Cannes Lions 2018

#CannesLions2018: Good, Film and Impact Lions winners!

The 65th annual Cannes Lions Festival of Creativity concluded on 22 June, with the 2018 Sustainable Development Goals (SDG) Lions, Creative Effectiveness Lions, Film Lions and the associated Young Lions, Glass Lions, Titanium Lions and overall Grand Prix for Good announced during the final Cannes Lions award ceremony.
Big winners on the final night of #CannesLions2018!


Winners of the Cannes Lions' Good, Impact and Film (communication) tracks were announced at the 2018 Cannes Lions award ceremony on Friday, 22 June.

This encompasses the Sustainable Development Goals Lions and Glass Lions on the Good track; Film, Young Lions and Titanium on the Communication track; and Creative Effectiveness on the Impact track. SA was responsible for a further Bronze Lion on the night.

Good, better, Glass


Falling under the Good track, the first-ever Sustainable Development Goals Lions celebrate creative solutions and initiatives that seek to positively impact the world - work that contributed to or advanced the 2030 Agenda for Sustainable Development across people, planet and prosperity.

Mark Tutssel, executive chairman and global CCO of Leo Burnett Worldwide is the 2018 Cannes Lions SDG Lions jury president.

The inaugural SDG Lions Grand Prix was awarded to Host/Havas and Red Agency Sydney for the Palau Legacy Project's 'Palau Pledge'. To promote personal responsibility and encourage sustainable actions, a bold, permanent new entry visa process was created where all arriving visitors must now sign a pledge, stamped in their passports, to be good environmental stewards.

This mandatory agreement, dedicated to Palau’s children, needs to be signed before an officer. Customs processes were changed permanently, making it the first country to incorporate environmental practices into its immigration laws:



The Glass Lion for Change also falls under the Good track and celebrates ideas intended to change the world, demonstrated through work which sets out to positively impact ingrained gender inequality, imbalance or injustice.

Madonna Badger, founder and CCO of Badger & Winters is the 2018 Glass Lions jury president.

#CannesLions2016: Badger and Winters - Women are not objects

In 2011 Madonna Badger, a successful advertising executive lost her three daughters and mother in an Xmas house fire. "I lost everything, but thankfully I did not lose my mind." She says seven years later...

By Ann Nurock 20 Jun 2016


The 2018 Glass Lion for Change Grand Prix was awarded to AMVBBDO London for Essity's Libresse/Bodyform 'BloodNormal'. The brief:
We still live in a world that shames and silences periods, leaving women feeling disgusting and men disgusted. But to end a taboo you have to break it. Bloodnormal broke many: showing period blood, acknowledging pain, sex and involving men in the conversation. We even used a broadcast ban to our advantage: proving the taboo.

However, shock isn’t the aim. Normality is. Because showing periods are normal is how you make periods normal. But it’s just a springboard. Each scene contained an activation, designed to infiltrate our message into culture. Empathy is killing shame. Bloodnormal is working.


Titanium Film-strength Communication


The Titanium and Film Lions form part of the Communication track, with the other categories of Outdoor, Mobile, Design, Radio & Audio and Print & Publishing presented earlier in the week.

#CannesLions2018: Outdoor Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 19 June with the 2018 Cannes Outdoor Lions announced during the Communication award ceremony...

19 Jun 2018


#CannesLions2018: Mobile Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 19 June with the 2018 Cannes Mobile Lions announced during the Communication award ceremony...

19 Jun 2018


#CannesLions2018: Design Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 19 June with the 2018 Cannes Design Lions announced during the Communication award ceremony, with SA bringing home a Bronze Lion...

19 Jun 2018


#CannesLions2018: Radio Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 19 June with the 2018 Cannes Print & Publishing Lions announced during the Communication award ceremony, with SA once again bringing home the Grand Prix and roaring with metal...

19 Jun 2018


#CannesLions2018: Print & Publishing Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 19 June with the 2018 Cannes Print & Publishing Lions announced during the Communication award ceremony, with SA bringing home two silver wins...

