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Aquafresh keeps it fresh and celebrates freshness with Mafikizolo
Aquafresh keeps it fresh and celebrates freshness with Mafikizolo

Iconic oral care brand Aquafresh has partnered up with one of South Africa's most loved, award-winning music duo, Mafikizolo, to celebrate the release of Aquafresh's Extreme Clean Lasting Fresh toothpaste...

Issued by Aquafresh South Africa 1 day ago

#CEMAfrica2017: Empowered customer experiences lie in multi-focused design
#CEMAfrica2017: Empowered customer experiences lie in multi-focused design

Sven Schoof, head of customer experience at Spree, discusses how to empower customers to interact with your brand...

By Lauren Hartzenberg 2 days ago

MultiChoice team at CXA Awards © .
MultiChoice dominates first-ever CXA Awards

MultiChoice won four out of the six awards awarded at the first-ever CXA Awards held at the Century City Convention Centre in Cape Town last night...

By Juanita Pienaar 16 Aug 2017

Cadburys Martian's abducting ATM screens across South Africa
Cadburys Martian's abducting ATM screens across South Africa

Cadbury's (Mondelez) Martian campaign has landed in South Africa in the last few weeks and it's everywhere, but it's an ‘out-of-this-world' platform that's targeting consumers right at the point of purchase...

Issued by Guerrilla IMC 14 Aug 2017

Nike campaign celebrates visionary women
Nike campaign celebrates visionary women

Nike is using its Air VaporMax campaign to celebrate a group of visionary women who are reshaping sports and fusing it with culture...

7 Aug 2017

#StartupStory: Howler
#StartupStory: Howler

Howler is the consolidation of three events and entertainment platforms that event organisers can use to optimise the planning, promotion, and management of their events...

By Ilse van den Berg 4 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Nandi Madida is the new face of Lux
Nandi Madida is the new face of Lux

Musician, actor and TV personality Nandi Madida is the new face of Lux...

3 Aug 2017

Image credit: Alaister Russell via Times Live
Loyalty cards surge as hard times bite

People are going mad for loyalty programmes whose cash-back and discount benefits are helping reduce the sting of hard times...

By Wendy Knowler 2 Aug 2017

Bleached girls: India and its love for light skin
Bleached girls: India and its love for light skin

“Let's scrub out that tan” is a common refrain in beauty parlours in India, where girls grow up with constant reminders that only fair skin is beautiful...

By Neha Mishra and Ronald Hall 1 Aug 2017

#CSIMonth: Utilising CSR to create communities that thrive
#CSIMonth: Utilising CSR to create communities that thrive

Diageo SA sees itself as having a responsibility to ensure that its people, its suppliers, and the communities around its operations thrive as a result of the business...

By Lauren Hartzenberg 31 Jul 2017

Flavoured milk loses zest
Flavoured milk loses zest

BMi Research's report on the flavoured milk category in 2016, indicate that it did not perform at the same level as 2015 and the volumes declined by 5.2%...

28 Jul 2017

Vicinity Media launches Visitability Reporting
Vicinity Media launches Visitability Reporting

Today marks the launch of mobile advertising network Vicinity Media's proprietary geo-fencing and audience location technology that allows for real world visit reporting post exposure to a mobile web advertising campaign...

By Jessica Tennant 26 Jul 2017

The pros and cons of discounting for small businesses
The pros and cons of discounting for small businesses

As a small business owner, you've probably offered discounts to your customers or have considered doing so. It's a bit of a catch 22...

By Viresh Harduth 25 Jul 2017

Future-proofing brick-and-mortar retail
Future-proofing brick-and-mortar retail

With the onslaught of e-commerce a constant in the retail industry today, new and innovative approaches need to be taken to inform retailers and marketers on ways to increase footfall and boost sales in their ‘traditional' brick-and-mortar stores...

Issued by Moving Tactics 25 Jul 2017

Four tips for selling your product on Amazon
Four tips for selling your product on Amazon

Whether you own the company that produces the goods or you're just a retailer, one of your major aims is to ensure that you sell as much as possible of that product...

Issued by Naija Writers’ Coach 25 Jul 2017

A perfect knit: Nivea collaborates with MaXhosa by Laduma
A perfect knit: Nivea collaborates with MaXhosa by Laduma

Black and white is the ultimate contrast and the perfect partnership... just like that between global skincare brand Nivea and fashion designer, cultural icon and innovator, Laduma Ngxokolo...

Issued by Symbiotic Communications 24 Jul 2017

Image supplied.
Customer Experience Management Summit returns to Cape Town

The sixth Customer Experience (CX) Management Summit in Africa, taking place mid-August, will explore current and future state of CX to strengthen the industry within the African continent...

24 Jul 2017

Alcohol industry criticises government's 'vague' socioeconomic study
Alcohol industry criticises government's 'vague' socioeconomic study

The South African Liquor Brand Owners Association (Salba) has criticised the government's inadequate socioeconomic impact assessment...

By Linda Ensor 21 Jul 2017

Drinking yoghurt increases in volume, value
Drinking yoghurt increases in volume, value

BMi Research has released its report on the drinking yoghurt category, which continued to grow in volume and value in 2016...

20 Jul 2017

Direct sales industry displays growth despite depressed economy
Direct sales industry displays growth despite depressed economy

The direct selling industry is one of the few sectors showing growth over the past 18 months...

20 Jul 2017

Facebook Messenger's golden opportunities for retailers
Facebook Messenger's golden opportunities for retailers

Facebook Messenger offers some exciting options for marketers and it seems Facebook knows it...

By Megan Hollis 19 Jul 2017

How to connect with low-income shoppers - get real insight and practical tips at this CPT seminar
How to connect with low-income shoppers - get real insight and practical tips at this CPT seminar

Doing business with the poor is complex. Here is your opportunity to get fresh perspective and real insights on how to reach and connect with SA's mass market and low-income consumers!...

Issued by Knowledge Resources 18 Jul 2017

Vusa Zaya, Rémy Martin brand ambassador
Exploring Rémy Martin's Eau-de-Vie

Rémy Martin brand ambassador, Vusa Zaya gives us a taste of what it takes to be a brand ambassador in the world of Cognac and what promoting the brand entails...

By Juanita Pienaar 18 Jul 2017

SodaStream campaign highlights 'primitive' use of plastic bottles
SodaStream campaign highlights 'primitive' use of plastic bottles

SodaStream has launched a new video featuring Mayim Bialik and Kristian Nairn to emphasise the devastating effect of single-use plastic bottles...

12 Jul 2017

Stretching brand awareness
Stretching brand awareness

In today's tough economic climate it's never been more important for products to draw consumers' attention, and what better way to do this than by using eye-catching on-pack brand enhancement tools?..

Issued by Pyrotec 11 Jul 2017

A selection of Sacatelle's branded bags.
#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic...

By Leigh Andrews 11 Jul 2017

How SA's recession is impacting consumer spending
How SA's recession is impacting consumer spending

With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading finally came in June...

By Gareth Pearson 11 Jul 2017

Primedia Outdoor system isolates consumer ‘convergence nodes' in Gaborone
Primedia Outdoor system isolates consumer ‘convergence nodes' in Gaborone

Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer ‘convergence nodes'...

5 Jul 2017

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