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The eight criteria that distinguish B2B markets from B2C markets
The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

Mogorosi Mashilo
[The Human Truth behind the Trend] Part 2: A deeper look into what an insight is - the brand truth

In recapping part 1 of my 2-part discussion about unlocking the human truth behind the trend, we must always remember that consumers are actually human beings...

By Mogorosi Mashilo 26 Mar 2015 05:32

High performance customer experience management
High performance customer experience management

The ultimate result of today's many business challenges is that it is more important now than ever that companies know their customers better...

25 Mar 2015 14:37

What to say and where - benefits of location-based messaging
What to say and where - benefits of location-based messaging

While there is a great deal of interest in the potential for personalised, location-based marketing, South African retailers have been slow to benefit from it...

By Nolan Daniel 25 Mar 2015 08:56

Mogorosi Mashilo
[The Human Truth behind the Trend] Part 1: The importance of consumer insights

First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...

By Mogorosi Mashilo 25 Mar 2015 05:27

Develop a direct line with the world's fastest growing middle class
Develop a direct line with the world's fastest growing middle class

Communicating with Africa's one billion consumers can be a challenge due to the various cultures, political situations and language barriers that exist...

20 Mar 2015 11:54

We dare to be different! - Wetpaint Advertising
We dare to be different!

We don't want to live just to be forgotten. Rather, we find that there is power and beauty in our difference. It is our way to stand out in the world and showcase that being different is actually a better way of living...

Issued by Wetpaint Advertising 19 Mar 2015 13:27

The first in-store promotion for the Goodnight relaxation drink - Student Brands
The first in-store promotion for the Goodnight relaxation drink

The outcome of the first in-store promotion run by Goodnight SA over two days at the Lyttleton Superspar in Gauteng was phenomenal as the promoters managed to sell a total of a 144 units...

Issued by Student Brands 19 Mar 2015 11:34

Two-a-Day invests in new packaging, packing lines and DCA storage
Two-a-Day invests in new packaging, packing lines and DCA storage

Two-a-Day's recent infrastructure investment includes a Flow Wrap machine that does not limit packing only to the traditional tray and bag packing...

18 Mar 2015 15:20

Is your call centre doing justice to your brand?
Is your call centre doing justice to your brand?

As we move further into the world of e-commerce, e-education,e-administration and even e-society, first (and second and third) impressions are increasingly made not by your sales team...

By Jed Hewson 17 Mar 2015 14:24

Customer experience - sale is a journey, not a destination
Customer experience - sale is a journey, not a destination

Many organisations have become exceptionally good at creating excellent individual engagements and interactions with their customers. However, in today's socially connected, 'always-on' world, the customer experience is no longer about isolated incidents alone...

By Shailendra Singh 17 Mar 2015 11:28

Demographics and their role in consumer behaviour
Demographics and their role in consumer behaviour

Customers influence generally comes from a series of issues when making purchasing decisions. This is true across the globe, and as such, the sub-Saharan Africa consumer is no different...

11 Mar 2015 16:12

Make your on-pack information count - Pyrotec
Make your on-pack information count

In today's information-saturated FMCG environment, consumers are making better-educated purchase decisions than ever before. This is especially true when it comes to health- and wellness-related issues...

Issued by Pyrotec 10 Mar 2015 14:25

John Harvey
Banking on branding as important as ever

There can be little doubt that the proliferation of entry-level banks in the past few years has vastly changed South Africa's financial landscape...

By John Harvey 6 Mar 2015 05:30

New research: How employee emotions' impact on customer experience
New research: How employee emotions' impact on customer experience

The latest Ask Afrika Orange Index provides customer service trends based on 13 years of data, across 32 industries and 155 companies...

4 Mar 2015 08:05

Danette Breitenbach
Coping under fire

Janine Lazarus, founder and owner of Janine Lazarus media consultancy was a journalist for 31 years, and has worked across the board from newspapers to radio...

By Danette Breitenbach 3 Mar 2015 11:42

Financial sector update by the deputy minister of the DTI - Retail World
Financial sector update by the deputy minister of the DTI

Join Deputy Minister Mzwandile Masina as he welcomes you to the fifth annual Retail World Africa 2015, to be held at the Sandton Convention Centre in Johannesburg...

Issued by Retail World 3 Mar 2015 10:19

Chris Moerdyk
Why customer service is so bad

One of the main reasons why customer service in South Africa is pretty much atrocious is because staff attend customer service training courses...

By Chris Moerdyk 3 Mar 2015 05:02

Gordon Barker
Retail sales video marketing creates incredible opportunities

As video evolves, there are incredible opportunities in leveraging that content as a communications tool to help guide the customer or buyer's journey through the entire business life-cycle...

By Gordon Barker 27 Feb 2015 15:30

[Biz Takeouts Podcast] 124: A packed show about an event, a women's academy and research
[Biz Takeouts Podcast] 124: A packed show about an event, a women's academy and research

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Koo Govender and Jaco Van Zyl...

27 Feb 2015 12:57

[Biz Takeouts Lineup] 124: The IMC Conference Durban
[Biz Takeouts Lineup] 124: The IMC Conference Durban

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 26 February 2015, from 9-10am, as show host Warren Harding chats to Koo Govender and Jaco Van Zyl...

25 Feb 2015 14:08

Secrets to improve your email marketing success rate
Secrets to improve your email marketing success rate

Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...

By Leigh Andrews 25 Feb 2015 08:00

Service versus sales: a new era of customer demands
Service versus sales: a new era of customer demands

The advances in technology, economic pressures and shifting cultural norms have resulted in consumers looking for cheaper goods and more convenient ways of accessing them...

25 Feb 2015 07:59

The eternal thumb war between entrepreneurs and social media - Nightjar Travel
The eternal thumb war between entrepreneurs and social media

Erik Brits, head of panic and strategy at Nightjar Travel, looks at the painful road he walked to develop a winning social media product...

By Erik Brits, Issued by Nightjar Travel 24 Feb 2015 12:27

New MD for engage
New MD for engage

One of South Africa's leading shopper marketing specialist consultancies, engage Management Consultants Africa, has appointed Etienne Beukes to implement its unique training and development solutions into the African market...

24 Feb 2015 08:39

We welcome the Facebook global team to Retail World Africa 2015 - Retail World
We welcome the Facebook global team to Retail World Africa 2015

Nicolas Franchet, Head of Retail and E-commerce at Facebook, has been confirmed as a Keynote Speaker at Retail World Africa 2015...

Issued by Retail World 23 Feb 2015 11:53

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

KPMG Global Africa Practice launches app to streamline business in Africa - KPMG South Africa
KPMG Global Africa Practice launches app to streamline business in Africa

The KPMG Global Africa Practice has launched their new Africa Business App, which provides businesses and investors with seamless access to the very latest Africa information about doing business across the continent...

Issued by KPMG South Africa 23 Feb 2015 10:20

[Biz Takeouts Podcast] 123: Is design on the 2015 business agenda with Life is Awesome
[Biz Takeouts Podcast] 123: Is design on the 2015 business agenda with Life is Awesome

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Liné van der Merwe from Life is Awesome...

23 Feb 2015 08:38

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