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The line between news and advertising is blurring, according to study

According to the Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories (earned media) and promotional content (paid media)...

16 hours ago

Why African banks must work with fintech startups

The need for African banks to innovate at a quicker pace and access new customer segments is behind the increasing number of financial institutions partnering with or investing in fintech startups...

By Tom Jackson 13 Apr 2018

Political risk impacts on dealmaking in Africa

The political uncertainty and weak macroeconomic situation that accounted for fewer deals in Africa's largest markets in 2017, look set to ease over the coming year...

10 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m

Latest research from Dataxis showed that the number of pay-TV subscribers in Asia owning a 4K set-top box reached 53.6 million at the end of 2017...

3 Apr 2018

New scientific publication boosts African research

An open access multi-disciplinary journal to boost the global reach of research from Africa has been launched by the next Einstein Forum...

28 Mar 2018

These are the eight reasons why 2018 could be Africa's year

It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...

By Caroline Kende-Robb 27 Mar 2018

World's first social influencer survey results reveal the power of authentic online influence

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

By Juanita Pienaar 23 Mar 2018

Kenyan retailers need a 'future-focus' to counter declining consumer confidence

Reality bites when it comes to Kenya's latest Nielsen Consumer Confidence Index score (Quarter 4, 2017), which has dropped six points from the previous quarter to 94...

Issued by Nielsen 15 Mar 2018

Moi University lecturer wins Facebook research award

Moi University lecturer Duncan Omanga has won the inaugural Facebook Research Award, beating other applicants from across the globe...

By Jeremiah Kiplang'at 14 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Africa's first monthly consumer confidence index (KIC Score) rose 1% in February to +13, its highest level since the inception of the measure in June 2016...

13 Mar 2018

Africa's growing youth population is a global 'growth engine'

The African Development Bank and its East and North African Governors have stressed the need for urgent measures to match the continent's growing population and youth unemployment...

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Climate change, youth political participation, the economy and security, top the agenda at the Commonwealth Africa Summit 2018 in London this week...

12 Mar 2018

Marketing is key in medicines distribution in Africa

The media is a key platform for dissemination of information around medications on the continent in Africa, where virtual spaza shops for drugs proliferate...

By Nomfundo Dlamini 8 Mar 2018

Africa Rising: How Geospatial data analytics is transforming governance on the continent

In Africa, the potential of data to improve governance is just beginning to make itself felt...

By Dustin Homer 6 Mar 2018

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