Programmatic media buying has changed digital marketing... for good
Programmatic media buying has changed digital marketing... for good

In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn't going away...

Issued by Sprout 12 Oct 2017

Tap into hyper-personalisation with email marketing
Tap into hyper-personalisation with email marketing

Email marketing offers many personalisation options, yet not all brands are leveraging this functionality to their advantage.

By Karyn Strybos, Issued by Everlytic 12 Oct 2017

News24 Edge app wins global media award
News24 Edge app wins global media award

At Tuesday's WAN-IFRA's World Digital Media Awards in Berlin, the News24 Edge app was named as the World Award Winner in the category, Best News Mobile Services...

Issued by 24.com 12 Oct 2017

AI customer service: Are you talking to Mr Bob or Mr Bot?
AI customer service: Are you talking to Mr Bob or Mr Bot?

Within three years from now, only 15% of your brand relationships will involve human interaction, states Gartner...

Issued by MediaCom 12 Oct 2017

Techsys Digital lands Johnnie Walker business
Techsys Digital lands Johnnie Walker business

Techsys Digital has been appointed by Johnnie Walker as their lead CRM agency. The new partnership will focus on ensuring Johnnie Walker has a solid strategy to engage and reward its customers...

Issued by Techsys Digital 11 Oct 2017

Why mass market scores best in brand communication
Why mass market scores best in brand communication

Ads24's mass market brands, Soccer Laduma, Die Son, Daily Sun and Kick Off, have an excellent track record when it comes to successfully marketing to the kasi audience, effectively helping brands to reach this sought after market...

Issued by Ads24 10 Oct 2017

Grey Advertising Africa welcomes new web developer intern to its dynamic team
Grey Advertising Africa welcomes new web developer intern to its dynamic team

Grey Africa has appointed Thapelo Mokgosi as a web developer intern. He holds a National Certificate in Introduction to Internet and Web Design and has acquired just over a years' experience at the Gauteng Department of Finance where he served as web developer...

Issued by Grey 10 Oct 2017

Arc Interactive goes for gold at the New Generation Awards
Arc Interactive goes for gold at the New Generation Awards

Arc Interactive secured its first award wins at the New Generation Awards for Best App Developed By An Agency (Dis-Chem) as well as Most Innovative Social Media Campaign by a small agency (HIVSA)...

Issued by Arc Interactive 10 Oct 2017

Bookmarks 2018 entries now open
Bookmarks 2018 entries now open

Entries for the 10th annual IAB SA Bookmark Awards opened today for the digital media industry. Entry forms and more detailed entry information available on the thebookmarks.co.za website. Entries close on 3 November 2017...

Issued by IAB South Africa 6 Oct 2017

The Solutions Lab retains Gold for its online strategy at New Gen Awards
The Solutions Lab retains Gold for its online strategy at New Gen Awards

The Solutions Lab by Nashua walked away with the Gold for Online Strategy of the Year for the second year running at the prestigious New Generation Social & Digital Media Awards held in Johannesburg on 28 September...

Issued by Brand inc 5 Oct 2017

MediaCom SA adds four New Generation Awards to its trophy showcase
MediaCom SA adds four New Generation Awards to its trophy showcase

At the New Generation Awards, held last week at Monte Casino, MediaCom SA's insight-based, creative digital campaigns delivered the tangible results that the judges were looking for...

Issued by MediaCom 4 Oct 2017

The end of cookie cutters in digital marketing
The end of cookie cutters in digital marketing

Finding new and reliable ways to capture and engage with audiences has proved to be something of a challenge for the digital marketing space, and more than a few agencies have succumbed to the traps and pitfalls...

Issued by Impressive Digital 4 Oct 2017

Carat SA together with Carat Asia Pacific won three Tangram Awards @ Spikes Asia
Carat SA together with Carat Asia Pacific won three Tangram Awards @ Spikes Asia

Carat South Africa, in collaboration with Carat Asia Pacific Singapore, won three awards at the Tangrams @ Spikes Asia Festival, for their Opel Adam on Tinder campaign...

Issued by Dentsu Aegis Network 4 Oct 2017

Why run a digital signage network on Linux OS?
Why run a digital signage network on Linux OS?

From the most powerful supercomputers to self-driving cars, smartphones and TVs, Linux is the number one choice of operating system that drives our digital world, so why not use it for your digital signage?...

Issued by One Digital Media 3 Oct 2017

Connect Joe Public tops the tables at New Gen Awards 2017
Connect Joe Public tops the tables at New Gen Awards 2017

The New Generation Social & Digital Media Awards ceremony saw Connect Joe Public, Joe Public United's digital agency, walk away with five Golds, four Silvers and one Bronze...

Issued by Joe Public United 3 Oct 2017

Branching out into new markets with internet marketing
Branching out into new markets with internet marketing

Thanks to the internet, there are fewer entry barriers to deal with when you want to enter the international market. You only need the right internet marketing strategy to get started...

By Boris Dzhingarov, Issued by Monetary Library 2 Oct 2017

Can digital see you through the recession?
Can digital see you through the recession?

When times are tough, one of the first things most companies look at is their marketing budget. Where can you cut, where can you save and where can you benefit?...

Issued by Firewater Group 2 Oct 2017

Location data you can bank on
Location data you can bank on

As a brand with multiple real-world locations you know you need to be listed, and completely accurately, on a number of digital platforms that convert online traffic to foot traffic...

Issued by Business Positioning Systems 2 Oct 2017

Boris Dzhingarov
South Africa's digital marketing future is as diverse as its people

Digital marketing has changed the face of how companies used to operate and advertise. With new technology flooding the market every minute, digital marketing is also reinventing itself to suit the needs of the times...

By Boris Dzhingarov, Issued by Monetary Library 29 Sep 2017

Educor Holdings partners with the Digital Marketing Institute to launch two new courses
Educor Holdings partners with the Digital Marketing Institute to launch two new courses

Educor Holdings technology arm, Emotions Studios, has partnered with the Digital Marketing Institute (DMI) to launch two new internationally accredited courses...

By Ashmika Chottu, Issued by Educor 29 Sep 2017

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