Elizabeth Lee Ming

Head of consumer experiences at Pernod Ricard South Africa
Location:South Africa

    Profile

    Elizabeth Lee Ming is the head of consumer experiences at Pernod Ricard South Africa. She is passionate about digital and CRM and driving thought leadership in consumer-centricity. With over 17 years' experience in marketing, she has worked in South Africa, the UK and the USA at a number of blue chip organisations.
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    #BizTrends2018: Creating value remains key in the premium spirits brand experience

    In challenging economic times, consumers either choose less expensive brands that allow them to buy more, or opt to buy less and trade up to indulge their tastes for aspirational brands...

    By Elizabeth Lee Ming 10 Jan 2018

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