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Checkers Little Shop adds an AR app
Checkers Little Shop adds an AR app

Checkers has added a specially developed augmented reality app to its second collection of Little Shop mini products...

17 hours ago

In-store retail engagement - a simple yet significant medium
In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 1 day ago

Local divas launch Lux We Are More campaign
Local divas launch Lux We Are More campaign

Lira, Nhlanhla Nciza and Moneoa have collaborated with Lux to produce the ‘We Are More' song, launched as part of its new campaign...

2 days ago

Prints by Moletsane, Nyoni and Kisua Africa.
Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 3 days ago

Loyal, long-term relationship building with Gen Z
Loyal, long-term relationship building with Gen Z

Just when you're starting to get the hang of millennials, here comes Generation Z. Their oldest members may only just be starting to enter tertiary education, but they pack a purchasing punch...

By Lee Naik 3 days ago

Image source: Facebook
Learnings from Facebook in Dublin

Popimedia was invited to take part in a social media manager's boot camp in Dublin during the first week of June.

By Lisa Steingold 19 Jun 2017

Unilever's relaunched rewards programme offers discounts...and data
Unilever's relaunched rewards programme offers discounts...and data

Unilever South Africa has relaunched its Unilever Deals with a new name, social media support and Vodacom as a strategic partner...

15 Jun 2017

Goodness Gang from Food Lover's Market, FreshStop launches nationally
Goodness Gang from Food Lover's Market, FreshStop launches nationally

Food Lover's Market and its sister brand, FreshStop, launched the Goodness Gang in South Africa and Namibia this week, after a successful campaign in the Western Cape...

14 Jun 2017

Tiso Blackstar Group's headquarters at Hill on Empire in Parktown. Photo:
Times Media has a new name

Shortly after moving premises from Rosebank to Parktown, Times Media Group today announced that it is operating under a new name...

12 Jun 2017

The broad business case for pop-up shops
The broad business case for pop-up shops

The concept of pop-up retail has soared in popularity over the last number of years. Done right, these temporary retail spaces...

By Lauren Hartzenberg 9 Jun 2017

#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017
#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017

Not a regular attendee of foodie events, I wandered from the furthest reaches of the CTICC parking to collect my accreditation...

By Terry Levin 5 Jun 2017

Image provided.
Adventurous filmographers can enter Cape Union Mart Adventure Film Challenge

The annual Cape Union Mart Adventure Film Challenge is open for entries of 5-minutes short films highlighting outdoor passions...

2 Jun 2017

Online shopping and the rapid globalisation of shoppers and retailers
Online shopping and the rapid globalisation of shoppers and retailers

Rapidly evolving technologies, changing demographics, and consumer preferences have created a change in the consumer product industry...

By Mark McCallum 31 May 2017

Pioneer Foods launches Thanks SA! campaign to consumers, traders
Pioneer Foods launches Thanks SA! campaign to consumers, traders

Pioneer Foods has launched its new cross-category campaign that is open to both consumers and wholesale traders...

30 May 2017

"Who's the king?" Burger King's advertising campaign has not been well received by the family of King Philippe of Belgium | ©
'Who's the king?' Burger chain ad angers Belgian monarchy

BRUSSELS - The Belgian royal family on Saturday rapped Burger King over an online advertising campaign suggesting a new "king" for the European nation...

29 May 2017

Your exclusive invitation to Cannes Lions 2017
Your exclusive invitation to Cannes Lions 2017

The 64th International Festival of Creativity may only last a week, from 17-24 June 2017 in Cannes, France, but the inspiration and value provided by the event and exclusive Biz coverage lasts a whole year...

Issued by Bizcommunity.com 29 May 2017

Putting people at the centre of multi-buy promotions
Putting people at the centre of multi-buy promotions

In the South African retail and manufacturing sectors, promotions have become a popular tool to attain growth...

By Lauren Hartzenberg 25 May 2017

#NewCampaign: Stop the Cycle
#NewCampaign: Stop the Cycle

The Huffington Post SA partnered with Native VML to come up with an engaging way to highlight the increased socio-economic and environmental impact of consumerism, and send a clear message to industries and manufacturers that need to be held accountable...

25 May 2017

Shopper marketing: Creating an in-store shopper experience to push that sale
Shopper marketing: Creating an in-store shopper experience to push that sale

Product and price are by no means the only players when it comes to pushing sales in-store - presentation plays a most pivotal part!...

Issued by Gawk 25 May 2017

#NewCampaign: F*ck like a Finn
#NewCampaign: F*ck like a Finn

Finland is the best country for love-making, stated in Sultan's campaign video that has gained a million organic views in Finland alone...

24 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017...

By Cari Coetzee 24 May 2017

New appointments at Ackermans
New appointments at Ackermans

Ackermans, one of South Africa's best-loved, longest-standing retailers, has recently made updates to its marketing team...

Issued by Ackermans 23 May 2017

#NewCampaign: Surf's School of Shine
#NewCampaign: Surf's School of Shine

Surf Washing Powder and Liquorice have just launched a digital billboard activation showcasing the CVs of real-life women to help them launch their careers...

19 May 2017

Viorel Sima © –
Samra2017: Telling FMCG stories without getting stuck on the product shot

Natalie Botha and Saiesh Ajudhiya of Kantar Millward Brown presented their research on untold emotions: future-proofing adverts by understanding non-verbal responses from consumers...

By Leigh Andrews 19 May 2017

Mark Atkins © –
Samra2017: Throwing bones and singing praise songs

Kantar TNS presented research titled: ‘Throwing bones and singing praise songs, drawing inspiration from African culture to develop locally relevant projective techniques'.

By Leigh Andrews 18 May 2017

The millennial mindset and the future of the shopping mall
The millennial mindset and the future of the shopping mall

Millennials have exceptional trendsetting power and businesses are competing to capture their attention and a share of their wallets...

By Lauren Hartzenberg 18 May 2017

Weylandts launches new ad campaign
Weylandts launches new ad campaign

Following on its 2015 Tastemakers campaign, Weylandts has launched its new 2017 advertising campaign - 'Taste never goes out of style'...

17 May 2017

Shield, Chelsea Football Club partnership announces fan competition
Shield, Chelsea Football Club partnership announces fan competition

Following the announcement of a partnership between Shield and the Chelsea Football Club, Shield has set out to find South Africa's best aspiring soccer star...

17 May 2017

Monopoly Durban edition coming soon
Monopoly Durban edition coming soon

Durban is set to get its own city edition of the popular property trading game Monopoly, and the public has a say in which iconic Durban roads, landmarks and phrases get included...

15 May 2017

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