Research

Subscribe to industry newsletters

Biz Takeout's

Episode 110: Consumer Marketing Insights 2015 eBook and more

Date: 23 Oct 2014
Get the Flash Player to play this.

Episode 108: Fred Robertson - Entrepreneur of the Year

Date: 10 Oct 2014
Get the Flash Player to play this.

Episode 107: IMC Conference Johannesburg 2014

Date: 3 Oct 2014
Get the Flash Player to play this.

Share us

Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Research reveals Kenyan, Nigerian views of South Africa
Research reveals Kenyan, Nigerian views of South Africa

Perceptions of South Africa and its people can hinder or advance the country's business progress in the rest of Africa. This was one of the insights gained from Brand South Africa...

By Ray Maota 23 Sep 2014 11:03

Increased internet access set to boost consumer spend
Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014 06:16

Five critical factors to consider when expanding into Africa - Knowledge Resources
Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...

Issued by Knowledge Resources 9 Sep 2014 10:24

Starting a business cheapest in East Africa
Starting a business cheapest in East Africa

Recent research by Savannah Fund shows that East Africa is the easiest place to launch a startup due to the cost of setting up a business in the region being...

2 Jul 2014 09:45

Major research innovation launched - Quick LSMs - Millward Brown
Major research innovation launched - Quick LSMs

Millward Brown and TNS joined forces to develop Quick LSM, a simpler classification system that is as good as the traditional method - using only some of 30 variables and making it ideally suitable for mobile research.

Issued by Millward Brown 11 Jun 2014 08:01

Laine Barnard
The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014 08:59

Danette Breitenbach
Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

ZenithOptimedia releases its 'Global Adspend' forecasts
ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Philips to establish research and innovation hub in Kenya
Philips to establish research and innovation hub in Kenya

Philips has announced the establishment of its Africa Innovation Hub in Nairobi, which is to work both on the creation of new inventions, as well as bringing them to the market.

26 Mar 2014 08:00

Driving mobile from Cape to Cairo - Millward Brown
Driving mobile from Cape to Cairo

Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.

By Charles Foster, Issued by Millward Brown 14 Mar 2014 07:49

Luxury goods firms taking the battle to Africa
Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

Danette Breitenbach
'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Millward Brown opens in Jeddah, Saudi Arabia - Millward Brown
Millward Brown opens in Jeddah, Saudi Arabia

Millward Brown, a global leader in brand, media and communications research, has been conducting research assignments in Saudi Arabia for several years and is now establishing a permanent presence to better support local, regional and global clients operating in the country.

Issued by Millward Brown 12 Dec 2013 12:48

Broadband still unaffordable for millions
Broadband still unaffordable for millions

A report from Alliance for Affordable Internet (A4AI) highlights the unaffordable cost of broadband for the two billion people who live on less than US$2/day.

11 Dec 2013 09:42

Show more
No jobs found