Shopper marketing: The path to purchase has changed
Shopper marketing: The path to purchase has changed

Gone are the days when consumers are driven towards brands. Consumers now feel empowered enough to have brands gravitate towards them and nowhere is this more relevant than in shopper marketing...

By Alicia John, Issued by Mortimer Harvey 8 Jul 2016

Promise wins Edcon's Speciality Division business
Promise wins Edcon's Speciality Division business

Promise will be responsible for all tenets of the Edcon marketing continuum, including strategy, through-the-line campaigns and digital execution for a number of diverse and exciting brands...

Issued by Promise Brand Specialists 21 Jun 2016

How to connect with SA's mass market and low-income consumers - Durban and Cape Town seminars
How to connect with SA's mass market and low-income consumers - Durban and Cape Town seminars

Doing business with the poor is unavoidably complex. Here is your opportunity to get fresh perspective and real insights on how to reach, connect and serve SA's mass market and low-income consumers...

Issued by Knowledge Resources 14 Jun 2016