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Dentyne Gum repackages
Dentyne Gum repackages

Dentyne has launched new packaging for its gum, which features a premium, contemporary finish that adds a strong impression of simplicity and style, whilst still relying on colourful visuals...

11 hours ago

Big-name global players take on SA's clothing retailers
Big-name global players take on SA's clothing retailers

South Africa's clothing retail sector has become a battleground of international newcomers taking on the old guard. For decades, local clothing retailers were largely isolated from foreign competition, but, despite belt-tightening by consumers, this comfortable situation is changing fast as more players enter the market, according to the IMM Journal of Strategic Marketing in its latest April/May 2016 issue...

1 day ago

JHI.co.za
Market intelligence crucial for success says SACSC president

"When the stakes are high, competition is fierce and change is rapid; market intelligence becomes crucial for success," said Nomzamo Radebe, president of the South African Council of Shopping Centres (SACSC) and CEO of JHI, speaking at the sixth annual SACSC research conference in Sandton recently...

29 Apr 2016

Spree.co.za launches Freedom Day campaign
Spree.co.za launches Freedom Day campaign

Spree.co.za has launched a campaign for Freedom Day this year. The #FeelFreeSA campaign features influential South Africans sharing what makes them feel free through a series of beautiful images and captions...

28 Apr 2016

Marketing to Millennials - Pyrotec
Marketing to Millennials

Millennials or Gen Yers - those born between the early 1980s to the early 2000s - are an important generation for marketers and brand owners to get to grips with...

Issued by Pyrotec 25 Apr 2016

Image source: BDlive
Clicks's marketing push drives double-digit growth

Aggressive retail sales promotions have helped drive foot traffic to beauty and pharmaceutical group Clicks, which reported double-digit interim profit growth...

By Colleen Goko 25 Apr 2016

Lay's and Pepsi name #PerfectMatch quarter-finals ticket winners
Lay's and Pepsi name #PerfectMatch quarter-finals ticket winners

Lay's and Pepsi have announced the three winners of the UEFA Champions League quarter-finals tickets: Trevor Pillay from Bloubosrand, Gauteng; Dumisani Shezi from Empangeni, KZN; and Prudence Tshabalala from Pretoria and their partners will be jetting off to Spain this month...

15 Apr 2016

Promotional campaign launched for Abate Fetel pears
Promotional campaign launched for Abate Fetel pears

Tru-Cape Fruit Marketing, the marketer of South African apples and pears, and supplier of Abate Fetel pears, is investing in a varietal-specific promotion to drive consumer awareness of Abate Fetel and sales at retail level in April 2016...

8 Apr 2016

'Yuppiechef now offering chopper delivery', really?
'Yuppiechef now offering chopper delivery', really?

Yuppiechef today announced its new, er, chopper delivery option...

1 Apr 2016

Photographer: Alon Skuy
Image source: Times LIVE
Love at first sip for Lira and Johnnie

Johnnie Walker whisky has ditched its regular hunks in suits for the sultry songstress Lira...

By Leonie Wagner 1 Apr 2016

#BrandManagerMonth: Doing wine well
#BrandManagerMonth: Doing wine well

Alison Pearce is the national marketing and sales manager at Accolade Wines South Africa, a major global wine business, with leading wine brands filling their portfolio to the brim...

By Cari Van Wyk 29 Mar 2016

[Biz Takeouts Lineup] 167: The state of loyalty in SA with Amanda Cromhout
[Biz Takeouts Lineup] 167: The state of loyalty in SA with Amanda Cromhout

Tune in to the Biz Takeouts Marketing & Media radio show on 24 March 2016, from 9-10am, as show host Warren Harding chats to Amanda Cromhout...

23 Mar 2016

#BrandManagerMonth: Tracy Maclear from Goodyear South Africa
#BrandManagerMonth: Tracy Maclear from Goodyear South Africa

Tracy Maclear shares strategic insights into ensuring brand sustenance for the innovative tyre manufacturer...

By Lauren Hartzenberg 22 Mar 2016

© Vladimir Nenov – 123RF.com
Oreos launches international campaign

Oreos has developed a new campaign, Open Up with Oreo, which will run in more than 50 countries this year, including South Africa. The campaign will share the positive message of asking fans to open up their hearts to others while offering local consumers the chance to win one of three family trips to New York City worth R200,000 each...

