What if you could advertise on taxis wherever you wanted to... whenever you wanted to... for as long as you wanted to... and with 100% exclusivity for your advertising?
Issued by Digital Network Advertising 28 Nov 2014 12:04
Just one week into the launch of their free mobile app, ooba, leading home finance experts, gained over 600 downloads and more than 60 positive reviews and ratings in the Android and iOS mobile stores.
Issued by Realmdigital 27 Nov 2014 22:14
The most successful businesses of the near future will be those that succeed in bridging the traditional gap between marketing and information technology, digitising their marketing processes to deliver more personalised and seamless experiences to their customers in the process.
Issued by Gloo 27 Nov 2014 13:52
Currently on shelf, the December 2014 issue of Food & Home Entertaining magazine is lights, camera, action! Connecting the online and offline worlds of its readers, Caxton Magazines added Layar Augmented Reality to the magazine's content.
Issued by Digital Narrative 27 Nov 2014 09:44
Whether it's through smartphones or smart vehicles, new technology has the potential to help us become better, safer and smarter drivers. However, there's a growing debate as to whether this offering is better optimised through smartphone apps or vehicle software.
Issued by NATIVE VML 26 Nov 2014 12:50
Gloo has appointed Paula Hulley as Managing Director of its Cape Town business. Paula was one of the first people to join Gloo in 2006 and has moved through the ranks to her current position, after working in the account management team.
Issued by Gloo 26 Nov 2014 12:36
Background The Financial Times 'broke' a story last week that Facebook is working on a new service called "Facebook at Work" - a potential LinkedIn killer that would allow you to create a work orientated social profile on the platform.
Issued by Mindshare South Africa 26 Nov 2014 12:17
Millennials are an enigmatic target market. As a group, they carry much economic power, but are difficult to define, despite being constantly and actively pursued by both local and international marketers.
The online marketing industry changes at a rapid pace and each year an array of new developments and advancements make their way to the surface. Due to the intense competition of the online world, it is important to look at the year ahead and predict possible new developments in the industry. GraphicMail looks at what 2015 will have in store for the online marketing community.
Issued by GraphicMail 25 Nov 2014 10:42
Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology. While this wave of change has included the dramatic ascent of mobile and social media, I believe there's far more radical change to come. Change that will directly affect the way agencies and brands work together to answer the needs of the digitally enabled consumer. What I'm expecting to see is a dramatic redefinition of marketing and the role of the marketing professional.
Mindshare Point of View: Yahoo has acquired BrightRoll, a programmatic video advertising platform, for a reported $640m. The deal will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.
Issued by Mindshare South Africa 21 Nov 2014 07:46
Ever since the dawn of the so-called "digital marketing revolution" this new medium has represented a new, alternative way of reaching consumers and driving engagement with brands. As we stand on the brink of the true digital revolution, marketers need to grasp the degree to which the world and the media has changed.
As the festive season looms brightly ahead, leading e-commerce retailers are employing tried-and-tested online marketing campaigns to harness the spirit of Christmas while driving online sales. One such campaign that has been extremely successful is social wishlisting in the form of Christmas wishlist Facebook apps.
Issued by Realmdigital 18 Nov 2014 14:37
For far too long companies have been misled to believe that capturing as many clicks as possible is the single most important metric in a search advertising campaign, regardless of whether or not that click turns into a customer.
Issued by Blue Magnet Digital Solutions 18 Nov 2014 14:12
Digital Planet, South Africa's leading e-commerce and logistics solution partner, was honoured with the E-commerce Leader Award at the Assegai Awards last week. Presented at a Gala dinner held at Shine Studios in Braamfontein on 6th November, the event brought together the leading agencies and brands of South Africa. On show were some exceptional campaigns revealing the incredible talent in the local direct marketing industry.
Issued by Digital Planet 18 Nov 2014 12:50
Email marketing is still the most widely used tool in the marketer's toolbox and a key driver of business value, but it should be used in an increasingly sophisticated way to tap into the full power of the inbox, says DUO Marketing + Communications chief executive Judith Middleton.
Issued by Duo Marketing 17 Nov 2014 10:14
Learn how Tesco has made sure it stays ahead of the social customer care rush and how award-winning South African agency, Gorilla Creative Media, has put its clients in the pound seat this festive season.
Issued by Why Satisfy 17 Nov 2014 08:48