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'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?
'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?

There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...

By Leigh Andrews 21 Nov 2014 08:00

Nou gaan ons lees... en kook!
Nou gaan ons lees... en kook!

Fresh Living, Pick n Pay's customer magazine has now been launched by John Brown publications as Kook en Kuier, as a direct translation...

20 Nov 2014 16:03

2014 POPAI SA winners
2014 POPAI SA winners

POPAI SA's 4th Annual POP Industry Awards was held at the Radisson Blu Gautrain on Thursday, 13 November 2014, in sponsorship with ZaPOP, and saw Pod Communications walk away with the Display of the Year Award...

20 Nov 2014 14:33

[Biz Takeouts Podcast] 114: Green PR and employee training strategies
[Biz Takeouts Podcast] 114: Green PR and employee training strategies

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Angela Barter about Green PR and Ivanna Granelli from Can!Do Consulting...

20 Nov 2014 13:41

USSD, a knockout for mobile in Africa =O - Mobitainment
USSD, a knockout for mobile in Africa =O

USSD, a South African-born marketing technology, has proved to be a "knockout" for marketers in Africa, especially for Boxer Superstores, SA's well-known grocery store servicing low to mid income shoppers, which created the Boxer Super Shopper Show...

Issued by Mobitainment 20 Nov 2014 11:03

[Biz Takeouts Lineup] 114: Green PR and employee training strategies
[Biz Takeouts Lineup] 114: Green PR and employee training strategies

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 20 November 2014, from 9-10am, as show host Warren Harding chats to Angela Barter and Ivanna Granelli...

19 Nov 2014 10:09

Tauriq Moosa
Corporate sponsorships and your business

Brands and logos of companies are everywhere at entertainment events, and even feature at events that have the capacity to change the course of history...

By Tauriq Moosa 18 Nov 2014 08:15

The proof is in the omni-channel experience this festive season
The proof is in the omni-channel experience this festive season

As the market intensifies in the build-up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers...

By Lynette Hundermark 14 Nov 2014 13:48

[Biz Takeouts Podcast] 113: Pete Case on the Gloo, Ogilvy SA merger
[Biz Takeouts Podcast] 113: Pete Case on the Gloo, Ogilvy SA merger

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Pete Case, CEO of Gloo, and Jacqueline Lahoud from Winemag.co.za...

13 Nov 2014 14:05

[Biz Takeouts Lineup] 113: Pete Case on the Gloo, Ogilvy SA merger
[Biz Takeouts Lineup] 113: Pete Case on the Gloo, Ogilvy SA merger

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 13 November 2014, from 9-10am, as show host Warren Harding chats to Pete Case and Jacqueline Lahoud...

12 Nov 2014 09:23

Southern Comfort encourages fans to #OwnYourAwesome
Southern Comfort encourages fans to #OwnYourAwesome

In November 2014, Southern Comfort is asking fans to share how they own their awesomeness for the chance to win a national radio ad...

11 Nov 2014 15:17

Claudelle Naidoo
Consumer trust is based on advertiser investment, not expenditure

The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?"...

By Claudelle Naidoo 11 Nov 2014 14:00

[MRMW] The how, why and what of best using mobile for marketing in Africa
[MRMW] The how, why and what of best using mobile for marketing in Africa

You can't ignore mobile as a fantastic way to reach consumers, but don't stress about the latest smartphone technology. Candice Goodman says Interactive Voice Response and Please Call Me's are 'good enough'...

By Leigh Andrews 11 Nov 2014 08:00

Callie van der Merwe
Importance of the name game...

Part of the value that your business offers is derived from its name; your brand alone may be worth more than the assets of the business itself, however, stop and think just how important the impact of a name is.

By Callie van der Merwe 10 Nov 2014 12:29

[MRMW] Insights into the average South African mobile phone user
[MRMW] Insights into the average South African mobile phone user

Mobile is definitely the way forward for market research, but you need an accurate profile of the respondents, and don't dare ignore consumers' fears of online and mobile security...

By Leigh Andrews 10 Nov 2014 08:00

Messaging should come last
Messaging should come last

Shoppers are bombarded with thousands of messages in store, with brands aggressively vying to grab attention by shouting the loudest. Unfortunately, most of what is said is falling on deaf ears.