19 Jun 2018


The Titanium Lions celebrate game-changers. Work in this category breaks new ground in branded communications; it is provocative, boundary-busting, envy-inspiring and marks a new direction for the industry.

Colleen DeCourcy, CCO at Wieden+Kennedy is the 2018 Titanium Lions jury president.

#CannesLions2018: "Drink thirstily from this creative oasis of inspiration" - Jason Xenopoulos

Jason Xenopoulos, global chief vision officer and EMEA CCO at VML - explains his role this year as Cannes Titanium Lions juror...

By Leigh Andrews 7 Jun 2018


Just six Titanium Lions were presented, with the 2018 Cannes Lions Titanium Lions Grand Prix also awarded to Host/Havas and Red Agency Sydney for the Palau Legacy Project's 'Palau Pledge'.

The Palau Pledge.

The Film Lions celebrate the creativity of the moving image and brilliant brand storytelling intended for a screen. That is, filmed content created for TV, cinema, online and out-of-home experiences.

Luiz Sanches, partner and CCO at AlmapBBDO is the 2018 Film Lions jury president.

#CannesLions2018: "The buzz spreads like wildfire" - George Low

George Low, creative director at TBWA\Hunt\Lascaris, shares insights into his role this year as Cannes Lions Film shortlist juror...

By Leigh Andrews 8 Jun 2018


SA creative work did the nation proud here, with Y&R South Africa/VML, 7Films Cape Town and Big Leap Music & Post Cape Town presented with a Bronze Lions for Surf Shack - Surfing Outreach programme's Dead Fish Eyes:



Two 2018 Cannes Lions Film Grands Prix were presented:

The first went to BBDO New York for Procter & Gamble's (P&G) The Talk. This film spans several time periods, from the 1950s to the present day.

We see black moms having intimate talks with their sons and daughters about the challenges and experiences with racial bias they’ll surely face as part of being black, from hearing the 'n-word', to overcoming biased standards of beauty, to feeling like they have to try twice as hard to get half as far, to surviving encounters with the police:



The second 2018 Cannes Lions Film Lions Grand Prix was also presented to Procter & Gamble, this time for the 'It's a Tide Ad' campaign - 'It's a Tide Ad', 'It's Another Tide Ad', 'It's Yet Another Tide Ad' and 'It's Yet Another Tide Ad, Again'.

The full campaign ran once during the Super Bowl on NBC with over 103 million people watching. Throughout the programme, Tide also leveraged online video, social media and influencers to keep viewers engaged with the #TideAd campaign:



Making an Impact


The Creative Effectiveness Lions represent the Cannes Lions Impact track. These celebrate the measurable impact of creativity and hard results over the long term. Work that has shown tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.

Fernando Machado, global CMO of Burger King, is the 2018 Cannes Lions Creative Effectiveness Lions jury president.

#OneShow2018: SA EXCLUSIVE with Burger King!

In an exclusive interview, Ann Nurock talks to Fernando Machado, head of brand marketing for Burger King. Winner of the coveted Penta Pencil and Client of the Year at the recent One Show awards...

By Ann Nurock 16 May 2018


The 2018 Cannes Lions Creative Effectiveness Grand Prix was presented to Ogilvy Mumbai for ITC Savlon's 'Healthy Hands Chalk Sticks'.

A new entrant in the Indian FMCG hygiene space, the work created a positive impact on the health of school kids through an innovative behaviour-change idea through soap-infused chalk sticks that could be used to write like normal chalks on slates, but their powder turned into soap on coming in contact with water.

This compelled kids to wash their hands, thereby teaching them an important lesson in hand-washing:



The 2018 Young Lions competition winners were announced across categories of Print, PR, Media, Marketer, Design, Digital and Film. Click here to download the results.

