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Gaby's Earth Foods nuts about health! - TLC Marketing Worldwide
Gaby's Earth Foods nuts about health!

TLC Marketing Worldwide-Africa sat with Adriano Salgado, the new director of family-run business, Gaby's Earth Foods, to find out how he is adjusting to the role and what he has planned for the company going forward...

Issued by TLC Marketing Worldwide 30 Jul 2015 13:48

The keys to B2B marketing success, increasing sales and transforming your customer experience - Knowledge Resources
The keys to B2B marketing success, increasing sales and transforming your customer experience

Are you a B2B marketer looking for cutting-edge information and tactics to ensure better business performance and results for your company? Then this is the marketing event you can't miss!...

Issued by Knowledge Resources 30 Jul 2015 10:56



[CEM Africa Summit] CGC: The new consumer economy
[CEM Africa Summit] CGC: The new consumer economy

Today, effective marketing is all about making use of user- or consumer-generated content. Here's how to trust consumers to be your brand advocates...

By Leigh Andrews 30 Jul 2015 06:00

Bizcommunity.com launches BizTrends 2016 at Leaderex - Bizcommunity.com
Bizcommunity.com launches BizTrends 2016 at Leaderex

A stellar line-up of industry leaders will discuss current trends in the marketing communications industry, as well as do some crystal ball gazing for 2016 at Bizcommunity.com's special trend event on 17 September at the Sandton Convention Centre...

Issued by Bizcommunity.com 29 Jul 2015 11:10

[CEM Africa Summit] Social customer engagement as a social business enabler
[CEM Africa Summit] Social customer engagement as a social business enabler

If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...

By Leigh Andrews 29 Jul 2015 06:00

Getting a feel for the luxury market in Africa
Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015 14:00

South African retailers are missing massive profit opportunities - Chris Moerdyk
South African retailers are missing massive profit opportunities

Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy...

Issued by Chris Moerdyk 28 Jul 2015 12:02

[CEM Africa Summit] Employee satisfaction = customer satisfaction
[CEM Africa Summit] Employee satisfaction = customer satisfaction

The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...

By Leigh Andrews 28 Jul 2015 06:00

Complaint about saucy knickers gets nixed
Complaint about saucy knickers gets nixed

The Advertising Standards Authority of South Africa has dismissed a complaint against Woolworths over a "provocative" underwear advertising campaign...

27 Jul 2015 07:55

[Biz Takeouts Lineup] 141: IMC speakers Mel Attree and Enzo Scarcella and Native's Ben Wagner
[Biz Takeouts Lineup] 141: IMC speakers Mel Attree and Enzo Scarcella and Native's Ben Wagner

Tune in to the Biz Takeouts Marketing & Media radio show, 23 July 2015, from 9-10am, as show host Warren Harding chats Mel Attree, Enzo Scarcella and Ben Wagner...

22 Jul 2015 11:49

How to reach and engage with poor consumers, also referred to as the Bottom of the Pyramid - Knowledge Resources
How to reach and engage with poor consumers, also referred to as the Bottom of the Pyramid

Increasingly companies are trying to tap into the Low-Income market, but finding it extremely challenging. Discover some of the secrets, tactics and innovation required to succeed at the BoP!...

Issued by Knowledge Resources 22 Jul 2015 11:44

Top athletes join the Puma stable
Top athletes join the Puma stable

Puma South Africa has expanded its running stable with the inclusion of distance runner Yolande Maclean, track and field athletes Jeremiah Motsau and Ransto Mokopane, and twins Lebo and Lebogang Phalula...

21 Jul 2015 09:30

Factors to consider when targeting the female consumer
Factors to consider when targeting the female consumer

As the global female consumer market strengthens, marketers are more interested in the best way to approach this key demographic who are already the key decision makers in some households...

20 Jul 2015 13:30

Township market matters
Township market matters

The explosion of township-based malls and shopping centres, providing a space for all types of brands to be nearer to the secondary market is one of the new exciting developments in the townships...

By Musa Msane 20 Jul 2015 12:50

Last chance to enter the 2015 POPAI SA Awards
Last chance to enter the 2015 POPAI SA Awards

The extended entry deadline for the 2015 POPAI SA Awards is Wednesday, 22 July 2015. Eligible work must have produced and placed between 1 August 2014 and 30 July 2015...

