Do website readers even notice promotional content that's been paid to appear alongside legitimate curated content? With today's savvy reader the overwhelming response is yes, and your brand could get into trouble for not clearly disclosing this...
By Leigh Andrews 14 Apr 2016
To raise awareness of the key safety risks faced by visitors and locals in Cape Town, the Vision project will incorporate real footage captured on some of the 300 closed-circuit television cameras located around the city, re-purposed into comic-style booklets.
15 Dec 2012
It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.
Harry Herber 14 Dec 2012
Manufacturing production in SA bounced back in October‚ increasing by 2.5% year-on-year (y/y) after a revised 1.7% (1.1%) year-on-year decrease in September‚ data released by Statistics SA on Tuesday (11 December) showed
13 Dec 2012
Edcon Discount Division's flagship clothing retail chain, Jet Stores, offers Jet Club members more than just fashion advice. Jet's complimentary financial services information booklet, being distributed to Jet Club members at the end of November, aims to provide customers with fiscal know-how too.
The Publishing Partnership 12 Dec 2012
Renowned South African author and Nobel literature laureate Prof JM Coetzee on Monday (10 December) urged young male graduates to consider a career in education.
11 Dec 2012
The looming Mangaung conference meant that ANC politics was THE big story of 2012 while the news hounds were kept very, very busy covering tumultuous events such as the numerous service-delivery and wage protests throughout the country and the Marikana massacre.
Gill Moodie 10 Dec 2012
To find out more about character-based entertainment products, youth-orientated content and communications solutions with Strika Entertainment, listen to last week's podcast of the Biz Takeouts Marketing & Media radio show, which airs every Thursday at 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]
10 Dec 2012
Dear Aspiring Industry Expert: Have you written that book yet? If not, why not? Each time we reach December, you may well think to yourself: I wish I had written my book this year. If I had, next year might be different. I would be more prosperous; I'd have more clients approaching me; my life would be lived on a grander scale.
Douglas Kruger 7 Dec 2012
Online publishers have been perfecting the art of creating online content since the advent of the web. While advertisers have long been using digital to get their message to the consumer, they've only just recently started emulating what publishers do best - developing content that keeps consumers coming back for more.
Athar Naser 4 Dec 2012
The December edition of the Media magazine is, once again, jam packed with insightful information on what's happening in the media industry. Readers will find new ways to gauge the industry through value-added digital content, imagery, video and audio. Contributors include Trevor Ormerod, Chris Vick, Gordon Patterson, Dario Milo, Michelle Solomon and Sandra Gordon.
3 Dec 2012
The Sunday Times is producing a large format, glossy 220-page cookbook, featuring 130 recipes from its Food Weekly supplement.
28 Nov 2012
Fear of writing gets planted in schoolchildren at an early age. We're led to believe that writing is a special language owned by the English teacher, available only to the few who have 'a gift for words'. But writing isn't a skill that some are born with and others aren't.
James Hurford 25 Nov 2012
Stuart Lowe, RamsayMedia's managing director, will be leaving the company with effect from mid-December 2012. According to chairman Alan Ramsay, who made the announcement, a number of factors influenced this development, noting that Lowe's enthusiasm, energy and passion for the business will be sorely missed.
23 Nov 2012
The 2012 PICA winners were announced late last week at the annual awards ceremony held at Emperors Palace in Joburg. Hosted by MPASA, celebrating the achievements of the magazine and publishing industry, the emcee for the evening was SA celeb Katlego Maboe.
19 Nov 2012
Times Media's profit from operations before exceptional items grew by 18% to R86m for the six months ended September 2012‚ it said in a voluntary trading update on Friday.
17 Nov 2012
Theodore Yach, South Africa's ultra-swimmer has his autobiography, In My Element, nominated for an international award by the 2012 World Open Water Swimming Association (WOWSA) in its Offering of the Year category.
14 Nov 2012
What a coup for Gisèle Wertheim Aymés to have snapped up Stuff magazine's licence - and it's also heartening news for independent publishers and media owners. Going with Wertheim Aymés is Stuff editor Toby Shapshak, who has overseen the growth of this little star of a magazine since its launch in SA in 2007.
Gill Moodie: @grubstreetSA 13 Nov 2012
After launching and publishing Stuff SA for five years, Times Media's license to publish the magazine was not renewed. Although the November/December issue currently on shelf will be the company's last issue of Stuff SA, it will launch a brand new magazine title at the beginning of 2013.
12 Nov 2012
One often gets the sense that some print-media companies' response to the dramatic changes in the industry amounts to little more than putting out fires - rather than crafting a strategy for the future. RamsayMedia started implementing its strategy to become multi-platform and diversify income to reduce reliance on advertising revenue a few years back. I caught up with RamsayMedia MD Stuart Lowe, to find out how it's going.
Gill Moodie: @grubstreetSA 9 Nov 2012
Described as one of the leading international architecture, interiors and design magazines, Objekt International launched in South Africa late last week.
6 Nov 2012
The annual Bookmarks awards held in Cape Town at the Artscape Theatre last night recognised the best in digital marketing and publishing. With the increased entries and high standard of this year's nominees, The SpaceStation team is very proud of 14 accolades won by the platforms on their network.
The SpaceStation 2 Nov 2012
Media and commentators are eager to focus on "perceived battles" in the ANC ahead of its elective conference in Mangaung, instead of the party's policies, President Jacob Zuma said yesterday.
30 Oct 2012
Stan Katz has released his book, entitled Radio Advertising. A sound investment. 10 key principles for maximising returns, which is out now at booksellers and online at kalahari.com and mybooks.co.za at a recommended retail price of R159.95.
30 Oct 2012
The South Africa Publication Forum's Corporate Competition, which rewards excellence in internal and external corporate communication media, awarded Vital Health Foods' publication, Vitalise, four mentions in its annual awards.
30 Oct 2012
The announcement was made recently that AML was selected to compete in seven categories of the Bookmarks 2012. The recognition is notable given that nominations were achieved in half the categories entered, all tied in to strategic areas where the publishing house has grown in the last year.
Times Media LIVE 26 Oct 2012
A new book, the Lighter Side of Life on Robben Island, will be released in two editions, a standard paperback edition and a collector's coffee table edition from 30 November 2012.
24 Oct 2012
Much has been reported lately about the state of the print media in South Africa, with particular reference to a lack of innovation among newspapers and magazines.
Ingrid Louw 24 Oct 2012