22 Mar 2016

#BrandManagerMonth: Marina Loubser from Coca-Cola SA
#BrandManagerMonth: Marina Loubser from Coca-Cola SA

Coca-Cola recently launched the One Brand global marketing strategy that, "for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign: Taste the Feeling."

By Jessica Taylor 18 Mar 2016

Image credit: Facebook.com/hdiyouthmarketeers
#BrandManagerMonth: Mokebe Thulo on marketing to millennials

Face-to-face engagement is the way to speak to our young people, says Mokebe Thulo, portfolio manager of HDI Youth Marketeers, who recently spoke on the Sunday Times Generation Next study at the Future-Ready Marketing Conference on Thursday, 10 March at the Hyatt Regency Hotel in Rosebank, Johannesburg...

By Jessica Taylor 16 Mar 2016

Demo Plinth displays - simple, yet sophisticated - Rocket Creative Design & Display
Demo Plinth displays - simple, yet sophisticated

Display solutions need not be ultracomplex nor expensive to deliver the necessary functionality and aesthetics required by brands to promote within retail...

Issued by Rocket Creative Design & Display 16 Mar 2016

The most anticipated pop-up sensation of the year is coming to Sandton... for a limited time only - Verve
The most anticipated pop-up sensation of the year is coming to Sandton... for a limited time only

The 'Make my Magnum' experience is back in South Africa with a brand new Pleasure Store!...

Issued by Verve 15 Mar 2016

© Ed Phillips – 123RF.com
Margarine's popularity against butter spreads

It's nothing but oil and additives, without a single fresh ingredient whatsoever. But it's affordable and well-packaged, and so it sells. We're talking about margarine: the poor man's butter...

By JP Gené 11 Mar 2016

Kevan Aspoas
Industry implications of Jupiter's juicy Burger King win

Late last week, the local retail and marketing industry was abuzz with news that The Jupiter Drawing Room Cape Town had won the local integrated account for Burger King...

By Leigh Andrews 10 Mar 2016

Digital signage in Milan, Italy. © Absen
Digital sign of the marketing times?

Digital out of home (OOH) signage is more important in the marketing mix than ever before, especially as it guides the shopper path to purchase...

By Leigh Andrews 10 Mar 2016

How to get your spot on Mzansi Monopoly
How to get your spot on Mzansi Monopoly

Hasbro is giving South Africans the chance to get their favourite location, destination or street attraction on the Monopoly board by voting for their choice...

10 Mar 2016

Calling all pleasure seekers and fashionistas... - Verve
Calling all pleasure seekers and fashionistas...

Magnum, Nelson Mandela Square opened to the public on 12 March 2016 for eight weeks only...

Issued by Verve 9 Mar 2016

Tips for maximising social commerce
Tips for maximising social commerce

Social media has become an increasingly vital element of e-commerce. With the millions of people using social media on daily basis, many companies are realising the power of sites...

By Charles Mburugu 9 Mar 2016

© Screengrab from the ad
[Orchids & Onions] VW drives off with award for combining brand and retail in ad

In advertising, you have brand, the sexy sister, and you have retail, the ugly sister or, if you prefer, the sexy brother and the ugly brother...

By Brendan Seery 8 Mar 2016

May the force be on the shop floor! - Marin's Southern Africa
May the force be on the shop floor!

Marin's South Africa introduced an awesome bundle of displays for the launch of the Battlefront Video Games...

Issued by Marin's Southern Africa 7 Mar 2016

Future Bride 2017 bookings now open - Brabys
Future Bride 2017 bookings now open

A winning combination of enduring quality, top-class content and visual appeal have made Future Bride an indispensable tool for brides-to-be, as well as one of the best platforms for advertisers to reach their niche market...

Issued by Brabys 4 Mar 2016

It was Love at First Bite: Albany's new consumer campaign
It was Love at First Bite: Albany's new consumer campaign

A new consumer campaign from Albany Bakeries, called Love at First Bite, will give radio listeners and Facebook users a chance to showcase their sandwich-making skills, whilst learning more about the Albany product range...

3 Mar 2016

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