The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.
By Gisele Wertheim Aymes 18 Jan 2011 14:17
If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.
By Janice Spark 17 Jan 2011 15:27
LONDON, UK: Three developing trends are transforming not only the software industry, but also the way the world accesses and leverages technology. The popularity of mobile devices such as smart phones and tablets, the consumerisation of technology and the adoption of cloud computing are global trends forcing software companies to rethink their business model, collaborate more closely than ever before, and focus even more sharply on what their customers want.
17 Jan 2011 11:17
The ICT sector is one of the fastest growing on the African continent. Fueled by heavy investments, telecommunication infrastructures have improved drastically. Over the past five years, Africans have embraced ICT innovations fast especially in the mobile telecommunications and in the IT segments.
By Sylvain Béletre & Russell Southwood 14 Jan 2011 08:13
ROLLINSVILLE, US: Business is looking a lot better for mid-size advertising and integrated marketing communications agencies the world over, according to a survey of the members of the ICOM global network of independent agencies (www.icomagencies.com).
12 Jan 2011 12:20
LONDON, UK: With Google's Instant Preview here to stay, leading search marketing specialist and technology firm Greenlight, has 2011 pegged as "web design year" with app search, hotter competition and a huge growth in the PPC model as just some of its predictions.
12 Jan 2011 12:10
One of the first casualties in the onslaught against democracy is always the media. Elections, a key cornerstone of democracy, have been characterised in Africa generally, and in Zimbabwe in particular, by massive election fraud, voting irregularities, vote buying, voter and opposition party intimidation, bogus voter registration, rigged polling stations, corrupt election commissioners and so on.
By Wilf Mbanga 12 Jan 2011 11:32
2010 has come and gone and what a year it was. 2011 is upon us now, and I think it is time I prognosticate the digital marketing trends for this year. Here are my top 11 predictions.
By Yoray Narainpersad 11 Jan 2011 11:51
LONDON, UK: Although the worst effects of the financial crisis seem to be behind us, the recovery for the magazine industry is expected to be slow, according to new data recently released from FIPP from the annual world magazine trends report.
8 Dec 2010 08:33
LONDON, UK: Mintel, the global leader in market and consumer intelligence, has predicted the worldwide consumer packaged goods (CPG) trends set to make an impact in 2011.
8 Nov 2010 07:47
LONDON, UK: While consumers are still reeling from the aftershock created by the global economic crisis, lessons have been learnt, behaviours changed and consumer adaptability has created a new way of life. With that in mind, Mintel predicts nine key consumer trends for the year ahead, examining how long term behaviour has been implicated. In 2011, consumers are living for the long term with attitudes inspired by a changed value set.
8 Nov 2010 07:34
CHICAGO, US: While factors influencing fragrance purchase for women, such as price, celebrity endorsement or season may be well known, latest research from Mintel reveals that the biggest influence may not be a fixed factor.
8 Nov 2010 07:28
LONDON, UK: Is time ticking for the watch? One in seven Brits claim they have no reason to wear one.
5 Nov 2010 11:30
LONDON, UK: The GfK NOP Consumer Confidence Index increased by 1 point this month to -19. October saw increases for confidence in their personal financial situation over the last 12 months, confidence in their personal financial situation over the next 12 months and, confidence in the "general economy" over the last 12 months.
1 Nov 2010 11:23
LONDON, UK: As the UK's National Chocolate Week commences (11 - 17 October), latest research from Mintel reveals that despite cutbacks in other areas, chocolate sales are staying sweet - with UK sales of chocolate confectionery increasing by 9.2% between 2007 and 2009 to reach an estimated £3.6 billion (about R39 billion) and sales projected to grow even further to £4.1 billion (about R44 billion) by 2015.
13 Oct 2010 12:00
CHICAGO, US: A cup of coffee is a daily occurrence for 66% of Americans according to Mintel, but sales have been relatively unchanged in recent years due largely to the sector's loyal, older customers. However, appealing to the younger coffee consumer may be just what companies ordered to heat up the market.
By Mintel Oxygen 12 Oct 2010 10:50
JOHANNESBURG, SA: As digitisation radically transforms the way people around the world interact with media content, and as media consumption trends and behaviour continue to evolve, Deloitte has released new research that highlights a number of compelling global trends that can help TMT companies develop effective business strategies and achieve long-term business growth.
7 Oct 2010 09:38
The UK's mobile phone market will see a continued decline in voice revenues over the next five years, as intense competition continues to push prices lower, finds Ovum.
By Published by Ovum* 30 Sep 2010 09:53
LONDON, UK: Tyler Whisnand, creative director at Wieden+Kennedy/Portland takes to the Cream innovation hot-seat to discuss the power of brands in society.
By Gemma Taylor, creamglobal.com 30 Sep 2010 09:18
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