Tips for amplifying muted autoplay video ads
Tips for amplifying muted autoplay video ads

Muted video is here to stay. Amplifying its value is now our challenge. Find out tips on how...

Issued by Exponential 3 days ago

Machine learning: Behind the hype
Machine learning: Behind the hype

The study and application of machine learning and artificial intelligence have been around for decades, yet recent hype in the advertising industry presents this as an entirely new and disruptive trend...

By Doug Conely, Issued by Exponential 11 Jan 2017

The best-kept secrets about ad-serving data
The best-kept secrets about ad-serving data

Today, brands have a wide range of data to analyse that can inform their marketing and advertising strategies, which can include anything from DSP, CRM, demographic, psychographic, behavioural data, and more...

By Zach Schapira, Issued by Sizmek 9 Jan 2017

Ad fraud in mobile apps can't be ignored - get our new research
Ad fraud in mobile apps can't be ignored - get our new research

In-app advertising has ballooned in volume and importance as consumers are spending increasing amounts of time on their handheld devices.

Issued by Sizmek 20 Dec 2016

MetropolitanRepublic wins Sony Mobile South Africa digital account
MetropolitanRepublic wins Sony Mobile South Africa digital account

Sony Mobile has chosen MetropolitanRepublic as its new digital agency in South Africa...

Issued by MetropolitanRepublic 19 Dec 2016

Vee Station creates unique experiences - UX
Vee Station creates unique experiences - UX

The world is changing, fast. No longer does the internet hold the drawcard on its own, but businesses need unique experiences to hold the attention of their users...

By Peter Vee, Issued by Vee Station 15 Dec 2016

Showcasing young African talent through scalable content-generation #Hello2moro
Showcasing young African talent through scalable content-generation #Hello2moro

Project #Hello2moro was developed to celebrate the inspiring creative energy of young urban Africa and demonstrate the power of an integrated content marketing approach in effectively penetrating the advertising 'white noise'...

Issued by The Whalley Collective 15 Dec 2016

Meaningful marketing in 2016 and beyond
Meaningful marketing in 2016 and beyond

With 2016 coming to a close, one cannot help but reflect on the year gone by - its challenges, its highlights, the moments of collective clarity...

Issued by Exponential 14 Dec 2016

Boris Dzhingarov
Three digital marketing tactics you can leverage all year

Your holiday marketing efforts can attract new customers that will impact your bottom line in a positive way for months or years in the future if you apply some of these tips...

By Boris Dzhingarov, Issued by Monetary Library 14 Dec 2016

Exponential creates augmented reality ad experience with new Face Filter VDX ad unit
Exponential creates augmented reality ad experience with new Face Filter VDX ad unit

The new Face Filter functionality is part of Exponential's proprietary video advertising offering (VDX) with the innovative format enabling brands to produce facial overlays for display and in-stream ads...

Issued by Exponential 8 Dec 2016

Adclick Africa's predictions of digital marketing trends in 2017
Adclick Africa's predictions of digital marketing trends in 2017

The proliferation of smartphones and faster internet connectivity has given rise to a demand for visual content, especially video...

Issued by Adclick Africa Media Group 8 Dec 2016

Gen Z to give marketers a run for their money
Gen Z to give marketers a run for their money

Kantar Millward Brown's annual digital and media predictions highlight the scale of the challenge presented by a new generation with high expectations and values...

Issued by Kantar Millward Brown 6 Dec 2016

All you want for Xmas... is more customers
All you want for Xmas... is more customers

This festive season, Effective Intelligence (EI) - South Africa's leading direct marketing solutions provider - offers you the gift of more customers...

Issued by Effective Intelligence 6 Dec 2016

It's easier to keep up than to catch up
It's easier to keep up than to catch up

Why fix something that isn't broken, right? Wrong! Outdated business practice will put any organisation at a disadvantage to those competitors who choose to keep up with new and innovative practices and technology...

By Daniel Bruwer, Issued by Honeybee 5 Dec 2016