MARKETING & MEDIA

The power of consumer insights (combined with woke strategy and creative)
The power of consumer insights (combined with woke strategy and creative)

Never has it been so evident to acknowledge and value the power of consumer insights in 2017. The world is in a constant state of flux, continuous evolution and so too are we as consumers in how we do things, what we stand for and how we share experiences. Therefore, marketing is a shot in the dark without great insights and I would like to believe that any seasoned marketer knows this.

By Thomas Sepheka 2 days ago

MARKETING & MEDIA

Learn how to develop animated TV series for global distribution
Learn how to develop animated TV series for global distribution

Triggerfish is hosting a free webinar to help animators and storytellers across Africa to develop TV series for worldwide distribution. “African animation is at a tipping point,” says Triggerfish CEO Stuart Forrest.

2 days ago

AGRICULTURE

Free-Photos via
New campaign launched to contain a major threat to banana production

Fusarium wilt poses a major risk to the production of bananas - the world's most traded fruit. With more than 400 million people relying on the fruit as a staple food or source of income, it could cause great damage to their livelihoods as well as immense commercial losses.

3 days ago

MARKETING & MEDIA

Harnessing design thinking to drive entrepreneurial impact, innovation
Harnessing design thinking to drive entrepreneurial impact, innovation

Every business leader today faces immense pressures of power and responsibility. All it takes is a few wrong decisions, or a dollop too much complacency, for disaster to land. Today this pressure is more poignant than ever. Change is in the air, only now it is happening at breakneck speed. The lifespans of companies are fast becoming shorter. Uncertainty reigns.

By Gilbert Saggia 3 days ago

MARKETING & MEDIA

Airtel Sierra Leone rebranded Orange
Airtel Sierra Leone rebranded Orange

FREETOWN, Sierra Leone - Orange has launched its brand in Sierra Leone, building on its strong presence in Sub Saharan Africa, with 50 million customers in 16 countries.

3 days ago

MARKETING & MEDIA

Centrespread Grey receives award.
Nigeria's ‘brand agency of decade' announced

At the recent Nigeria Brand Awards, Centrespread Grey was announced as the ‘Iconic Brand Agency of the Decade' Award at the 2017 edition of the awards.

18 Oct 2017

RETAIL

Supermarket surge on the cards for Cote d'Ivoire
Supermarket surge on the cards for Cote d'Ivoire

  • Survey of Ivorian urban supermarket shoppers reveals their appetite for more organised retail and visible pricing
  • The independent convenience store remains the dominant channel in the country
  • In the quest for the best price, 46% of shoppers actively look for promotions when shopping

Issued by Nielsen 18 Oct 2017

RETAIL

Shreenal Ruparelia appointed new MD of Jumia Food
Shreenal Ruparelia appointed new MD of Jumia Food

NAIROBI, Kenya - Online food delivery company, Jumia Food, has appointed Shreenal Ruparelia as its new managing director. She takes over from Duncan Muchangi who joins Jumia Pay.

18 Oct 2017

MARKETING & MEDIA

AfricaCom 2017 Awards finalists revealed
AfricaCom 2017 Awards finalists revealed

The top 20 shortlisted finalists for the AfricaCom 2017 Awards have been announced.

17 Oct 2017

RETAIL

#EntrepreneurMonth: A premium African surf brand with global appeal
#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing. Thus, Mami Wata was born, a premium African brand of surf apparel and accessories with an undeniable global appeal.

By Lauren Hartzenberg 17 Oct 2017

MARKETING & MEDIA

Video dominates news consumption in Africa
Video dominates news consumption in Africa

Whether via broadcast TV or online, news is increasingly being watched as opposed to read, particularly on mobile phones, in Africa.

16 Oct 2017

MARKETING & MEDIA

Morris and Mtongana.
#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of the current physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales.

By Leigh Andrews 16 Oct 2017

MARKETING & MEDIA

‘Made in Africa' content boosts African economies
‘Made in Africa' content boosts African economies

As African produced content continues to draw the attention of distributors and content aggregators from Sub-Saharan Africa, as well as from around the world, DISCOP Johannesburg 2017 has seen a significant rise in the number of registered African content producers, as well as of interested buyers.

16 Oct 2017