Cannes Lions 2018

#CannesLions2018: Radio Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 19 June with the 2018 Cannes Print & Publishing Lions announced during the Communication award ceremony, with SA once again bringing home the Grand Prix and roaring with metal!
© Alinoubigh – 123RF.com

Winners of the Cannes Lions Communication track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Tuesday, 19 June from 7pm.

The Radio & Audio Lions celebrate creative audio content that showcases ideas wired for sound. Work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling.

Jo McCrostie, creative director - Global is the 2018 Radio & Audio Lions jury president.

#CannesLions2018: "Creatives can solve business problems and life issues" - Molefi Thulo

Molefi Thulo, creative director at Ogilvy Johannesburg, explains his role this year as Cannes Lions radio and audio awarding juror...

By Leigh Andrews 15 Jun 2018


Really good radio!


SA really brought home the radio bacon tonight, with the overall Grand Prix and a Bronze Lion awarded to Ogilvy Cape Town, ABInBev Johannesburg, Audio Militia Johannesburg, 0307 Films Cape Town, Black Ginger Cape Town, Deliverance Post-Production Cape Town, The Workroom Cape Town and Video Cartel Cape Town for the Carling Black Label - Anti Women Abuse Initiative 'Soccer Song For Change'.



We were also responsible for a further gold campaign, three silver campaigns, a silver lion, bronze campaign and bronze lion, as follows:
  • TBWA\Hunt\Lascaris Johannesburg | Gold campaign | Flight Centre Youth & Adventure's 'Date', 'Swim' and 'Festival' campaign.
  • TBWA\Hunt\Lascaris Johannesburg | Silver campaign | Flight Centre Youth & Adventure's 'Date', 'Swim' and 'Festival' campaign.
  • Ogilvy Cape Town and We Love Jam Cape Town | Silver campaign| Volkswagen South Africa's VW Brake Assist 'Stalker' and 'Funeral'.
  • 1886 Johannesburg | Silver campaign | Cell C C-surance's 'iGugu Lebo', 'iGugu Nomsa', and 'iGugu Siya' campaign.
  • Havas Johannesburg | Silver Lion | Universal Music South Africa's 'Hugh Masekela Tribute'.
  • Ogilvy Johannesburg | Bronze campaign | ABInBev Castle Lager's 'Make a Different Friend' campaign - 'The Really Smart Watch Guy', 'The No Sense of Personal Space Guy' and 'The Pinkie Ring Guy'.
  • Ogilvy Cape Town and We Love Jam Cape Town | Bronze Lion | Volkswagen South Africa's VW Brake Assist 'Stalker'.

Asambe Nono makes women abuse a no-no

When the #NoExcuse female choir sang Asambe Nono just before kick-off in front of 85,000 people at the PSL game between Kaizer Chiefs and Orlando Pirates on 3 March, the words took the massive crowd by surprise...

Issued by Ogilvy & Mather 13 Mar 2018


View the full table of winning work below:

