GraphicMail

GraphicMail integrates innovative social-email subscription tool

As more consumers begin to frequent the social web and brands integrate social media into their marketing and communications plans, having access to advanced social media tools has never been more vital. 24 May 2012 11:52

pMailer

pMailer upgrade - get your content connected in more ways than one

Welcome to version 5.2. Over 36 feature improvements enabled and 48 bugs resolved. 24 May 2012 11:44

Etiket

Johannesburg Tourism Company chooses Etiket

Etiket has been appointed the digital advertising agency for the Johannesburg Tourism Company (JTC). The appointment will include the initial launch of an exciting two-month Spring Campaign as well as a refresh and maintenance of JTC's digital elements. 24 May 2012 10:41

Prezence

Are you being held ransom by IT constraints?

[Prakash Patel] The IT guy became one of the most important members of any company since the first microchip was invented and the WWW opened its doors. No one department was more important to ensure you were connected to the outside world. But now they are the keepers of arcane knowledge and the deepest, darkest secrets of technology and legacy systems known to only a handful in this exclusive club, they guard their powers and sometimes use them to wield superiority using jargon over the lesser mortals. But these days have gone. The consumer and technologists (developers) are now driving change and playing in areas where IT systems maybe limited. Today's digital age requires technology to keep up with today's savvy consumers and possibilities that old legacy systems cannot sometimes keep up with. 24 May 2012 09:37

MediaMind

Enter the Dream it. Plan it. Win it. vacation contest from MediaMind

They say planning a vacation is half the fun. Not so with planning and buying media, which can be a real pain in the rucksack. That's why MediaMind developed the all-new Smart Planning solution. It's your escape from stressful media planning hassles, long hours, endless faxes and spreadsheets. And speaking of escapes, now's your chance to win a dream vacation you plan yourself, using smart tips from Smart Planning. 24 May 2012 09:24

Apurimac

Purple Cow wins a Yahoo! Mail Login for Frank.net

Apurimac Media and Yahoo! recently launched a "Creative Canvas" competition to showcase the possibilities of the Yahoo! Mail Login page. The competition challenged agencies to physically paint their own canvases, designing it for one of their brands. The prize for this competition was a free Mail Login - which allows the brand an exclusive tenancy of the Yahoo Login page for a day. Traffic to this page varies between 130 000 and 250 000 page impressions over 24 hours. 23 May 2012 11:29

Digital Media and Marketing Association

DMMA announces new category at the prestigious digital Bookmarks Awards

The Digital Media and Marketing Association (DMMA), a non-profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced that they will be launching a new category at this year's Bookmarks Awards, which would recognise companies that had made the greatest contribution to the digital industry in 2012. 23 May 2012 11:07

NATIVE

Should B2B companies be thinking about a social media strategy?

While there is little debate over the effectiveness of a Business to Consumer (B2C) social media strategy, the jury amongst the country's leading CEO's appears to be out on the effectiveness of a Business to Business (B2B) social media strategy with just 25% of B2B marketers having a formal social media strategy in place. 23 May 2012 10:30

MediaMind

DG acquires Peer39 to expand online data offering

DG®, the world's leading ad management and distribution platform, has announced a definitive agreement to acquire privately held Peer39 Inc., a provider of webpage level data for approximately $15.5 million in cash and stock. By integrating Peer39 into DG's online division MediaMind, the company is now positioned to be at the forefront of the large and fast growing real time bidding (RTB) market. 23 May 2012 10:27

Analytix BI

Young, emerging 'Middle Class' boosts SA internet growth

According to the latest Analytix BI report "South Africa Country Report: Internet User Profile", the increase in Internet use has been strongly driven by younger South Africans between the ages of 16-29 years and those who live in 'Middle Class' (LSM 5-7) households. 23 May 2012 09:58

Living Your Brand

Big brand Vodacom joins the sponsors list for this year's IMC Conference series

Vodacom set to join the Integrated Marketing Communication Conference on the 5th and 6th June 2012 at the Crystal Towers Hotel and Spa in Cape Town for the most exciting IMC Conference to date. 22 May 2012 13:46

World Wide Creative

Simply Asia launches "Think Thai For A Change" campaign across traditional and online media

South Africa's biggest Thai restaurant chain, Simply Asia (@simplyasia), launched a compelling new marketing drive in April and May entitled "Think Thai For A Change". The campaign was conceptualised by Simply Asia's partner agencies, World Wide Creative (digital) and Bittersuite (TTL). 21 May 2012 13:34

Gloo Digital Design

Digital makes history at AdReview Awards

For the first time in the history of the AdReview Awards, a specialist digital agency has been named overall Ad Agency of the Year. Gloo was awarded the accolade, based on its performance across the last year, in the prestigious national review of communication agencies. 21 May 2012 13:17

Apurimac

Capitalising on the creative canvas

"I believe that scale combined with a creative canvas that has the power of evoking emotion to drive actions and behaviors will add up to success in the future."
Ross Levinsohn
Executive Vice President of Americas, Yahoo!

Taking this to heart, Yahoo! Insights aimed to understand how marketers can capitalise on new digital creative canvases by understanding how ads resonate emotionally with consumers. By looking at how consumers respond at a non-conscious level to specific elements within the ad units, five best practices emerged for how advertisers can leverage larger online ad units to achieve their marketing objectives. 21 May 2012 11:51

Striata SA

The mobile email revolution: Are you ready for it?

[Alison Treadaway] Seven ways to ensure that your emails get read on mobile devices 21 May 2012 11:48

Prezence

The changing structure of digital agencies

[Prakash Patel] Prakash Patel, CEO of Prezence Digital, South Africa's leading full service Digital & Mobile agency, thinks the current digital agency model needs to be consigned to history as it is no longer fit for purpose. Here he outlines the structure of Prezence Digital and gives his views on what needs to change in other agencies, clients requirements and why. 18 May 2012 11:18

Afrozaar

Start-up Afrozaar is growing up

Cape Town start-up, Afrozaar, has just celebrated its second birthday, and is fast becoming the leading digital media mobile app distribution company, and can already boast an impressive client list, including the likes of Media24, Old Mutual, Deloitte SA, Hummba, Afrikan Dust Media Group, Liberty Properties, and most recently a leading international newspaper publisher. 18 May 2012 10:18

Living Your Brand

IMC Conference launches #IMCQUESTION

In keeping with the mission to bring relevant marketing communication content to the conference, the IMC Conference Team are giving all delegates the opportunity to post questions to all selected speakers prior to the conference, ensuring that everyone attending the conference will experience a tailor-made package and take home the answers they're looking for. 17 May 2012 10:04

NATIVE

Social recruitment - Are you ready to embrace the change?

Do you remember the days when you would search through the job section of the newspaper? Are these days gone? Are online job posts on advertising career websites still effective in attracting the right talent? Should HR professionals be educating themselves on the new buzz words - social recruiting? 16 May 2012 10:51

Acceleration eMarketing

To get a bigger piece of the pie, you need a cookie

[Richard Mullins] Data about customers is perhaps one of the most fiercely contested and important resources in today's marketing environment. Everyone wants it, customers are wary of sharing it, and yet few marketers are really using it to its full potential. 16 May 2012 06:37