Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience...
By Chemory Gunko 1 day ago
YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are:
19 Dec 2012
NEWSWATCH: Mail & Guardian reports that IOL political editor Gaye Davis has resigned after a report appeared in the Star to the effect that Cyril Ramaphosa had declined a nomination to be ANC deputy president. He has in fact accepted the nomination.
18 Dec 2012
NEWSWATCH: Cricket South Africa (CSA) is apparently still negotiating with the SABC to get live coverage of the Proteas home series against New Zealand, reports sport24.
18 Dec 2012
Proposed amendments to the Independent Communications Authority of SA (Icasa) Act, have been strongly criticised by industry commentators who say it will erode the independence of the regulator.
16 Dec 2012
SA National Editors' Forum (SANEF) has issued a statement in which it accuses senior government representatives of misleading the public on how the media has covered Madiba's recent hospitalisation. The complete statement is as follows:
15 Dec 2012
The Media Development and Diversity Agency (MDDA) and Friedrich Ebert Stiftung (FES) in partnership with Bush Radio hosted the 12th Media Kidocracy Konference (MKK) 2012 attended by 96 young South Africans between 10-14 December at Nekkies Resort and Conference Center in Worcester in the Western Cape.
MDDA 14 Dec 2012
An 11-member delegation from the State Council of Information Office (SCIO) in China met on Wednesday with the Government Communication and Information System (GCIS) to discuss communication practices.
14 Dec 2012
NEWSWATCH: An editorial in Times Live poses the question as to whether the SABC is a public or state broadcaster, while Khadija Patel, writing in the Daily Maverick reckons the ANC needs to do some serious work on its media relations. Finally, after about five years of waiting, the final regulations on digital terrestrial television migration will be published today, reports Mail & Guardian.
Rod Baker 14 Dec 2012
NEWSWATCH: According to a Mail & Guardian report, quoting the Times, an SABC interview featuring the cartoonist Zapiro was canned at the last minute.
Rod Baker 13 Dec 2012
On 6 December 2012, the Media Development & Diversity Agency (MDDA) and the Market Photo Workshop (MPW) co-hosted a panel discussion themed "Photography as a Media Format" as part of celebrating the graduates of the 2012 MPW Photojournalism and Documentary Photography (PDP) program.
MDDA 13 Dec 2012
The Wireless Access Providers' Association (WAPA) feels that the introduction of Lite-Licensing, which is currently being trialled and employed by progressive institutions internationally, as an alternative wireless spectrum management approach, could benefit South Africa.
13 Dec 2012
NEWSWATCH: The tighter controls over talk shows introduced at the SABC this week have the alarm bells ringing, reports BDlive, and proof of how bad news travels is the fact that news that local SA news channel eNCA had to apologise for using an old clip dealing with comments on Nelson Mandela, has been picked up the Times of India. Mail & Guardian reports countries - the US and China to name but two - are at odds over laws governing the internet, and IOL reports on how a UK study finds that playing violent video games can make people more aggressive.
Rod Baker 13 Dec 2012
The Advertising Standards Authority of South Africa (ASA) has sanctioned Zululand Fever, a title owned by Natal Witness Printing and Publishing Company, a Media 24 operation. The complaint was laid by rival publication, the Zululand Observer.
Glenda Nevill 12 Dec 2012
We have all been stunned by seeing an advertisement in an environment that we do not think is right for the brand. I was shocked when seeing a canned food brand (I'll not mention the name as I'll have the agency, media planner and client on my back in a tick) advertised on the DStv Super Sport 2 channel at 4pm during a cricket match on Sunday, 9 December. As a big brand, I am familiar with it and could not fathom why the client / agency would be advertising during a cricket on a DStv channel.
Rolf Akermann 12 Dec 2012
The thought occurred to me the other day when I was reading about the pathos of the national broadcaster canning a programme because the ANC wasn't invited, that good old aunty SABC is partially alive to the sound of cell phones and landlines.
