MARKETING & MEDIA

Ciclope Africa shone a light on local craft work
Ciclope Africa shone a light on local craft work

Francisco Condorelli, the director of Ciclope, tells Bizcommunty.Africa what he sees for the future of Ciclope and awards focused on craft rather than the 'big idea'.

By Louise Marsland 2 days ago

MARKETING & MEDIA

(c) Ventsislav Bratovanov -
The line between news and advertising is blurring, according to study

The third annual Global Communications Report, a comprehensive survey of public relations leaders and students worldwide, has been released by the Centre for Public Relations at the USC Annenberg School for Communication and Journalism...

2 days ago

MARKETING & MEDIA

How to embrace AI in emerging markets like Africa
How to embrace AI in emerging markets like Africa

With the advent of AI, there is, perhaps understandably, great fear around the loss of work for many; however, some of this is misplaced due to a lack of understanding of what AI will truly mean for us all. And while the reality is that AI will no doubt take some jobs away, it will, in fact, create jobs too. So, what potential does it have to improve the lives of many in Africa?

By Tyler Golato and Rob Green 3 days ago

MARKETING & MEDIA

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 3 days ago

RETAIL

Kenya's Twiga Foods partners IBM for blockchain-based microfinancing
Kenya's Twiga Foods partners IBM for blockchain-based microfinancing

Kenyan agri-tech startup Twiga Foods has partnered IBM Research to extend access to microloans to 220 food stall retailers across Kenya using a blockchain-based financing system.

By Tom Jackson 3 days ago

ICT

CoinAfrique app makes its mark in francophone Africa
CoinAfrique app makes its mark in francophone Africa

Tech startup, CoinAfrique, which claims to be the most downloaded classifieds app in francophone Africa, has garnered €2.5m from several investors in its first round of venture capital financing.

3 days ago

MARKETING & MEDIA

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 18 Apr 2018

FINANCE

Sarb and BoE team up to train African central banks
Sarb and BoE team up to train African central banks

The South African Reserve Bank (Sarb) and the Bank of England (BoE) will work together on providing training and technical assistance to central banks in certain African countries, as part of a pilot project funded by the UK Department for International Development.

17 Apr 2018

MARKETING & MEDIA

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.
CMO Growth Council launched by Cannes Lions and ANA

The Cannes Lions International Festival of Creativity in partnership with the Association of National Advertisers' (ANA) CMO Masters Circle, announced the launch of the CMO Growth Council.

17 Apr 2018

RETAIL

The role of mobile in building brand loyalty
The role of mobile in building brand loyalty

With falling consumer confidence and a slow growth economic growth outlook, brands are intensifying the fight for consumer loyalty. Mobile is emerging as a powerful enabler - and driver - of brand loyalty in South Africa.

By Nicholas Bednall 16 Apr 2018

MARKETING & MEDIA

David Tiltman, head of content, Warc. Image supplied.
Warc and Sabre Awards partner to showcase PR-led case studies

Warc has partnered with the Sabre Awards in order to expand its content to include PR-led case studies from around the world.

16 Apr 2018

MARKETING & MEDIA

#AfricaLEAD: Jack Leslie on why this is Africa's time
#AfricaLEAD: Jack Leslie on why this is Africa's time

All the economic indicators, as well as other portents are in place for unparalleled Africa development, according to Jack Leslie, chairman of global marketing communications firm, Weber Shandwick. Leslie visited South Africa and Kenya recently to open a dedicated office in Nairobi.

By Louise Marsland 16 Apr 2018

RETAIL

Kenya: Mobile commerce deals pass $10bn mark
Kenya: Mobile commerce deals pass $10bn mark

The value of mobile commerce transactions in Kenya has passed the Ksh1 trillion ($10 billion) mark for the first time.

16 Apr 2018