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[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers
[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers

In the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Melissa Attree and Candice Winterboer...

29 Jan 2015 13:50

[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs Publishers
[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs Publishers

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 29 January 2015, from 9-10am, as show host Warren Harding chats to Melissa Attree and Candice Winterboer...

28 Jan 2015 11:38

Winners of the Game of Crowns
Winners of the Game of Crowns

Appletiser has announced the names of some of the winners of the four grand moments in it online game, the Game of Crown that allowed participants to redeem the virtual currency of Crowns...

26 Jan 2015 14:18

[Biz Takeouts Podcast] 119: Careers24 Sandcastle campaign and Mike Sharman
[Biz Takeouts Podcast] 119: Careers24 Sandcastle campaign and Mike Sharman

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Nadia Boucher Coombe and Mike Sharman...

22 Jan 2015 13:18

[Biz Takeouts Lineup] 119: Careers24 Sandcastle campaign and Mike Sharman
[Biz Takeouts Lineup] 119: Careers24 Sandcastle campaign and Mike Sharman

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 22 January 2015, from 9-10am, as show host Warren Harding chats to Nadia Boucher Coombe and Mike Sharman...

21 Jan 2015 12:09

Andrea Mitchell
DigiChat with Andrea: Content Marketing

Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...

By Andrea Mitchell 21 Jan 2015 05:10

[Trends 2015] The year of transformation
[Trends 2015] The year of transformation

The pressure is on the local advertising industry in 2015 with the implementation of the new Triple BEE codes, warns Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 20 Jan 2015 08:20

[Trends 2015] TREND: The experience brand
[Trends 2015] TREND: The experience brand

From 'Me' brands, to category collapse in the retail sector, mindful business and new definitions of power; and design-led experiential public spaces - JWTIntelligence has produced a superlative vision of current consumer culture and expectations in 2015...

20 Jan 2015 08:10

Sid Peimer
[Trends 2015] Avoiding 'Infobesity' and harnessing opportunity

When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going...

By Sid Peimer 20 Jan 2015 08:00

ACDOCOSA reveals more SKYN - ACDOCOSA
ACDOCOSA reveals more SKYN

Following the launch of South Africa's first polyisoprene condom, shopper-centric brand-custodian distributor, ACDOCO South Africa has announced the availability of two new variants: SKYN Intense Feel and SKYN Extra Lubricated...

Issued by ACDOCOSA 19 Jan 2015 10:59

Mike Sharman
[Trends 2015] Online influencers are the billboards of 2015

Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z.

By Mike Sharman 19 Jan 2015 09:24

[Biz Takeouts Lineup] 118: Money 4 Jam with Warren Venter and BizTrends 2015
[Biz Takeouts Lineup] 118: Money 4 Jam with Warren Venter and BizTrends 2015

We are back for 2015 with this year's first show, so tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 15 January 2015, from 9-10am, as show host Warren Harding chats to Warren Venter and Louise Marsland...

14 Jan 2015 14:52

How harnessing consumers' sense of smell can boost sales
How harnessing consumers' sense of smell can boost sales

I consider the power of smell to be the most intriguing of all the senses. It is a scientific fact that humans can remember about 10,000 distinct odours and, in turn, these can trigger important memories...

By Stephen Sandmann 13 Jan 2015 15:04

Latest Nivea TV commercial features real people and their inspirational stories
Latest Nivea TV commercial features real people and their inspirational stories

Michael Shabalala, Gogo Hazel Myezo and Boitumelo all feature in Nivea's new television commercial which flighted nationally from 5 December 2014...

13 Jan 2015 13:00

On your marks, cook, snap!
On your marks, cook, snap!

Pick n Pay has launched its InstaCook competition, inspired by those who love sharing photos of their culinary creations...

12 Jan 2015 11:50

Suzelle takes us YouTube shopping
Suzelle takes us YouTube shopping

Peeling apples with a drill and making a traditional dish in a hollowed-out pumpkin caught the attention of hundreds of thousands of South Africans on YouTube last year...

By TJ Strydom 9 Jan 2015 14:53

How to react when making market research mistakes
How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Give your brand a marketing boost with A-Listers
Give your brand a marketing boost with A-Listers

Looking to break into the lucrative African market? The key may lie in a new online directory with the power of social network functionality that links your brand to African celebrities...

By Leigh Andrews 9 Jan 2015 14:00

Retargeting may work, but pretargeting may work better
Retargeting may work, but pretargeting may work better

The practice of repeatedly serving up ads for products consumers previously viewed or asked about - called "retargeting" - not only works, but works so well that its use is spreading...

By Erika Morphy 7 Jan 2015 12:45

Five struggles of a market researcher
Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

The new South African consumer
The new South African consumer

The South African retail sector is the largest on the African continent and has been a key driver of the South African economy since the global financial crisis in 2008...

25 Dec 2014 08:39

Santa Claus is real... Adverts say so
Santa Claus is real... Adverts say so

'Santa isn't real." There it was, in white lettering on an orange background on a prominent site on Witkoppen Road, Johannesburg...

By Sarah Britten 22 Dec 2014 07:35

The best and the worst...from Google's Top 10, to a really bum idea...
The best and the worst...from Google's Top 10, to a really bum idea...

Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... (videos)

By Rod Baker 18 Dec 2014 07:00

Family Christmas cooking with Clover - Clover
Family Christmas cooking with Clover

Clover has been bringing their Way Better products into the South African kitchen and helping families create healthy, flavour-filled Christmas feasts for more than 100 years...

Issued by Clover 15 Dec 2014 16:58

[Biz Takeouts Podcast] 116: The future of public relations
[Biz Takeouts Podcast] 116: The future of public relations

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Kevin Welman, Managing Director of FleishmanHillard...

12 Dec 2014 11:40

Joekels in-store virtual assistants are ready to talk tea
Joekels in-store virtual assistants are ready to talk tea

Joekels Tea Packers, South Africa's third largest tea packer, has imported a number of virtual assistants or virtual in store promoters, a breakthrough innovation for the South African market...

11 Dec 2014 11:38

New technology shift for BMi Research - BMi Research
New technology shift for BMi Research

BMi Research has switched to Android-powered mobile devices for data capture in a move that will improve the quality and scope of its services to clients...

Issued by BMi Research 10 Dec 2014 11:08

[Biz Takeouts Lineup] 116: The future of public relations
[Biz Takeouts Lineup] 116: The future of public relations

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 11 December 2014, from 9-10am, as show host Warren Harding chats to Kevin Welman, MD of FleishmanHillard...

10 Dec 2014 10:57

The Clover Little Big Cook Off engages consumers with world-first show - Clover
The Clover Little Big Cook Off engages consumers with world-first show

The Clover Little Big Cook Off reality TV show was a huge success, building brand awareness through engaging, involving and delighting customers and increasing sales volumes and market share...

Issued by Clover 9 Dec 2014 13:43

Gender stereotyping starts in the toy aisles
Gender stereotyping starts in the toy aisles

Could the reason why worryingly few women graduate in the fields of science, technology, engineering and maths be found in the toy aisles?

8 Dec 2014 14:40

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