Effective use of data, and predictive analytics, can give businesses a strong competitive advantage, SAS has told the business community in Kenya.
14 Nov 2013 10:02
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
Finalists in the CNN MultiChoice African Journalist 2013 Awards have been announced by Ferial Haffajee, chair of the independent judging panel.
15 Jul 2013 14:47
The process of doing business in Africa can prove difficult for the uninitiated. Louise Robinson, Sales Director at Database 360, says there are few things companies should bear in mind as they expand their operations on the continent.
Issued by CG Consulting 10 Apr 2013 11:35
NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow?
By Paul Anderson 2 Apr 2013 11:24
US tech giant, IBM, has opened its 12th global laboratory and the first commercial technology research facility on the continent conducting both applied and far-reaching exploratory research in Nairobi, Kenya. (video)
7 Nov 2013 09:03
James Kariuki, reporting on Africa Review, says that according to a recent survey, Kenyans and South Africans are the top users of cashless payments in Africa.
26 Sep 2013 10:22
There is a need for transparency, and to tell not just one story, but many.
By Oresti Patricios 26 Sep 2013 07:10
Millward Brown has entered the next phase of its mobile research strategy across Africa and the Middle East.
Issued by Millward Brown 5 Sep 2013 23:48
Moves towards integrated reporting received a major boost on Tuesday when 100 businesses across the globe took part in a pilot programme‚ run by the International Integrated Reporting Council‚ to test and help develop the integrated reporting framework.
By Evan Pickworth 19 Jun 2013 12:23
Offering local knowledge and African expertise, Database 360 recently helped its hundredth client overcome the obstacles of breaking into African markets with accurate and up-to-date databases for businesses across the continent.
Issued by CG Consulting 17 Apr 2013 11:49
A major international company decided to focus on its database, looking at leveraging its information and breaking into new markets. However, the database was outdated and yielded very few real results, despite being only a year old.
Issued by CG Consulting 8 Apr 2013 09:51
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