Subscribe to industry newsletters

#YouthMonth

SPONSOR

More...
Promise wins Edcon's Speciality Division business
Promise wins Edcon's Speciality Division business

Promise will be responsible for all tenets of the Edcon marketing continuum, including strategy, through-the-line campaigns and digital execution for a number of diverse and exciting brands...

Issued by Promise Brand Specialists 21 Jun 2016

OLX launches campaign to reposition brand
OLX launches campaign to reposition brand

OLX has embarked on an advertising campaign to reposition the brand to create a more emotional connection with South Africans...

17 Jun 2016

#CGFSummit: Rise of the premium private label
#CGFSummit: Rise of the premium private label

Take an overabundance of FMCG products, add limited shelf space, as well as more competition from retailers' own labels and more frequent change of products stocked by retailers, and retailers and manufacturers alike need a radical new approach to maintain their market share.

By leigh andrews 16 Jun 2016

Image via
#YouthMonth: Marketing to the next generation

The Sunday Times Youth Marketing Conference, which took place on Friday, 10 June, opened with a keynote by Jason Levin, MD of HDI Youth Marketeers, providing an overview of the 12th Sunday Times Generation Next survey...

By Jessica Tennant 15 Jun 2016

Cape Union Mart's product specialist presenting one of the 10 top gifts at Father's Day Experience
'Home of the Father's Day Gift' campaign unwrapped

In the weeks running up to Father's Day on 19 June, Cape Union Mart launched the 'Home of the Father's Day Gift' campaign, with the slogan 'Celebrate Dad-ventures'.

By Pasqua Heard 15 Jun 2016

How to connect with SA's mass market and low-income consumers - Durban and Cape Town seminars
How to connect with SA's mass market and low-income consumers - Durban and Cape Town seminars

Doing business with the poor is unavoidably complex. Here is your opportunity to get fresh perspective and real insights on how to reach, connect and serve SA's mass market and low-income consumers...

Issued by Knowledge Resources 14 Jun 2016

Image source:
Influencers are impacting consumers' purchasing decisions more than ever before

In a recent article I read, a woman explained how, after coming across an Instagram post of one of her favourite bloggers, she rushed to the stores in search for the very doormat she saw in the post. After searching high and low she eventually got hold of the doormat and felt compelled to share the news on social media...

By Chiara Di Rago 13 Jun 2016

Neuromarketing: Tapping the 'buy button' in your customer's brain
Neuromarketing: Tapping the 'buy button' in your customer's brain

Ever wondered about the impact of a specific colour included in your email marketing, or the music playing in the background of your bricks-and-mortar store? Here's why it's all-important in building a connection with your consumers...

By Leigh Andrews 9 Jun 2016

[Biz Takeouts Lineup] 177: Amanda Cromhout and Marketing Mix Shopper Path to Purchase 2016
[Biz Takeouts Lineup] 177: Amanda Cromhout and Marketing Mix Shopper Path to Purchase 2016

Tune in to the Biz Takeouts Marketing & Media radio show on 9 June 2016, from 9-10am, as show host Warren Harding chats to Amanda Cromhout from Truth...

8 Jun 2016

Image via Pixabay
Cabinet mulls crackdown on booze adverts

This week, the cabinet could approve policy recommendations that would lead to the disappearance of marketing of alcoholic beverages from primetime slots on TV...

By Asha Speckman 7 Jun 2016

The June 2016 cover, displayed on iPad.
#YouthMonth: Exposing Edgars' 100,000 download magic

With everyone and their grandma reading content on their phones these days, digital magazine apps are by no means just the realm of the youth. Here's how Edgars Club Magazine is repeatedly delighting its downloaders...

By Leigh Andrews 6 Jun 2016

[Shopper Marketing] Digital signage to transform retail environment
[Shopper Marketing] Digital signage to transform retail environment

While research studies have proven effectiveness, South Africa is lagging behind the rest of the world in digital signage usage...

By Rob Nelson 3 Jun 2016

Rocket Creative launches retail focussed ChargerLITE product merchandising solution
Rocket Creative launches retail focussed ChargerLITE product merchandising solution

Rocket Creative Design & Display successfully prototyped and recently launched their innovative new ChargerLITE product merchandising unit...

