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USSD, a knockout for mobile in Africa =O - Mobitainment
USSD, a knockout for mobile in Africa =O

No logos, no graphics, no pretty pictures... just plain text. It's simple, it's fast, it's effective, it's cheap, it's accessible, it's mobile... it's USSD!

Issued by Mobitainment 20 Nov 2014 11:03

ElastiTote: sampling made simple - Pyrotec
ElastiTote: sampling made simple

Free samples are a tried-and-tested marketing tool. In today's challenging economic environment, they are more relevant than ever, with an increasing number of shoppers on the lookout for bargains and freebies.

Issued by Pyrotec 31 Oct 2014 11:40

Ho ho ho! It's off the shelf we go! - Expanding Branding
Ho ho ho! It's off the shelf we go!

Expanding Branding is offering new and existing clients discounted promoter rates for the end-of-year rush leading up to Christmas, making it really easy and affordable for most brands, even if they have never used promoters before.

Issued by Expanding Branding 28 Oct 2014 14:00

Pre-holiday in-store promotion specials - Expanding Branding
Pre-holiday in-store promotion specials

Happy that your preparation for the end of year rush is on point and you are ready to reach your targets? Then this is not for you. BUT... if you still need to boost your end of year sales volumes, then take advantage of our pre-holiday in-store promotion special to get the edge on your competitors.

Issued by Expanding Branding 22 Oct 2014 11:28

Shopper-centric ACDOCO 2.0 - ACDOCOSA
Shopper-centric ACDOCO 2.0

ACDOCO South Africa (ACDOCOSA) has announced the completion of its repositioning and investment to become the first shopper-centric fast-moving consumer goods (FMCG) brand-custodian distributor on the African continent.

Issued by ACDOCOSA 17 Oct 2014 15:59

FMCG companies need to re-examine channel roles and structures - Aperio
FMCG companies need to re-examine channel roles and structures

Channel marketing has evolved substantially since the 1990s as FMCG companies have realised the importance of enhanced shopper understanding to drive business growth. If channel marketing is to ensure the strategic agenda of the business is reached and category growth is realised, FMCG companies need to create stronger integrated, cross functional teams.

Issued by Aperio 17 Oct 2014 15:08

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