BizTrends 2018

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The competitive edge: Why an effective PR strategy is a must for the hospitality industry
The competitive edge: Why an effective PR strategy is a must for the hospitality industry

The hotel industry is a highly competitive field, so it is no surprise that an effective PR strategy is paramount to enabling long-term, sustained messaging to keep your establishment top of mind...

18 hours ago

ODA Advertising joins Magnet Global Network
ODA Advertising joins Magnet Global Network

Magnet Global Network has expanded its geographic reach and capabilities with the addition of ODA Advertising, a 26-year-old creative advertising agency based in Durban, KZN...

1 day ago

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness
#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Budgets are tight, with rising electricity and petrol prices driving many households to tighten their purse strings. In response, the retail industry is becoming increasingly competitive...

By Lindy Lee 11 Jan 2018

#Newsmaker: Marli de Wet on her award-winning design project
#Newsmaker: Marli de Wet on her award-winning design project

Last year's winner of the Caesarstone Student Designer Competition, Marli de Wet, will this year take up her prize by attending an international design fair of their choice with her Design Time lecturer...

By Jessica Tennant 11 Jan 2018

Photo: Bitcoin News
Japan's new cryptocurrency crooners sing the bitcoin beats

Move over AKB48: Japan has a new all-girl "idol" band -- the Virtual Currency Girls -- on a mission to educate the public about bitcoin and other cryptocurrencies...

11 Jan 2018

#BizTrends2018: Africans for Africans by Africans
#BizTrends2018: Africans for Africans by Africans

Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition 'Africans for Africans by Africans' has become a dominant force with young people in Africa...

By Nonye Mpho Omotola 10 Jan 2018

Television will endure in a Netflix world
Television will endure in a Netflix world

In a world where all-episodes-at-once has quickly become ubiquitous, what else will consumers want out of their entertainment experience in the future?

10 Jan 2018

Grand Prix winner, Channel 4's coverage of the 2016 Rio Paralympics through the 'Media that can!' campaign.
Warc announce Effective Channel Integration winners

Warc has announced the winners of the Effective Channel Integration category of its Media Awards 2017, a global competition recognising comms planning which has made a positive impact on business results...

10 Jan 2018

All images © – .
The magic of Coltrane and the farm

In December 2017, our creative department got to visit Gibbs Farm. It is a sprawling Willy-Wonka type meadow filled with exotic animals and dotted with some of the most gigantic and beautiful sculptures the world has ever seen...

By Damon Stapleton 10 Jan 2018

Finding our new comfort zone in disruptive marketing
Finding our new comfort zone in disruptive marketing

If you think that 'disruptive marketing' is just another jazzy phrase designed to sell new marketing products and is something that you, as a marketer and business owner, have no need to consider, think again...

Issued by IMC Conference 10 Jan 2018

Letting the sun shine in...
#BehindtheSelfie with... Jamie Matroos

This week, we go behind the selfie with Jamie Matroos, deputy editor at Design Indaba...

By Leigh Andrews 10 Jan 2018

What's hot and what's not: 2018 digital marketing trends
What's hot and what's not: 2018 digital marketing trends

What remains certain, is change. And change is emerging more through technology than fashion. What might be popular now is perhaps less 'trendy' and rather the forerunner of the future...

Issued by AMcomms 10 Jan 2018

#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences
#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences

Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different...

By Rachel Thompson 10 Jan 2018

Andy Hedley, GM Southern Africa, Amadeus
#BizTrends2018: Airlines in the digital realm - putting data in the driving seat

Airlines have never had such access to the brains and feelings of their customers as they do today. By leveraging this data, airlines will be able to start experimenting with creative and fun new tools...

By Andy Hedley 10 Jan 2018

Combating Africa's inequalities
Combating Africa's inequalities

In this special coverage of Sustainable Development Goals (SDGs), the focus is on SDG 10, which is "Reduced inequality within and among countries". The aim of SDG 10 is for countries to adopt policies that promote the three dimensions of sustainable development - economic, social and environmental...

By Ernest Harsch 10 Jan 2018

Creative burnout
Creative burnout

Jessica Coombs of Native VML writes how dealing with creative burnout in all of its ugly forms is ultimately down to your company's culture....