The overall Grand Prix for Good was also presented on the night, awarded this year to BWM Dentsu for 'Project Revoice'. The work with Haystac, Finch and Rumble Studios for the ALS Association also picked up a Silver Lion for PR 'Use of Technology' and a Bronze Lion for PR 'Not-for-Profit' at Cannes:


View the full tables of the night's winning work below:

2018 Cannes Lions Sustainable Development Goals (SDG) winners


EntrantCountryClientProductTitleAward
HOST/HAVAS, SydneyAUSTRALIAPALAU LEGACY PROJECTPALAUPALAU PLEDGEGrand Prix
MARURI GREY, GuayaquilECUADORSAMBITOLEGAL REPRESENTATION OF THE ELEMENTS OF NATURENATURE REPRESENTEDGold Lion
AMVBBDO, LondonUNITED KINGDOMPLASTIC OCEANS/LADBIBLEPLASTIC OCEANS/LADBIBLETRASH ISLESGold Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETGold Lion
adam&eveDDB, LondonUNITED KINGDOMCALMCALMPROJECT 84Silver Lion
JOHN X HANNES, New YorkUSAMONTEFIOREFILMCORAZÓN - GIVE YOUR HEART - Silver Lion
PAGÉS BBDO, Santo DomingoDOMINICAN REPUBLICUNICEFTHE WORST SOAP OPERA (CHANGING THE LAW ON CHILD MARRIAGE)THE WORST SOAP OPERASilver Lion
FCB/SIX, TorontoCANADAPFLAG CANADAPFLAG CANADADESTINATION PRIDESilver Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETSilver Lion
NATIONAL GEOGRAPHIC PARTNERS LATAM, SÃO PAULOBRAZILNATIONAL GEOGRAPHIC PARTNERS LATAMNATIONAL GEOGRAPHIC CHANNELSGREEN DEFINITIONSilver Lion
MARURI GREY, GuayaquilECUADORSAMBITOLEGAL REPRESENTATION OF THE ELEMENTS OF NATURENATURE REPRESENTEDSilver Lion
HOST/HAVAS, SydneyAUSTRALIAPALAU LEGACY PROJECTPALAUPALAU PLEDGESilver Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETSilver Lion
MARURI GREY, GuayaquilECUADORSAMBITOLEGAL REPRESENTATION OF THE ELEMENTS OF NATURENATURE REPRESENTEDSilver Lion
BARTON F. GRAF, New YorkUSAGET AMERICA COVEREDCOVERAGE COALITIONCOVERAGE COALITIONBronze Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETBronze Lion
KELLOGG, Querétaro / LEO BURNETT MÉXICO, Mexico CityMEXICOKELLOGGFOODUNIFORM AGAINST MALNUTRITIONBronze Lion
NOW, LondonUNITED KINGDOMWOMEN'S EQUALITY PARTYEQUAL PAYI'M OUT OF OFFICE FOR EQUAL PAY.Bronze Lion
DDB GROUP ITALY, MilanITALYIKEA ITALY VIOLENCE AGAINST WOMAN CAMPAIGNTHE ROOMBronze Lion
FCB/SIX, TorontoCANADAPFLAG CANADAPFLAG CANADADESTINATION PRIDEBronze Lion
McCANN NEW YORKUSASTATE STREET GLOBAL ADVISORSSHE ETFTHE IMPACT OF FEARLESS GIRLBronze Lion
NEST, Palo AltoUSANEST LABSNEST LEARNING THERMOSTATECLIPSE CASE STUDYBronze Lion
SEK, HelsinkiFINLANDFAZERHAND BAKED BREAD MADE WITH GROUND CRICKET FLOURCRICKET BREADBronze Lion
HOST/HAVAS, SydneyAUSTRALIAPALAU LEGACY PROJECTPALAUPALAU PLEDGEBronze Lion
MARURI GREY, GuayaquilECUADORSAMBITOLEGAL REPRESENTATION OF THE ELEMENTS OF NATURENATURE REPRESENTEDBronze Lion
ENEL ROMANIA, Bucharest / PUBLICIS ROMANIA, BucharestROMANIAENEL ROMANIA-THE NEST ADDRESSBronze Lion
BBDO NEW YORKUSAP&GP&GTHE TALKBronze Lion
THE CORNER, LondonUNITED KINGDOMJIGSAWJIGSAW'HEART IMMIGRATION'Bronze Lion
GREY BRAZIL, São PauloBRAZILRECLAME AQUIVIGIE AQUICORRUPTION DETECTORBronze Lion


Here’s a reminder of the 2018 SDG Lions shortlists in full.