Issued by Rocket Creative Design & Display 3 Jun 2016

[Shopper Marketing] Technology is changing how people shop
[Shopper Marketing] Technology is changing how people shop

Primedia Unlimited mall division media product manager, Gia Conte-Patel, talks about the growing media category, mall media....

2 Jun 2016

Chicken Licken to leave agency Net#work BBDO
Chicken Licken to leave agency Net#work BBDO

After 13 years together, fast-food chain Chicken Licken has decided to leave agency Net#work BBDO, reports Marklives.com...

2 Jun 2016

Ailsa Wingfield
Local is lekker, say SA consumers

Home-grown brands maintain a powerful hold over local consumers, with a brand's country of origin cited as equally important - or even more important - than other purchasing criteria, such as price and quality, in a new Nielsen Global Brand-Origin report on local versus global brands...

2 Jun 2016

[Biz Takeouts Podcast] 176: Marketing Mix Shopper Path to Purchase 2016
[Biz Takeouts Podcast] 176: Marketing Mix Shopper Path to Purchase 2016

On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Dana Buys...

2 Jun 2016

Menlyn Park concierges
[Shopper Marketing] Menlyn Park raises stakes in retail innovation

Menlyn Park shopping centre in Pretoria is undergoing a R2bn redevelopment, which will include futuristic retail innovations...

By Louise Marsland 1 Jun 2016

[Biz Takeouts Lineup] 176: CloudOne.mobi and Marketing Mix Shopper Path to Purchase 2016
[Biz Takeouts Lineup] 176: CloudOne.mobi and Marketing Mix Shopper Path to Purchase 2016

Tune in to the Biz Takeouts Marketing & Media radio show on 2 June 2016, from 9-10am, as show host Warren Harding chats to Dana Buys, CEO of CloudOne.mobi...

1 Jun 2016

[Shopper Marketing] Customers gravitate to the 'Third Place'
[Shopper Marketing] Customers gravitate to the 'Third Place'

Shopper marketing is being driven by a shopper revolution powered by our digital world. It has led a "seismic change in marketing"...

By Louise Marsland 31 May 2016

Image by 123RF
[Shopper Marketing] Mystery Shopper Europe adds Africa to basket

Mystery Shopping Providers Association Europe is targeting Africa to expand its membership base...

31 May 2016

ACDOCO SA appoints new financial head
ACDOCO SA appoints new financial head

ACDOCO South Africa, Africa's first shopper-centric specialist Consumer Packaged Goods (CPG) brand-custodian distributor, has appointed Seshnie Naidoo as Financial Head...

Issued by ACDOCOSA 31 May 2016

Source: Fishwicks
[Shopper Marketing] Fishwicks launches Display Flash in SA

Fishwicks launches Automatic Displays System, Display Flash in South Africa...

Issued by Fishwicks 30 May 2016

lehtta1 via
Partnership sees new potato offering brought to market

RSA Market Agents introduced a new value-for-money potato offering from Wesgrow, which will see a new high-quality potato brand available to fresh produce buyers...

30 May 2016

Locally developed cashback app hits 130,000 downloads
Locally developed cashback app hits 130,000 downloads

SNAPnSAVE, a Cape Town based start-up that gives shoppers cash back on everyday shopping items, simply for snapping their till slip, has grown to 130,000 users and paid back over R500,000 in cash.

27 May 2016

Digital retail marketing spend to reach over $360 billion by 2020
Digital retail marketing spend to reach over $360 billion by 2020

A new study from Juniper Research found that whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons...

25 May 2016

[Biz Takeouts Lineup] 175: Agency focus with Havas Boondoggle
[Biz Takeouts Lineup] 175: Agency focus with Havas Boondoggle

Tune in to the Biz Takeouts Marketing & Media radio show on 26 May 2016, from 9-10am, as show host Warren Harding chats to Pieter Goiris...

25 May 2016

Monster truck stunt in Boksburg Burger King promotion
Monster truck stunt in Boksburg Burger King promotion

A monster truck on the rampage stunned guests at the East Rand Galleria Mall last week, when it crushed two vehicles parked just outside a Burger King restaurant, but what initially seemed like a massive accident turned out to be a stunt...

25 May 2016

Show more