Every day millions of users are logged into several social media platforms be it Facebook, Twitter, Instagram, etc. In this whirlpool of options and buzz it's easy to lose control and understanding. This rapid wave within the digital marketing realm has created yet further need for digital innovation.
Issued by iShack Digital Consultancy 7 Mar 2014 11:40
Brand inc Sport (part of the Brand inc Creative Group, an integrated brand services agency) has been working on SARU's Vodacom SupeRugby campaign and subsequently partnered with SuperSport to explode the campaign idea across various platforms.
Issued by Brand inc 7 Mar 2014 11:22
A revolutionary way of translating a location or GPS co-ordinate to a short location code - Mapcodes - a solution for connecting to the 'un-addressed' in Africa.
Issued by Mobile Marketing Association 5 Mar 2014 11:17
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
Platinum Seed Digital Marketing is excited to announce the renewal of two of their accounts, Rémy Martin and Cointreau.
Issued by Platinum Seed 4 Mar 2014 13:18
MyBroadband is continuing its rapid growth, and to support this growth the company has employed two new professionals.
Issued by MyBroadband 4 Mar 2014 13:01
The introduction of the dotAfrica domain will shine a light on our amazing continent. For too long, Africa has been termed the 'dark continent'. With this new domain there is a single way to engage an entire continent with goods, services and information relevant to them and celebrate the birth of the Bright Continent.
Issued by dotAfrica 3 Mar 2014 13:55
On 26 February 2014, the nation was tuned into the 2014 Budget speech and Fin24 went live with its real-time budget coverage on a dedicated microsite. Says Jannie Momberg: editor-in-chief of News24: "It was a major day for both the nation and Fin24 yesterday. We reached an excess of half a million page views and counting, proving that the South African consumer is hungry for real-time coverage, engagement and sharing opportunities for news that affects us all."
Issued by 24.com 3 Mar 2014 12:40
The growing maturity of mobile coupons, vouchers, and loyalty solutions is one of the most exciting developments unfolding in the retail technology and marketing space right now. These reward-based initiatives offer retailers a perfect way to link their digital marketing spend to their point of sale, closing the loop between the two, and making digital ROI easier to measure and optimise.
By Pete Case, Issued by Gloo 28 Feb 2014 11:49
The start of 2014 has seen digital media company TEAMtalk media, a member of the Ole! Media Group, expand its Johannesburg bureau with talented journalists, sports fundis and IT experts adding their skills to the already vibrant mix.
Issued by Ole! Media 28 Feb 2014 10:50
In February this year, Habari Media officially celebrates a decade of business success; ten years in which the company has grown from a one-man band operating out of a bedroom in Cape Town, to the foremost digital sales house in Africa, providing access to the continent's largest portfolio of leading web properties and mobile advertising platforms.
Issued by Habari Media 27 Feb 2014 20:59
If entertaining an increasingly attention-divided online audience wasn't already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising. Brands, it's time to pay up or get lost in the digital noise.
By Desiree Gullan, Issued by Gullan&Gullan 26 Feb 2014 10:25
MyEdit, the new content-aggregation app from Media24, is now available from the Windows Store. It is a free download for use on smart phones running Windows Phone software, as well as tablets, laptops and desktop computers running the Windows 8 operating system.
Issued by Media24 Digital Magazines 25 Feb 2014 11:59
In a cluttered media environment, the online marketing industry has shown that innovation and targeted messaging are what yield results. With this in mind, the growing trends of custom content and native advertising have been making waves internationally. And locally, the adoption of these trends can clearly be seen through the pioneering microsite concept that was introduced by 24.com and The SpaceStation.
Issued by The SpaceStation 25 Feb 2014 11:12
Nedbank's Ke Yona Team Search campaign was awarded for the best use of digital communications in sport at the Discovery Sport Industry Awards on Thursday evening, 13 February.
Issued by NATIVE VML 25 Feb 2014 11:09
The Bizcommunity Ratecard has been redesigned to anticipate the specific needs of digital media planners, creatives and their agencies.
Issued by Bizcommunity.com 25 Feb 2014 10:37
Ocean Basket celebrates the month of love this February and So Interactive, digital creative agency, has built a cheeky mobile app which integrates with their naughty Valentine's TVC and "Aphrodite Meal" in-store promotion. The app is driven by the tag line "Censored - Explicit Seafood Scenes" to evoke user interest and increase engagement.
Issued by So Interactive 24 Feb 2014 11:05
Much has been written and said about effective digital advertising. There are three practical improvements, however, that every agency and client can make today that will positively affect the results of live digital advertising campaigns tomorrow.
By Will Green, Issued by Apurimac 21 Feb 2014 14:53
But it's now more about the context, rather than device, says Mindshare chief digital officer
Issued by Mindshare 21 Feb 2014 12:01
In this age of massive consumer choice, nothing intimidates a shopper more than a fully-stocked toy store. Filled to bursting with enough colourful critters to stock a national zoo, more building bricks than it took to build the great pyramids, and a wider variety of dolls and miniature figurines than you'd find on a film set for Gulliver's Travels, they are enough to frighten even the toughest mom.
Issued by MACHINE 20 Feb 2014 11:28
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