Marketing & Media

Your industry

Subscribe to industry newsletters

Biz Takeout's

Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
Get the Flash Player to play this.

The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015 15:25

PUL announces 2015 awards application

The Press Union of Liberia (PUL) is calling for entries for its annual awards program, intended to honour the work of journalists and media institutions...

16 Apr 2015 11:39

African tourism opportunities become more tangible

The Rezidor Hotel Group's Global Director of Sales and Marketing tells us about destination marketing, the first five-star hotel in Sierra Leone, and the challenges of marketing to/in Africa compared to the rest of the world...

By Leigh Andrews 15 Apr 2015 08:00

How to create a killer logo

A logo is often the first step towards developing your company's visual identity so you need to get it right... This is how you can do that...

1 Apr 2015 10:47

The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

Lagos uses beach polo to hook investors to 'Dubai of Africa'

West African city looks to a little rebranding to boost its fortunes...

25 Mar 2015 05:14

The curious case of milk & popcorn in Nigeria

I never fully appreciated the phrase "We are a product of our environment" until coming to Lagos. Small, seemingly inconsequential aspects of a society have a ripple effect affecting culture as a whole...

By Ahmed Bulbulia 16 Mar 2015 07:00

African business reporting in the spotlight

If you thought the state of business in Africa was stagnant, think again. Lerato Mbele, Presenter of Africa Business Report on BBC World News, tells us about its vibrancy...

By Leigh Andrews 12 Mar 2015 08:00

Demographics and their role in consumer behaviour

Customers influence generally comes from a series of issues when making purchasing decisions. This is true across the globe, and as such, the sub-Saharan Africa consumer is no different...

11 Mar 2015 16:12

Looking back at Nigeria's hot digital topics in 2014

Not to be left out of all the end of year reviews. We decided to put together one of our own. Looking over the last twelve months, we asked ourselves, what were the biggest things to happen in the Nigerian digital landscape?...

By Tolu Onile 11 Mar 2015 10:30

Fayemi to chair National Marketing Summit in Lagos

Former Governor of Ekiti State, John Kayode Fayemi will be the Chairman of the 2015 National Stakeholders Marketing Summit holding in Lagos next month...

14 Apr 2015 11:52

Nigerians kick against increase in DStv's subscription fees

Nigerians have described the recent increase by Multi-Choice, owners of DStv of its subscription fees as uncalled for and demanded its immediate reversal...

By Igho Oyoyo 13 Apr 2015 09:01

News24 Nigeria hits record highs with election coverage

News24 Nigeria broke all records last week with its coverage of the Nigerian election. The site clocked over 55-million page views in four-days; with 38-million page views on news articles and live updates...

Issued by 24.com 8 Apr 2015 12:46

Nigerian military releases Al Jazeera journalists

Al Jazeera has confirmed that its two journalists held by the Nigerian military since 24 March 2015 have been released...

7 Apr 2015 09:35

Nigerian electoral commission website hacked

ABUJA, NIGERIA: Nigeria's electoral commission admitted on Saturday that its website had been hacked, as the country's crucial presidential and parliamentary elections were hit by technical problems...

30 Mar 2015 09:23

Top Employers Institute awards first Global Certifications

The introduction of a Top Employers Global Certification programme is a logical next step in view of the global trend in harmonisation of employee conditions...

Issued by Top Employers Institute 23 Mar 2015 09:50

Does your brand have what it takes to be a hero at the bottom of the pyramid?

Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies...

By Wendy Cochrane, Issued by Knowledge Resources 23 Mar 2015 11:45

SJAG 6th Sports Award moved to April 10

The 6th Annual Award Ceremony organised by the Sports Journalists' Association of The Gambia (SJAG) has been moved to 10 April at the Ocean Bay Hotel by the event's organising body...

18 Mar 2015 08:42

Media analysts sceptical over launch of third news agency

The launch of a third commercial newswire agency to replace the nonprofit independent South African Press Association (Sapa) has led to criticism...

11 Mar 2015 09:27

Show more
No jobs found