MARKETING & MEDIA

Joe Fuster
#CEMAfrica2017: ‘Remember that I'm human' - your customer

There is an organisational shift taking place in the customer experience industry, where traditional siloed structures are breaking down to enable a culture of customer-centricity. This trend was unpacked by Joe Fuster, global head of CX Cloud at Oracle, at the 6th annual Customer Experience Management Summit in Cape Town last week.

By Louise Marsland 1 day ago

RETAIL

Youtap solutions aim to simplify mobile payments in Africa and Asia
Youtap solutions aim to simplify mobile payments in Africa and Asia

Youtap, a global provider of contactless mobile payments and financial services software, has launched a QR code solution and smartphone apps for mobile money services in Africa and Asia.

1 day ago

MARKETING & MEDIA

Impact BBDO MEA, Regional Agency Group of the Year at Loeries 2017.
#Loeries2017: ALL THE WINNERS!

The full list of winners for the 39th Annual Loerie Awards, which concluded on 20 August 2017 at the Durban ICC, have been announced. Congratulations to all!

2 days ago

MARKETING & MEDIA

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction.

By Jessica Tennant 3 days ago

MARKETING & MEDIA

Weera Saad
Gallo Images
#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said.

By Jessica Tennant 18 Aug 2017

RETAIL

#FreshConnections: The realities of trading in Africa
#FreshConnections: The realities of trading in Africa

It's often agreed that the trickiest part of the supply chain is not the sourcing, but getting the product to the consumer. And if you're planning to extend your supply network into a Third World continent like Africa, you should know that logistical issues tend to rise in complexity.

By Lauren Hartzenberg 18 Aug 2017

MARKETING & MEDIA

#Loeries2017: All the finalists by agency, school and brand!
#Loeries2017: All the finalists by agency, school and brand!

All the finalists for this year's Loeries Awards have been announced. Here are the total entry numbers per agency, school and brand

18 Aug 2017

MARKETING & MEDIA

Maksym Chornii © –
#CEMAfrica2017: "Be an experience business or be out of business" - Adobe

CEM Africa attendees were presented with a choice of workshops to attend throughout the two-day summit. As the Summit was completely sold out, these sessions were limited to 30 attendees max and it really was a tough choice deciding which to sit in on. I'm so glad I went with the session by James McDonald, solution consultant at Adobe, on how to be an experience-driven business. Here's why.

By Leigh Andrews 17 Aug 2017

MARKETING & MEDIA

You hired them, now trust them to get the job done. JR Bale © –
#CEMAfrica2017: Your employees are always on - now TRUST THEM

You hired your employees for what they bring to the business and have trained them up on all your brand stands for, but do you trust them enough to run with their own ideas of the best customer experience? Chantel Botha of BrandLove shares why you need to cut the cord and let them do so at the first day of CEM Africa 2017.

By Leigh Andrews 17 Aug 2017

MARKETING & MEDIA

Simply put? Cut the red tape and empower your staff. Scott Griessel © –
#CEMAfrica2017: CX predictions for the future, action to take TODAY

Customer experience or CX is undoubtedly a hot topic for your brand, but if all you do is talk about it in your silos, chances are you'll be left in the dust by your competitors who are taking those insights into what consumers want and making a change. Here's why you need to cut the red tape and take the plunge yourself, from the opening panel of CEM Africa 2017.

By Leigh Andrews 16 Aug 2017

AGRICULTURE, HORTICULTURE & FORESTRY

3dman_eu via
Nigeria to save N300bn annually from rice import

ABUJA, Nigeria - Nigeria will be saving about N300bn it spends annually on importation of rice as local production of the commodity has now reached 15 million metric tonnes, the federal ministry of Agriculture disclosed yesterday. The director of Agriculture at the Kano office of the ministry, Muhammad Adamu, who gave the hint, while inaugurating the Rice Millers Association of Nigeria (RIMAN) in the state, said in Kano alone, 1.2 million metric tonnes of rice was produced in 2016.

By Bayo Amodu and Ruth Tene Natsa 16 Aug 2017

MARKETING & MEDIA

Artificial intelligence is cool, market intelligence is cooler
Artificial intelligence is cool, market intelligence is cooler

There's a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become the perfect interface to speak to an AI product. Marketers should be looking carefully at AI but new technologies are providing value in even better corners of the marketing spectrum.

By Mike Saunders 16 Aug 2017

MARKETING & MEDIA

Africa's best documentaries are available to stream
Africa's best documentaries are available to stream

In an African first, AfriDocs Anytime is now available as a free streaming platform on www.afridocs.net with a catalogue that includes nearly 40 films available for viewing at any time.

16 Aug 2017