It's heading towards that time of the year when all e-commerce website owners tend to adjust their website in efforts to drive more traffic and increase sales...
Many businesses are of the notion that their website is working well for them, especially when it boils down to their SEO. For example, if a business sells toys for children, they would assume that if someone searches for 'kids toys' in Google and their website appears number one, then their SEO is excellent. It may be so, for that keyword, but there are definitely hundreds, if not thousands, of keywords that they are missing out on.
Test everything, assume nothing! This is one of the core values that I live by, especially when it comes to generating online sales. The reason being is that I have learnt that after all these years on the internet, you just never know what strategy or angle is going to work best for you until you test it. This applies even to your star-performing strategies, because there's always room for improvement.
If you really want your website to work for you then the first thing you need to know is: no keyword research means no SEO! Why? Because keywords are the cornerstones of SEO and, trying to promote a website without having the right keywords brings no results.
I have used Google Analytics (GA) for years now to accurately analyse the performance of my SEO efforts. And for those that don't know - GA is a free tool that tracks information about the way visitors to your site interact with it.
You have implemented an SEO strategy and your website is now receiving quite a decent amount of traffic, that's a start! So how does this traffic help your business? This should give your website more exposure and increase your website rankings on search engines; however this does not mean that by receiving a lot of traffic / visitors that you are going to convert that traffic into potential leads / sales.
In this article we are going to dive right into it - the best prospects for Adwords and other pay per click (PPC) platforms are those that are one step away from purchasing a product, filling in a form or performing any other call-to-action that you have initiated.
Getting traffic to any website is the most important task of a webmaster. Getting this traffic repeatedly is the key if you want your website to rank so you can reap the benefits. Here are some internet marketing techniques that will get your website traffic at no cost.
Over years of assisting many in optimising their websites, I have come across many instances in which SEO specialists don't follow simple SEO techniques. These techniques, if not implemented correctly, can have a negative effect on your website's ranking. Here are the top 10 SEO mistakes that people generally make.