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Mark 1 makes its mark with new website

South African digital media business, Mark 1, has launched its new website, as part of the company's commitment to an expanded focus and service offering within the realms of digital marketing.

Issued by Mark 1 30 Jul 2014 08:51

The Nedbank Digital Edge Live 2014 - Go. Do. Good

The Nedbank Digital Edge Live 2014, which takes place on 30 September 2014 at Vodadome in Midrand, will explore the key themes of authenticity, purpose, values and doing good. This year's show will look at how brands, marketers and agencies leverage the power of purpose driven communications and how this will inspire deeper relationships with consumers.

Issued by Digital Edge Live 29 Jul 2014 12:43

TV strikes back: rise of digital devices drives new viewing habits

  • Three-quarters of internet users globally still watch TV daily
  • Almost half of TV viewers are 'screen-stacking' in the evening
  • A quarter now watch online video daily on a digital device

    Issued by TNS South Africa 29 Jul 2014 11:00

  • World Wide Creative launches new e-commerce platforms to sell gold online

    The South African Gold Coin Exchange (SAGCE) and its retail division, The Scoin Shop, have officially launched brand new websites, both designed and built by digital marketing agency, World Wide Creative.

    Issued by World Wide Creative 29 Jul 2014 10:53

    Pernod Ricard and 34 launch a responsible drinking selfie

    Drunk driving is one of the biggest threats to road safety in South Africa. As a responsible alcohol distributor, Pernod Ricard is dedicated to raising awareness of the dangers of drunk driving. In fact, Pernod Ricard worldwide dedicates one day a year to educate all employees about responsible drinking. This year saw the 4th annual Responsib'All Day and was marked with the launch of 'Wise Drinking', the first global digital application promoting responsible drinking.

    Issued by 34 29 Jul 2014 09:36

    Enhance your digital publication with interactive elements and better engage with your readers

    Publishers who optimise their content by making it rich and interactive will help increase their content value and simplify their digitising workflow without compromising the actual content. There have been increases in adoption rates from readers who prefer content that is more engaging as opposed to static. It enhances their reading experience on their smartphones and tablets.

    Issued by Realmdigital 25 Jul 2014 11:45

    The social World Cup

    Every World Cup seems to become more and more social. The World Cup was without a doubt the King of Social TV. Where broadcast would not entertain the likes of the final match's streaker, it was easily found by Twitter and Instagram search - http://instagram.com/p/qZ7NuCCTLO. You all thought that Bastian Schweinsteiger and Lukas Podolski was the only Man2Man action Germany got in the final. Germany's Benedikt Hoewedes got some lovely man love from the streaker who painted the word "prankster" on his belly - http://hollywoodlife.com/2014/07/13/world-cup-final-match-streaker/.

    By Donovan White, Issued by NATIVE VML 24 Jul 2014 13:12

    Yahoo to acquire Flurry to strengthen mobile products

    Over the past couple of years, Yahoo has been focused on re-imagining our users' daily habits, and mobile is at the centre of everything we do. Today, I'm excited to announce the next step in our vision, that we have reached a definitive agreement to acquire Flurry, the industry leader in mobile analytics.

    By Scott Burke, Issued by Apurimac 24 Jul 2014 12:04

    Dermalogica employs Moving Tactics for new concept store roll-out

    Dermalogica opened its second concept store at the renowned V&A Waterfront in Cape Town in May, and most recently launched its third concept store at Rosebank Mall in Johannesburg.

    Issued by Moving Tactics 24 Jul 2014 11:37

    The selfie

    Selfies are all the rage... but it is tempting to dismiss them as a passing fad, or worse, yet another example of a narcissistic society obsessed with instant gratification and instantaneous fame. But the selfie is important because it is not just a portrait of ourselves, but a portrait of our times as well.

    By Jason Xenopoulos, Issued by NATIVE VML 23 Jul 2014 13:59

    Lima Bean revitalises Wellness Warehouse's online experience

    A mere five years after its establishment in 2007, Wellness Warehouse had carved such a powerful niche in the South African market that a bigger, better and more user-friendly website was required to match the brand's flourishing status as the country's leading health and wellness retailer.

    Issued by Lima Bean 23 Jul 2014 13:08

    From collecting water to connecting the world

    "You don't understand what you have until it is taken away from you." For me, this quote means a lot more since while relaxing with my family for the school holidays in the Eastern Cape last week, I lost my cellphone. And with it, my connection to text messages, emails, the internet, and social media.

    By Will Green, Issued by Apurimac 23 Jul 2014 12:41

    Demystifying the integration of inbound marketing strategies

    Wits Business School is offering an intensive four-day digital marketing course, developed in conjunction with Ryan Sauer, CEO of Search Online Consulting.

    Issued by Search Online Consulting 23 Jul 2014 11:47

    Habari Media's #Tuongee2014 delivers digital insights

    #HaveYouHeard that Habari Media's Tuongee 2014 featured hot digital topics by innovators, creators and propeller heads alike? Aptly titled 'Back to the Future' the conference delivered on the past, present and future of digital.

    Issued by Habari Media 22 Jul 2014 11:28

    Gareth Cliff's talk on the future of radio: Exclusive Heavy Chef video release

    Gareth Cliff headlined Heavy Chef on 24 June 2014 at Microsoft's headquarters in Johannesburg where he shared his insights on "The Future of Radio". An exclusive video of his talk has now been released and is available to watch here.

    Issued by World Wide Creative 21 Jul 2014 11:33

    MySpecial: A one-stop shop for lekker competitions

    Everyone loves winning something and saving money - and MySpecial makes it easier for South Africa's growing online community to quickly find and enter a range of exciting competitions and discover excellent saving opportunities.

    Issued by Media24 Digital Magazines 18 Jul 2014 11:25

    The "content" revolution

    In the digital age we find ourselves in a position where content has become king. But as little as five years ago advertisers were still competing for the top position through the use of gimmicks, thinking that entertainment is the key to inform online customers of their products. As the head of a digital department I frequently heard the words: "Yes, it brings across the message. But it's so boring." followed by the all-too-familiar "Can you make it pop, or bounce or do something?". Those were the days of flash websites with loading times designed to allow the user an opportunity to finish that quilt she's been putting off for so long - all in the name of entertainment. There were no quick solutions and developing an engaging website was a year-long, super-expensive process. The worst was that the final product would have a shelve life of a few months - its imminent death fuelled by the daily complaints of customers who visibly aged before the contact details could load. Those were the days. Good riddance.

    By Francois du Preez, Issued by Grey 17 Jul 2014 09:18

    The Billentis Report 2014 - The salient points

    Striata, a specialist in secure customer communications management is once again a sponsor of the Billentis report. This year the focus is on 'E-Invoicing/E-Billing - Key stakeholders as game changers.

    By Michael Wright, Issued by Striata SA 16 Jul 2014 13:11

    Moving Tactics launches South Africa's first full-service digital activation company

    Moving Tactics, a leading South African digital signage solutions company, has recently launched Digital Impact, an activation division that specialises in short-term, rental and campaign-based advertising solutions.

    Issued by Moving Tactics 16 Jul 2014 12:21

    Welcome RayV!

    I'm thrilled to announce that we have acquired RayV, a company with an exciting approach to online video streaming in the rapidly evolving mobile space.

    By P.P.S. Narayan, Issued by Apurimac 16 Jul 2014 11:29

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