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Minibus Taxi Advertising 2.0
Minibus Taxi Advertising 2.0

What if you could advertise on taxis wherever you wanted to... whenever you wanted to... for as long as you wanted to... and with 100% exclusivity for your advertising?

Issued by Digital Network Advertising 28 Nov 2014 12:04

Phenomenal response for ooba's finance app in first week of launch - Realmdigital
Phenomenal response for ooba's finance app in first week of launch

Just one week into the launch of their free mobile app, ooba, leading home finance experts, gained over 600 downloads and more than 60 positive reviews and ratings in the Android and iOS mobile stores.

Issued by Realmdigital 27 Nov 2014 22:14

Bridging the gap between IT and marketing - Gloo
Bridging the gap between IT and marketing

The most successful businesses of the near future will be those that succeed in bridging the traditional gap between marketing and information technology, digitising their marketing processes to deliver more personalised and seamless experiences to their customers in the process.

Issued by Gloo 27 Nov 2014 13:52

Increase relevance with dynamic ads - Sizmek
Increase relevance with dynamic ads

As marketers we all strive to deliver engaging ads that resonate with users, whatever the channel. In digital, 'engagement' and 'analytics' are both well matured, so where does 'dynamic' stand?

Issued by Sizmek 27 Nov 2014 13:16

Layar Augmented Reality adds a touch of magic this festive season - Digital Narrative
Layar Augmented Reality adds a touch of magic this festive season

Currently on shelf, the December 2014 issue of Food & Home Entertaining magazine is lights, camera, action! Connecting the online and offline worlds of its readers, Caxton Magazines added Layar Augmented Reality to the magazine's content.

Issued by Digital Narrative 27 Nov 2014 09:44

Smartphones and smart cars - Changing the way we drive - NATIVE VML
Smartphones and smart cars - Changing the way we drive

Whether it's through smartphones or smart vehicles, new technology has the potential to help us become better, safer and smarter drivers. However, there's a growing debate as to whether this offering is better optimised through smartphone apps or vehicle software.

Issued by NATIVE VML 26 Nov 2014 12:50

Paula Hulley steps up as Gloostad MD - Gloo
Paula Hulley steps up as Gloostad MD

Gloo has appointed Paula Hulley as Managing Director of its Cape Town business. Paula was one of the first people to join Gloo in 2006 and has moved through the ranks to her current position, after working in the account management team.

Issued by Gloo 26 Nov 2014 12:36

Mindshare digital POV: Facebook at Work - Mindshare South Africa
Mindshare digital POV: Facebook at Work

Background The Financial Times 'broke' a story last week that Facebook is working on a new service called "Facebook at Work" - a potential LinkedIn killer that would allow you to create a work orientated social profile on the platform.

Issued by Mindshare South Africa 26 Nov 2014 12:17

Millennials - are online marketers missing the mark? - Amorphous
Millennials - are online marketers missing the mark?

Millennials are an enigmatic target market. As a group, they carry much economic power, but are difficult to define, despite being constantly and actively pursued by both local and international marketers.

By Alexis Azzie, Issued by Amorphous 26 Nov 2014 11:41

GraphicMail's top three digital marketing trends for 2015 - GraphicMail
GraphicMail's top three digital marketing trends for 2015

The online marketing industry changes at a rapid pace and each year an array of new developments and advancements make their way to the surface. Due to the intense competition of the online world, it is important to look at the year ahead and predict possible new developments in the industry. GraphicMail looks at what 2015 will have in store for the online marketing community.

Issued by GraphicMail 25 Nov 2014 10:42

Interruptive marketing is dead - Gloo
Interruptive marketing is dead

Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology. While this wave of change has included the dramatic ascent of mobile and social media, I believe there's far more radical change to come. Change that will directly affect the way agencies and brands work together to answer the needs of the digitally enabled consumer. What I'm expecting to see is a dramatic redefinition of marketing and the role of the marketing professional.

By Pete Case, Issued by Gloo 24 Nov 2014 09:54

Tips for improved targeting - DQ&A Media Group
Tips for improved targeting

How to be relevant

By Saskia Delfgaauw, Issued by DQ&A Media Group 21 Nov 2014 09:38

POV: Yahoo acquires BrightRoll - Mindshare South Africa
POV: Yahoo acquires BrightRoll

Mindshare Point of View: Yahoo has acquired BrightRoll, a programmatic video advertising platform, for a reported $640m. The deal will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.

Issued by Mindshare South Africa 21 Nov 2014 07:46

Global meets local in the ideal structure - Mindshare South Africa
Global meets local in the ideal structure

International success requires a realistic assessment of local strengths and holding regions accountable.

By Nick Emery, Issued by Mindshare South Africa 20 Nov 2014 13:02

Jarred Cinman
Digital as everything

Ever since the dawn of the so-called "digital marketing revolution" this new medium has represented a new, alternative way of reaching consumers and driving engagement with brands. As we stand on the brink of the true digital revolution, marketers need to grasp the degree to which the world and the media has changed.

By Jarred Cinman, Issued by NATIVE VML 19 Nov 2014 16:09

Leading retail brands use Facebook wishlist apps to drive online sales - Realmdigital
Leading retail brands use Facebook wishlist apps to drive online sales

As the festive season looms brightly ahead, leading e-commerce retailers are employing tried-and-tested online marketing campaigns to harness the spirit of Christmas while driving online sales. One such campaign that has been extremely successful is social wishlisting in the form of Christmas wishlist Facebook apps.

Issued by Realmdigital 18 Nov 2014 14:37

Blue Magnet Digital declares zero tolerance for poor AdWords ROI - Blue Magnet Digital Solutions
Blue Magnet Digital declares zero tolerance for poor AdWords ROI

For far too long companies have been misled to believe that capturing as many clicks as possible is the single most important metric in a search advertising campaign, regardless of whether or not that click turns into a customer.

Issued by Blue Magnet Digital Solutions 18 Nov 2014 14:12

Digital Planet wins E-commerce Leader Assegai Award - Digital Planet
Digital Planet wins E-commerce Leader Assegai Award

Digital Planet, South Africa's leading e-commerce and logistics solution partner, was honoured with the E-commerce Leader Award at the Assegai Awards last week. Presented at a Gala dinner held at Shine Studios in Braamfontein on 6th November, the event brought together the leading agencies and brands of South Africa. On show were some exceptional campaigns revealing the incredible talent in the local direct marketing industry.

Issued by Digital Planet 18 Nov 2014 12:50

Why marketers should get personal with email - Duo Marketing
Why marketers should get personal with email

Email marketing is still the most widely used tool in the marketer's toolbox and a key driver of business value, but it should be used in an increasingly sophisticated way to tap into the full power of the inbox, says DUO Marketing + Communications chief executive Judith Middleton.

Issued by Duo Marketing 17 Nov 2014 10:14

Webinar: Winning with social customer care this festive season - Why Satisfy
Webinar: Winning with social customer care this festive season

Learn how Tesco has made sure it stays ahead of the social customer care rush and how award-winning South African agency, Gorilla Creative Media, has put its clients in the pound seat this festive season.

Issued by Why Satisfy 17 Nov 2014 08:48

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