2018 Cannes Radio & Audio Lions winners


EntrantCountryClientProductTitleAward
OGILVY CAPE TOWNSOUTH AFRICAAB-INBEV AFRICACARLING BLACK LABEL - ANTI WOMEN ABUSE INITIATIVESOCCER SONG FOR CHANGEGrand Prix
McCANN BIRMINGHAMUNITED KINGDOMDEXCOMG6 GLUCOSE MONITORING SYSTEMRYAN & SUZIEGold Lion Campaign
McCANN BIRMINGHAMUNITED KINGDOMDEXCOMG6 GLUCOSE MONITORING SYSTEMFISTBUMPGold Lion Campaign
McCANN BIRMINGHAMUNITED KINGDOMDEXCOMG6 GLUCOSE MONITORING SYSTEMMINDHOLEGold Lion Campaign
VML, Kansas CityUSAWENDY'SWENDY'S COMMUNITY MANAGEMENTREST IN GREASE Gold Lion Campaign
VML, Kansas CityUSAWENDY'SWENDY'S COMMUNITY MANAGEMENTTWITTER FINGERSGold Lion Campaign
VML, Kansas CityUSAWENDY'SWENDY'S COMMUNITY MANAGEMENTHOLDING IT DOWNGold Lion Campaign
GREY COLOMBIA, BogotáCOLOMBIABLU RADIOSPORTS RADIO STATIONTHE GAME THAT NEVER WASGold Lion
AKESTAM HOLST NOA, StockholmSWEDENEUROPRIDE 2018EUROPRIDE 2018THE VOICE OF CHANGEGold Lion
TBWA\HUNT\LASCARIS, JohannesburgSOUTH AFRICAFLIGHT CENTRE YOUTH & ADEVENTUREYOUTH & ADVENTUREDATEGold Lion Campaign
TBWA\HUNT\LASCARIS, JohannesburgSOUTH AFRICAFLIGHT CENTRE YOUTH & ADEVENTUREYOUTH & ADVENTURESWIMGold Lion Campaign
TBWA\HUNT\LASCARIS, JohannesburgSOUTH AFRICAFLIGHT CENTRE YOUTH & ADEVENTUREYOUTH & ADVENTUREFESTIVALGold Lion Campaign
DDB GROUP GERMANY, BerlinGERMANYREPORTERS WITHOUT BORDERSSONGS WITH CENSORED ARTICLESTHE UNCENSORED PLAYLISTGold Lion
ROTHCO | ACCENTURE INTERACTIVE , DublinIRELANDTHE TIMES/NEWS UK & IRELANDTHE TIMES/NEWS UK & IRELANDJFKUNSILENCEDGold Lion
OGILVY, ChicagoUSASC JOHNSONLYSOFORMDAY 8: BIRTHDAY PARTYSilver Lion
SOCIEDAD ARGENTINA DE UROLOGíA, Buenos Aires / GREY ARGENTINA, Buenos AiresARGENTINASOCIEDAD ARGENTINA DE UROLOGÍA (SAU)INSTITUTIONALBREAK THE TABOOSilver Lion
OGILVY CAPE TOWNSOUTH AFRICAVOLKSWAGEN SOUTH AFRICAVW BRAKE ASSISTSTALKERSilver Lion Campaign
OGILVY CAPE TOWNSOUTH AFRICAVOLKSWAGEN SOUTH AFRICAVW BRAKE ASSISTFUNERALSilver Lion Campaign
BBDO BELGIUM, BrusselsBELGIUMLIDLLIDL ONLINE RECIPE PLATFORMCHICKEN CURRYSilver Lion Campaign
BBDO BELGIUM, BrusselsBELGIUMLIDLLIDL ONLINE RECIPE PLATFORMSPAGHETTISilver Lion Campaign
BBDO BELGIUM, BrusselsBELGIUMLIDLLIDL ONLINE RECIPE PLATFORMHAMBURGERSilver Lion Campaign
TBWA\HUNT\LASCARIS, JohannesburgSOUTH AFRICAFLIGHT CENTRE YOUTH & ADEVENTUREYOUTH & ADVENTUREDATESilver Lion Campaign
TBWA\HUNT\LASCARIS, JohannesburgSOUTH AFRICAFLIGHT CENTRE YOUTH & ADEVENTUREYOUTH & ADVENTURESWIMSilver Lion Campaign
TBWA\HUNT\LASCARIS, JohannesburgSOUTH AFRICAFLIGHT CENTRE YOUTH & ADEVENTUREYOUTH & ADVENTUREFESTIVALSilver Lion Campaign
OGILVY, ChicagoUSALYRIC OPERA OF CHICAGOLYRIC OPERADEATHSSilver Lion
