Direct marketing in the context of privacy regulation

[Nick Altini] The ever-growing volume of consumer complaints relating to unsolicited and unwanted commercial messages seems to be having a legislative effect, as the issue of privacy and the right to reject and not receive unsolicited commercial messages is a theme in existing pieces of legislation and in the draft Protection of Personal Information (PPI) law. 9 Feb 2012 11:34

KREW Interactive

KREW Interactive relaunches Adcock Ingram's Pain Relief website

KREW Interactive has relaunched the Adcock Ingram Pain Relief website. This website represents the entire analgesics portfolio for the Adcock Ingram business and aims to help users manage their pain better by means of informative and interactive components. 8 Feb 2012 12:17

Acceleration eMarketing

How to integrate social media into your business

[Richard Mullins] Nearly any organisation can integrate social media into its business in a way that engages the audience and delivers measurable value. But to do so, you need to have a clear roadmap that will help you navigate the technical and business issues you will face as well as to make the most of the resources you have available. 8 Feb 2012 11:05

EXCLUSIVE: Hewlett combines assets to launch new agency player, Machine

[Herman Manson: @marklives] Adrian Hewlett, CEO and founder of the Habari Group, has combined his group's significant through-the-line, below-the-line, research, digital and social businesses to launch a major new independent advertising agency called Machine. 8 Feb 2012 09:19

pMailer

Use digital channels to reach the 2012 consumer

[Walter Penfold] Current sources of stress in business include the sustained financial crunch, the unstoppable and technology-driven globalisation of business and society and the growing importance of emerging economies. All these factors have conspired to create something of a "perfect storm", especially when it comes to consumer expectations and behaviour. 7 Feb 2012 11:49

Can Facebook ever make (real) money?

[Thomas Oosthuizen] Growth is hardly the challenge Facebook faces. The challenge for the monetarisation of Facebook is not how many people it reaches - it is a huge medium by any standards - but how it extracts revenue from its core business: connecting people in an objective, friendly, social, non-threatening and non-commercial environment. 7 Feb 2012 10:40

Public masterclass on digital design

The Cape Town office of Ogilvy will offer a public masterclass on UX (user experience) for web through its digital marketing education arm - the Ogilvy Digital Marketing Academy (ODMA) run by Rian van der Merwe, a globally recognised figure in the field of UX. 7 Feb 2012 10:33

ITWeb

ITWeb appoints Africa editor

ITWeb has appointed Gareth van Zyl to be editor of ITWebAfrica, its soon-to-be-launched ICT news and information website dedicated to English-speaking African markets. 6 Feb 2012 09:59

Afrikaans advertising slipping towards mediocrity?

[Andrea le Sueur] Gill Moodie's article "Banning English ads in Media24 digital, print speaks to Afrikaans ID", published on Bizcommunity on the eve of the Pendoring Awards last year, struck a chord with the project managers at Folio Translation Consultants, who invited me to open a window on their perspective, outlining some of the challenges that professional language practitioners experience in this regard. 3 Feb 2012 12:57

Striata SA

Striata to launch eConsent, an innovative paperless adoption process at FinovateEurope

Striata, a global leader in paperless communication, will be launching eConsent, an innovative paperless adoption process at FinovateEurope in London on 7 February. 3 Feb 2012 12:46

Imagining Web 3.0 discusses influence of Web 3.0 on media, society

Lee-Roy Chetty has published a new book, Imagining Web 3.0, which discusses the next phase of the internet and how the evolution to a third generation will influence media and society. 3 Feb 2012 11:37

Cannes Lions announces three jury presidents

CANNES, FRANCE: The organisers of the Cannes Lions International Festival of Creativity have announced the appointment of three more jury presidents for this year's event taking place 17-23 June. David Jones is to chair the Creative Effectiveness Jury, Mainardo De Nardis has been named Media Jury president and Iain Tait is to lead the Cyber Jury. 3 Feb 2012 09:32

How Woolworths lost its mojo

[Walter Pike] There was a time, those of us of a certain age will remember, when Woolworths was held up in marketing classes as a brand that had been built entirely on word of mouth. That has now changed. 2 Feb 2012 12:37

Digital Media and Marketing Association

New executive committee for the Digital Media and Marketing Association

Members of the Digital Media and Marketing Association (DMMA) voted for their new executive committee at the AGM held on 19 January. 2 Feb 2012 12:03