Collect them all! Using Fix-a-Form to boost sales through collectables
Collect them all! Using Fix-a-Form to boost sales through collectables

When leading jarred-food manufacturer Heinz needed to market a range of new HAK apple sauce products aimed at the younger generation, the group decided to launch a ‘free gift with purchase' campaign...

Issued by Pyrotec 22 Mar 2017

Nine ways retail kiosks can boost revenue and build buzz for your brand
Nine ways retail kiosks can boost revenue and build buzz for your brand

Today, running any retail business is a challenge, and while branding strategies have certainly evolved over the years, two things that haven't changed are competition and brand awareness...

Issued by Scan Display 13 Mar 2017

Fix-a-Form case study: Wall's rolls out a successful competition
Fix-a-Form case study: Wall's rolls out a successful competition

With the goal of creating brand awareness and boosting sales, Wall's launched a promotion that focused on its chilled packets of sausage rolls during the summer holiday period...

Issued by Pyrotec 8 Mar 2017

Have retailers trained SA consumers to shop on sale?
Have retailers trained SA consumers to shop on sale?

Thanks to retail promotions there's a growing sentiment among value-conscious SA consumers that there's no need to buy full-price merchandise, because it'll be on sale next week...

By Diana Springer, Issued by M&C Saatchi Abel 21 Feb 2017