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Santa Claus is real... Adverts say so
Santa Claus is real... Adverts say so

'Santa isn't real." There it was, in white lettering on an orange background on a prominent site on Witkoppen Road, Johannesburg...

By Sarah Britten 22 Dec 2014 07:35

The best and the worst...from Google's Top 10, to a really bum idea...
The best and the worst...from Google's Top 10, to a really bum idea...

Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... (videos)

By Rod Baker 18 Dec 2014 07:00

Family Christmas cooking with Clover - Clover
Family Christmas cooking with Clover

Clover has been bringing their Way Better products into the South African kitchen and helping families create healthy, flavour-filled Christmas feasts for more than 100 years...

Issued by Clover 15 Dec 2014 16:58

[Biz Takeouts Podcast] 116: The future of public relations
[Biz Takeouts Podcast] 116: The future of public relations

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Kevin Welman, Managing Director of FleishmanHillard...

12 Dec 2014 11:40

Joekels in-store virtual assistants are ready to talk tea
Joekels in-store virtual assistants are ready to talk tea

Joekels Tea Packers, South Africa's third largest tea packer, has imported a number of virtual assistants or virtual in store promoters, a breakthrough innovation for the South African market...

11 Dec 2014 11:38

New technology shift for BMi Research - BMi Research
New technology shift for BMi Research

BMi Research has switched to Android-powered mobile devices for data capture in a move that will improve the quality and scope of its services to clients...

Issued by BMi Research 10 Dec 2014 11:08

[Biz Takeouts Lineup] 116: The future of public relations
[Biz Takeouts Lineup] 116: The future of public relations

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 11 December 2014, from 9-10am, as show host Warren Harding chats to Kevin Welman, MD of FleishmanHillard...

10 Dec 2014 10:57

The Clover Little Big Cook Off engages consumers with world-first show - Clover
The Clover Little Big Cook Off engages consumers with world-first show

The Clover Little Big Cook Off reality TV show was a huge success, building brand awareness through engaging, involving and delighting customers and increasing sales volumes and market share...

Issued by Clover 9 Dec 2014 13:43

Gender stereotyping starts in the toy aisles
Gender stereotyping starts in the toy aisles

Could the reason why worryingly few women graduate in the fields of science, technology, engineering and maths be found in the toy aisles?

8 Dec 2014 14:40

Five ways to get the most from social media
Five ways to get the most from social media

Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place...

By Gordon Geldenhuys 4 Dec 2014 14:22

Feed your customers festive this season
Feed your customers festive this season

The build-up to the festive season takes meticulous preparation - depending on how particular you are. It also causes untold stress and is always over far too soon...

By Catherine Milward-Bridges 4 Dec 2014 11:14

[Biz Takeouts Lineup] 115: Secure online festive season shopping with PayGate
[Biz Takeouts Lineup] 115: Secure online festive season shopping with PayGate

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 4 December 2014, from 9-10am, as show host Warren Harding chats to Brendon Williamson from PayGate...

3 Dec 2014 12:49

Tim James wins Du Toitskloof Wine Writer Competition again
Tim James wins Du Toitskloof Wine Writer Competition again

Tim James, South African wine writer and associate editor of the Platter Wine Guide repeated his 2013 achievement by winning the 2014 Du Toitskloof South African Wine Writer...

2 Dec 2014 09:39

[DMX 2014] The secret to getting your website to stand out from the rest
[DMX 2014] The secret to getting your website to stand out from the rest

Your business is missing out on key conversions if you don't have a contact form showing on every single web page, says Leon Lategan, CEO of LeonLategan.co.za at the DMX Conference...

By Leigh Andrews 1 Dec 2014 08:00

Attention retention, do shopping centres still have it?
Attention retention, do shopping centres still have it?

November through to February means increased time in the malls either for shopping, entertainment or simply catching up with friends and family over a meal or coffee for many consumers...

