Exponential creates augmented reality ad experience with new Face Filter VDX ad unit
Exponential creates augmented reality ad experience with new Face Filter VDX ad unit

The new Face Filter functionality is part of Exponential's proprietary video advertising offering (VDX) with the innovative format enabling brands to produce facial overlays for display and in-stream ads...

Issued by Exponential 1 day ago

Adclick Africa's predictions of digital marketing trends in 2017
Adclick Africa's predictions of digital marketing trends in 2017

The proliferation of smartphones and faster internet connectivity has given rise to a demand for visual content, especially video...

Issued by Adclick Africa Media Group 1 day ago

Gen Z to give marketers a run for their money
Gen Z to give marketers a run for their money

Kantar Millward Brown's annual digital and media predictions highlight the scale of the challenge presented by a new generation with high expectations and values...

Issued by Kantar Millward Brown 3 days ago

All you want for Xmas... is more customers
All you want for Xmas... is more customers

This festive season, Effective Intelligence (EI) - South Africa's leading direct marketing solutions provider - offers you the gift of more customers...

Issued by Effective Intelligence 3 days ago

It's easier to keep up than to catch up
It's easier to keep up than to catch up

Why fix something that isn't broken, right? Wrong! Outdated business practice will put any organisation at a disadvantage to those competitors who choose to keep up with new and innovative practices and technology...

By Daniel Bruwer, Issued by Honeybee 5 Dec 2016

Professional email marketing software for banks and insurance companies
Professional email marketing software for banks and insurance companies

Just because your privacy policies dictate that you need to run email marketing from within your own IT infrastructure, doesn't mean that you can't use a professional email marketing software system...

Issued by LOW FAT 1 Dec 2016

Digital marketing in the Middle East: The trends that matter
Digital marketing in the Middle East: The trends that matter

While digital marketing is bigger than ever in the US and Europe, digital marketing in the Middle East is showing some interesting trends that really transform the landscape...

By Boris Dzhingarov, Issued by Monetary Library 29 Nov 2016

TMI and Quinton Jones launch new venture
TMI and Quinton Jones launch new venture

Digital agency group TMI has announced the formation of a new business venture, TMI Media...

Issued by TMI 29 Nov 2016

The state of native advertising in SA - participation vs interruption
The state of native advertising in SA - participation vs interruption

The power of mass marketing is so entrenched in our psyches that it has a real power over us, and we are only vaguely aware of that. This vague awareness has brought about a shift, where we want to be the curators of our own stories again...

By Alex Spagnoletti, Issued by The Newsroom 29 Nov 2016

John Brown Media scoops three more international awards
John Brown Media scoops three more international awards

Barely a week after winning three coveted awards at the Pearl Awards in New York, John Brown Media has won an additional three awards for their work with Pick n Pay at the International Content Marketing Association Awards in London...

Issued by John Brown 28 Nov 2016

Media Host launches advanced broadcast and advertising monitoring solution
Media Host launches advanced broadcast and advertising monitoring solution

Media Host's new service, Adlytics, tracks the broadcast of TV and radio ads, music and music videos. Locally monitoring over 30 TV and 170 radio stations...

Issued by Media Host 24 Nov 2016

Digital evolution starts with content
Digital evolution starts with content

As agencies, marketers and publishers put together their submissions before the final IAB SA Bookmarks 2017 deadline of 25 November, an understanding of content is more relevant than ever...

Issued by IAB South Africa 23 Nov 2016

Don't get caught in the eye of the storm
Don't get caught in the eye of the storm

Imagine the savings or gains in efficiencies if you were able to accurately predict extreme weather events...

Issued by AfriGIS 23 Nov 2016

Ted Baker's spy thriller ad hints at next-level retail marketing
Ted Baker's spy thriller ad hints at next-level retail marketing

Executive-produced by Guy Ritchie of British crime thriller Layer Cake fame, British retailer Ted Baker's shoppable film is a riveting game-changer for those in the realm of e-tail...

By Spero Patricios, Issued by Launch Factory 21 Nov 2016

Mobile growing as dominant frontier for online advertising
Mobile growing as dominant frontier for online advertising

Mobile web traffic has increased from 20% in 2012 to 45% in 2015 and is expected to rise to 72% by 2020, according to IAB SA's internet advertising revenue report...

Issued by IAB South Africa 21 Nov 2016

How do your ad campaigns measure up? Find out with Sizmek's new benchmarks
How do your ad campaigns measure up? Find out with Sizmek's new benchmarks

Are your video ads doing as well as they should for starts and completions? Do your banner ads outperform or lag behind others in your region?..

Issued by Sizmek 21 Nov 2016

Gustav Goosen
Digital ad spend reflects strong growth in otherwise challenging advertising market

While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth...

By Gustav Goosen, Issued by IAB South Africa 18 Nov 2016

How Serp Logic is disrupting the $65bn SEO industry
How Serp Logic is disrupting the $65bn SEO industry

As the saying goes, "Content is king". And the reason is not far-fetched...

Issued by Naija Writers’ Coach 18 Nov 2016

Publicis Machine gears up with Mercedes-Benz win
Publicis Machine gears up with Mercedes-Benz win

Publicis Machine has just won the hotly-contested Mercedes-Benz Cars Digital/CRM account and already the talented team is gearing up to elevate the digital footprint of this powerful global brand...

Issued by Publicis Machine 17 Nov 2016

Staying on the cutting edge of technological marketing
Staying on the cutting edge of technological marketing

Recently jumping out of the beta testing phase, The Grid is a new "revolution" in website design that uses algorithms which allow websites to "design themselves"...

By Boris Dzhingarov, Issued by Monetary Library 17 Nov 2016

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