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Digital agencies - How to choose? - NXT\
Digital agencies - How to choose?

Agencies these days; they're innovators, fully integrated, omni-channel and multi-funnel. They've also been 'disrupting' things, long before Eskom dominated that party.

By Tarah Darge, Issued by NXT\ 27 May 2015 11:48

Selling online made simple - Trudon
Selling online made simple

Selling your products online is the right thing to do, isn't it? This is probably a question you've asked yourself before.

By Johann Barnard, Issued by Trudon 26 May 2015 10:20

IAB SA partners with Relationship Radar - IAB South Africa
IAB SA partners with Relationship Radar

The IAB SA's latest partnership, with Relationship Radar, illustrates that the promotion of the digital industry in South Africa begins with something as simple and non-technical as relationships.

Issued by IAB South Africa 25 May 2015 13:18

TMI leads the way in data-driven approach - The Media Image
TMI leads the way in data-driven approach

The Media Image (TMI) is proud to boast the largest DoubleClick-certified team in southern Africa, with more than 40 qualified individuals across DoubleClick's integrated stack including its DSP, ad server and search management platform.

Issued by The Media Image 25 May 2015 11:21

A fresh take on the loyalty program - giving South African consumers something they really value - JustPalm
A fresh take on the loyalty program - giving South African consumers something they really value

Retailers have found a new way to create positive relationships with their customers by giving them something valuable in exchange for their loyalty - free talk time with family and friends.

Issued by JustPalm 25 May 2015 10:42

News24 makes headlines again, and again, and again - 24.com
News24 makes headlines again, and again, and again

News24, South Africa's top online news brand, took to the streets of Joburg on Tuesday to show motorists just how much breaking news they may be missing.

Issued by 24.com 22 May 2015 13:50

Come Demystify the Inbox with Everlytic - Everlytic
Come Demystify the Inbox with Everlytic

Everlytic MD Walter Penfold will present the findings of the largest research survey ever carried out on how South Africans use email.

Issued by Everlytic 22 May 2015 13:32

Digital video advertising in every step of the touch-tell-sell model - DQ&A Media Group
Digital video advertising in every step of the touch-tell-sell model

We see an increase in demand for digital video ad impressions. Following this demand, video is experiencing an increase in the average CPM due to buyer density increasing faster than supply. Global advertising revenue from digital video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to this research. We know that video advertising can make the difference in a successful campaign. It is important that you have the proper knowledge of this format. How can it be a part of your strategy? And in which stages of the Touch-Tell-Sell (DQ&A's attribution model) can video advertising play an important role?

Issued by DQ&A Media Group 22 May 2015 12:55

Asking the right questions of your data - NATIVE VML
Asking the right questions of your data

In digital marketing, it is evident that data is what sets companies apart, with many believing that big (data) is better. But data alone, no matter the size, is not enough to give that competitive advantage. In fact, it is not completely unreasonable to believe that with all the web analytics tools available, sooner or later you and your competition will be collecting very similar data. So, what will put you ahead of the pack will not be your data but what you do with it. Simply put, analytics data cannot provide any insights or advantage unless it is applied.

By Tshwaraganag Tshikedi, Issued by NATIVE VML 22 May 2015 10:31

Wayne Zwiers appointed to strengthen iProspect's performance in SSA - iProspect
Wayne Zwiers appointed to strengthen iProspect's performance in SSA

iProspect's newest senior management member, Wayne Zwiers has been appointed Managing Director of the Johannesburg team.

Issued by iProspect 22 May 2015 10:14

Barney Simon's Rock On app launched - Kagiso Media
Barney Simon's Rock On app launched

Multiple award-winning radio legend Barney Simon and Kagiso Media have launched a 24-hour rock music channel.

Issued by Kagiso Media 21 May 2015 11:58

Brand managers offered customised insight into power of programmatic marketing - Atmosphere Orange
Brand managers offered customised insight into power of programmatic marketing

Myth: Programmatic media buying is just RTB. Fact: SA brand managers offered customised insights session on the power of programmatic marketing.

Issued by Atmosphere Orange 19 May 2015 12:04

Leading tech agency joins VAS Africa and AfricaCom as media partner in Africa - Duo Marketing
Leading tech agency joins VAS Africa and AfricaCom as media partner in Africa

DUO Marketing and Communications, a specialist B2B tech PR and digital marketing agency, is proud to be a media partner for this year's VAS Africa and AfricaCom conferences.

Issued by Duo Marketing 19 May 2015 09:43

SA grocery shoppers ripe for the picking across an array of digital channels - Nielsen
SA grocery shoppers ripe for the picking across an array of digital channels

South Africa's burgeoning connected commerce era means that consumers are no longer shopping entirely online or offline but rather taking a blended approach, using whatever channel best suits their needs.

Issued by Nielsen 18 May 2015 11:35

Jarred Cinman
Media buying in a digital age: A primer

Media, I've realised, is an area of marketing which few people even in the industry really understand. Beyond the industry - in the so-called "general public" - media strategy, planning and buying are career choices as exotic as being a particle physicist.

By Jarred Cinman, Issued by NATIVE VML 18 May 2015 10:57

Spirit of Lagos Citizen Awards website goes live - Bluegrass Digital
Spirit of Lagos Citizen Awards website goes live

Bluegrass Digital, in partnership with Lagos based Playhouse Communication, was recently tasked with creating an interactive website for the Spirit of Lagos Citizens' Day Awards 2015. The Bluegrass team has a secure footprint in Nigeria, with offices in Lagos and a long standing relationship with both the Playhouse and Spirit of Lagos teams, having previously delivered the Spirit of Lagos website.

Issued by Bluegrass Digital 15 May 2015 10:08

Using data to drive strategy - Fogg
Using data to drive strategy

Data-Driven Marketing is concerned with having a meaningful impact on the recipient. We do this through the insights gathered from data, which is processed to create a holistic view of its base, and interrogated so we can glean intelligence.

Issued by Fogg 14 May 2015 12:06

Five tips for quality traffic on your programmatic campaigns - DQ&A Media Group
Five tips for quality traffic on your programmatic campaigns

Programmatic trading is showing a steep growth curve. And with this steep growth curve some challenges are bound to come up. We actively help our clients turn those challenges to their advantage. Quality traffic will be the big differentiator for successful programmatic digital marketing. To ensure quality traffic and leads for you, we continuously help our clients to spot and prevent fraudulent traffic and ad fraud before it has an impact on their campaign metrics. Expert knowledge of the programmatic ecosystem is crucial in safeguarding campaign budgets. We are happy to share a few takeaways with you on how we make this happen.

Issued by DQ&A Media Group 12 May 2015 09:00

The SpaceStation explores digital advertising to travellers - The SpaceStation
The SpaceStation explores digital advertising to travellers

The IAB South Africa and Effective Measure have been conducting polls on various online sectors in South Africa, with their most recent survey being about holidays and travel. The SpaceStation have added research from other data sources to further reveal insights into the South African holidaymaker.

Issued by The SpaceStation 11 May 2015 12:18

Columinate 2015 Internet Banking SITEisfaction survey shows improvement from local banks - Columinate
Columinate 2015 Internet Banking SITEisfaction survey shows improvement from local banks

Specialist online marketing research agency, Columinate, has released its fourth annual Internet Banking SITEisfaction® survey. Launched in 2012, the survey is a measure of customer satisfaction with online banking services in South Africa and the significant changes the banks are undergoing. The report is the only one of its kind to focus exclusively on internet banking and is viewed by the industry as a key feedback tool for the banks evaluated as it reveals the behaviours and experiences of their online customers.

Issued by Columinate 11 May 2015 11:49