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Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report...

14 Aug 2017

Three African markets worst affected by spam calls

Truecaller Insights reveals the top 20 countries affected by spam calls in 2017, including the top three African countries...

2 Aug 2017

Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered...

By Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 Jul 2017

African data is not “user-friendly”

The role of open data in Africa was discussed at a recent open data conference in Nigeria...

24 Jul 2017

Sub-Saharan middle class: R1.3tn per month and growing

The African Lions project has uncovered a mass of invaluable information about a market that makes up more than 100 million people in sub-Saharan Africa - the urban middle class...

Issued by Ipsos 22 May 2017

Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator

Nielsen's latest APi report reveals seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position...

Issued by Nielsen 18 May 2017

Centres of excellence transform Africa

A world class ecosystem of pan-African transformation through mathematical sciences is launched in Rwanda...

7 Apr 2017

Research calls for new approach to youth strategies in Africa

Innovative research released by The MasterCard Foundation is making the case for a new approach to youth employment training strategies in Africa…

23 Feb 2017

Consumer insights agency raises seed capital

Bamba, a boutique African data collection agency, raises $1.1 million USD in first seed round…

16 Feb 2017

ECA launches monthly Africa economic and social data

The Economic Commission for Africa has launched its newest product, the Africa 'Statistical Flash', with macro-economic and social data on Africa...

6 Sep 2016

Research funding for African scientists for climate change solutions

Canada commits $22.6 Million to support training of African Mathematical Scientists on climate change solutions...

5 Sep 2016

Trans-continental university research strengthened

African Research Universities Alliance (ARUA) appoints first Secretary General, Professor Ernest Aryeetey...

1 Aug 2016

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