Abraham Maslow's hierarchy of needs is a theory in psychology which ranks the importance of human needs and wants. My question is... surely in this day and age, Wi-Fi, as an enabler, is just as important as belonging and self-actualisation?
Last Thursday, 19 February, Public-Ideas had the pleasure of organising a think-tank session during the annual IAB Bookmark Awards. Our South African team, Antoine Paillusseau and Mahalia Failali, with Jon Attwell - Managing Partner at Sprout - presented key information on affiliate marketing through case studies of major South African websites: Superbalist and Clickncompare. They went through the different strategies and best practices to implement and follow when launching both a sales increase and a lead generation campaign.
Issued by Public-Ideas 26 Feb 2015 11:30
A social media professional must be clever, sharp, accurate and skilled at relationship-building. They are a copywriter, PR executive, brand ambassador, customer care agent, account manager, strategist, media planner - all in the space of an hour.
E-commerce in South Africa is enjoying explosive growth, with the total internet shopping spend in 2014 estimated to be near the R6bn mark, increasing exponentially over the last decade from R688m in 2006. However e-commerce in South Africa is still in its infancy compared to the rest of the world, especially when it comes to B2B e-commerce.
Digital production agency, Bluegrass Digital, has been named an official solution partner of Veeva. Bluegrass was recognised by Veeva for their ongoing digital expertise in the fields of mobile applications and content management.
Issued by Bluegrass Digital 24 Feb 2015 13:34
Issued by NATIVE VML 23 Feb 2015 13:16
Arcade Content's Rob Smith won the only Gold for Branded Content at last week's Bookmarks, South Africa's premier digital awards.
Issued by Arcade Content 23 Feb 2015 12:21
The KPMG Global Africa Practice has launched their new Africa Business App - a first for the industry. The dynamic platform will provide businesses and investors with seamless access to the very latest Africa information about doing business across the continent.
Issued by KPMG South Africa 23 Feb 2015 10:20
Our audience data and insights accurately predicted the best picture Oscar winner in 2013 and 2014. So whilst it is potentially foolhardy to put our neck on the line again, I'm here to tell you that Birdman will win. And this is why.
World Wide Creative's practical learning platform, Heavy Chef, had the recent honour of hosting one of digital marketing's foremost practitioners, Rand Fishkin, at its Cape Town studio in Woodstock. Fishkin's presentation on The Paradox of Exceptional Marketing covered how to identify and overcome the filters that block marketing messages.
Issued by World Wide Creative 19 Feb 2015 12:35
Need a branded interactive app that captures the data of your event visitors? BrandCapture is a user data capturing and registration suite that can be used on just about any modern handheld device by ambassadors or brand activators.
Issued by Brand In Motion 18 Feb 2015 13:00