good content test
The good content test

In the midst of the content marketing rush, great content is becoming increasingly elusive. We can't all be Red Bull overnight, but while everyone tries to become a content publisher, let's take a step back and look at what we're doing...

By Desiree Gullan, Issued by G&G Digital 25 Aug 2015

[Content Marketing] How branded content is changing communications
How branded content is changing communications

Content marketing is probably the biggest shift in communications since branding evolved to be a marketing science on its own and branding agencies grew from within advertising agencies 20-odd years ago...

By Louise Marsland 29 Jul 2015

[Content Marketing] Is content marketing replacing traditional news media?
Is content marketing replacing traditional news media?

The pressure that traditional news media finds itself under is clear from the amount of publications, both newspapers and magazines, that are closing down on an almost monthly basis...

By Riaan Wolmarans 28 Jul 2015

[Content Marketing] New trend: brand newsrooms
New trend: brand newsrooms

An interesting media and communications development in recent years is the establishment of newsrooms within advertising agencies and brands to deliver news, branded content and amplify social media campaigns...

By Louise Marsland 27 Jul 2015

[Content Marketing] How brands achieve reach and relevance
How brands achieve reach and relevance

The evolution of content marketing is leading to a key shift in brand behaviour, as brands become content creators. It is both a challenge to traditional media and traditional advertising...

By Louise Marsland 24 Jul 2015

[Content Marketing] Content marketing spend increases globally
Content marketing spend increases globally

The Content Marketing Institute reports that 77% of B2C marketers and 86% of B2B marketers surveyed globally are using content marketing in 2015...

By Louise Marsland 23 Jul 2015

[Content Marketing] Content marketing trends
Content marketing trends

The lines are blurring between what is branded content, embedded content, public relations and native advertising. What is clear is that since advertising agencies 'discovered' content about 18 months ago...

By Louise Marsland 21 Jul 2015

[Content Marketing] Getting the definition right
Getting the definition right

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content.

By Louise Marsland 20 Jul 2015

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