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Tips for improved targeting - DQ&A Media Group
Tips for improved targeting

How to be relevant

By Saskia Delfgaauw, Issued by DQ&A Media Group 21 Nov 2014 09:38

POV: Yahoo acquires BrightRoll - Mindshare South Africa
POV: Yahoo acquires BrightRoll

Mindshare Point of View: Yahoo has acquired BrightRoll, a programmatic video advertising platform, for a reported $640m. The deal will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.

Issued by Mindshare South Africa 21 Nov 2014 07:46

Global meets local in the ideal structure - Mindshare South Africa
Global meets local in the ideal structure

International success requires a realistic assessment of local strengths and holding regions accountable.

By Nick Emery, Issued by Mindshare South Africa 20 Nov 2014 13:02

Jarred Cinman
Digital as everything

Ever since the dawn of the so-called "digital marketing revolution" this new medium has represented a new, alternative way of reaching consumers and driving engagement with brands. As we stand on the brink of the true digital revolution, marketers need to grasp the degree to which the world and the media has changed.

By Jarred Cinman, Issued by NATIVE VML 19 Nov 2014 16:09

Leading retail brands use Facebook wishlist apps to drive online sales - Realmdigital
Leading retail brands use Facebook wishlist apps to drive online sales

As the festive season looms brightly ahead, leading e-commerce retailers are employing tried-and-tested online marketing campaigns to harness the spirit of Christmas while driving online sales. One such campaign that has been extremely successful is social wishlisting in the form of Christmas wishlist Facebook apps.

Issued by Realmdigital 18 Nov 2014 14:37

Blue Magnet Digital declares zero tolerance for poor AdWords ROI - Blue Magnet Digital Solutions
Blue Magnet Digital declares zero tolerance for poor AdWords ROI

For far too long companies have been misled to believe that capturing as many clicks as possible is the single most important metric in a search advertising campaign, regardless of whether or not that click turns into a customer.

Issued by Blue Magnet Digital Solutions 18 Nov 2014 14:12

Digital Planet wins E-commerce Leader Assegai Award - Digital Planet
Digital Planet wins E-commerce Leader Assegai Award

Digital Planet, South Africa's leading e-commerce and logistics solution partner, was honoured with the E-commerce Leader Award at the Assegai Awards last week. Presented at a Gala dinner held at Shine Studios in Braamfontein on 6th November, the event brought together the leading agencies and brands of South Africa. On show were some exceptional campaigns revealing the incredible talent in the local direct marketing industry.

Issued by Digital Planet 18 Nov 2014 12:50

Why marketers should get personal with email - Duo Marketing
Why marketers should get personal with email

Email marketing is still the most widely used tool in the marketer's toolbox and a key driver of business value, but it should be used in an increasingly sophisticated way to tap into the full power of the inbox, says DUO Marketing + Communications chief executive Judith Middleton.

Issued by Duo Marketing 17 Nov 2014 10:14

Webinar: Winning with social customer care this festive season - Why Satisfy
Webinar: Winning with social customer care this festive season

Learn how Tesco has made sure it stays ahead of the social customer care rush and how award-winning South African agency, Gorilla Creative Media, has put its clients in the pound seat this festive season.

Issued by Why Satisfy 17 Nov 2014 08:48

Lima Bean becomes Real Meal Revolution's digital and strategic partner - Lima Bean
Lima Bean becomes Real Meal Revolution's digital and strategic partner

The Real Meal Revolution partners with Lima Bean and tasks the agency with developing its digital strategy and executing on its ambitious global marketing plans.

Issued by Lima Bean 14 Nov 2014 12:02

Gloo claims pole position again for creating client value - Gloo
Gloo claims pole position again for creating client value

Last week, Gloo was once again recognised as South Africa's best-performing digital agency at the Assegai Awards, winning five Golds. It is the second year running that Gloo has managed to affirm its credentials in delivering market leading return and value for its clients.

Issued by Gloo 13 Nov 2014 08:10

Digital Planet launches consumer e-commerce solution for distributors, PC International - Digital Planet
Digital Planet launches consumer e-commerce solution for distributors, PC International

PC Express - an online store with a click and collect capability in South Africa

Issued by Digital Planet 12 Nov 2014 12:42

New social media accounts for Promise Digital - Promise Digital
New social media accounts for Promise Digital

Promise Digital has recently been appointed as the social media agency for several brands. Promise Digital will manage and drive the social strategy, insights and reporting and community management of new clients SAB Africa, Edgars Mobile, Jet Cellular and River Island.

Issued by Promise Digital 12 Nov 2014 12:30

Quirk takes home three Assegai Awards - Quirk
Quirk takes home three Assegai Awards

The 2014 DMASA Assegai Awards were presented this past Thursday at a gala dinner held at Shines Studios in Braamfontein. Quirk Cape Town walked away with one Gold and two Silver Awards for their work done on the Capitec Bank and Hungry Lion accounts.

By Greg Schneider, Issued by Quirk 12 Nov 2014 12:17

Jacqui Maroun
Let's get Lean

The lean startup philosophy, when you hear it, is so obvious you can't believe life existed without it. How did we ever not realise that we should test our assumptions in our market in the easiest, cheapest ways first, before buying equipment, renting factories, building websites and all the expensive stuff that startups tended to focus their venture capital on? What good was all of this if our consumer didn't want what we had to offer? Successful entrepreneurs have always done this instinctively, yet Eric Reis, author of The Lean Startup, surfaced this thinking for all startups to understand and use, toward fail-proof success.

By Jacqui Maroun, Issued by NATIVE VML 12 Nov 2014 11:19

Juice Content appoints Sifiso Mazibuko as Senior Social Media Strategist - Primedia Online
Juice Content appoints Sifiso Mazibuko as Senior Social Media Strategist

Primedia Online's digital content solutions division announced the arrival of a valuable addition to their robust team.

Issued by Primedia Online 12 Nov 2014 11:08

Realmdigital delivers e-commerce platform for Van Schaik bookseller - Realmdigital
Realmdigital delivers e-commerce platform for Van Schaik bookseller

Century old bookstore, Van Schaik, named Bookseller of the Year for the third consecutive year

Issued by Realmdigital 11 Nov 2014 12:18

Digital triumvirate to drive Publicis Machine - Publicis Machine
Digital triumvirate to drive Publicis Machine

Just one month following the much-talked-about acquisition and subsequent merger, digital powerhouse Publicis Machine has added two of the country's top digital minds to bolster its already formidable team.

Issued by Publicis Machine 11 Nov 2014 11:19

Rogerwilco signs Red Bull, wins three Assegai Awards - Rogerwilco
Rogerwilco signs Red Bull, wins three Assegai Awards

Rogerwilco, the digital marketing agency previously known as 2Stroke, has been appointed to conduct search engine optimisation work for Red Bull South Africa.

Issued by Rogerwilco 11 Nov 2014 10:23

Google drives vigorous change in SEO and web PR tactics - Blue Magnet Digital Solutions
Google drives vigorous change in SEO and web PR tactics

Over the past six weeks Google has launched a number of attacks on SEO spammers resulting in harsh penalties for some, while those who have been following the straight and narrow over the past year have awaited these updates with much elation.

Issued by Blue Magnet Digital Solutions 10 Nov 2014 11:27

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