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Personification of brands - how are marketers using digital media to tell their story?

As all marketers know, a strong and powerful brand feels like a person coming to life. It has a voice, a personality and nuanced characteristics. But the first wave of digital advertising opportunities did little to support brand personification. Targeting was crude and clumsy, creativity limited by technology, talent and imagination and it was all about click, click, clicks (and unfortunately still is for some!). Brand marketing remained in the realm of TV, radio, print and outdoor.

Issued by Exponential 17 Apr 2014 13:37

Webby Awards announces NATIVE VML as Honouree

NATIVE VML has been announced as Honouree at this year's 18th Annual Webby Awards, an award ceremony for excellence on the internet presented annually by The International Academy of Digital Arts and Sciences.

Issued by NATIVE VML 16 Apr 2014 14:12

Digital Narrative makes Layar Augmented Reality accessible in South Africa

New media agency, Digital Narrative, is a Layar Certified Partner in South Africa. Making Augmented Reality accessible to both advertisers and publishers and ultimately, a part of everyday life for SA's second screen users.

Issued by Digital Narrative 10 Apr 2014 12:24

Brand lessons from Flappy Bird

As user engagement increasingly becomes the holy grail of social and digital marketing, gamification and understanding what motivates people is integral. The runaway success of addictive games like Flappy Bird and Candy Crush are prime examples of human-based design at work.

By Desiree Gullan, Issued by Gullan&Gullan 8 Apr 2014 09:10

Times LIVE cracks a million!

Times Media LIVE is proud to announce that TimesLIVE.co.za, one of its standout websites, has broken the 1 million user mark in March 2014 (Effective Measure, South Africa, March 2014). This is the first time the number was reached on a news website as part of the network, and has gone a long way to ensuring Times Media LIVE as the profitable second largest network in South Africa.

Issued by Times Media LIVE 7 Apr 2014 11:01

MyBroadband shatters traffic records

MyBroadband continues its strong growth in 2014, attracting a record readership in March with over 7 million page views

Issued by MyBroadband 4 Apr 2014 10:17

Using social ROI to measure relationships is just wrong

While many may agree that social media is not for everyone, the bandwagon of businesses in the social space continues to gain momentum. And with social referrals increasing in the last quarter of 2013 according to the AdobeDigital Index, it is not unreasonable to hear more businesses asking about being on some social network or the other.

By Tshwaraganang Tshikedi, Issued by NATIVE VML 4 Apr 2014 09:33

Popular Mechanics aces the digizine challenge

Sci-tech magazine Popular Mechanics has achieved an impressive sales result for its digital edition, recording a figure of 4,613 in March - significantly better than competing male-interest titles, and accounting for more than half of the category's total.

Issued by Popular Mechanics 4 Apr 2014 08:37

News24 rolls out groundbreaking interactive election results maps

News24 has launched the latest update to their Elections 2014 platform - comprehensive interactive election results maps that work across all web and mobile devices. This milestone for News24 is the first time native map functionality has been developed in South Africa.

Issued by 24.com 4 Apr 2014 08:25

Sizmek Floating Trophy awarded to Gloo for RMB Biplane ad

Finishing off 2013 in style, Gloo was once again winner of the (recently renamed) Sizmek Floating Trophy - awarded for the best creative served in a particular quarter.

Issued by Sizmek 3 Apr 2014 09:05

Boosting business via social media

In today's connected world, it's increasingly imperative for all organisations to be actively aware of social media, even if they have no wish to participate in it themselves, says Tallulah Habib, social media strategist at ITWeb.

Issued by ITWeb 2 Apr 2014 13:24

Building digital value beyond the sale

It's time for brands to be bold in their digital investments as they look to build meaningful connections with their customers, says Gloo founder, Pete Case.

By Pete Case, Issued by Gloo 31 Mar 2014 10:59

Platinum Seed Digital Marketing launches new division: Social Seed

Platinum Seed Digital Marketing, a leading company in the digital industry, has launched a new division, Social Seed.

Issued by Platinum Seed 31 Mar 2014 10:31

Is self-service a waste of time?

More and more companies are trying to move with the times, and their shrinking budgets, by migrating their customers from traditional channels of service like call centres to self-service apps.

Issued by Interact RDT 27 Mar 2014 10:11

How much has digital changed since 2011?

It's a tired cliché that the world of digital technology is changing at an ever-increasing pace - but when you take a moment to reflect, it truly is astounding how many of the digital tools and practices we rely on today didn't exist two years ago, and how old stalwarts have evolved beyond recognition.

By Anna Malczyk, Issued by Red & Yellow 26 Mar 2014 13:18

Festival of Media announces tech start-up programme and UKTI backing

Global search for best-in-class new businesses via newly announced Emerge initiative

Issued by C Squared 26 Mar 2014 12:03

Why are we using outdated weapons in the war for talent?

Those responsible for getting and keeping talent in business often despair, wondering where we will find the skills needed to do technically or creatively great work. Despite our digitally enhanced world it sometimes seems as though our recruitment tactics haven't evolved much from the "Help required - enquire within" poster.

By Vanessa Gibb, Issued by NATIVE VML 26 Mar 2014 11:32

Digicape and Fuel collaborate to deliver a first-for-Africa innovative training solution for Engen

- High costs, complex logistics and literacy challenges overcome - First world technology comes to the aid of mass workforce employers

Issued by Digicape 25 Mar 2014 11:30

GraphicMail and World Design Capital 2014 bring design into the digital arena

The global ESP has teamed up with World Design Capital, Cape Town 2014, as mobile, social and email marketing company for its digital communications for events, updates and newsletters.

Issued by GraphicMail 24 Mar 2014 11:43

Vserv.mobi empowers print publishers across emerging markets through its "appification" initiative

Delivering 100+ apps across key growth markets; partnerships with more than 30+ print publishers

Issued by Vserv.mobi 24 Mar 2014 11:16

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