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South African retailers are missing massive profit opportunities - Chris Moerdyk
South African retailers are missing massive profit opportunities

Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.

Issued by Chris Moerdyk 28 Jul 2015 12:02

How to reach and engage with poor consumers, also referred to as the Bottom of the Pyramid - Knowledge Resources
How to reach and engage with poor consumers, also referred to as the Bottom of the Pyramid

Increasingly companies are trying to tap into the Low-Income market, but finding it extremely challenging. Discover some of the secrets, tactics and innovation required to succeed at the BoP!

Issued by Knowledge Resources 22 Jul 2015 11:44

Clarion Retail rolls out Orlando Pirates campaign - The Clarion Group
Clarion Retail rolls out Orlando Pirates campaign

Clarion Retail, in conjunction with client Kirmack Design, recently printed and installed the latest Orlando Pirates campaign seen in all Adidas Own Retail stores nationally, as well as various independent stores and select Total Sports, Studio 88 and Cross Trainer stores across the country.

Issued by The Clarion Group 30 Jun 2015 11:43

The value and impact of innovative trends in brand display - FSD
The value and impact of innovative trends in brand display

Brands, both physically and emotionally, are designed to be on display - to be seen, to be experienced, bold enough to be impressive and individual enough to be influential. Brands are a combination of visual input and perception. They provide creativity, colour, intriguing design - and very often just the comfort of what is enduring and familiar.

Issued by FSD 23 Jun 2015 08:47