By Jessica Coombs 10 Jan 2018

#BizTrends2018: Creating value remains key in the premium spirits brand experience
#BizTrends2018: Creating value remains key in the premium spirits brand experience

In challenging economic times, consumers either choose less expensive brands that allow them to buy more, or opt to buy less and trade up to indulge their tastes for aspirational brands...

By Elizabeth Lee Ming 10 Jan 2018

'I have H&M clothes I'm going to burn'
'I have H&M clothes I'm going to burn'

Some of SA's most famous faces have expressed outrage over international clothing brand H&M's latest advert showing a little black boy wearing a "coolest monkey in the jungle" hoodie...

By Kyle Zeeman 10 Jan 2018

Dubai Lynx's full speaker programme announced
Dubai Lynx's full speaker programme announced

Dubai Lynx has announced its top speakers who join a Festival programme comprised of world-leading experts from the international creative communications industry...

10 Jan 2018

#BizTrends2018: The changing media environment for ad agencies
#BizTrends2018: The changing media environment for ad agencies

Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend...

By Odette van der Haar 10 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).
#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...

By Nicola Cooper 10 Jan 2018

CPJ announces press oppressors' awards amid Trump's fake news awards
CPJ announces press oppressors' awards amid Trump's fake news awards

As US President Donald Trump announces his "fake media" awards, the CPJ names its global press oppressors - world leaders who use rhetoric, legal action, and censorship to try to silence their critics...

9 Jan 2018

Screengrabs from the ad.
#OrchidsandOnions: We can fix our $h!t and we can still make great ads... but let's lose the political correctness, please

Timing is something which always sets Nando's ads apart from the rest. Sure, the ads are funny - and in a way we, as South Africans, instinctively understand... but it is their timing which gives them their humour...

By Brendan Seery 9 Jan 2018

Franchising model breeds success for Col'Cacchio pizzerias
Franchising model breeds success for Col'Cacchio pizzerias

In 2013, Greg Mommsen left the IT industry to set up one of the first Col'Cacchio pizzeria franchises in Bryanston...

9 Jan 2018

e.tv revamps 2018 TV schedule
e.tv revamps 2018 TV schedule

e.tv's weekday schedule has been revamped to bring viewers more of what they love: reality court shows, talk shows, soapies, news, local drama and international series...

Issued by e.tv 9 Jan 2018

Egypt's Startup Reactor calls for applications
Egypt's Startup Reactor calls for applications

Egypt's Startup Reactor is seeking applications for its fifth cycle. The six-month accelerator programme is designed to support innovative startups with high growth potential in Egypt...

9 Jan 2018

DigitLab Academy launches Online Personal Branding workshop
DigitLab Academy launches Online Personal Branding workshop

DigitLab Academy's new course, "Online Personal Branding", is perfect for sales people, advisors, brokers, business executives, entrepreneurs, consultants, CEOs, aspiring online celebrities and creatives...

Issued by DigitLab 9 Jan 2018

Tourism marketing trends to tap into in 2018
Tourism marketing trends to tap into in 2018

The competitive nature of the tourism industry - coupled with consumers constantly changing expectations - has meant that keeping tabs on, and tapping into, marketing trends is a must for business success...

By Christa Badenhorst 9 Jan 2018

SA's biggest restaurant awards adapts to international trends
SA's biggest restaurant awards adapts to international trends

New Media Publishing has announced exciting changes for Eat Out, SA's best guide to SA's best food, for 2018...

Issued by New Media 9 Jan 2018

Astrid Stavro, creative director of Atlas © Javier Tles via .
Astrid Stavro announced as speaker at Design Indaba 2018

The award-winning designer, Astrid Stavro has been announced as one of the speakers at this year's Design Indaba Conference 2018...

By Juanita Pienaar 9 Jan 2018

David Tiltman, head of content at Warc.
Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

#BizTrends2018: How do we amplify emotional connections through consumer ecosystems?
#BizTrends2018: How do we amplify emotional connections through consumer ecosystems?

Our physical and virtual environments are merging at a rapid pace, making us more digitally connected than ever before. Consumers want what they want and they want it now...

By Molefi Moloantoa 9 Jan 2018

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