#CannesLions2018: SDG Lions shortlist

The Cannes Lions Sustainable Development Goals (SDG) Lions shortlist has been released, with an SA entry making the grade...

21 Jun 2018



2018 Cannes Glass Lion winners


EntrantCountryClientProductTitleAward
AMVBBDO, LondonUNITED KINGDOMESSITYLIBRESSE/BODYFORMBLOODNORMALGrand Prix
PAGÉS BBDO, Santo DomingoDOMINICAN REPUBLICUNICEFTHE WORST SOAP OPERA (CHANGING THE LAW ON CHILD MARRIAGE)THE WORST SOAP OPERAGold Lion
FCB INDIA , MumbaiINDIATIMES OF INDIATIMES OF INDIASINDOOR KHELA - NO CONDITIONS APPLYGold Lion
WIEDEN+KENNEDY AMSTERDAM / NIKE, HilversumTHE NETHERLANDSNIKENIKE WOMENSTHE LIONESS CRESTSilver Lion
CHEIL WORLDWIDE, GurgaonINDIASAMSUNG INDIA ELECTRONICS PVT. LTD.SAMSUNGSAMSUNG TECHNICAL SCHOOL – SEEMA NAGARSilver Lion
AFRICA, São PauloBRAZILTELEFONICA'S VIVO/ WONDER WOMEN TECHINSTITUTIONAL#MYGAMEMYNAMESilver Lion
HARRY'S, New York / GSD&M, AustinUSAHARRY'SHARRY'S RAZORS"A MAN LIKE YOU"Bronze Lion
BBDO INDIA, GurgaonINDIASC JOHNSONALL OUT#STANDBYTOUGHMOMSBronze Lion
REI, KentUSAREIOUTDOOR RETAILFORCE OF NATUREBronze Lion
AREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkUSANATIONAL ORGANIZATION FOR VICTIM ASSISTANCEVICTIM ADVOCACYTHE RAPE TAXBronze Lion
OGILVY BRASIL, São PauloBRAZILCOCA-COLA BRASILSCHWEPPESTHE DRESS FOR RESPECTBronze Lion


Here’s a reminder of the 2018 Glass Lions shortlists in full.



2018 Cannes Titanium Lion winners


EntrantCountryClientProductTitleAward
HOST/HAVAS, SydneyAUSTRALIAPALAU LEGACY PROJECTPALAUPALAU PLEDGETitanium Grand Prix
APPLE INC., CupertinoUSAAPPLE INC.APPLE RETAIL STORESTODAY AT APPLETitanium Lion
PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New YorkUSAPROCTER & GAMBLETIDEIT'S A TIDE AD CAMPAIGNTitanium Lion
DROGA5, New YorkUSATOURISM AUSTRALIATOURISM AUSTRALIADUNDEE: THE SON OF A LEGEND RETURNS HOMETitanium Lion
AMVBBDO, LondonUNITED KINGDOMESSITYLIBRESSE/BODYFORMBLOODNORMALTitanium Lion
WIEDEN+KENNEDY, LondonUNITED KINGDOMNIKENIKENOTHING BEATS A LONDONERTitanium Lion


Here’s a reminder of the 2018 Titanium Lions shortlists in full.



