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Five social media pitfalls that SMEs should avoid
Five social media pitfalls that SMEs should avoid

Social media is a powerful tool for the small business owner. It can help you to build customer relationships, improve your search engine optimisation, and create a buzz about your business...

By Steven Cohen 24 Apr 2015 07:10

Sleek ad tailoring for online apparel shoppers
Sleek ad tailoring for online apparel shoppers

Consumers have gotten on board with the concept of buying apparel online. Especially in this era of free returns and nifty sizing tools... However, some advertisers have been slow to respond...

By Ricky Liversidge 23 Apr 2015 16:25

Primedia Lifestyle's Solal award finalists
Primedia Lifestyle's Solal award finalists

Primedia Lifestyle Marketing Services is confirmed as having 15 finalist positions in this year's International Council of Shopping Centre's Solal Marketing Awards, which recognise shopping centre marketing excellence from around the globe...

23 Apr 2015 15:47

Performance marketing can generate high returns
Performance marketing can generate high returns

Poor conversion is among the leading reasons why online businesses fail. This could be due to myriad reasons: its user experience is poor, the brand does not have a strong enough offline presence...

22 Apr 2015 13:40

[Biz Takeouts Lineup] 128: Springleap and the newly launched Creative Insights division
[Biz Takeouts Lineup] 128: Springleap and the newly launched Creative Insights division

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 23 April 2015, from 9-10am, as show host Warren Harding chats to Trevor Wolfe from Springleap...

22 Apr 2015 09:04

How brands can reach black consumers
How brands can reach black consumers

Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy...

By Peter du Toit 21 Apr 2015 08:00

Puma grows wings
Puma grows wings

Puma has collaborated with Wings for Life World Run, confirming a multi-year partnership that kicks off in May this year. It will support event staff and athletes participating in the Wings for Life World Run...

20 Apr 2015 11:56

[TrendTalk] How to be a sustainable brand
[TrendTalk] How to be a sustainable brand

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that...

By Louise Marsland 17 Apr 2015 14:39

Your brand is more than a hashtag
Your brand is more than a hashtag

One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services...

By Gordon Geldenhuys 17 Apr 2015 14:34

[Biz Takeouts Podcast] 127: Agency focus with TLC Marketing Worldwide
[Biz Takeouts Podcast] 127: Agency focus with TLC Marketing Worldwide

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller from TLC Marketing Worldwide...

16 Apr 2015 10:16

[Biz Takeouts Lineup] 127: Agency focus with TLC Marketing Worldwide
[Biz Takeouts Lineup] 127: Agency focus with TLC Marketing Worldwide

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 16 April 2015, from 9-10am, as show host Warren Harding chats to Derek Miller and Yossi Hasson...

15 Apr 2015 09:38

[Biz Takeouts Podcast] 126: The PRISM Awards and more...
[Biz Takeouts Podcast] 126: The PRISM Awards and more...

In the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Andy Gilder, Bridget von Holdt and Darlene Menzies...

14 Apr 2015 09:27

Sbu 'slips up' again
Sbu 'slips up' again

NEWSWATCH: 'Oops! I did it again...' Sibusiso Leope, aka DJ Sbu, is once again in hot water after using a fake SABS stamp of approval on his energy drink, it is reported...

14 Apr 2015 08:16

Call for POPAI 2015 entries goes out
Call for POPAI 2015 entries goes out

Entries for the South African 2015 POPAI SA Awards that recognise excellence in Point-of-Purchase (POP) advertising displays and marketing-at-retail activations are now open...

13 Apr 2015 12:28

Spurred onward as SA's top restaurant
Spurred onward as SA's top restaurant

Acentric Marketing Research has released the South Africa's Top Restaurant Brands 2015 report and Spur has been identified as South Africa's leading restaurant brand...

13 Apr 2015 10:57

[TrendTalk] Branding for good
[TrendTalk] Branding for good

There is no doubt the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems...

By Louise Marsland 13 Apr 2015 09:46

Living life in the FASA lane
Living life in the FASA lane

Franchising offers multiple business opportunities to SMEs and the 20th International Franchise Expo (IFE 2015), which takes place from 16-18 April at the Sandton Convention Centre, will unlock more possibilities...

10 Apr 2015 10:09

Woolies/Pharrell Williams partnership - Who's with us?
Woolies/Pharrell Williams partnership - Who's with us?

In a first-of its-kind partnership for the South African retailer, Woolworths has announced a strategic collaboration with Pharrell Williams...

10 Apr 2015 08:22

Danette Breitenbach
Forever is a long time

Years ago, a vehicle manufacturer ran a campaign where women could test drive their vehicle. I responded and booked a test drive - not a positive experience for me...

By Danette Breitenbach 9 Apr 2015 07:20

[Biz Takeouts Lineup] 126: The PRISM Awards, SMEasy software and more...
[Biz Takeouts Lineup] 126: The PRISM Awards, SMEasy software and more...

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 9 April 2015, from 9-10am, as show host Warren Harding chats to Darlene Menzies, Andy Gilder, Bridget von Holdt and Yossi Hasson...

8 Apr 2015 13:10

Ambassador for Airoma campaign revealed
Ambassador for Airoma campaign revealed

Airoma has recently embarked on a campaign to find an ambassador for the launch campaign of its new Airoma fragrances. It has chosen Terry Pheto, a woman who matches the effervescence of the beautiful trigger fragrances...

2 Apr 2015 12:42

April Fools' 2015: the best stories from the date we hate
April Fools' 2015: the best stories from the date we hate

Although media houses (we'll turn a blushing cheek here) love to publish hoaxes for the sake of good fun and spikes in traffic on April Fool's Day...

By Andy Walker 2 Apr 2015 09:29

Consumer wallets felt flighty in festive season
Consumer wallets felt flighty in festive season

The National Credit Regulator (NCR) and the Credit Bureau Monitor (CBM) have released the latest edition of the 'Consumer Credit Market Report' (CCMR)...

2 Apr 2015 09:01

The sum of the parts: Creating value with holistic segmentation
The sum of the parts: Creating value with holistic segmentation

Over the last few years, segmentation has been down-played in some industry circles...

By Riona Naidu 2 Apr 2015 08:22

Douglas Kruger
[Death to PowerPoint!] Part 3: Creative replacements for slides

Sometimes it's not the smoking that you miss. It's the act of playing with the cigarette...

By Douglas Kruger 1 Apr 2015 05:29

Why global retail success means going very local
Why global retail success means going very local

It's now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with foreign audiences...

By Fran├žoise Henderson 30 Mar 2015 11:28

The eight criteria that distinguish B2B markets from B2C markets
The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

Mogorosi Mashilo
[The Human Truth behind the Trend] Part 2: A deeper look into what an insight is - the brand truth

In recapping part 1 of my 2-part discussion about unlocking the human truth behind the trend, we must always remember that consumers are actually human beings...

By Mogorosi Mashilo 26 Mar 2015 05:32

High performance customer experience management
High performance customer experience management

The ultimate result of today's many business challenges is that it is more important now than ever that companies know their customers better...

25 Mar 2015 14:37

What to say and where - benefits of location-based messaging
What to say and where - benefits of location-based messaging

While there is a great deal of interest in the potential for personalised, location-based marketing, South African retailers have been slow to benefit from it...

By Nolan Daniel 25 Mar 2015 08:56

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