By Pierre Le Grange & Jason (Frich) Frichol 7 Nov 2014 15:53

[Biz Takeouts Podcast] 112: Will Green, Mammoth BI and the Work Your Wealth event
[Biz Takeouts Podcast] 112: Will Green, Mammoth BI and the Work Your Wealth event

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Will Green, Jason Haddock, Desré Burski and Colin Browne...

7 Nov 2014 09:30

Leigh Andrews
[MRMW] Adapt or die - spotlight on mobile market research

Market research is a tricky topic, particularly when related to mobile use in Africa. Simplify the process by being device-agnostic and keeping literacy and language top of mind...

By Leigh Andrews 7 Nov 2014 08:00

[Biz Takeouts Lineup] 112: Will Green, Mammoth BI and the Work Your Wealth event
[Biz Takeouts Lineup] 112: Will Green, Mammoth BI and the Work Your Wealth event

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 6 November 2014, from 9-10am, as show host Warren Harding chats to Will Green, Jason Haddock, Colin Browne and Desre Burski...

5 Nov 2014 11:19

The intersection between online and offline retail
The intersection between online and offline retail

While the lines between online and offline retail have become blurred and call for a more holistic view, there was once a time when many believed that online retail would destroy its brick-and-mortar counterpart...

By Danette Breitenbach 4 Nov 2014 11:45

Geolocation technology maximises target marketing potential
Geolocation technology maximises target marketing potential

With consumers devoting more attention to their mobile devices, it is critical for retailers to start adapting to these behaviours and extend their interactions with customers to these channels.

4 Nov 2014 10:25

South African city domain names now open to all - .capetown leads
South African city domain names now open to all - .capetown leads

Domains.co.za has announced the pricing for .joburg, .capetown and .durban - and thus far, .capetown leads the pack...

4 Nov 2014 09:39

ShoppingFeeder revolutionises e-commerce with the click of a button
ShoppingFeeder revolutionises e-commerce with the click of a button

ShoppingFeeder has stepped in to help consumers access unbiased product information and compare apples with apples when it comes to online merchants...

By Leigh Andrews 4 Nov 2014 08:01

The responsive brand: how to handle social media
The responsive brand: how to handle social media

It took six months after the first reporting of the rear windows of Opel Corsa Lites shattering for the manufacturer to issue a recall. Today, this matter would have been handled very differently...

By Danette Breitenbach 3 Nov 2014 10:22

[Biz Takeouts Podcast] 111: Stretch Experiential Marketing with Mike Silver
[Biz Takeouts Podcast] 111: Stretch Experiential Marketing with Mike Silver

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding spoke to Mike Silver from Stretch Experiential...

31 Oct 2014 14:13

ElastiTote: sampling made simple - Pyrotec
ElastiTote: sampling made simple

Free samples are a tried-and-tested marketing tool. In today's challenging economic environment, they are more relevant than ever, with an increasing number of shoppers on the lookout for bargains and freebies...

Issued by Pyrotec 31 Oct 2014 11:40

Get your race on with Richelieu
Get your race on with Richelieu

Intended for quick entertainment, the Richelieu Le Concourse Experience game can be played on mobile phones, tablets and desktop computers and consists of a racing car...

30 Oct 2014 13:06

[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver
[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 30 October 2014, from 9-10am, as show host Warren Harding chats to Mike Silver from Stretch Experiential...

29 Oct 2014 09:17

Ho ho ho! It's off the shelf we go! - Expanding Branding
Ho ho ho! It's off the shelf we go!

Expanding Branding is offering new and existing clients discounted promoter rates for the end-of-year rush leading up to Christmas, making it really easy and affordable for most brands, even if they have never used promoters before...

Issued by Expanding Branding 28 Oct 2014 14:00

Be afraid... Or maybe not
Be afraid... Or maybe not

Despite my cynicism about Halloween being just another opportunity for companies to make more money, when we look at these special days from a marketing perspective, there are a few nice lessons that all businesses can learn.

By Aki Kalliatakis 28 Oct 2014 13:38

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