Techsys Digital awarded strategic Diageo project
Techsys Digital awarded strategic Diageo project

To enable effective e-CRM, Diageo South Africa has partnered with industry expert Techsys Digital across Captain Morgan, Smirnoff, J&B and Johnnie Walker...

Issued by Techsys Digital 17 Feb 2017

Get better results - know where your customers are
Get better results - know where your customers are

You can only get better results if you know exactly where your customers are. Accurate, geomapped addresses provide better data quality and results...

Issued by AfriGIS 17 Feb 2017

The first South African 360-degree concurrent narrative short film has arrived!
The first South African 360-degree concurrent narrative short film has arrived!

Double Cross, a 360-degree short film created by Global Access, explores a fictitious moment during World War II, where the viewer can see and engage with two storylines at the same time...

By Carla Harris, Issued by Global Access 17 Feb 2017

Data is the ‘new oil' and everyone needs to know what they're leaking
Data is the ‘new oil' and everyone needs to know what they're leaking

F-Secure's Chief Research Officer, Mikko Hypponen, warns about the growing intrusiveness of social media and internet-connected devices...

Issued by Maximizer Software 16 Feb 2017

The Newsroom launches Amplify - helping brands use the value of their earned media
The Newsroom launches Amplify - helping brands use the value of their earned media

The Newsroom, a global digital experience delivery platform, has announced the launch of NWS Amplify in South Africa, a product that allows brands and advertisers to extend the readership of their earned media...

Issued by The Newsroom 15 Feb 2017

Who is winning in Africa, and is Africa winning?
Who is winning in Africa, and is Africa winning?

Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for market research, including social research, opinion polling and data analytics...

Issued by African Market Research Association 8 Feb 2017

Boris Dzhingarov
Overview of the most popular demand-side platforms

Real-time bidding and demand-side platforms (DSP) have become a focus of interest, and this is pretty much natural since more than 30% of total ads are going through demand-side platforms...

By Boris Dzhingarov, Issued by Monetary Library 7 Feb 2017

How Google TrueView is changing the remarketing game
How Google TrueView is changing the remarketing game

When Google introduced the TrueView function to their DSP, DBM, nobody knew just what the implications would be...

By Simon Orgill, Issued by DQ&A Media Group 6 Feb 2017

Kevin Bierman
Five top digital signage technology 'must-haves' for 2017

Moving Tactics highlights five technology must-haves to keep in mind when discussing the creation of and operational efficiency of a digital signage system...

By Kevin Bierman, Issued by Moving Tactics 30 Jan 2017

What lies ahead for digital design in 2017
What lies ahead for digital design in 2017

Graphic design and UI trends: This appears to mainly be a continuation from 2016, with further refinements and a larger focus on ease of use...

By Chad Otto, Issued by Mark1 26 Jan 2017

Can viewability measure the effectiveness of online video ads?
Can viewability measure the effectiveness of online video ads?

With more brands focusing their ad budgets on digital video, the importance of being able to track their performance and effectiveness has thrust viewability to the forefront of discussion...

Issued by Exponential 24 Jan 2017

Amped up for facial recognition
Amped up for facial recognition

Techsys Digital was inspired to do something groundbreaking using facial recognition technology in order to drive excitement around The Foschini Group's Black Friday promotion and build their CRM database...

Issued by Techsys Digital 19 Jan 2017

Striking the balance between viewability and user experience
Striking the balance between viewability and user experience

The advertising industry has made a monumental shift towards putting viewability at the forefront of campaign goals, however, the impact on user experience is increasingly being called into play...

Issued by Exponential 19 Jan 2017

The rise and rise of Adclick Africa
The rise and rise of Adclick Africa

Adclick Africa, one of the leading data-driven digital media and marketing companies in South Africa, is a fully-fledged Level 1 BEE company that is set to scale greater heights in 2017...

Issued by Adclick Africa Media Group 18 Jan 2017

Facebook, measuring 'viewing' and the quest for real attention
Facebook, measuring 'viewing' and the quest for real attention

Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They've since corrected their calculation but how closely does their new “Video Average Watch Time” metric really represent “viewing”?...

By Jason Bercovici, Issued by Exponential 17 Jan 2017

Litha Communications to manage Schneider Google AdWords campaign
Litha Communications to manage Schneider Google AdWords campaign

Litha Communications has been appointed to manage the Schneider Electric South Africa's Google AdWords campaign for its Star product range in South Africa in 2017...

Issued by Litha Communications 17 Jan 2017

Tips for amplifying muted autoplay video ads
Tips for amplifying muted autoplay video ads

Muted video is here to stay. Amplifying its value is now our challenge. Find out tips on how...

Issued by Exponential 13 Jan 2017

Machine learning: Behind the hype
Machine learning: Behind the hype

The study and application of machine learning and artificial intelligence have been around for decades, yet recent hype in the advertising industry presents this as an entirely new and disruptive trend...

By Doug Conely, Issued by Exponential 11 Jan 2017

The best-kept secrets about ad-serving data
The best-kept secrets about ad-serving data

Today, brands have a wide range of data to analyse that can inform their marketing and advertising strategies, which can include anything from DSP, CRM, demographic, psychographic, behavioural data, and more...

By Zach Schapira, Issued by Sizmek 9 Jan 2017

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