BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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The good content test

In the midst of the content marketing rush, great content is becoming increasingly elusive. We can't all be Red Bull overnight, but while everyone tries to become a content publisher, let's take a step back and look at what we're doing...

By Desiree Gullan, Issued by G&G Digital 25 Aug 2015

John Brown blends a beautiful YouTube wine series for Pick n Pay

Pick n Pay approached John Brown with a brief to produce a video series that would take the intimidation factor out of wine, encourage entry-level wine drinkers to explore the wine aisle and broaden the wine consumer base...

Issued by John Brown 24 Aug 2015

Hybrid content and product innovation

Every article, handbook and webinar on the subject of content marketing clarifies and reiterates the following points: the aim of content marketing is to provide consumers with memorable content experiences, give them enough of these and you establish brand loyalty, and if you want to maintain brand loyalty, you have to keep this momentum going...

By Marco Golz, Content Manager, National Positions SA 29 Jul 2015

How branded content is changing communications

Content marketing is probably the biggest shift in communications since branding evolved to be a marketing science on its own and branding agencies grew from within advertising agencies 20-odd years ago...

By Louise Marsland 29 Jul 2015

Evolution of the multiscreen landscape

How media is proving its worth to an attention-starved audience...

By Tim Robinson, Issued by John Brown Media 28 Jul 2015

Is content marketing replacing traditional news media?

The pressure that traditional news media finds itself under is clear from the amount of publications, both newspapers and magazines, that are closing down on an almost monthly basis...

By Riaan Wolmarans 28 Jul 2015

New trend: brand newsrooms

An interesting media and communications development in recent years is the establishment of newsrooms within advertising agencies and brands to deliver news, branded content and amplify social media campaigns...

By Louise Marsland 27 Jul 2015

How brands achieve reach and relevance

The evolution of content marketing is leading to a key shift in brand behaviour, as brands become content creators. It is both a challenge to traditional media and traditional advertising...

By Louise Marsland 24 Jul 2015

How to make working with Government work for you

Regardless of your personal politics, it is hard to argue that National, Provincial, Local and Government Agencies are not one of the biggest potential clients for your business...

By Teresa Jenkins, Issued by Litha Communications 23 Jul 2015

Content marketing spend increases globally

The Content Marketing Institute reports that 77% of B2C marketers and 86% of B2B marketers surveyed globally are using content marketing in 2015...

By Louise Marsland 23 Jul 2015

How brands succeed in video content marketing

Video content is being consumed and sought after at a rapidly increasing rate - it's no secret that over 300 hours of video are uploaded to YouTube every minute. But how are viewers responding to this content?...

Issued by Cedar 22 Jul 2015

Content marketing trends

The lines are blurring between what is branded content, embedded content, public relations and native advertising. What is clear is that since advertising agencies 'discovered' content about 18 months ago...

By Louise Marsland 21 Jul 2015

Getting the definition right

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content.

By Louise Marsland 20 Jul 2015

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International

#OneShow2017: Bruno Bertelli's judging pick of the day

“For the third year they've come up with incredible pieces, each better than the previous one...” That's how Bruno Bertelli, global CCO at Publicis Milan and One Show film juror, describes the entry that was a delight for him to watch.

11 hours ago

Diversity dialogue with FCB Global CEO Carter Murray

FCB's leaders from across the globe were recently in Cape Town for their Global Leadership Conference, held at the Belmond Mount Nelson at the end of February. Key among these was FCB Global CEO Carter Murray.

By Leigh Andrews 14 hours ago

#OneShow2017: John Mescall's judging pick of the day

“A lot of advertising tries to manufacture emotion, you watch it and think ‘oh I should be feeling sad or uplifted now', but in this one, you actually do.” That's how John Mescall, global ECD at McCann New York and One Show film juror describes the entry that was a delight for him to watch.

1 day ago

Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 1 day ago

Bertelsmann bets on digital media, global expansion

German media and publishing group Bertelsmann on Tuesday presented ambitious objectives for 2020, as its bets on digital and international expansion paid off with a second one-billion-euro annual profit in 2016.

1 day ago

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