Most companies are really eager to talk about how great their products and services are. Guess what? No one cares - unless those products and services address their needs in some way.
By Christopher J. Bucholtz 7 Mar 2014 15:07
Menlyn Park Shopping Centre in City of Tshwane is running a campaign to find its biggest fans to feature in its next photo shoot to become the new faces of its advertising - the real faces that shop at the centre.
7 Mar 2014 12:07
Clover is giving South African families a reason to believe with their Little Big Cook Off television cooking show that will have you glued to your screen. If you and your little one make a mean cooking team, you can stand a chance of winning great prizes for the entire family!
Issued by Clover 7 Mar 2014 09:40
There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.
By Glenn Gillis 7 Mar 2014 06:54
To celebrate its launch into the Indian Ocean islands of Seychelles, Reunion and Mauritius, Cîroc Ultra-Premium Vodka is hosting events on all the islands.
5 Mar 2014 11:13
Shopper marketing is a practical discipline; it shouldn't be complicated and convoluted. If you've walked the floor and you are a resolute experimenter, backed by a tenacious attitude and reasonable on-the-ground retail experience, then you probably have the credentials to become a great shopper marketer.
By Jason (Frich) Frichol 27 Feb 2014 15:46
Researchers at GfK South Africa have decided to take a closer look at the South African 50-year old, to try to understand what is making its grannies and grandpas so young-spirited and hip.
By Rachel Thompson 26 Feb 2014 14:42
South Africans can now enjoy the taste of Cape Town, wherever they may be, by joining Durbanville Hills Wines' new wine club.
26 Feb 2014 11:37
The African National Congress (ANC) in the Cape Town council says it wants a referendum on the city's proposed new logo and payoff line.
26 Feb 2014 08:08
Increasingly companies are looking at tapping into the low-income market to grow their market share, but finding it extremely challenging. What are the secrets to success?
Issued by Knowledge Resources 25 Feb 2014 17:08
For those who want to find out where they can wine, dine and recline at the click of a button, while travelling around South Africa, the newly launched Food Routes platform is ideal.
25 Feb 2014 09:52
Power-tool brands Bosch and Dremel have just launched their social media channels.
25 Feb 2014 09:14
Last week on the Biz Takeouts Marketing and Media Radio show, we chatted to David Blyth of Yellowwood Future Architects as well as Alan Morrissey of Effective Measure. [twitterfall]
24 Feb 2014 11:01
As social media evolves, the science of person-to-person engagement also needs to adapt. Retail and exhibition design will be driven by measuring engagement and on-site experience.
Issued by FSD 21 Feb 2014 12:08
Retailers need to understand and engage with their customers. Customers want relevant information sent to them and this translates into retailers sending them the right message at the right time.
By Danette Breitenbach 20 Feb 2014 11:39
Tune in to the Biz Takeouts Marketing & Media radio show on Thursday, 20 February from 9am-10am as we chat to David Blyth from Yellowwood Future Architects and Alan Morrissey, MD of Effective Measure. [twitterfall]
19 Feb 2014 10:17
One of the purposes of the Consumer Protection Act, No 68 of 2008 (CPA), is to "promote and advance the social and economic welfare of consumers" by "improving consumer awareness and information, and encouraging responsible and informed consumer choice and behaviour".
By Justine Krige 14 Feb 2014 14:35
Public relations is routinely under-rated or over-looked when it comes to strategy in small to medium enterprises. That often comes down to reasons which include insufficient budget, a perception of poor value-add and the tendency to lump PR into marketing, where it is seen as secondary to other activities.
By Hayley Turner 14 Feb 2014 13:34
According to research, retailers should extend their Valentine's Day promotions to include singles and groups, because with the high divorce rates and late family formation, there are more single adults today than ever before.
12 Feb 2014 14:49
Forecourts average 1,000 till transactions per day. If you look at the convenience market, the forecourt is today's 24/7 destination shop where you can buy anything from sweets to newspapers, ice to charcoal.
By Danette Breitenbach 12 Feb 2014 06:40
Maxi's has a Facebook campaign that encourages its fans to interact with it. The person who engages the most is named the 'fan of the month' and he or she can then nominate a charity for the chain's support.
10 Feb 2014 10:09
The following changes to the TAMS data due to population and other updates are to be implemented on 3 March 2014.
10 Feb 2014 09:44
During November and December 2013 Nielsen introduced a large number of new households into the TAMS panel as a part of the planned panel expansion and upgrade.
7 Feb 2014 10:10
Microsoft Dynamics Africa 2014, which was held 4-5 February 2014, focused predominantly on four main industries - financial services, public sector, manufacturing and retail.
6 Feb 2014 13:43
Why is it that you can only take a certain number of clothes into the changing room at a time? Do you really have to get dressed, go back out, fetch the other items you want and repeat the process again?
By Kelly Summerfield 6 Feb 2014 07:00
A new augmented reality app from Puma, VISAR, educates consumers around the brand's top performance running and football product, the Mobium v2 running shoe and evoPOWER football boot.
5 Feb 2014 15:21
As one of the first Google Glass Explorers, shopper marketing expert and futurist Liz Crawford has seen first-hand how wearable technology will prove to be the next great opportunity for savvy retailers and marketers.
3 Feb 2014 11:30
The 2014 Q1 trend synopsis from Flux Trends, 'The State We're In' will be run in Johannesburg and Cape Town in February 2014 to provide a comprehensive snapshot of trends that are changing the way we live, work and play. Its theme is, 'A Fork in the Road'.
31 Jan 2014 11:52
To bring customers into the new year and ease some wallet strain following the festive season pinch, The Fish & Chip Co has a competition running until March 2014 that offers customers the opportunity to win meals for a month.
27 Jan 2014 14:21
Bizcommunity is proud to introduce DigiChat with Andrea Mitchell - due to launch this week.
27 Jan 2014 10:28
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