HAVAS JOHANNESBURGSOUTH AFRICAUNIVERSAL MUSIC AFRICAUNIVERSAL MUSIC AFRICAHUGH MASEKELA TRIBUTESilver Lion
ROTHCO | ACCENTURE INTERACTIVE , DublinIRELANDTHE TIMES/NEWS UK & IRELANDTHE TIMES/NEWS UK & IRELANDJFKUNSILENCEDSilver Lion
1886, JohannesburgSOUTH AFRICACELL CC SURANCEIGUGU LEBOSilver Lion Campaign
1886, JohannesburgSOUTH AFRICACELL CC SURANCEIGUGU NOMSASilver Lion Campaign
1886, JohannesburgSOUTH AFRICACELL CC SURANCEIGUGU SIYASilver Lion Campaign
WHITE RABBIT, BudapestHUNGARYFEDEX EXPRESSFEDEX EXPRESSTHE FASTEST SPOT / DHLSilver Lion Campaign
WHITE RABBIT, BudapestHUNGARYFEDEX EXPRESSFEDEX EXPRESSTHE FASTEST SPOT / UPSSilver Lion Campaign
WHITE RABBIT, BudapestHUNGARYFEDEX EXPRESSFEDEX EXPRESSTHE FASTEST SPOT / USPSSilver Lion Campaign
ARNOLD WORLDWIDE, BostonUSAPROGRESSIVEPROGRESSIVEELK COUNTRYSilver Lion
McCANN NEW YORKUSAVERIZONVerizonCEDRIKASilver Lion Campaign
McCANN NEW YORKUSAVERIZONVerizonJOSESilver Lion Campaign
McCANN NEW YORKUSAVERIZONVerizonLAURASilver Lion Campaign
McCANN NEW YORKUSAVERIZONVerizonRAGLANDSSilver Lion Campaign
McCANN CANADA, Toronto / MCCANN HEALTH, TorontoCANADAPROSTATE CANCER CANADAPROSTATE CANCER AWARENESSYOUR FRIENDSilver Lion Campaign
McCANN CANADA, Toronto / MCCANN HEALTH, TorontoCANADAPROSTATE CANCER CANADAPROSTATE CANCER AWARENESSYOURSELFSilver Lion Campaign
ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO, Buenos Aires / GREY ARGENTINA, Buenos AiresARGENTINAELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNEROINSTITUTIONALBATHTUBSilver Lion Campaign
ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO, Buenos Aires / GREY ARGENTINA, Buenos AiresARGENTINAELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNEROINSTITUTIONALDOORSilver Lion Campaign
ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO, Buenos Aires / GREY ARGENTINA, Buenos AiresARGENTINAELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNEROINSTITUTIONALSTAIRSSilver Lion Campaign
FITZCO//McCANN, AtlantaUSACOCA-COLACOKESHARE A COKE 1,000 NAME CELEBRATIONSilver Lion
GREY COLOMBIA, BogotáCOLOMBIABLU RADIOSPORTS RADIO STATIONTHE GAME THAT NEVER WASSilver Lion
McCANN BIRMINGHAMUNITED KINGDOMDEXCOMG6 GLUCOSE MONITORING SYSTEMRYAN & SUZIESilver Lion Campaign
McCANN BIRMINGHAMUNITED KINGDOMDEXCOMG6 GLUCOSE MONITORING SYSTEMFISTBUMPSilver Lion Campaign
McCANN BIRMINGHAMUNITED KINGDOMDEXCOMG6 GLUCOSE MONITORING SYSTEMMINDHOLESilver Lion Campaign
ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO, Buenos Aires / GREY ARGENTINA, Buenos AiresARGENTINAELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNEROINSTITUTIONALSTAIRSSilver Lion Campaign
ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO, Buenos Aires / GREY ARGENTINA, Buenos AiresARGENTINAELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNEROINSTITUTIONALDOORSilver Lion Campaign
FITZCO//McCANN, AtlantaUSACOCA-COLACOKESHARE A COKE 1,000 NAME CELEBRATIONSilver Lion
RETHINK, TorontoCANADABRANCH OUT NEUROLOGICAL FOUNDATIONBRANCH OUT NEUROLOGICAL FOUNDATIONSTRANGER'S VOICESilver Lion
GREY COLOMBIA, BogotáCOLOMBIABLU RADIOSPORTS RADIO STATIONTHE GAME THAT NEVER WASSilver Lion
DDB GROUP GERMANY, BerlinGERMANYREPORTERS WITHOUT BORDERSSONGS WITH CENSORED ARTICLESTHE UNCENSORED PLAYLISTSilver Lion
BBDO NEW YORKUSAMARS CHOCOLATE NORTH AMERICASNICKERSAIRPORT BATHROOMSBronze Lion Campaign
BBDO NEW YORKUSAMARS CHOCOLATE NORTH AMERICASNICKERSMICROWAVE BUTTONSBronze Lion Campaign
BBDO NEW YORKUSAMARS CHOCOLATE NORTH AMERICASNICKERSCREDIT CARD CHIP READERBronze Lion Campaign
OGILVY JOHANNESBURGSOUTH AFRICAABINBEVCASTLE LAGER1. MAKE A DIFFERENT FRIEND - THE REALLY SMART WATCH GUYBronze Lion Campaign
OGILVY JOHANNESBURGSOUTH AFRICAABINBEVCASTLE LAGER3. MAKE A DIFFERENT FRIEND - THE PINKIE RING GUYBronze Lion Campaign
OGILVY JOHANNESBURGSOUTH AFRICAABINBEVCASTLE LAGER2. MAKE A DIFFERENT FRIEND - THE NO SENSE OF PERSONAL SPACE GUYBronze Lion Campaign
OGILVY, ChicagoUSASC JOHNSONLYSOFORMDAY 3: RAISE A FAMILYBronze Lion
TOYOTA NEW ZEALAND, Palmerston North / SAATCHI & SAATCHI, AucklandNEW ZEALANDTOYOTA NEW ZEALANDTOYOTA GENUINE PARTSLEGAL ADVICEBronze Lion
CLEMENGER BBDO BRISBANEAUSTRALIASUPER RETAIL GROUPBCF – BOATING CAMPING FISHINGINSOLVENT RUGSBronze Lion Campaign
CLEMENGER BBDO BRISBANEAUSTRALIASUPER RETAIL GROUPBCF – BOATING CAMPING FISHINGTOWEL TOWNBronze Lion Campaign
DAVID, MiamiUSABURGER KINGBURGER KING1 - BURGER KING-BROILER SALESMAN - LAS CRUCES, NMBronze Lion Campaign
DAVID, MiamiUSABURGER KINGBURGER KING2 - BURGER KING-BROILER SALESMAN - FAIRBANKS, AKBronze Lion Campaign
DAVID, MiamiUSABURGER KINGBURGER KING3 - BURGER KING-BROILER SALESMAN - PORTLAND, ORBronze Lion Campaign
SHACKLETON, MadridSPAINJAMESON NOTODOFILMFESTJAMESON NOTODOFILMFEST (SHORT FILM FESTIVAL)SOUND OF HEELS + MAN’S VOICEBronze Lion Campaign
SHACKLETON, MadridSPAINJAMESON NOTODOFILMFESTJAMESON NOTODOFILMFEST (SHORT FILM FESTIVAL)SOUND OF A SHAVER + MAN’S VOICEBronze Lion Campaign
SHACKLETON, MadridSPAINJAMESON NOTODOFILMFESTJAMESON NOTODOFILMFEST (SHORT FILM FESTIVAL)SOUND OF FLIES + MAN’S VOICEBronze Lion Campaign
MASTER, CuritibaBRAZIL91 ROCK RADIO CAMPAIGN AGAINST DOMESTIC VIOLENCE EVERY BREATH YOU TAKEBronze Lion
J. WALTER THOMPSON PUERTO RICO, San JuanPUERTO RICOSUSAN G. KOMENRACE FOR THE CUREDADDY YANKEE VS. BREAST CANCERBronze Lion
