Retail Trends 2016

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Towards multisensory brands

As brands are becoming more and more emotional, thinking about offering consumers complete experiences, they need to enhance their uniqueness beyond a mere logo, a name, a look and feel...

By Dora Jurd 28 Jan 2016 12:00

King James crowned overall agency for Pick n Pay
King James crowned overall agency for Pick n Pay

Exclusive interview with Alistair King, founding creative partner of King James, into how one of SA's top ranked creative agencies won the advertising account of one of the country's top five advertising brands...

By Leigh Andrews 21 Jan 2016 15:59

© Lulia Lun – 123RF.com
Hello Africa! Tell me how you're doin'!

Many multinational brands approach Africa with a near-desperate bright-eyed eagerness, trying to get to grips with her intricate market dynamics...

By Marthinus Van Loggerenberg 18 Jan 2016 14:00

Mall advertising - building brands, gaining tangible presence
Mall advertising - building brands, gaining tangible presence

Mall advertising is effective in building brands, gaining increased exposure and providing a tangible and lasting presence with shoppers...

15 Jan 2016 11:50

Image source: Makro.co.za
Heineken uses Google Cardboard for Next Level Bar

Heineken has pushed its Next Level Bar beyond the streets of Braamfontein and into the cyber world...

11 Jan 2016 10:45

Fitbit.com/blaze
With 'smart fitness watch', Fitbit eyes new players

LAS VEGAS - Fitbit on Tuesday unveiled its 'smart fitness watch', aiming to get into the growing smartwatch segment with upgraded fitness tracking features...

7 Jan 2016 07:50

Live stream to both your digital signage in-store and your website
Live stream to both your digital signage in-store and your website

During the 18 years of doing online business I realised that video can become life changing to companies and brands in 2016. We all know how powerful TV advertising is...

By Gordon Barker 5 Jan 2016 09:59

©Geoffrey Goldswain via 123RF
Wearables, smartphones to 'dominate' Christmas

Despite fears that the smartphone market is tanking, a research firm believes that the consumer market will show healthy growth as shoppers spend cash on tech during the holiday season...

By Duncan Alfreds 24 Dec 2015 11:05

O&M Cape Town lands Carling Blue Label with a resounding clink
O&M Cape Town lands Carling Blue Label with a resounding clink

In December Ogilvy & Mather Cape Town, alongside South African Breweries, launched Carling Blue Label beer; SAB's first foray into the world of single malt beer...

18 Dec 2015 10:40

© Zarija Lesjak – 123RF.com
Christmas scents

It's that time of year - Christmas music plays in the background of malls and stores and decorations hang from every possible place...

By Brandon Bester 17 Dec 2015 14:00

Pizza Hut and Pepsi Zambia launch Next Generation campaign
Pizza Hut and Pepsi Zambia launch Next Generation campaign

Pizza Hut and Pepsi Zambia have launched the Next Generation: #MakeYourMoment campaign at the University of Zambia, which is designed to create a platform to offer young entrepreneurs the opportunity to tell their story and inspire the next generation...

17 Dec 2015 11:15

White Christmas Project receives shopping centre donations
White Christmas Project receives shopping centre donations

The South African Council of Shopping Centres' (SACSC) Gauteng Chapter has donated R25,000, while its members and their guests donated generous contributions of stationery at a recent networking event...

15 Dec 2015 09:24

[Biz Takeouts Lineup] 160: Catching up with the NATIVE VML crew
[Biz Takeouts Lineup] 160: Catching up with the NATIVE VML crew

Tune in to the Biz Takeouts Marketing & Media radio show on 10 December 2015, from 9-10am, as show host Warren Harding chats to NATIVE VML...

9 Dec 2015 08:58

Tru-Cape Fruit Marketing chairman Pieter Graaff with MD Roelf Pienaar and Freshmark MD Dr Johan van Deventer.
Tru-Cape Fruit Marketing named a Shoprite Supplier of the Year

As part of its annual national Supplier Awards, the Shoprite Group of Companies has recognised Tru-Cape Fruit Marketing as a Supplier of the Year for fruit and vegetables...

