Despite the emergence and steadily increasing popularity of mobile and online commerce, the retail store remains the strongest customer touchpoint. But these days, in a tough economic climate where competitors fight for control of consumers' hard-earned rands, the retail environment has to work that much harder to keep its customers, and keep them happy.
So, you've launched a new product or opened a new business unit or even started a whole new company from scratch, and did all your homework in the way of market research beforehand?
The latest Nielsen Consumer Confidence Index (Q3) shows a varied view for sub-Saharan Africa as despite it having increased by five points in Ghana (99) in the third quarter, it decreased five points in Nigeria (127), the first decline since inception of the CCI in quarter 3 of 2014. Confidence also declined five points in South Africa to 82. In contrast, Kenyan consumers are feeling markedly more optimistic in comparison to the previous quarter as reflected by the five point increase in Kenya's CCI to 117, compared to 112 in Q2 2015.
Issued by Nielsen 24 Nov 2015 09:11
Huletts, a brand synonymous with sugar in South Africa, is advertising on national television for the first time in more than 10 years with the commercial that won FCB Joburg its above-the-line business a few months ago.
Issued by FCB Africa 24 Nov 2015 08:32