The lean startup philosophy, when you hear it, is so obvious you can't believe life existed without it. How did we ever not realise that we should test our assumptions in our market in the easiest, cheapest ways first, before buying equipment, renting factories, building websites and all the expensive stuff that startups tended to focus their venture capital on? What good was all of this if our consumer didn't want what we had to offer? Successful entrepreneurs have always done this instinctively, yet Eric Reis, author of The Lean Startup, surfaced this thinking for all startups to understand and use, toward fail-proof success.
By Jacqui Maroun, Issued by NATIVE VML 12 Nov 2014 11:19