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Will the Protection of Personal Information Act (POPI) impact your business?

After the intense spotlight on the Protection of Personal Information Act (POPI) when it was partially enacted in November 2013, media attention seems to have dimmed. Many may be left wondering if this legislation will have a significant impact on their business and whether they should be actively preparing for it, or adopting a 'wait and see' position. Claire Watson interviewed Alison Treadaway, Managing Director at customer communication management specialist, Striata, on the basics of this much-anticipated legislation, and how it will affect businesses as well as the communications industry in South Africa.

Issued by Striata SA 30 Jul 2014 10:35

The omnichannel future of retail

Imagine for a moment what an electronics and appliance retailer might look like in the not-too-distant future... A customer walks into a bricks and mortar branch to check out a Nespresso machine she's had on her wishlist on an e-commerce website, after the retailer has emailed her about a special it is running on the product.

By Pete Case, Issued by Gloo 3 Jul 2014 12:20

Resurgence of independent outlets in South Africa

There is a rebirth of more profitable and sustainable independent outlets in South Africa, however brands are making the mistake of treating them as small and classifying them incorrectly by number of outlets as per their old "township" or Main Market strategy. Most brands classify the Main Market based on outlet type and geographical location, which tended to be in 'township' or peri-urban areas.

Issued by Aperio 30 Jun 2014 12:56

Xpertek Contact partners with Turnstyle Solutions for social Wi-Fi services

Xpertek Contact, the customer experience management division of the Xpertek Group, has partnered with Canadian-based Turnstyle Solutions to launch Turnstyle's cloud-based solution and products in southern Africa.

Issued by Xpertek Contact 20 Jun 2014 12:39

Care, Connect, Grow

"Care, Connect, Grow, excite your current consumers! You can only break frontiers by being different, challenging yourself, ideas, and selecting rewards that fit your consumer's needs." This was the advice given by Paul Appalsamy, PDI Director of TLC Marketing Worldwide, to attendees at the annual Loyalty and Rewards conference held last week in Johannesburg.

Issued by TLC Marketing Worldwide 19 Jun 2014 15:07

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