Media press office news



Ipsos launches Ipsos Connect for brand communication, advertising and media services - Ipsos
Ipsos launches Ipsos Connect for brand communication, advertising and media services

Ipsos is pleased to announce the launch of Ipsos Connect, a global specialised business to coordinate Ipsos' services in the domains of brand communication, advertising and media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.

Issued by Ipsos 27 Feb 2015 12:16

IntelliLAB launches Content Engine training course - IntelliLAB
IntelliLAB launches Content Engine training course

IntelliLAB will be launching a 'Content Engine' training course on Saturday, 7 March 2015, at their Studios in Auckland Park, Johannesburg. The course has been put in place in an effort to mould people into becoming one-person production companies with the know-how to create content that will travel online - regardless of one's interests.

Issued by IntelliLAB 12 Feb 2015 20:31

Craig Utermark
Getting the most out of programmatic media buying

Programmatic media marketing is one of the most effective and exciting means for clients to get value for their marketing buck - provided their agencies take a client-centred approach.

By Craig Utermark, Issued by Atmosphere Orange 5 Feb 2015 15:05

Africa through the eyes of the West - Janine Lazarus Media Consultancy
Africa through the eyes of the West

The spate of savagery spearheaded by Boko Haram in Nigeria barely got a mention in the global media space as compared with the murder of 12 Parisian journalists working for the Charlie Hebdo publication. The fact that these tragedies took place on the same day makes the contrast in media coverage ever more stark.

Issued by Janine Lazarus Media Consultancy 30 Jan 2015 10:31

Millward Brown's Digital and Media Predictions for 2015 - Millward Brown
Millward Brown's Digital and Media Predictions for 2015

Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year. Predicting the future isn't easy, but Millward Brown's media and digital expertise allows us to provide reliable insights into the important emerging trends and their implications for our clients and the world of advertising.

Issued by Millward Brown 27 Jan 2015 11:01

Deadline looms for MDDA-Sanlam Local Media Awards entries for 2014 - MDDA
Deadline looms for MDDA-Sanlam Local Media Awards entries for 2014

The deadline of 30 January, which is next week Friday, is fast approaching for the closing of entries for the 2014 MDDA-Sanlam Local Media Awards.

Issued by MDDA 23 Jan 2015 10:54

Marie Yossava
Too much information - how does a business reach its defined audience(s)?

Wading through the deluge of information made accessible to us each day is virtually impossible. In the knowledge economy, information is our most valuable commodity but the constant overload is resulting in negative implications.

By Marie Yossava, Issued by Grapevine Communications 20 Jan 2015 10:12