2018 Cannes Film Lion winners


EntrantCountryClientProductTitleAward
PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New YorkUSAPROCTER & GAMBLETIDEIT'S ANOTHER TIDE ADGrand Prix Campaign
PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New YorkUSAPROCTER & GAMBLETIDEIT'S A TIDE ADGrand Prix Campaign
PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New YorkUSAPROCTER & GAMBLETIDEIT'S YET ANOTHER TIDE ADGrand Prix Campaign
PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New YorkUSAPROCTER & GAMBLETIDEIT'S YET ANOTHER TIDE AD, AGAINGrand Prix Campaign
BBDO NEW YORKUSAP&GP&GTHE TALKGrand Prix
adam&eveDDB, LondonUNITED KINGDOMUNILEVERMARMITEGENE PROJECT 90"Gold Lion
OGILVY GROUP THAILAND, BangkokTHAILANDMONDE NISSIN (THAILAND) CO., LTD.VOIZ WAFFLETHE SECRETGold Lion
WIEDEN+KENNEDY, LondonUNITED KINGDOMNIKENIKENOTHING BEATS A LONDONERGold Lion
AUDI, Milton Keynes / BBH LONDONUNITED KINGDOMAUDIAUDICLOWNSGold Lion
BBDO NEW YORKUSAP&GP&GTHE TALKGold Lion
SRA. RUSHMORE, MadridSPAININTERNATIONAL COMMITTEE OF THE RED CROSSRAISING AWARENESS RE: TARGETTING OF HEALTHCARE WORKERSHOPEGold Lion
TBWA\MEDIA ARTS LAB, Los AngelesUSAAPPLEHOMEPODWELCOME HOMEGold Lion
GREYNJ UNITED, BangkokTHAILANDKASIKORNBANK PUBLIC COMPANY LIMITEDK PLUSFRIENDSHITGold Lion
CUMMINS & PARTNERS, Sydney / HISTORY WILL BE KIND, SydneyAUSTRALIAGO GENTLE AUSTRALIAVOLUNTARY EUTHANASIA VICTORIA, AUSTRALIASTOP THE HORRORGold Lion
ALMAPBBDO, São PauloBRAZILGETTY IMAGESGETTY IMAGESENDLESS STORIESGold Lion
BBDO NEW YORKUSAMARS CHOCOLATE NORTH AMERICASNICKERS#1 FANTASYSilver Lion Campaign
BBDO NEW YORKUSAMARS CHOCOLATE NORTH AMERICASNICKERSFANTASY NIGHTSilver Lion Campaign
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoJAPANUHA MIKAKUTOSAKERU GUMMYDATESilver Lion Campaign
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoJAPANUHA MIKAKUTOSAKERU GUMMYTAXISilver Lion Campaign
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoJAPANUHA MIKAKUTOSAKERU GUMMYBIKE COURIERSilver Lion Campaign
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoJAPANUHA MIKAKUTOSAKERU GUMMYTRUE LOVESilver Lion Campaign
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoJAPANUHA MIKAKUTOSAKERU GUMMYLIESilver Lion Campaign
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoJAPANUHA MIKAKUTOSAKERU GUMMYSECRETSilver Lion Campaign
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoJAPANUHA MIKAKUTOSAKERU GUMMYZOOSilver Lion Campaign
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoJAPANUHA MIKAKUTOSAKERU GUMMYLONG LONG LIMOUSINESilver Lion Campaign
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoJAPANUHA MIKAKUTOSAKERU GUMMYPROPOSALSilver Lion Campaign
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoJAPANUHA MIKAKUTOSAKERU GUMMYENTRANCESilver Lion Campaign
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoJAPANUHA MIKAKUTOSAKERU GUMMYJEALOUSYSilver Lion Campaign
WIEDEN+KENNEDY, PortlandUSAP&GTHANK YOU MOMP&G | LOVE OVER BIASSilver Lion
