Pick n Pay approached John Brown with a brief to produce a video series that would take the intimidation factor out of wine, encourage entry-level wine drinkers to explore the wine aisle and broaden the wine consumer base...
John Brown 24 Aug 2015
Every article, handbook and webinar on the subject of content marketing clarifies and reiterates the following points: the aim of content marketing is to provide consumers with memorable content experiences, give them enough of these and you establish brand loyalty, and if you want to maintain brand loyalty, you have to keep this momentum going...
The pressure that traditional news media finds itself under is clear from the amount of publications, both newspapers and magazines, that are closing down on an almost monthly basis...
Riaan Wolmarans 28 Jul 2015
Video content is being consumed and sought after at a rapidly increasing rate - it's no secret that over 300 hours of video are uploaded to YouTube every minute. But how are viewers responding to this content?...
Cedar 22 Jul 2015
“For the third year they've come up with incredible pieces, each better than the previous one...” That's how Bruno Bertelli, global CCO at Publicis Milan and One Show film juror, describes the entry that was a delight for him to watch.
11 hours ago
FCB's leaders from across the globe were recently in Cape Town for their Global Leadership Conference, held at the Belmond Mount Nelson at the end of February. Key among these was FCB Global CEO Carter Murray.
Leigh Andrews 14 hours ago
“A lot of advertising tries to manufacture emotion, you watch it and think ‘oh I should be feeling sad or uplifted now', but in this one, you actually do.” That's how John Mescall, global ECD at McCann New York and One Show film juror describes the entry that was a delight for him to watch.
1 day ago
The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.
Izzy Pugh 1 day ago
German media and publishing group Bertelsmann on Tuesday presented ambitious objectives for 2020, as its bets on digital and international expansion paid off with a second one-billion-euro annual profit in 2016.
1 day ago