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Moving Tactics employs EYE-Fi touch table technology to share Vodacom's VIP experience - Moving Tactics
Moving Tactics employs EYE-Fi touch table technology to share Vodacom's VIP experience

Guests visiting the Vodacom VIP Lounge were treated to a unique digital experience during the 2015 Cape Town International Jazz Festival.

Issued by Moving Tactics 24 Apr 2015 10:54

MTN's On Air Radio Conference: Growth of digital and radio's lunch money - Ornico
MTN's On Air Radio Conference: Growth of digital and radio's lunch money

Rivonia Boulevard was abuzz on Friday, 17 April 2015, with advertising industry heavyweights and radio legends like Jeremy Mansfield, Andy Rice, Treasure Tshabalala and Jenny Crwys-Williams rubbing shoulders. MTN's second On Air Radio Conference focused on some memorable but also difficult industry conversations, some questioning whether or not terrestrial radio stations were headed towards their demise.

Issued by Ornico 24 Apr 2015 10:43

New Ad Exchange inventory controls account overview - DQ&A Media Group
New Ad Exchange inventory controls account overview

With this article we would like to give you a holistic overview on all the recent changes in the new Ad Exchange system. You have been receiving fragmented information on the new system and may possibly not have a general overview

By Sean Gibbs, Issued by DQ&A Media Group 23 Apr 2015 12:50

Exponential launches new video formats to provide single brand experience across multiple screens - Exponential
Exponential launches new video formats to provide single brand experience across multiple screens

Exponential unveils 'VDX', a first look at scalable video formats producing ad experiences aimed to drive deeper, authentic audience engagement

Issued by Exponential 23 Apr 2015 10:28

Will Green
Digital marketing template: Four steps for success

We must celebrate our unique "African-ess" in as many ways as we can. One particularly wonderful virtue is that of 'Ubuntu', which loosely translated refers to a spirit of human kindness.

By Will Green, Issued by Apurimac 23 Apr 2015 09:59

NATIVE VML receives two Webby Awards Honorees - NATIVE VML
NATIVE VML receives two Webby Awards Honorees

NATIVE VML has received two Honorees for Jameson Indie Channel at the 19th Annual Webby Awards.

Issued by NATIVE VML 23 Apr 2015 09:30

Going green with digital signage - Global Access
Going green with digital signage

So today is Earth Day. Some people might opt for purchasing a new Hybrid vehicle, or switch their wardrobe to organic clothing, buy an organic cotton mattress with Egyptian cotton to match, and decide to have Swiss cheese on a bed of whole grain artisan bread at tonight's dinner. The good news is that, this is not the only way to for you to do your bit. There are simpler methods, with the benefit being nothing less than for the future itself, your children, your business and of course your pocket!

Issued by Global Access 22 Apr 2015 12:38

Metrics that matter - NATIVE VML
Metrics that matter

Digital marketing is evolving at a rapid rate. Keeping up to speed with the latest trends and terminology is a challenge. Quite often this results in an unwarranted focus on more traditional metrics and a lack of focus on the underlying metrics that tell the full story.

By Reshall Jimmy, Issued by NATIVE VML 22 Apr 2015 10:32

It's time to upgrade your website - or your business could suffer - Firewater Group
It's time to upgrade your website - or your business could suffer

If the term responsive web design is alien to you, you're definitely not alone - but if Google has their way, responsive will be the word du jour on 21 April.

By Nicholas Koursaris, Issued by Firewater Group 22 Apr 2015 09:59

E-commerce in South Africa - Lessons from China - Realmdigital
E-commerce in South Africa - Lessons from China

The year 2014 saw a major shift in consumer behavior and spending habits, and this was reflected in the launch of the biggest IPO yet, that of the Alibaba Group, raising $25bn. Founded by Peng Lei and Jack Ma and led by Jonathan Lu, Alibaba has been a household name in China for years, selling everything from clothing to pet food, but demand for instant gratification, quick delivery and transactional enablement meant that a critical mass would be reached, and today China is the world's largest e-commerce market, and it's only going to get bigger.

By Warren Fabricius, Issued by Realmdigital 21 Apr 2015 14:27

As e-commerce booms, retailers need solid partners to soar - PayU
As e-commerce booms, retailers need solid partners to soar

South Africa is seeing a notable growth in e-commerce. The role of companies such as PayU is integral to the successful entry and growth of e-commerce retailers in this space.

Issued by PayU 21 Apr 2015 11:50

GraphicMail boosts delivery rate dramatically after SMTP migration - GraphicMail
GraphicMail boosts delivery rate dramatically after SMTP migration

GraphicMail gears up to cater for high volume senders following a successful server migration to SMTP.

Issued by GraphicMail 21 Apr 2015 10:55

Viewability benchmarks from Sizmek - Sizmek
Viewability benchmarks from Sizmek

Viewability is becoming a critical metric with which to analyse digital campaigns, representing a move to greater transparency and realignment of digitally centred conversations.

Issued by Sizmek 20 Apr 2015 12:06

Digital advertising insights into investment and savings growth - The SpaceStation
Digital advertising insights into investment and savings growth

The IAB South Africa and Effective Measure conducted a reader survey in late 2014 into online behaviour related to investment and savings. In an effort to gain a more in-depth understanding of this market, The SpaceStation explored the investments and savings market further by incorporating other external research including AMPS data. Their results show a very strong case for the use of digital advertising, specifically premium display, in the investments and savings market.

Issued by The SpaceStation 16 Apr 2015 13:10

Chins up for real-world to digital engagement - So Interactive
Chins up for real-world to digital engagement

The real-world to digital engagement loop is absolutely pivotal to campaign success in the food and beverage industry. Great apps are only as great as the in-store engagement they offer, and vice-versa; the in-store experience should drive back to a digital touch point, offering longevity to the overall brand experience. That is why So Interactive went to work getting chins up, both digitally and in the real world, for Ocean Basket and the beachhouse wine's new Greek madness campaign.

Issued by So Interactive 16 Apr 2015 12:21

Nedbank sticks with DigitLab as its digital brand research agency - DigitLab
Nedbank sticks with DigitLab as its digital brand research agency

In 2014 Nedbank entrusted DigitLab with its digital brand analysis and research. After a busy and successful year, complete with an IAB Bookmarks Nomination, DigitLab are pleased to announce that Nedbank has renewed their contract for 2015.

Issued by DigitLab 16 Apr 2015 12:02

A digital adventurer joins TLC Marketing's HQ team - TLC Marketing Worldwide
A digital adventurer joins TLC Marketing's HQ team

Dubai-based digital marketing pioneer Major Steadman returns to his homeland to join the TLC Marketing Global HQ in Marylebone, London.

Issued by TLC Marketing Worldwide 15 Apr 2015 16:25

Why online influencers are the billboards of 2015 - ITWeb
Why online influencers are the billboards of 2015

Mike Sharman, co-founder of digital communications agency Retroviral and co-founder of Webfluential, will be speaking at ITWeb's Digital Economy Summit next week about the digital revolution and its impact on how we create, share and consume content.

Issued by ITWeb 15 Apr 2015 13:00

Chris Brewer
How to avoid becoming a scourge of the internet as a spammer

We all send out email messages we've composed ourselves. We're not spammers. We know the person (or persons) we're writing to. So why does your message end up in their "spam box"?

By Chris Brewer, Issued by Brewer's Advertising Data 15 Apr 2015 11:02