J. WALTER THOMPSON ARGENTINA, Buenos AiresARGENTINAISSUEISSUE COLORMA'AMSilver Lion
LOLA MULLENLOWE, MadridSPAINSCRABBLE/MATTELTOYSFAMILYSilver Lion
LOLA MULLENLOWE, MadridSPAINMATTELPICTIONARYFISHSilver Lion
ARNOLD WORLDWIDE, BostonUSAJEEPJEEPANTI-MANIFESTOSilver Lion
GRABARZ & PARTNER, HamburgGERMANYVOLKSWAGEN AGDRIVER ASSISTANCE SYSTEMSKID'S DREAMSSilver Lion
FCB WEST, San FranciscoUSALEVI STRAUSS AND CO.LEVI'S CLOTHINGLEVI'S CIRCLESSilver Lion
DEUTSCH LAUSATACO BELLNACHO FRIESWEB OF FRIESSilver Lion
MOTHER, LondonUNITED KINGDOMMONEYSUPERMARKETINSURANCE COMPARISONMONEYSUPERMARKET.COM 'EPIC ACTION MAN'Silver Lion
DHÉLET Y&R, Buenos AiresARGENTINABANCO SANTA FEBANCO SANTA FE LOANSMOTORCYCLESilver Lion
PROPEG, SalvadorBRAZILGRUPO GAY DA BAHIAINSTITUTIONALTRUE COLORSSilver Lion
adam&eveDDB, LondonUNITED KINGDOMJOHN SMITH'SJOHN SMITH'S EXTRA SMOOTHPERSONALISED CANS FOR FATHER'S DAYSilver Lion
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESPUPPETSilver Lion Campaign
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESSANDWICHSilver Lion Campaign
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESGLOWINGSilver Lion Campaign
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESFLOATINGSilver Lion Campaign
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESANNOUNCESilver Lion Campaign
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESOUTROSilver Lion Campaign
LOBSTER & CO COMPANY.,LTD., BangkokTHAILANDELE THAILAND CO.,LTDCOSMETICFOREVERSilver Lion
DROGA5, New YorkUSATOURISM AUSTRALIATOURISM AUSTRALIADUNDEE: FULL CAST TRAILERSilver Lion Campaign
DROGA5, New YorkUSATOURISM AUSTRALIATOURISM AUSTRALIADUNDEE: OFFICIAL SUPER BOWL TRAILERSilver Lion Campaign
CNN, Atlanta / COURAGEOUS STUDIO, New York / PROCTER & GAMBLE, Cincinnati / GREAT BIG STORY, New YorkUSAP&GP&GTHE WORDS MATTERSilver Lion
MAL\FOR GOOD, Los AngelesUSAONE LOVE FOUNDATIONONE LOVE FOUNDATION / BEHIND THE POSTBEHIND THE POSTSilver Lion
J. WALTER THOMPSON, SydneyAUSTRALIAQUEERAZSOCIAL NETWORKVIRTUAL EQUALITYSilver Lion
AMVBBDO, LondonUNITED KINGDOMDIAGEOGUINNESSCOWBOYSBronze Lion
APPLE INC., CupertinoUSAAPPLE INC.IPHONE X / FACE IDUNLOCK WITH A LOOKBronze Lion
TBWA\MEDIA ARTS LAB, Los AngelesUSAAPPLEIPHONEEARTH - SHOT ON IPHONEBronze Lion
FORSMAN & BODENFORS, GothenburgSWEDENVOLVO CARSVOLVO CARSMOMENTSBronze Lion
BMF ADVERTISING, SydneyAUSTRALIAALDI AUSTRALIAALDI AUSTRALIAPASTA SAUCEBronze Lion
TRY, OsloNORWAYNORWEGIAN AIR SHUTTLEFLIGHTS FROM EUROPE TO THE USAMERICA. JUST LIKE THE MOVIES.Bronze Lion
FORSMAN & BODENFORS, GothenburgSWEDENUBER APACXUNBER APACXBOXESBronze Lion
J. WALTER THOMPSON ARGENTINA, Buenos AiresARGENTINAREVISTA ALZAS Y BAJAS/MERCADO - PUBLICITARIA DEL SUR SAREVISTA ALZAS Y BAJAS / MERCADOTHE GREAT ROBBERYBronze Lion
McCANN NEW YORKUSAVERIZONVERIZONANSWERING THE CALLBronze Lion
LG2, QuébecCANADALA SOCIÉTÉ DE L'ASSURANCE AUTOMOBILE DU QUÉBECDON'T TEXT AND DRIVESHAVINGBronze Lion
