How to enhance brand loyalty
How to enhance brand loyalty

Innovative use of packaging and on-pack labelling is a key asset for building unwavering consumer loyalty for brands...

Issued by Pyrotec 11 Oct 2017

How to supercharge ROI from your retail marketing
How to supercharge ROI from your retail marketing

Here are three steps to boosting the performance of your retail and in-store marketing and promotions, using insights from point-of-sale data and competitive monitoring...

By Nikolay Dolgov, Issued by GfK South Africa 14 Sep 2017

Doritos 'Battle of the Bold' winning new flavour revealed
Doritos 'Battle of the Bold' winning new flavour revealed

It all started mysteriously, grabbing consumers' attention as Doritos launched two new flavours, “Tomato Sizzler” and “Jalapeño Poppers”, in a really engaging and creative way...

Issued by Bonfire Media 14 Sep 2017

Boris Dzhingarov
How millennials are changing shopping patterns

With millennials poised to become the most powerful demographic in terms of purchasing power, retailers need to understand how they interact differently with retail, technology, and the overall experience of shopping...

By Boris Dzhingarov, Issued by Monetary Library 12 Sep 2017