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Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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Episode 123: Is Design on the 2015 business agenda with Life is Awesome.

Date: 23 Feb 2015
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Episode 122: The show not to miss: World Wide Web Foundation

Date: 13 Feb 2015
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Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Affluent Africa drives demand for property

The number of Africans with $30 million in assets - the ultra high net worth individual - is anticipated to rise by 53% to 2,858 by 2023, far outstripping the average pace of growth across the rest of the world...

11 Feb 2015 08:27

Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

Africa leads the world into the future of market research

As the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa that is leading the way...

By John-William Awbrey, Issued by Millward Brown 4 Dec 2014 12:24

Mobile internet in Africa brings fundamental change

While the mobile internet has brought only incremental improvements in developed markets, it is fundamentally changing lives in Africa allowing access to basic services.

24 Oct 2014 06:35

Research reveals Kenyan, Nigerian views of South Africa

Perceptions of South Africa and its people can hinder or advance the country's business progress in the rest of Africa. This was one of the insights gained from Brand South Africa...

By Ray Maota 23 Sep 2014 11:03

Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014 06:16

Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...

Issued by Knowledge Resources 9 Sep 2014 10:24

Starting a business cheapest in East Africa

Recent research by Savannah Fund shows that East Africa is the easiest place to launch a startup due to the cost of setting up a business in the region being...

2 Jul 2014 09:45

Major research innovation launched - Quick LSMs

Millward Brown and TNS joined forces to develop Quick LSM, a simpler classification system that is as good as the traditional method - using only some of 30 variables and making it ideally suitable for mobile research.

Issued by Millward Brown 11 Jun 2014 08:01

The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014 08:59

Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

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