TBWA\PARISFRANCEJACCEDE.COMASSOCIATION FOR DISABLED PERSONSBOREDOMBronze Lion
Y&R BRAZIL, São PauloBRAZILATHOSGLSMEDIAHELP - CLIFFBronze Lion
HARRY'S, New York / GSD&M, AustinUSAHARRY'SHARRY'S RAZORS"A MAN LIKE YOU"Bronze Lion
MULLENLOWE, BostonUSAAMERICAN GREETINGSGREETING CARDSWHAT IT MEANS TO LOVEBronze Lion
J. WALTER THOMPSON BANGKOKTHAILANDSUNSILK / UNILEVERSHAMPOOTHE HAIR TALKBronze Lion
ALMA DDB, MiamiUSATOBACCO FREE FLORIDATOBACCO PREVENTIONGEREMYBronze Lion
GREY NEW YORKUSAFITBITFITBIT CHARGE 2FIRST TIMEBronze Lion
CANDIDE THOVEX, Hamburg / THJNK, HamburgGERMANYAUDIAUDI QUATTRO - CANDIDE THOVEXSKI THE WORLDBronze Lion
ACNE, StockholmSWEDENIKEATHE FRAKTA BAGIKEA - THE BLUE BAGBronze Lion
KILLERS, São Paulo / F/NAZCA SAATCHI & SAATCHI, São PauloBRAZILBRFSADIATHE RACEBronze Lion
BARRY COMPANY, São Paulo / F/NAZCA SAATCHI & SAATCHI, São PauloBRAZILPINACOTECA DO ESTADO DE SÃO PAULOINSTITUTIONALANTHROPOPHAGYBronze Lion
McCANN BARCELONASPAINGRAN TEATRE DEL LICEUGRAN TEATRE DEL LICEUTHE UNKNOWN IS STRANGEBronze Lion
DDB PARISFRANCEUBISOFTFAR CRY 5THE BAPTISMBronze Lion
LOLA MULLENLOWE, MadridSPAINLIBEROFOOTBALL MAGAZINEVALDERRAMA'S BALLSBronze Lion
NETFLIX, Los Angeles / BATTERY, Los AngelesUSANETFLIXNETFLIX STREAMING PLATFORMNETFLIX IS A JOKE.Bronze Lion
PONCE, Buenos AiresARGENTINAFOX NETWORKS GROUP LATIN AMERICAFOX PREMIUMWHO?Bronze Lion
SUNETA HOUSE, BangkokTHAILANDSUNETA HOUSENEW DIRECTOR SHOWREELAKE DEMOBronze Lion
RCKT, BerlinGERMANYADACADAC WHATSAPP LINELATEXBronze Lion Campaign
RCKT, BerlinGERMANYADACADAC WHATSAPP LINEPOTTERYBronze Lion Campaign
KBS, New YorkUSAMONSTER.COMMONSTER.COMSAVED BY MONSTERBronze Lion
&CO, CopenhagenDENMARKMIINTOMIINTO.DKFIND YOURSELFBronze Lion
OGILVY, ChicagoUSATHE CHICAGO SUN-TIMESNEWSPAPER GUNS 101Bronze Lion
BBDO NEW YORKUSASANDY HOOK PROMISESANDY HOOK PROMISETOMORROW'S NEWSBronze Lion
PEREIRA & O'DELL, San FranciscoUSAIGNITE NATIONALIGNITE NATIONALMEDICALLY SPEAKINGBronze Lion Campaign
PEREIRA & O'DELL, San FranciscoUSAIGNITE NATIONALIGNITE NATIONALLISTEN TO MEBronze Lion Campaign
SRA. RUSHMORE, MadridSPAININTERNATIONAL COMMITTEE OF THE RED CROSSRAISING AWARENESS RE: GENEVA CONVENTIONDECISIONSBronze Lion
Y&R SOUTH AFRICA, JohannesburgSOUTH AFRICASURF SHACK - SURFING OUTREACH PROGRAMMEHEALTH MEDIUMSDEAD FISH EYESBronze Lion
UNICEF, New York / GREY NEW YORKUSAUNICEFUNICEFCURSING PARROTSBronze Lion
Y&R BRAZIL, São PauloBRAZILCEPIAINSTITUTIONALASTRONAUTS 45''Bronze Lion
2AM FILMS, London / BBH LONDONUNITED KINGDOMBRITISH AIRWAYSCOMIC RELIEF SAFETY VIDEO / FLYING STARTCOMIC RELIEF SAFETY VIDEOBronze Lion
TBWA\MEDIA ARTS LAB, Los AngelesUSAAPPLEAPP STOREAPPOCALYPSEBronze Lion
DDB SPAIN, MadridSPAINVOLKSWAGEN GROUP ESPAÑA DISTRIBUCIÓN, S.A.-AUDIAUDI PILOTED DRIVINGINVISIBLE MAN SCREEN FILMBronze Lion
McCANN SPAIN , MADRIDSPAINIBWOMENSOCIAL WAGE GAP CAMPAIGNEQUAL PAYBronze Lion
BBDO NEW YORKUSASANDY HOOK PROMISESANDY HOOK PROMISETOMORROW'S NEWSBronze Lion