28 Nov 2014 13:49

Edgars moving in the right direction for 1D fans
Edgars moving in the right direction for 1D fans

In addition to being an official One Direction (1D) World partner, Edgars is launching the 'Edgars 1D World', the ultimate fan experience leading up to the local leg of the One Direction tour in early 2015...

28 Nov 2014 12:58

Kirsty Sharman
Silly season social marketing insights

It's obvious that the brick and mortar world is racing away on the festive season bandwagon already, but what are the trends in online marketing around the silly season?...

By Kirsty Sharman 28 Nov 2014 08:19

[Biz Takeouts Podcast] 115: Greenpop Zambia Festival of Action and Kilowatt AV
[Biz Takeouts Podcast] 115: Greenpop Zambia Festival of Action and Kilowatt AV

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Misha Teasdale and Lauren O'Donnell from Greenpop, and Kilowatt AV CEO, Dillon Jearey...

27 Nov 2014 15:05

Lynette Hundermark
How retail can rule 2015

There are just over 37 million adults in South Africa today and, if you want to reach them, there's no better way than to use mobile technology...

By Lynette Hundermark 26 Nov 2014 11:36

Café Culture's new launch campaign #winewithoutrules
Café Culture's new launch campaign #winewithoutrules

Café Culture has launched a sociable, 'live-free' campaign, #winewithoutrules to get people to forget about wine snobbery and enjoy its non-traditional, crafted Pinotage however they want...

25 Nov 2014 16:38

Celebrating 20 years of living in Levi's locally
Celebrating 20 years of living in Levi's locally

How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?

By Ilse van den Berg 25 Nov 2014 11:11

#OutofOffice is where great brands are built
#OutofOffice is where great brands are built

Out of Office is no longer just an automatic reply, but a new talk series that features inspirational, informative and high-profile speakers in unusual spaces...

By Jessica Taylor 25 Nov 2014 08:58

Email newsletters: Keep customers informed to get repeat business
Email newsletters: Keep customers informed to get repeat business

Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...

By Dries Badenhorst 24 Nov 2014 14:00

'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?
'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?

There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...

By Leigh Andrews 21 Nov 2014 08:00

Nou gaan ons lees... en kook!
Nou gaan ons lees... en kook!

Fresh Living, Pick n Pay's customer magazine has now been launched by John Brown publications as Kook en Kuier, as a direct translation...

20 Nov 2014 16:03

2014 POPAI SA winners
2014 POPAI SA winners

POPAI SA's 4th Annual POP Industry Awards was held at the Radisson Blu Gautrain on Thursday, 13 November 2014, in sponsorship with ZaPOP, and saw Pod Communications walk away with the Display of the Year Award...

20 Nov 2014 14:33

[Biz Takeouts Podcast] 114: Green PR and employee training strategies
[Biz Takeouts Podcast] 114: Green PR and employee training strategies

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Angela Barter about Green PR and Ivanna Granelli from Can!Do Consulting...

20 Nov 2014 13:41

USSD, a knockout for mobile in Africa =O - Mobitainment
USSD, a knockout for mobile in Africa =O

USSD, a South African-born marketing technology, has proved to be a "knockout" for marketers in Africa, especially for Boxer Superstores, SA's well-known grocery store servicing low to mid income shoppers, which created the Boxer Super Shopper Show...

Issued by Mobitainment 20 Nov 2014 11:03

[Biz Takeouts Lineup] 114: Green PR and employee training strategies
[Biz Takeouts Lineup] 114: Green PR and employee training strategies

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 20 November 2014, from 9-10am, as show host Warren Harding chats to Angela Barter and Ivanna Granelli...

19 Nov 2014 10:09

Tauriq Moosa
Corporate sponsorships and your business

Brands and logos of companies are everywhere at entertainment events, and even feature at events that have the capacity to change the course of history...

By Tauriq Moosa 18 Nov 2014 08:15

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