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Biz Takeout's

Episode 158: The BookMarks Awards 2016 advice and hospitality industry marketing.

Date: 26 Nov 2015
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Join Millward Brown as they dig into regional findings and learn how you can optimise video creative across screens

Millward Brown's annual AdReaction study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens...

Issued by Millward Brown 6 Nov 2015 10:39

Deloitte releases African Powers of Retailing report

The top 25 African retailers have a presence in 21 countries on a continent where strong economic progress over the past decade is reflected by the fact that 10 of these leading retailers now come from countries outside the traditionally dominant South African market...

4 Nov 2015 08:38

Nielsen launches world-first prospects ranking of sub-Saharan Africa

Global measurement company Nielsen's African Prospects Indicator provides investors in Africa with insights across a range of indicators, culminating in an unambiguous ranking of sub-Saharan African countries...

Issued by Nielsen 23 Sep 2015 10:34

PwC launches 'Entertainment and media outlook: 2015 - 2019'

PwC launched its 'Entertainment and media outlook: 2015 - 2019 (South Africa - Nigeria-Kenya)' report, which presents annual historical data for 2010-2014 and provides annual forecasts for 2015-2019 in 11 entertainment and media segments for South Africa, Nigeria and Kenya...

18 Sep 2015 10:14

Millions in Nigeria and Kenya embrace Facebook on mobile

Facebook has shared new statistics revealing that 2.2 million Kenyans use Facebook every day and 4.5 million each month, while 7.1 million Nigerians use Facebook daily and 15 million are active every month...

10 Sep 2015 14:41

Highlights from the Pamro Conference 2015

Joe Otin, CEO of The Collective, an interactive ad agency in Kenya, was elected President of the Pan African Media Research Organisation (Pamro) and Jennifer Daniel won the 2015 Piet Smit Achiever of the Year Award...

4 Sep 2015 14:31

Researching OOH methodologies at PAMRO

At the Pan African Media Research Organisation's (PAMRO) conference, taking place in Dar es Salaam from 23-26 August 2015, delegates will have the chance to keep abreast of the latest developments in OOH metrics and ratings...

18 Aug 2015 10:47

PAMRO 2015 in Tanzania offers top media research speakers

PAMRO has lined up a bank of international speakers representative of the best minds in media research methodologies who will discuss the latest global trends...

22 Jul 2015 09:23

How social media has evolved in Uganda

Facebook, Instagram, Twitter, Youtube and WhatsApp are some of the popular social media sites that are being used in Uganda...

By Rachel Kanyoro 3 Jul 2015 13:46

PAMRO conference to tap into African media research

The 16th annual Pan African Media Research Organisation (PAMRO) conference is set to take place this year in Tanzania from 23 - 26 August at the Best Western Coral Beach Hotel, Dar es Salaam...

3 Jul 2015 12:42

The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015 15:25

PAMRO meeting on Media Research for One Continent

The 16th PAMRO meeting and All Africa Media Research Conference will take place from 23 - 26 August 2015 in Dar es Salaam, Tanzania at the Best Western Coral Beach Hotel...

9 Apr 2015 11:15

The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

Demographics and their role in consumer behaviour

Customers influence generally comes from a series of issues when making purchasing decisions. This is true across the globe, and as such, the sub-Saharan Africa consumer is no different...

11 Mar 2015 16:12

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