Here’s a reminder of the 2018 Film Lions shortlists in full.



2018 Cannes Creative Effectiveness Lion winners


EntrantCountryClientProductTitleAward
OGILVY MUMBAIINDIAITCSAVLONSAVLON HEALTHY HANDS CHALK STICKSCreative Effectiveness Grand Prix
COLENSO BBDO, AucklandNEW ZEALANDMARSPEDIGREETHE CHILD REPLACEMENT PROGRAMMEGold Lion
GOODBY SILVERSTEIN & PARTNERS, San FranciscoUSACHEETOS - FRITO LAY NORTH AMERICACHEETOSCHEETOS MUSEUMGold Lion
COSSETTE, Toronto / SICKKIDS FOUNDATION, TorontoCANADASICKKIDS FOUNDATIONSICKKIDS FOUNDATIONSICKKIDS VSSilver Lion
DAVID, MiamiUSABURGER KINGWHOPPERGOOGLE HOME OF THE WHOPPERSilver Lion
McCANN NEW YORKUSASTATE STREET GLOBAL ADVISORSSHE ETFTHE IMPACT OF FEARLESS GIRLSilver Lion
WE BELIEVERS, New YorkUSASALTWATER BREWERYSALTWATER BREWERYEDIBLE SIX PACK RINGS (E6PR)Silver Lion
DAVID, MiamiUSABURGER KINGWHOPPERGOOGLE HOME OF THE WHOPPERSilver Lion
adam&eveDDB, LondonUNITED KINGDOMJOHN LEWISJOHN LEWIS CRISTMASBUSTER THE BOXER, JOHN LEWIS' BEST CHRISTMAS EVERSilver Lion
180LAUSABOOST MOBILEN/ABOOST YOUR VOICEBronze Lion
SQUARE PIXEL, Rio De Janeiro / OGILVY, New YorkBRAZILAMNESTY INTERNATIONALTHE REFUGEE NATIONTHE REFUGEE NATIONBronze Lion
TENCENT, ShenzhenCHINATENCENTQQ ALERTQQ ALERT: REUNION AFTER YEARSBronze Lion
CLEMENGER BBDO MELBOURNEAUSTRALIAMARS CHOCOLATE AUSTRALIASNICKERSHUNGERITHMBronze Lion
CLEMENGER BBDO MELBOURNEAUSTRALIATRANSPORT ACCIDENT COMMISSION (VICTORIA)TRANSPORT ACCIDENT COMMISSION (VICTORIA)MEET GRAHAMBronze Lion
DROGA5, New YorkUSANEW YORK TIMESNEW YORK TIMESNEW YORK TIMES - THE TRUTH IS HARD TO FINDBronze Lion
TENCENT, ShenzhenCHINATENCENTQQ ALERTQQ ALERT: REUNION AFTER YEARSBronze Lion
McCANN NEW YORKUSASTATE STREET GLOBAL ADVISORSSHE ETFTHE IMPACT OF FEARLESS GIRLBronze Lion
JOHANNES LEONARDO, New YorkUSAADIDAS ORIGINALSADIDAS ORIGINALSORIGINAL IS NEVER FINISHEDBronze Lion


Here’s a reminder of the 2018 Creative Effectiveness Lions shortlists in full.



The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.


For more:
Comment

Related

News