VML, Kansas CityUSAWENDY'SWENDY'S COMMUNITY MANAGEMENTREST IN GREASE Bronze Lion Campaign
VML, Kansas CityUSAWENDY'SWENDY'S COMMUNITY MANAGEMENTTWITTER FINGERSBronze Lion Campaign
VML, Kansas CityUSAWENDY'SWENDY'S COMMUNITY MANAGEMENTHOLDING IT DOWNBronze Lion Campaign
OGILVY CAPE TOWNSOUTH AFRICAAB-INBEV AFRICACARLING BLACK LABEL - ANTI WOMEN ABUSE INITIATIVESOCCER SONG FOR CHANGEBronze Lion
ROTHCO | ACCENTURE INTERACTIVE , DublinIRELANDTHE TIMES/NEWS UK & IRELANDTHE TIMES/NEWS UK & IRELANDJFKUNSILENCEDBronze Lion
BBDO NEW YORKUSAMARS CHOCOLATE NORTH AMERICASNICKERSAIRPORT BATHROOMSBronze Lion Campaign
BBDO NEW YORKUSAMARS CHOCOLATE NORTH AMERICASNICKERSCREDIT CARD CHIP READERBronze Lion Campaign
BBDO NEW YORKUSAMARS CHOCOLATE NORTH AMERICASNICKERSMICROWAVE BUTTONSBronze Lion Campaign
OGILVY CAPE TOWNSOUTH AFRICAVOLKSWAGEN SOUTH AFRICAVW BRAKE ASSISTSTALKERBronze Lion
JUNG VON MATT, HamburgGERMANYSPARKASSE - PUBLIC BANK OF GERMANYLOANBIGTIME LIPOSUCTIONBronze Lion Campaign
JUNG VON MATT, HamburgGERMANYSPARKASSE - PUBLIC BANK OF GERMANYLOANMODERN FRIDGEBronze Lion Campaign
McCANN BIRMINGHAMUNITED KINGDOMDEXCOMG6 GLUCOSE MONITORING SYSTEMRYAN & SUZIEBronze Lion Campaign
McCANN BIRMINGHAMUNITED KINGDOMDEXCOMG6 GLUCOSE MONITORING SYSTEMFISTBUMPBronze Lion Campaign
McCANN BIRMINGHAMUNITED KINGDOMDEXCOMG6 GLUCOSE MONITORING SYSTEMMINDHOLEBronze Lion Campaign
VCCP SPAIN, MadridSPAINSANTANDERSANTANDER F1 SPONSORSHIPSANTANDER FORMULA ROCKBronze Lion
DDB BRUSSELSBELGIUMALZHEIMER LIGA VLAANDERENALZHEIMER DISEASEI'M STILL HERE: JOHANBronze Lion
DDB GROUP ITALY, MilanITALYIKEA ITALY VIOLENCE AGAINST WOMAN CAMPAIGNTHE ROOMBronze Lion
TBWA\RAAD, DubaiUNITED ARAB EMIRATESLOUVRE ABU DHABIINSTITUTIONALHIGHWAY GALLERYBronze Lion
ANORAK, OsloNORWAYAMNESTY INTERNATIONALHUMAN RIGHTSTHE DISTRESS SIGNALBronze Lion
HAPPINESS BRUSSELS, AN FCB ALLIANCE, BrusselsBELGIUMOVK / PEVR (PARENTS OF ROAD VICTIMS)ROAD SAFETY AWARENESS ORGANISATIONBEHIND THE NUMBERSBronze Lion
OGILVY COLOMBIA, BogotáCOLOMBIAPOLICIAPOLICIADRUNKEN SPOTSBronze Lion
FLORA TRISTAN, Lima / CIRCUS GREY PERU, LimaPERUFLORA TRISTANNGO AGAINST GENDER VIOLENCETHE HONEST PROPOSALBronze Lion
HEARTS & SCIENCE, New York / GIMLET MEDIA, New YorkUSAP&GCREST KIDSCHOMPERSBronze Lion


Here’s a reminder of the 2018 Radio & Audio Lions shortlists in full.

#CannesLions2018: Radio & Audio Lions shortlist

The Cannes Lions Radio & Audio Lions shortlist has been released, with SA seeing six agencies make it to the final round at Cannes Lions 2018!

18 Jun 2018


The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.


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