#CannesLions2018: "The buzz spreads like wildfire" - George Low
George Low, creative director at TBWA\Hunt\Lascaris and Cannes Lions Film shortlist juror.
The 65th edition of the Cannes Lions International Festival of Creativity kicks off from 18 to 22 June with a more streamlined Festival schedule and simplified award structure.
The 2018 Festival programme features new formats, simplified navigation and more than 70 brands...
17 Apr 2018
Cannes Lions has launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure...
14 Nov 2017
Low is no stranger to awarding creativity, having been ranked as top writer and second best creative director in the Loeries’ most recent Official Rankings. And the international accolades keep coming…
Now, with Cannes Lions 2018 just around the corner, Low is judging the film category finalists. He shares his views on what SA creatives bring to the global Cannes Lions judging mix, as well as his favourite Cannes Lions-related moments…
Cinemark has announced the list of local talent who will be making decisions and rewarding the cream of the creative crop in the south of France from 18-22 June...
10 May 2018
This is obviously a great honour for me. So naturally, I feel a sense of pride, but also a certain weight of responsibility. Great work doesn't just happen, so it's important to reward the passion and hard work that gives birth to exceptional work.
There's always a sense of hope and expectation in the air at Cannes. I really enjoy the way that the 'buzz' around a specific campaign spreads like wildfire.
On Friday, 18 May 2018, Cape Town's marketing set descended on the Park Inn Radisson, for Meltwater's latest Biz Breakfast session with Treeshake's Dave Duarte on the art of social storytelling...
Leigh Andrews 24 May 2018
As we don't have the big budgets that agencies in countries like the US, England, Germany and others have, we've always focused on the idea, first and foremost. Which means that we're not easily swayed by big productions that ultimately lack substance.
Great ideas, brilliantly executed, will always be recognised. The ideas that break and redefine their categories, however, are the ones that truly stand out. This fact hasn't changed, and I don't expect it to change any time soon.
We live in the 'for good' age. There's probably more cause-related work being done today than at any time in history.
The challenge for agencies is to make the work compelling. An average piece of work, done for a very worthy cause, is still an average piece of work.I predict it'll be tougher than ever this year for these 'for good' campaigns to make the cut. The ones that do, have to be truly unexpected.
Cannes Lions has announced it will host a two-day "Change for Good" Hackathon, to be held live on 19-20 June at the 65th Cannes Lions International Festival of Creativity...
24 May 2018
I'm really looking forward to seeing the audiences' reaction to the winner announcements at the ceremonies. As a first-time Cannes jury member, I've never been on the other side of this process. Oh, and the sun, of course. Really looking forward to a nice break from the South African winter.
So much to look forward to! The 65th Cannes Lions International Festival of Creativity 2018 takes place from 18 to 22 June 2018, with Cinemark once again the local representatives of Cannes Lions for SA. Click through to our Cannes Lions special section for all the latest updates!