With a line-up of industry heavyweights and personal interaction sessions with digital's leading thinkers, the 2016 IAB Digital Summit and Bookmark Awards, hosted in Johannesburg on 3 March, is a hot ticket for online marketers, publishers and agencies.
Issued by IAB South Africa 5 Feb 2016 12:04
First of all, the entire Public-Ideas team sends you its very best wishes for this New Year and hopes that 2016 will bring you success, accomplishments and the fulfilment of all your projects.
Issued by Public-Ideas 5 Feb 2016 10:08
For 25 years, Midcomp (Pty) Ltd has strived to offer the best in digital printing and finishing equipment from world leading brands such as Hewlett Packard, Zünd, Gerber, Summa, Kala, Barbieri, Fotaba, Direct Color Systems, Océ, GMG, Polygon, Caldera, Onyx and Anajet. Midcomp has earned the respect of suppliers and customers by consistently nurturing partnerships with reliable service excellence, technical expertise and a support track record that is impeccable.
Issued by Midcomp 3 Feb 2016 09:35
2015 saw the birth of a hashtag that would define our rhetoric long after it stopped trending. The #FeesMustFall and subsequent #ZumaMustFall and #RacismMustFall movements relied heavily on social media support. Their impact has been an eye opener for the critics of social media activism and the lack of substantial action it is usually associated with. The last few months have provided us with a wealth of insights into the ways our audiences discover, consume, engage with and share hashtag related content outside of an incentivised setting.
Thanks to the ever-evolving world around us, the primary objective of digital designers is not only to design fluid experiences but also to allow visual consistency to flow into multiple device interfaces. Sounds pretty straightforward right?
Issued by 360eight 29 Jan 2016 14:12
Marketing as we know it, has begun to undergo an indelible change. Ad blocking, programmatic buying, virtual reality, marketing automation - these evolutionary progressions are making it ever more crucial for brands to find innovative ways to get ahead in this new environment. But how? On 10 February 2016 at Microsoft in Joburg, Heavy Chef guest speaker, Xolisa Dyeshana will unpack his ideas on what succeeding in this environment looks like.
Issued by World Wide Creative 29 Jan 2016 10:59
There was a time when fitting your thoughts into 140 characters seemed virtually impossible, especially if you wanted to squeeze in a hashtag or five. Slowly but surely we weren't just able to fit fully formed thoughts into a tweet, but we were able to add images and links with ease. Our adaptation to Twitter as a user base has been remarkable, considering that we were once revelling in the freedom of 'unlimited' characters on Facebook- but what happens when what you want to share simply cannot fit into one tweet?
Vicinity Media has added the 300 x 250 rectangle ad unit to their range of mobile ad inventory. The larger unit has been developed to take advantage of larger smartphone screens and thus increases performance.
Issued by Vicinity Media 28 Jan 2016 10:29
A first in South Africa, BookBeak is a digital marketing solution for book and magazine publishers and retailers.
Issued by Atheneum 28 Jan 2016 09:23
Delivering a world-class customer experience and managing large-scale digital signage networks has just become a lot simpler with the launch of Public Display Technologies' (PDT) Switch and Save.
Issued by PDT 27 Jan 2016 10:05
Video was a rising feature in digital marketing activity for most of 2015. YouTube introducing its TrueView offering to DoubleClick Bid Manager was swiftly followed by Facebook's similar CPV feature for Ads Manager, giving advertisers more opportunities to capitalise on video messaging and content.
South Africa's premier digital marketing showcase, the IAB Bookmark Awards, continues to grow in both stature and popularity, as is evidenced by a record number of entries for this year's event, to be held at the Turbine Hall in Newtown, Johannesburg on 3 March 2016.
Issued by IAB South Africa 22 Jan 2016 10:12
The latest poll of over 5,000 respondents surveyed across the IAB SA publisher network has given the industry a deep level of understanding of the premium mobile audience, and it clearly shows that mobile doesn't offer advertisers just one small window of opportunity to view, but rather multiple opportunities on an ongoing basis. Mobile devices have become ubiquitous, and are now involved in almost every micro downtime moment that people have in their days.
Issued by The SpaceStation 21 Jan 2016 11:11
Makes Sizmek only company with ad-serving function currently accredited to measure delivery across desktop, mobile web and mobile in-app
Issued by Sizmek 21 Jan 2016 10:44
Driving technology vision and digital profile
Issued by Quirk 19 Jan 2016 13:17
Over the last three decades we have learned to love the internet and all it has brought to us, but many people find it odd to type anything other than .com at the end of a company website address. How did we get here?