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Scan Retail unveils innovative products for the retail space - Scan Display
Scan Retail unveils innovative products for the retail space

Launched at the recent 18th Annual Congress of the South African Council of Shopping Centres (SACSC), Scan Retail Solution's two innovative new products are fast becoming popular options for retailers.

Issued by Scan Display 23 Sep 2014 10:47

Coffee and AR change the face of retail marketing - Digital Narrative
Coffee and AR change the face of retail marketing

vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner. The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale.

Issued by Digital Narrative 15 Sep 2014 12:27

Johan Walters
Augment your marketing mix

We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce Augmented Reality (AR) marketing. It's important to know how AR marketing fits into the marketing mix, and how it can benefit your brand - With new media comes the need to learn new techniques and it's time to get on board.

By Johan Walters, Issued by Digital Narrative 3 Sep 2014 10:11

How to make your brand stand out in store - TLC Marketing Worldwide
How to make your brand stand out in store

"Differentiate. Don't discount, add value", this was the advice given by Derek Miller, Africa MD of TLC Marketing Worldwide at the POPAI SA Retail Leaders Shopper Marketing Conference held on 21 August in Sandton, Johannesburg.

Issued by TLC Marketing Worldwide 2 Sep 2014 15:06

Expanding your reach with ElastiBand - Pyrotec
Expanding your reach with ElastiBand

Promotional on-pack solutions are the easiest and most common form of brand awareness in the retail industry. With many different options available to choose from when it comes to on-pack devices, the idea is to choose one that best suits your brands' needs and grabs the most attention from consumers, which in turn boosts sales.

Issued by Pyrotec 27 Aug 2014 14:35

A delectable end to the Clover Little Big Cook Off - Clover
A delectable end to the Clover Little Big Cook Off

The first season of the Clover Little Big Cook Off (#CloverLBCO) finished in a gripping finale that was packed with tears, laughter and celebration. The final episode saw Team Sugar and Spice walk off with up to R1,000,000 in prizes after a gruelling 13-week run featuring 27 teams cooking their hearts out.

Issued by Clover 22 Aug 2014 13:09

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