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[Biz Takeouts Lineup] 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur
[Biz Takeouts Lineup] 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow from 9am-10am, as show host Warren Harding chats to Louna Lohann and Lauren Fleiser...

17 Sep 2014 11:48

Nederburg sponsoring 2014 Rising Star Award
Nederburg sponsoring 2014 Rising Star Award

Nederburg is sponsoring the 2014 Rising Star Award that forms part of this year's Eat Out Mercedes-Benz Restaurant Awards, to be announced on 16 November at an event at Thunder City, Cape Town.

17 Sep 2014 10:58

Coffee and AR change the face of retail marketing - Digital Narrative
Coffee and AR change the face of retail marketing

Vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner...

Issued by Digital Narrative 15 Sep 2014 12:27

[Biz Takeouts Podcast] 105: The 2014 DMASA Assegai - Integrated Marketing Awards
[Biz Takeouts Podcast] 105: The 2014 DMASA Assegai - Integrated Marketing Awards

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Vikesh Roopchand, Chairman of the DMASA about the Assegai Awards... [twitterfall]

12 Sep 2014 11:53

IAB objects to Department of Health's attempt to limit commercial speech
IAB objects to Department of Health's attempt to limit commercial speech

The Interactive Advertising Bureau South Africa (IAB) has made its submissions to the Department of Health regarding the draft Regulations and Guidelines relating to the Labelling and Advertising of Foods (r. 429).

12 Sep 2014 10:24

[Biz Takeouts Lineup] 105: The 2014 DMASA Assegai - Integrated Marketing Awards
[Biz Takeouts Lineup] 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow from 9am-10am, as show host Warren Harding chats to Vikesh Roopchand about the 2014 DMASA Assegai Awards...

10 Sep 2014 09:12

Grant Shippey
When traditional marketing models miss the mark

When you are putting together a media plan for your new campaign, do you use a 'spray and pray' approach, or do you spend time making educated and informed decisions?

By Grant Shippey 8 Sep 2014 14:27

Instant promo success, but potential long-term loss...?
Instant promo success, but potential long-term loss...?

I've bought all my instant coffee for a year. I'm not a bargain hunter, a fickle switcher nor pantry-filler. I'm a cross-shopper. A cross-shopper that does keep his eye on the most expensive goods that frequents his basket.

By Jason (Frich) Frichol 5 Sep 2014 14:49

[Biz Takeouts Podcast] 104: Mike Wronski, Fred Roed and Oresti Patricios
[Biz Takeouts Podcast] 104: Mike Wronski, Fred Roed and Oresti Patricios

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Mike Wronski, Fred Roed and Oresti Patricios... [twitterfall]

5 Sep 2014 13:20

Cotton On launches AR
Cotton On launches AR

Cotton On launched an Australian first in digital innovations, with augmented reality (AR) technology giving consumers the power to bring store windows to life by triggering interactive, digital window displays from their mobile device.

4 Sep 2014 09:37

Johan Walters
Augment your marketing mix

We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce AR marketing...

By Johan Walters, Issued by Digital Narrative 3 Sep 2014 10:11

[Biz Takeouts Lineup] 104: Mike Wronski, Fred Roed and Oresti Patricios
[Biz Takeouts Lineup] 104: Mike Wronski, Fred Roed and Oresti Patricios

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow from 9am-10am. We chat to Mike Wronski, Fred Roed and Oresti Patricios...

3 Sep 2014 09:21

How to make your brand stand out in store - TLC Marketing Worldwide
How to make your brand stand out in store

"Differentiate. Don't discount, add value", this was the advice given by Derek Miller, Africa MD of TLC Marketing Worldwide at the POPAI SA Retail Leaders Shopper Marketing Conference...

Issued by TLC Marketing Worldwide 2 Sep 2014 15:06

[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Vera Robertson from Everlytic and Janine de Waal from Ukusela Ekapa... [twitterfall]

1 Sep 2014 13:08

Cycling app gets Food Lover's Market customers moving
Cycling app gets Food Lover's Market customers moving

Food Lover's Market has introduced the innovative running and bicycling app, Strava to get its employees and consumers active through #lovethebike. In the first seven days, entrants have already ridden for 819.22 hours, over 17,361.31 kilometres and burnt 523,915.62 calories.

