The Publishing Partnership (TPP) has scooped up gold at the New Generation Social & Digital Media Awards for Best Integrated Marketing Campaign. TPP went home with the gold award for their work on the #LEGiTLUVSDINEO campaign, for which the @legitfashion Twitter handle, as well as the hashtag trended on the night of the launch party. The campaign also ran on Mxit, Pinterest, Instagram, Facebook, the LEGiT website, blog and mobi site. They were also nominated in the Most Innovative Use of Social Media and Best Content Marketing categories.
Issued by The Publishing Partnership 29 Oct 2014 12:38