Digital press office news



Would Maslow have included Wi-Fi into his hierarchy of needs? - Amorphous
Would Maslow have included Wi-Fi into his hierarchy of needs?

Abraham Maslow's hierarchy of needs is a theory in psychology which ranks the importance of human needs and wants. My question is... surely in this day and age, Wi-Fi, as an enabler, is just as important as belonging and self-actualisation?

By Carryl Harvey, Issued by Amorphous 27 Feb 2015 12:34

Chris Midgley
Digital. Different? Yes, but mostly no.

Chris Midgley, Strategist with Blast Brand Catalysts, on what is really different in the new digital age.

By Chris Midgley, Issued by Blast Brand Catalysts 27 Feb 2015 11:41

Promise achieves Level 2 BBBEE rating - Promise Brand Specialists
Promise achieves Level 2 BBBEE rating

Promise has invested a great deal of time and capital into the implementation of best BEE practice.

Issued by Promise Brand Specialists 27 Feb 2015 10:35

Public Ideas conference at the IAB Summit 2015 - Public-Ideas
Public Ideas conference at the IAB Summit 2015

Last Thursday, 19 February, Public-Ideas had the pleasure of organising a think-tank session during the annual IAB Bookmark Awards. Our South African team, Antoine Paillusseau and Mahalia Failali, with Jon Attwell - Managing Partner at Sprout - presented key information on affiliate marketing through case studies of major South African websites: Superbalist and Clickncompare. They went through the different strategies and best practices to implement and follow when launching both a sales increase and a lead generation campaign.

Issued by Public-Ideas 26 Feb 2015 11:30

Amanda Sevasti
Hiring for social media

A social media professional must be clever, sharp, accurate and skilled at relationship-building. They are a copywriter, PR executive, brand ambassador, customer care agent, account manager, strategist, media planner - all in the space of an hour.

By Amanda Sevasti, Issued by NATIVE VML 25 Feb 2015 13:29

The death of SEO and the rise of Optimisation - Knowledge Resources
The death of SEO and the rise of Optimisation

The SEO services we all understand and offer are evolving radically and will not leave us unscathed. The true measurement of success in 2015 is Optimisation.

By Ryan Sauer, Issued by Knowledge Resources 25 Feb 2015 12:57

Gloo tops the tables at Bookmarks 2015 - Gloo
Gloo tops the tables at Bookmarks 2015

Gloo has once again achieved an outstanding result at the annual IAB Bookmarks Awards, the country's premier digital marketing effectiveness awards, held last week at Turbine Hall, Newtown.

Issued by Gloo 25 Feb 2015 12:22

Sizmek Floating Trophy awarded to Ninety9Cents - Sizmek
Sizmek Floating Trophy awarded to Ninety9Cents

This award is presented to a creative agency that created an ad the Sizmek team feels was the most successful example of Rich Media done well, during a quarter.

Issued by Sizmek 25 Feb 2015 12:06

Promise Digital wins Brutal Fruit - Promise Digital
Promise Digital wins Brutal Fruit

SAB-Miller has appointed Promise Digital as Brutal Fruit's sole digital agency effective 1st April 2015.

Issued by Promise Digital 25 Feb 2015 11:18

Is South Africa ready for B2B e-commerce? - Digital Planet
Is South Africa ready for B2B e-commerce?

E-commerce in South Africa is enjoying explosive growth, with the total internet shopping spend in 2014 estimated to be near the R6bn mark, increasing exponentially over the last decade from R688m in 2006. However e-commerce in South Africa is still in its infancy compared to the rest of the world, especially when it comes to B2B e-commerce.

By Neil Watson, Issued by Digital Planet 25 Feb 2015 09:14

Bluegrass partners with Veeva platform - Bluegrass Digital
Bluegrass partners with Veeva platform

Digital production agency, Bluegrass Digital, has been named an official solution partner of Veeva. Bluegrass was recognised by Veeva for their ongoing digital expertise in the fields of mobile applications and content management.

Issued by Bluegrass Digital 24 Feb 2015 13:34

NATIVE VML's bookly and Chocnology campaigns awarded at Bookmarks - NATIVE VML
NATIVE VML's bookly and Chocnology campaigns awarded at Bookmarks

NATIVE VML received four awards at the Bookmarks last Thursday (19 February), including Gold for its bookly campaign in the Mobile Applications category.

Issued by NATIVE VML 23 Feb 2015 13:16

Arcade Content wins only Gold for Branded Content at Bookmarks - Arcade Content
Arcade Content wins only Gold for Branded Content at Bookmarks

Arcade Content's Rob Smith won the only Gold for Branded Content at last week's Bookmarks, South Africa's premier digital awards.

Issued by Arcade Content 23 Feb 2015 12:21

KPMG Global Africa Practice launches app to streamline business in Africa - KPMG South Africa
KPMG Global Africa Practice launches app to streamline business in Africa

The KPMG Global Africa Practice has launched their new Africa Business App - a first for the industry. The dynamic platform will provide businesses and investors with seamless access to the very latest Africa information about doing business across the continent.

Issued by KPMG South Africa 23 Feb 2015 10:20

Three strikes and you're out: Can data insights predict best picture three years in a row? - Exponential
Three strikes and you're out: Can data insights predict best picture three years in a row?

Our audience data and insights accurately predicted the best picture Oscar winner in 2013 and 2014. So whilst it is potentially foolhardy to put our neck on the line again, I'm here to tell you that Birdman will win. And this is why.

By Bryan Melmed, Issued by Exponential 20 Feb 2015 12:45

SEO guru, Rand Fishkin, addresses the biggest paradox in digital marketing at Heavy Chef [video] - World Wide Creative
SEO guru, Rand Fishkin, addresses the biggest paradox in digital marketing at Heavy Chef [video]

World Wide Creative's practical learning platform, Heavy Chef, had the recent honour of hosting one of digital marketing's foremost practitioners, Rand Fishkin, at its Cape Town studio in Woodstock. Fishkin's presentation on The Paradox of Exceptional Marketing covered how to identify and overcome the filters that block marketing messages.

Issued by World Wide Creative 19 Feb 2015 12:35

Bluegrass to deliver mobile apps for Webtickets - Bluegrass Digital
Bluegrass to deliver mobile apps for Webtickets

Bluegrass Digital has been selected to create a mobile application for one of the leading ticketing solutions in Africa, Webtickets.

Issued by Bluegrass Digital 19 Feb 2015 11:50

BrandCapture - capturing consumer data at events quickly and efficiently - Brand In Motion
BrandCapture - capturing consumer data at events quickly and efficiently

Need a branded interactive app that captures the data of your event visitors? BrandCapture is a user data capturing and registration suite that can be used on just about any modern handheld device by ambassadors or brand activators.

Issued by Brand In Motion 18 Feb 2015 13:00

Sizmek voted High Performer in G2 Crowd Survey - Sizmek
Sizmek voted High Performer in G2 Crowd Survey

We're proud to announce that Sizmek was recently voted 'High Performer' in a crowd-sourced review of ad-tech users - a wonderful achievement by our network of offices around the globe.

Issued by Sizmek 18 Feb 2015 12:33

Bluegrass wins pitch for Coca-Cola bottler PenBev - Bluegrass Digital
Bluegrass wins pitch for Coca-Cola bottler PenBev

Bluegrass Digital was selected as the digital partner for Peninsula Beverages Co, the official bottler for The Coca-Cola Company in the Western and Northern Cape.

Issued by Bluegrass Digital 17 Feb 2015 13:22