Chris Moerdyk 12 Dec 2012
Corruption Watch will be joining forces with the popular and outspoken young animator Mdu Ntuli, creator of the Izikhokho Show and the animator of the controversial Fish and Chips commercial, recently banned by the SABC, to urge South Africans to speak up and report on corruption.
12 Dec 2012
NEWSWATCH: An anonymous letter addressed to the SABC board and acting head of news Jimi Matthews alleges there is political interference in the organisation, reports Mail & Guardian. Meanwhile, it seems ANC members have taken to social media to comment on issues, and sometimes trash those they don't like, reports Times Live, while Politics Web reports on the Star having to apologise for a Zille headline, and Andrew Donaldson has a maths lesson for you; no cheating, and have those calculators ready.
Rod Baker 11 Dec 2012
The looming Mangaung conference meant that ANC politics was THE big story of 2012 while the news hounds were kept very, very busy covering tumultuous events such as the numerous service-delivery and wage protests throughout the country and the Marikana massacre.
Gill Moodie 10 Dec 2012
The Independent Communications Authority of South Africa has issued the following statement after the controversial canning of interviews with three political journalists on the subject of the ANC's upcoming elective conference at Mangaung.
7 Dec 2012
NEWSWATCH: The SABC canned three print media commentators discussing coverage of the road to Mangaung (see SABC ... at it again) on a Metro FM show, because, according to Times Live, the ANC was not invited to join the debate. Meanwhile, it's the "jug-jug" for musician Jub Jub who has got 25 years for his role in the death of four teenagers, reports Mail & Guardian.
6 Dec 2012
Many in the industry really felt for Alec Hogg in October when he walked away from Moneyweb, the company he built from nothing into a highly respected player in the media industry. Hogg tells Bizcommunity why he's philosophical about the move, what he's doing with his year's restraint of trade and what was so different about the values of majority shareholder Caxton and his own that made it impossible for him to stay on as Moneyweb CEO and board member.
Gill Moodie 6 Dec 2012
NEWSWATCH: Just before three journalists were to be interviewed on Metro FM on the subject of the upcoming ANC elective conference in Mangaung and media coverage of the event, a call from "on high" apparently led to the three being stopped from going on air, reports Mail & Guardian.
5 Dec 2012
Given Primedia's history of rapaciously buying media assets, the upcoming purchase of the rest of Johannesburg-based radio station Kaya FM is no big deal. What is a big deal is that Primedia might relist on the JSE. But the company seems intent on playing the deal down - especially the possible relisting, which has institutional investors very tuned in.
4 Dec 2012
I don't know if, like me, you need to abscond from the daily grind of work, traffic, political upheaval and questionable government service delivery with the odd television fix. Maybe your poison falls more along the lines of late afternoon family soapies, the more cerebral documentaries, or even the never-ending slapstick comedy fare that that our state broadcaster churns out like a sausage machine.
Janine Lazarus 3 Dec 2012
BDFM, which publishes Financial Mail and Business Day, has advised its staff that the company is considering retrenchments according to Business Report.
30 Nov 2012
There is a ban on free news media photography at the Lady Gaga Concerts in Johannesburg and Cape Town, with the organisers only making available selected publicity photographs. The South African National Editors' Forum (Sanef) notes its concern at such a decision, which it regards as a form of press censorship, fundamentally in conflict with the constitutionally guaranteed freedom of media in South Africa.
30 Nov 2012
President Jacob Zuma has given businesswoman Noluthando Gosa a re-run at the SABC after appointing her a non-executive member of the public broadcaster's board of directors.
30 Nov 2012
Times Media Academy will launch in January 2013, with its first training module aimed at strengthening skills in the understanding of the print industry. Times Media will cover the full costs of hosting course applicants from tertiary institutions and creative agencies who wish to strengthen the quality of print work they deliver.
30 Nov 2012