9 Dec 2015 12:40

© alex_l – 123RF.com
Whiskey, brandy don't mix

Jameson has beaten Hennessy after the two went mano a mano in television ad campaigns...

8 Dec 2015 07:50

The four F-words of gamification: fun, fame and fortune for free on your phone - Mobitainment
The four F-words of gamification: fun, fame and fortune for free on your phone

Simply put gamification is the use of game thinking and game mechanisms in a non-game context. These were the key success factors in the recent multi-award-winning Red Bull Kas'Lami Tembisa campaign...

By Candice Goodman, Issued by Mobitainment 7 Dec 2015 12:20

[Biz Takeouts Podcast] 159: Agency focus with Mortimer Harvey
[Biz Takeouts Podcast] 159: Agency focus with Mortimer Harvey

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Luisa Mazinter and Andrew Fradd...

4 Dec 2015 10:26

Virtually step on stage with Jack Parow and Riky Rick and PUMA VR
Virtually step on stage with Jack Parow and Riky Rick and PUMA VR

PUMA's #Represent698 campaign enters the world of 360° virtual reality with the launch of PUMA VR...

4 Dec 2015 08:15

The truth about #UFOSA
The truth about #UFOSA

All has been revealed regarding the #UFOSA spotted in the sky over the weekend. Turns out it was a campaign for Clover's new product, Smart Drink...

2 Dec 2015 08:17

[Biz Takeouts Lineup] 159: Agency focus with Mortimer Harvey
[Biz Takeouts Lineup] 159: Agency focus with Mortimer Harvey

Tune in to the Biz Takeouts Marketing & Media radio show on 3 December 2015, from 9-10am, as show host Warren Harding chats to Luisa Mazinter and Andrew Fradd...

2 Dec 2015 10:43

It's all downhill from here - year-end 2015 - Rocket Creative
It's all downhill from here - year-end 2015

The 2015 year has been a bit of a blur (an epic blur) for the Rocket Creative crew, and the final 'silly season' push is just as manic...

Issued by Rocket Creative 1 Dec 2015 11:32

Leanne Freeman
The in-store experience: Still the most powerful differentiator in the competitive retail space

These days, in a tough economic climate where competitors fight for control of consumers' hard-earned rands, the retail environment has to work that much harder to keep its customers, and keep them happy...

By Leanne Freeman, Issued by BMi Research 25 Nov 2015 12:51

FCB Joburg crafts Huletts first TVC in a decade - FCB Africa
FCB Joburg crafts Huletts first TVC in a decade

Huletts, a brand synonymous with sugar in South Africa, is advertising on national television for the first time in more than 10 years with the commercial that won FCB Joburg its above-the-line business a few months ago...

Issued by FCB Africa 24 Nov 2015 08:32

Sub-Saharan Africa presents varied view of consumer confidence levels - Nielsen
Sub-Saharan Africa presents varied view of consumer confidence levels

The latest Nielsen Consumer Confidence Index (Q3) shows a varied view for sub-Saharan Africa as despite it having increased by five points in Ghana (99) in the third quarter, it decreased five points in Nigeria (127), the first decline since inception of the CCI in quarter 3 of 2014...

Issued by Nielsen 24 Nov 2015 09:11

Gareth Pearson
Market research: more than just a once-off investment

So, you've launched a new product or opened a new business unit or even started a whole new company from scratch, and did all your homework in the way of market research beforehand?...

By Gareth Pearson, Issued by BMi Research 24 Nov 2015 09:45

POPAI SA winners announced
POPAI SA winners announced

Point of Purchase Advertising International South Africa (POPAI SA), hosted its 5th Annual Marketing @Retail Industry Awards recently at the Capital Empire Hotel in Sandton...

17 Nov 2015 13:20

Clean data the cornerstone of a successful business strategy
Clean data the cornerstone of a successful business strategy

Data is vital to organisations as it helps them understand their target audience better and adapt business strategies accordingly. Without recent, clean and accurate data...

17 Nov 2015 12:30

SAB campaign combats under-age drinking
SAB campaign combats under-age drinking

South African Breweries is encouraging young adults to 'be the mentor you wish you'd had' as part of the 18+ campaign to prevent under-age drinking...

16 Nov 2015 14:55

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