1 Sep 2014 09:50

Nando's takes a shot at a new TVC
Nando's takes a shot at a new TVC

In keeping with Nando's tradition, their new TVC is cheeky, controversial and amusing. (Video)

29 Aug 2014 16:35

FMCG companies need integrated, cross-functional teams
FMCG companies need integrated, cross-functional teams

If channel marketing in FMCG is to ensure the strategic agenda of the business is reached and category growth is realised, its companies need to create stronger integrated, cross-functional teams.

By Sane Mdlalose 28 Aug 2014 11:35

[Biz Takeouts Lineup] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
[Biz Takeouts Lineup] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow from 9am-10am. We chat to Vera Robertson from Everlytic, then later in the show we speak to Janine de Waal from Ukusela Ekapa...

27 Aug 2014 15:19

Expanding your reach with ElastiBand - Pyrotec
Expanding your reach with ElastiBand

Promotional on-pack solutions are the easiest and most common form of brand awareness in the retail industry. With many different options available to choose from when it comes to on-pack devices...

Issued by Pyrotec 27 Aug 2014 14:35

Experiential branding cuts through the clutter
Experiential branding cuts through the clutter

Experiential branding is still a relatively new concept for many South African businesses but is a logical extension of mass personalisation...

27 Aug 2014 10:58

2014 SACSC Footprint Marketing Award winners
2014 SACSC Footprint Marketing Award winners

Cavendish Square scooped the coveted top award, the Spectrum Award of the South African Council of Shopping Centres Footprint Marketing Awards, announced at the SACSC congress last week.

26 Aug 2014 12:02

Unilever sells ice cream to Eskimos
Unilever sells ice cream to Eskimos

Recently I stumbled upon one of the best ideas I've seen in store this year that drives a new consumption occasion... Magnum ice cream hot chocolate. But as exciting as this new idea is, I need to question why the execution fell short?

By Jason (Frich) Frichol 22 Aug 2014 13:28

A delectable end to the Clover Little Big Cook Off - Clover
A delectable end to the Clover Little Big Cook Off

The first season of the Clover Little Big Cook Off finished in a gripping finale that was packed with tears, laughter and celebration. The final episode saw Team Sugar and Spice walk off with up to R1,000,000 in prizes...

Issued by Clover 22 Aug 2014 13:09

[Biz Takeouts Podcast] 102: Why Millenials matter and agency focus with Utopian Advertising
[Biz Takeouts Podcast] 102: Why Millenials matter and agency focus with Utopian Advertising

Yesterday on the weekly Biz Takeouts Marketing and Media Radio show, we chatted to Cathy Lund from Cosmopolitan SA, Joan Snyder Kuhl from Why Millenials Matter, as well as Justin Williams from Utopian Advertising in our agency focus slot. If you missed the show, listen to the podcast is now available...

22 Aug 2014 11:50

Mike Saunders
Retailers! One size does not fit all

We live in the age of individuality. No longer is it popular to be following the norm, and looking like everyone else. Consumers want to stand out and have their...

By Mike Saunders 22 Aug 2014 09:46

[Biz Takeouts Lineup] 102: Why Millenials matter & agency focus with Utopian Advertising
[Biz Takeouts Lineup] 102: Why Millenials matter & agency focus with Utopian Advertising

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow from 9am-10am. We take a look at recent Generation Y research by Cosmopolitan, why Millenials matter, and we chat to Utopian Advertising in our agency focus slot...

20 Aug 2014 11:16

CMO Council: Chief marketer confidence at all-time high
CMO Council: Chief marketer confidence at all-time high

SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released...

20 Aug 2014 06:20

New apps, innovations from Spur
New apps, innovations from Spur

Having recently been awarded the 'Coolest Eat-Out Place' in the Sunday Times Generation Next 2014 Survey, Spur Steak Ranches is innovating in order to appeal to the younger market via original digital applications.

19 Aug 2014 11:56

Hungry Lion's integrated campaign roars with success
Hungry Lion's integrated campaign roars with success

Hungry Lion's first integrated campaign, 'Lucky Bucket', has reportedly resulted in a 37% increase in overall brand engagement and double digit sales growth in four weeks...

14 Aug 2014 08:10

Jungle Energy Crunch Lite launches new innovative product - Yourself Management
Jungle Energy Crunch Lite launches new innovative product

Yourself Management is currently running the launch of the new Jungle Energy Crunch Lite. The new product is a significant move away from the old traditional way of cooking hot breakfast...

Issued by Yourself Management 13 Aug 2014 13:31

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