17 Jul 2015 11:20

[Biz Takeouts Podcast] 140: IMC speaker Alistair King and Red & Yellow's Mandela Day plans
[Biz Takeouts Podcast] 140: IMC speaker Alistair King and Red & Yellow's Mandela Day plans

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Kira Koopman and Alistair King...

17 Jul 2015 10:34

Nedbank rolls out SA's first big data service
Nedbank rolls out SA's first big data service

Nedbank yesterday became the first bank in SA to offer a data analytics tool, Market Edge, that records customers' shopping behaviour...

16 Jul 2015 13:25

Jameson, PnP top Facebook
Jameson, PnP top Facebook

South Africa's top-performing brand on Facebook is Jameson Irish Whiskey, followed by credit card Visa, while Edgars ranks third...

13 Jul 2015 09:30

Oxy to run acne campaign in washrooms
Oxy to run acne campaign in washrooms

To target young adults who experience skin acne from time to time, Primedia Unlimited's TLC is dominating mall and cinema washrooms with its Oxy 'Skin Sorted - Happiness Guaranteed' campaign for a period of two months...

10 Jul 2015 13:30

[Biz Takeouts Lineup] 139: What you missed at the BrightRock Connection Session
[Biz Takeouts Lineup] 139: What you missed at the BrightRock Connection Session

Tune in to the Biz Takeouts Marketing & Media radio show, 9 July 2015, from 9-10am, as we play the podcast from the BrightRock Connection Session that took place on 25 June...

7 Jul 2015 13:36

Playboy and Playgirl deodorants voted the 'coolest'
Playboy and Playgirl deodorants voted the 'coolest'

Playboy and Playgirl are the coolest male and female deodorants in the country according to the annual Sunday Times Generation Next Survey Awards...

6 Jul 2015 12:30

What's in your beer? Windhoek campaign asks
What's in your beer? Windhoek campaign asks

As modern beer production often includes faster brewing methods, additives, flavourants, colourants, and a host of other chemical and non-chemical ingredients, Windhoek beer has recently launched a national campaign, in which it takes a stand against additives, flavourants, colourants etc. - all for the love of pure beer...

6 Jul 2015 11:30

[Biz Takeouts Podcast] 138: Isilumko Activate and agency focus with 20Across
[Biz Takeouts Podcast] 138: Isilumko Activate and agency focus with 20Across

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Lauren Durant and Fabrizia Degli Esposti...

2 Jul 2015 14:37

[Biz Takeouts Lineup] 138: Isilumko Activate and agency focus with 20Across
[Biz Takeouts Lineup] 138: Isilumko Activate and agency focus with 20Across

Tune in to the Biz Takeouts Marketing & Media radio show, 2 July 2015, from 9-10am, as show host Warren Harding chats to Lauren Durant and Fabrizia Degli Esposti...

1 Jul 2015 11:17

Clarion Retail rolls out Orlando Pirates campaign - The Clarion Group
Clarion Retail rolls out Orlando Pirates campaign

Clarion Retail, with client Kirmack Design, recently printed and installed the latest Orlando Pirates campaign seen in all Adidas Own Retail stores nationally, as well as various independent and select stores across the country...

Issued by The Clarion Group 30 Jun 2015 11:43

[Biz Takeouts Podcast] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry
[Biz Takeouts Podcast] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed David Ferguson, Styli Charalambous and Nic Haralambous...

26 Jun 2015 11:09

Primedia, the sole SA winner at the Solal Awards
Primedia, the sole SA winner at the Solal Awards

The Primedia Unlimited owned shopping centre marketing specialists have won a Gold and a Silver award at this year's International Council of Shopping Centre's Solal Marketing Awards...

25 Jun 2015 12:00

[Biz Takeouts Lineup] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry
[Biz Takeouts Lineup] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry

Tune in to the Biz Takeouts Marketing & Media radio show, 25 June 2015, from 9-10am, as show host Warren Harding chats to David Ferguson, Styli Charalambous and Nic Haralambous...

24 Jun 2015 09:29

Name change for Sir Juice
Name change for Sir Juice

"The shift from 'Juice' to 'Fruit' makes perfect sense as the brand's focus has always been on getting the best out of the fruit for our products..." - Roanne Goldsmith

23 Jun 2015 10:10

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