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Biz Takeout's

Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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Episode 81: Conn Bertish and Cairo

Date: 14 Feb 2014 | Time: 44:44min
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[Biz Takeouts Lineup] 86: The power of brands in the mass communication landscape

Tune in to the Biz Takeouts Marketing & Media radio show on Thursday, 17 April from 9am-10am as we chat to DK Badenhorst from Y&R Cape Town and directors of MaxAxion, Daniel Courtenay and Nicolle Harding. [twitterfall]

16 Apr 2014 09:53

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots. Townships are rocking and they have been for a while, but not everyone has cottoned on yet.

By Danette Breitenbach 16 Apr 2014 06:46

SMS delivers better retail experience

Although customers use their phones in stores for much, from managing shopping lists, browsing for recipes, price comparisons, additional product information and shopping on the go whenever they need to, they remain fickle and retailers need to prioritise mobile over more traditional forms of communication.

By Charles Stretch 15 Apr 2014 10:43

Smarties annual box-a-thon is Out of This World

In today's technological age, we tend to forget about the magic of 'real' play and the difference that it makes to children's development. Now in its third year, the Smarties Box-a-thon looks to stimulate children's imaginations and challenge them to think 'out of the box'. Anything goes in this 'out of this world' competition for children aged 7-12, which launches on 15 April 2014.

9 Apr 2014 11:08

[Biz Takeouts Lineup] 85: BOB - Best of Breed collaborative agency

On tomorrow's Biz Takeouts Marketing & Media radio show, streamed live every Thursday from 9am-10am, show host Warren Harding chats to Reghard Goussard, founder and CEO of newly formed collaborative agency BOB - Best of Breed; as well as Daniel Marcus from Magnetic Software. [twitterfall]

9 Apr 2014 10:55

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Whiskas partners with Cheetah Outreach Trust for new campaign

South African cat food brand Whiskas has unveiled a new campaign entitled 'Big Cat Little Cat' which focuses on the parallels between the behaviour of little domestic cats and their big wild cat cousins.

9 Apr 2014 09:15

Who says loyalty doesn't pay?

So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.

By Amanda Cromhout 9 Apr 2014 06:07

Using online classifieds to promote SMEs

Big businesses are pouring resources into search engine optimisation and high-authority link building to gain consumer attention online. Unfortunately, that leaves many small businesses out of the running - unless they can piggyback off someone else's traffic.

By Claire Cobbledick 8 Apr 2014 11:24

Solal finalists include Primedia Lifestyle

In this year's International Council of Shopping Centre's Solal Marketing Awards, Primedia Lifestyle has 10 finalists, more finalists than any other entity in Europe. In total, 122 nominees from across Europe and Africa were awarded finalist status.

3 Apr 2014 12:31

Spam a friend... To recommend or not to send

Users of online shopping websites and social media platforms would recently have encountered the 'send-to-a-friend' or 'tell-a-friend' option which in some cases is accompanied by an incentive in the form of a gift or voucher.

By Tayyibah Suliman and Nabeela Latib 26 Mar 2014 07:50

'That changeroom experience was amazing,' said no one ever

Waiting in line to try on clothes can be a tiresome process and the least the customer expects is a friendly employee and a clean changeroom. Is that too much to ask?

By Kelly Summerfield 20 Mar 2014 08:00

Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Reinventing your business model to succeed at the Bottom of the Pyramid

Most companies underestimate the innovation required to operate successfully in low-income markets. Attend this groundbreaking event that will expose you to the best practices and help you develop successful strategies for this unique market.

Issued by Knowledge Resources 17 Mar 2014 10:34

Innovation is the key to thriving in a difficult retail market

South Africa's retailers will be under more pressure than ever this year to differentiate themselves in a cluttered and competitive environment. And this in a market where consumers are also under huge budget constraints.

By Pete Case, Issued by Gloo 12 Mar 2014 13:55

Four ways to waste great marketing opportunities

Most companies are really eager to talk about how great their products and services are. Guess what? No one cares - unless those products and services address their needs in some way.

By Christopher J. Bucholtz 7 Mar 2014 15:07

Searching for the new 'face of Menlyn'

Menlyn Park Shopping Centre in City of Tshwane is running a campaign to find its biggest fans to feature in its next photo shoot to become the new faces of its advertising - the real faces that shop at the centre.

7 Mar 2014 12:07

Are you ready for Clover's Little Big Cook Off?

Clover is giving South African families a reason to believe with their Little Big Cook Off television cooking show that will have you glued to your screen. If you and your little one make a mean cooking team, you can stand a chance of winning great prizes for the entire family!

Issued by Clover 7 Mar 2014 09:40

Using animation to make sense of big data

There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.

By Glenn Gillis 7 Mar 2014 06:54

Cîroc launches in Seychelles, Reunion, Mauritius

To celebrate its launch into the Indian Ocean islands of Seychelles, Reunion and Mauritius, Cîroc Ultra-Premium Vodka is hosting events on all the islands.

5 Mar 2014 11:13

Are you a shopper marketeur?

Shopper marketing is a practical discipline; it shouldn't be complicated and convoluted. If you've walked the floor and you are a resolute experimenter, backed by a tenacious attitude and reasonable on-the-ground retail experience, then you probably have the credentials to become a great shopper marketer.

By Jason (Frich) Frichol 27 Feb 2014 15:46

Why 50 is the new 30

Researchers at GfK South Africa have decided to take a closer look at the South African 50-year old, to try to understand what is making its grannies and grandpas so young-spirited and hip.

By Rachel Thompson 26 Feb 2014 14:42

Durbanville Hills launches wine club

South Africans can now enjoy the taste of Cape Town, wherever they may be, by joining Durbanville Hills Wines' new wine club.

26 Feb 2014 11:37

ANC wants vote on new branding plans for Cape Town

The African National Congress (ANC) in the Cape Town council says it wants a referendum on the city's proposed new logo and payoff line.

26 Feb 2014 08:08

How to succeed in low-income markets

Increasingly companies are looking at tapping into the low-income market to grow their market share, but finding it extremely challenging. What are the secrets to success?

Issued by Knowledge Resources 25 Feb 2014 17:08

Food Routes platform launched for avid foodie travellers

For those who want to find out where they can wine, dine and recline at the click of a button, while travelling around South Africa, the newly launched Food Routes platform is ideal.

25 Feb 2014 09:52

Bosch, Dremel take to social media

Power-tool brands Bosch and Dremel have just launched their social media channels.

25 Feb 2014 09:14

Integrating the digital experience in retail and exhibition display

As social media evolves, the science of person-to-person engagement also needs to adapt. Retail and exhibition design will be driven by measuring engagement and on-site experience.

Issued by FSD 21 Feb 2014 12:08

The right message at the right time

Retailers need to understand and engage with their customers. Customers want relevant information sent to them and this translates into retailers sending them the right message at the right time.

By Danette Breitenbach 20 Feb 2014 11:39

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