Marketing lessons from the Arab Spring

[Eugene Yiga] 2011 was the year of the protester. But instead of discussing the bored trustafarians who 'occupied' the world lest they be denied something for the first time in their lives, I'd like to focus on the Arab Spring. How did it happen? And what can we as marketers learn? 13 Apr 2012 09:39

Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 8 Feb 2012 12:14

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Unemployment, inflation worries hit consumer confidence

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers. 27 Jan 2011 11:00

Training essential in IT sales environment

[Daniel Silke] I am a good example of a connected, discerning customer who already has done most of his research even before entering a store and I usually shop around looking for the best deals from different vendors. Therefore, I was armed with all the information I needed and I knew the different offerings from the two major outlets selling the new Apple iMac. I was setting the outlets up for a bit of healthy competition by visiting both just before making my decision where to lay down my credit card. 29 Dec 2010 16:25

Zimbabwe can't calculate inflation

Zimbabwe is so short on consumer goods, the government can't even calculate inflation, the chief statistician said on Tuesday. 28 Nov 2007 09:48

Forum to focus on Africa's leading businesswomen

Women are the key to African economic development and are increasingly driving the global economy. 27 Nov 2007 14:39

A first for Kenyan retail chain - 24-hour shopping

[Carole Kimutai] Following the growing success of a round-the-clock shopping concept introduced by Nakumatt Holdings earlier this year, the supermarket chain has expanded the service to Nakumatt Downtown in Nairobi's city centre. 15 Nov 2007 13:06

The potential and pitfalls of linking products to celebrities

Linking a product to a celebrity or TV show can work well, but can be problematic if the popularity of the celebrity or show falters – or in the case of some celebrities, goes from hero to zero. And that applies in Africa as much as it does anywhere else – in this case, the UK. 19 Oct 2007 08:16

Demand for business intelligence technology set to soar

Knowledge is power, and as businesses come to realise the value of business intelligence (BI) and seek to grow the amount and scope of the information they require, so the BI technology market will be driven by commoditization and ubiquity of digital data. 11 Oct 2007 07:23

Loss prevention programs: essential for every business

As the retail and supermarket sectors become increasingly competitive, with operating results becoming ever more important, it is essential for retailers to battle stock shrinkage. And employers in other fields need to be aware of the risk of shrinkage - of everything from office stationary to bigger items, and the misuse of items such as company vehicles. 29 Aug 2007 13:56