Retail Marketing press office news

Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Shopper-centric ACDOCO 2.0 - ACDOCOSA
Shopper-centric ACDOCO 2.0

ACDOCO South Africa (ACDOCOSA) has announced the completion of its repositioning and investment to become the first shopper-centric fast-moving consumer goods (FMCG) brand-custodian distributor on the African continent.

Issued by ACDOCOSA 17 Oct 2014 15:59

FMCG companies need to re-examine channel roles and structures - Aperio
FMCG companies need to re-examine channel roles and structures

Channel marketing has evolved substantially since the 1990s as FMCG companies have realised the importance of enhanced shopper understanding to drive business growth. If channel marketing is to ensure the strategic agenda of the business is reached and category growth is realised, FMCG companies need to create stronger integrated, cross functional teams.

Issued by Aperio 17 Oct 2014 15:08

Scan Retail unveils innovative products for the retail space - Scan Display
Scan Retail unveils innovative products for the retail space

Launched at the recent 18th Annual Congress of the South African Council of Shopping Centres (SACSC), Scan Retail Solution's two innovative new products are fast becoming popular options for retailers.

Issued by Scan Display 23 Sep 2014 10:47

Coffee and AR change the face of retail marketing - Digital Narrative
Coffee and AR change the face of retail marketing

vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner. The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale.

Issued by Digital Narrative 15 Sep 2014 12:27

Show more