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Episode 146: Global insights from Effective Measure CEO

Date: 27 Aug 2015
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Researching OOH methodologies at PAMRO

At the Pan African Media Research Organisation's (PAMRO) conference, taking place in Dar es Salaam from 23-26 August 2015, delegates will have the chance to keep abreast of the latest developments in OOH metrics and ratings...

18 Aug 2015 10:47

PAMRO 2015 in Tanzania offers top media research speakers

PAMRO has lined up a bank of international speakers representative of the best minds in media research methodologies who will discuss the latest global trends...

22 Jul 2015 09:23



How social media has evolved in Uganda

Facebook, Instagram, Twitter, Youtube and WhatsApp are some of the popular social media sites that are being used in Uganda...

By Rachel Kanyoro 3 Jul 2015 13:46

PAMRO conference to tap into African media research

The 16th annual Pan African Media Research Organisation (PAMRO) conference is set to take place this year in Tanzania from 23 - 26 August at the Best Western Coral Beach Hotel, Dar es Salaam...

3 Jul 2015 12:42

The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015 15:25

PAMRO meeting on Media Research for One Continent

The 16th PAMRO meeting and All Africa Media Research Conference will take place from 23 - 26 August 2015 in Dar es Salaam, Tanzania at the Best Western Coral Beach Hotel...

9 Apr 2015 11:15

The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

Demographics and their role in consumer behaviour

Customers influence generally comes from a series of issues when making purchasing decisions. This is true across the globe, and as such, the sub-Saharan Africa consumer is no different...

11 Mar 2015 16:12

New research: How employee emotions' impact on customer experience

The latest Ask Afrika Orange Index provides customer service trends based on 13 years of data, across 32 industries and 155 companies...

4 Mar 2015 08:05

Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Affluent Africa drives demand for property

The number of Africans with $30 million in assets - the ultra high net worth individual - is anticipated to rise by 53% to 2,858 by 2023, far outstripping the average pace of growth across the rest of the world...

11 Feb 2015 08:27

Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

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